Asia-Pacific Volumetric Video Market – Industry Trends and Forecast to 2030

Asia-Pacific Volumetric Video Market, By Volumetric Capture (Hardware, Software, Services), Application (Sports, Events and Entertainment, Signage and Advertisement, Medical Education and Training, E-commerce, Video Games and Esports, Training, Education, Video Streaming and Alternate Realities, Tourism, Others), Content Delivery (Projectors, AR/VR Head Mounted Display, Smartphones, Volumetric Displays) – Industry Trends and Forecast to 2030.

Asia-Pacific Volumetric Video Market Analysis and Size

Introduction of high end visual technologies will expected to increase the demand for the volumetric video. For instance, Looking Glass launched its new technological addition in its product portfolio. The company launched Looking Glass 8K Immersive Display. This display has extensive applications in medical and entertainment industry. Hence this new innovation could positively impact on the volumetric video market growth. The hardware is expected to be fastest growing volumetric capture segment due to growing number of studios constructed for medical, gaming, filmmaking, sports, and advertisement during the forecast period.

Data Bridge Market Research analyses that the volumetric video market was valued at USD 205.61 million in 2022 and is expected to reach the value of USD 1519.02 million by 2030, at a CAGR of 28.40% during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Asia-Pacific Volumetric Video Market Scope and Segmentation

Market Definition

Volumetric video is a technique that captures a 3-D space, such as a performance or location. This volumetrically captured environment, object, and living beings and can be transferred to the mobile, web or virtual worlds to be viewed naturally in 3D. Volumetric video records a person or object in its actual shape and dimensions, they can be watched from each angle. In a volumetric video, people can stare at any part of the video and move around. They can be kind of the boss of the video. This device gives the consumer an even clearer sense of existence.

Asia-Pacific Volumetric Video Market Dynamics

Drivers

• Increasing demand of volumetric video in entertainment and gaming industry

The rise in the application of volumetric video in gaming and entertainment industry is anticipated to drive the market's growth rate. The development of the augmented reality (AR) facilitated software is also increasing because it requires two-dimensional and three-dimensional volumetric video capture. Thus, the growth of the augmented reality in entertainment applications has eventually increased the demand for the volumetric video because three-dimensional capturing includes more complexity than two-dimensional.

• Usage of volumetric video in documentaries:

Volumetric video is mainly being installed for more serious purposes, for instance documentary filmmakers getting more attention to charitable causes. An attention-grabbing AR experience produced using the Arcturus HoloSuite enabled multi-national bank Santander to create awareness around the several aspects of homelessness. By using volumetric video, each campaign supported an added emotional impact by placing viewers next to the subjects and into their respective worlds.

Opportunities

• Growing usage of volumetric video in several industries

Several industries use volumetric video such as automobile, retail, healthcare, and information technology. Companies such as Harley-Davidson, Coca-Cola, and Zara are using real-time volumetric video delivered by consumers using their mobile application. Hence, increasing usage of augment reality (AR) techniques across different business sectors is expected to create lucrative opportunities for the market growth.

• Surging product launches

The surging product launches and other innovations by key players further offer many growth opportunities in the market. For instance Reallifefilm International GmbH launched Volumetric Video Workflow of the Week (VVOW) to improve 3D modeling and reconstruction methods for entertainment, infotainment services and film productions. Hence, the increased demand for virtual and augmented reality (AR/VR) applications and the high adoption rate by technological giants such as Intel, Microsoft, Facebook and Google boost the growth of the market.

 Restraints

• Issues associated with volumetric video

Less effective projection under sunlight and high cost associated with the manufacture of volumetric video are anticipated to hamper the market growth. Lack of standardization in 3D content creation and requirement of complex software solutions for image processing are projected to challenge the market in the forecast period of 2023-2029.

 This volumetric video market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the volumetric video market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Volumetric Video Market

The demand for digital marketing solutions was hindered owing to several containment measures, such as business lockdowns, shutdowns and travel limitations, leading to a drop in the adoption of volumetric video. Thus, there was a negative impact on the volumetric video market in the initial phase of pandemic. However, the business activities have swiftly improved from the last quarter of 2020. The market players expect steady growth in the demand for volumetric video from enterprises.

On the brighter side, Centers for Disease Prevention and Control instructed numerous professional and sports events to postpone or suspend their sports events to avoid huge gatherings and decrease the spread of SARS-CoV-2. However, the significance of volumetric video has increased due to pandemic, which will improve the market growth during the forecast period. The increasing focus on virtualization is anticipated to increase the market growth. Therefore, the pandemic positively affected the growth of the volumetric video market.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In October 2021, 8i and 8th Wall announced their integrated hologram solution, which was included in the first-ever live-streamed hologram interview in WebAR. The 8th Wall and 8i collaboration has combined the two companies' technologies and provided an integrated end-to-end solution to transform, capture and Livestream volumetric video in WebAR.

 Asia-Pacific Volumetric Video Market Scope

The volumetric video market is segmented based on the volumetric capture, application and content delivery. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Volumetric Capture

• Hardware
• Camera Units
• Processing Units
• Software
• Services

Application

• Sports
• Events and Entertainment
• Signage and Advertisement
• Medical Education and Training
• E-commerce
• Video Games and Esports
• Training, Education
• Video Streaming and Alternate Realities
• Tourism
• Others

Content Delivery

• Projectors
• AR/VR Head Mounted Display
• Smartphones
• Volumetric Displays

Volumetric Video Market Regional Analysis/Insights

The volumetric video market is analyzed and market size insights and trends are provided by country, volumetric capture, application and content delivery as referenced above.

The countries covered in the volumetric video market report are report  China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC).

China dominates the market, followed by India and Japan. China is dominating owing to strong establishment of new competitors and increasing R&D expenditure in Asian countries, and also it is anticipated to develop with the highest growth rate. Moreover, the market is anticipated to gain popularity in nations including Japan and India due to expansion of sports and entertainment industries and technological advancement. Apart from this, several end user industries are incorporating this technology to increase their boundaries.

 The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Volumetric video Market Share Analysis

The volumetric video market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to volumetric video market.

Some of the major players operating in the volumetric video market are:

• 3dicon Corp. (U.S.)
• Holografika KFT (Hungary)
• Lightspace Technologies. (U.S.)
• Holoxica Limited (U.K.)
• Zebra Imaging (U.S.)
• Voxon (Australia)
• Burton Inc. (Japan)
• Jiangmen Seekway Technology Ltd. (China)
• Leia Inc (China)
• Alioscopy (France)
• Soscho GmbH (Germany)
• Microsoft (U.S.)
• Intel Corporation (U.S.)
• Google LLC (U.S.)
• Unity Technologies (U.S.)
• Humense PTY LTD (Australia)

Research Methodology: Asia-Pacific Volumetric Video Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The stage includes the obtainment of market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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