Global Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market Size

• The global Europe and Middle East and Africa fuel and convenience store point of sale (POS) market size was valued at USD 1.07 billion in 2024 and is expected to reach USD 2.46 billion by 2032, at a CAGR of 10.9% during the forecast period
• The market growth is largely fuelled by the increasing demand for real-time inventory management, rising adoption of cloud-based POS systems, and enhanced customer engagement features across fuel stations and convenience stores
• Growing emphasis on integrated payment solutions and regulatory compliance across Europe and the Middle East and Africa is also contributing to the accelerated adoption of advanced POS systems in fuel and convenience retail environments

Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market Analysis

• The region is witnessing significant digital transformation within the retail fuel segment, where automation and data-driven systems are becoming essential for operational efficiency and customer experience
• Increasing investments in forecourt modernization, loyalty programs, and mobile payment integrations are further accelerating the deployment of POS systems across both developed and developing countries in the region
• Europe dominated the Europe and Middle East and Africa fuel and convenience store POS market with the largest revenue share of 57.6% in 2024, driven by widespread digitalization efforts and the modernization of fuel retail infrastructure
• Germany is expected to dominate the Europe and Middle East and Africa fuel and convenience store point of sale (POS) market, driven by its highly developed fuel retail infrastructure, rapid adoption of digital payment systems, and increasing investment in retail automation across convenience stores
• The hardware segment dominated the market with the largest revenue share in 2024, supported by rising infrastructure upgrades across fuel stations and convenience stores. Essential hardware such as barcode scanners, touch-screen terminals, and receipt printers are seeing strong demand due to their necessity in daily retail operations and transaction processing.

Report Scope and Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market Segmentation

Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market Trends

Shift Toward Cloud-Based and Mobile POS Technologies

• The increasing transition from traditional POS systems to cloud-based and mobile POS platforms is redefining transaction management across fuel and convenience stores in Europe and the Middle East and Africa. These solutions offer real-time data access, multi-location control, and remote management, significantly enhancing operational efficiency for retailers
• The demand for mobility and flexibility at the checkout is encouraging the adoption of tablet-based and mobile POS terminals, especially among independent and small-scale fuel stations. These systems allow quick deployment, ease of use, and seamless integration with loyalty programs and inventory management software
• Improved internet connectivity and rising digital adoption across urban and semi-urban areas are facilitating the shift to cloud systems. Retailers are benefiting from enhanced customer analytics, reduced hardware costs, and simplified updates, fostering better customer service and sales performance
• For instance, in 2024, several fuel retailers in the UAE and South Africa adopted cloud-based POS systems to centralize their pricing, promotions, and loyalty operations, significantly reducing transaction errors and improving customer satisfaction
• Although mobile and cloud POS solutions offer promising advantages, successful adoption relies on data security, compatibility with legacy systems, and comprehensive staff training. Vendors must ensure regulatory compliance and provide localized support to drive widespread implementation

Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market Dynamics

Driver

Rising Demand for Enhanced Customer Experience and Operational Efficiency

• The rising integration of payment, loyalty, and forecourt management functions within a unified POS platform is streamlining operations for fuel and convenience retailers. By centralizing data and automating tasks, retailers can reduce checkout times, manage inventory efficiently, and deliver personalized customer experiences. This operational efficiency leads to improved margins and increased repeat visits

• The rapid expansion of fuel station networks in Eastern Europe, the Gulf countries, and North Africa is creating strong demand for modern POS solutions. With regional governments promoting digitization and transparency in fuel retailing, operators are adopting POS systems to comply with regulations, enhance transaction accuracy, and reduce fraud risks

• Growing consumer preference for multi-channel engagement, including mobile app ordering, curbside pickup, and self-checkout kiosks, is pushing retailers to adopt flexible POS systems. These systems enable seamless integration with mobile platforms, improve convenience, and support dynamic pricing strategies, driving higher customer retention

• For instance, in 2024, several major fuel chains across the United Arab Emirates and Poland reported a 25% increase in average basket value after upgrading to intelligent POS systems with loyalty integration and personalized promotions. These tools enabled targeted marketing and streamlined payment flows, leading to better customer engagement and higher revenues

• To sustain this momentum, vendors are focusing on developing cloud-based POS platforms with modular features, real-time analytics, and mobile compatibility. These solutions empower retailers of all sizes to scale operations, analyze customer trends, and deploy upgrades with minimal downtime, fueling long-term market growth across Europe and the Middle East and Africa

Restraint/Challenge

High Initial Setup Costs and Limited Digital Infrastructure in Remote Areas

• Despite long-term benefits, the high upfront investment in advanced POS systems and supporting hardware remains a major challenge, especially for small and independent fuel retailers. Licensing fees, customization requirements, and mandatory employee training further increase the total cost of ownership

• In rural and underdeveloped regions, limited digital infrastructure, including inconsistent internet access, power outages, and lack of technical expertise, restricts the adoption of modern POS platforms. These challenges prevent retailers from accessing real-time data or implementing automation features

• Operational disruptions during system upgrades, integration failures, and the need for ongoing technical support discourage smaller retailers from making the switch. Without proper support and predictable ROI, many continue relying on legacy systems to minimize financial and operational risks

• For example, in 2024, market surveys across parts of North Africa and Eastern Europe indicated that over 60% of independent fuel outlets lacked digital POS systems. The primary reasons cited were inadequate connectivity, high installation costs, and lack of access to vendor support in remote zones

• To overcome these barriers, market players must focus on delivering scalable, modular POS solutions tailored to varying infrastructure maturity levels. Offering localized service delivery, multilingual interfaces, and flexible pricing models can help promote widespread adoption across the region

Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market Scope

The market is segmented on the basis of components, type, deployment mode, enterprise size, operating system, application, purchase model, and end user.

• By Components

On the basis of components, the market is segmented into hardware, software, and services. The hardware segment dominated the market with the largest revenue share in 2024, supported by rising infrastructure upgrades across fuel stations and convenience stores. Essential hardware such as barcode scanners, touch-screen terminals, and receipt printers are seeing strong demand due to their necessity in daily retail operations and transaction processing.

The services segment is expected to witness at the fastest growth rate from 2025 to 2032, driven by increasing reliance on third-party vendors for system installation, maintenance, and support. With the growing complexity of POS ecosystems, businesses are investing in service contracts to ensure operational continuity and real-time issue resolution.

• By Type

On the basis of type, the market is segmented into fixed POS, mobile POS, and others. Fixed POS held the largest market share in 2024 owing to its widespread use in traditional fuel stations and high-volume convenience store chains. These systems offer greater stability, more processing power, and compatibility with extensive hardware peripherals.

Mobile POS is expected to witness at the fastest growth rate from 2025 to 2032, due to its flexibility, ease of deployment, and lower upfront costs. The demand is particularly rising in urban and semi-urban areas where fuel and retail outlets seek cost-effective solutions to improve checkout efficiency and customer service.

• By Deployment Mode

On the basis of deployment mode, the market is segmented into cloud based and on-premise. Cloud-based POS systems accounted for the dominant share in 2024, driven by their scalability, remote accessibility, and low initial infrastructure requirements. These systems are especially preferred by multi-outlet retailers seeking centralized data management and real-time reporting.

On-premise POS systems is expected to witness at the fastest growth rate from 2025 to 2032, remain relevant in locations with restricted or unreliable internet access, particularly in remote parts of the Middle East and Africa. However, their adoption is expected to decline gradually as internet penetration improves and cloud infrastructure becomes more cost-efficient.

• By Enterprise Size

On the basis of enterprise size, the market is segmented into small and medium-sized enterprises and large-sized enterprises. Large-sized enterprises led the market in 2024 due to their strong financial capabilities to invest in integrated POS ecosystems, advanced analytics, and multi-location connectivity. These enterprises also benefit from economies of scale in deployment and customization.

Small and medium-sized enterprises is expected to witness at the fastest growth rate from 2025 to 2032, fuelled by the growing availability of affordable and modular POS solutions. Vendors are offering subscription-based and mobile-first systems that suit the limited budgets and simpler operational needs of smaller retailers.

• By Operating System

On the basis of operating system, the market is segmented into Windows, LINUX, Android, MAC, and others. Windows-based POS systems held the leading share in 2024 due to their long-standing dominance, compatibility with third-party applications, and ease of integration with legacy platforms.

Android-based POS systems is expected to witness at the fastest growth rate from 2025 to 2032, intuitive interface, and high adaptability for mobile devices. Their popularity is increasing in the Middle East and parts of Africa where mobile-first technology adoption is accelerating across small fuel and retail outlets.

• By Application

On the basis of application, the market is segmented into inventory management, operation management, cash management, reporting and analytics, customer relationship management (CRM), tank monitoring, pump management, and others. Inventory management emerged as the largest application segment in 2024, driven by rising demand for real-time stock tracking, shrinkage reduction, and replenishment alerts.

Tank monitoring and pump management is expected to witness at the fastest growth rate from 2025 to 2032, in fuel stations to improve fuel handling, reduce leakages, and ensure compliance with safety standards. Meanwhile, CRM is becoming a key focus area as convenience stores increasingly leverage loyalty programs and personalized promotions to enhance customer retention.

• By Purchase Model

On the basis of purchase model, the market is segmented into subscription based, custom contract, and one time purchase. Subscription-based models accounted for the highest revenue share in 2024, driven by lower upfront costs, regular updates, and scalability options. Retailers prefer this model for its predictability in budgeting and minimal maintenance concerns.

Custom contracts is expected to witness at the fastest growth rate from 2025 to 2032, are popular among large enterprises seeking tailored solutions and long-term partnerships. On the other hand, the one-time purchase model is gradually declining, as businesses move toward service-oriented models offering greater flexibility and lower capital expenditure.

• By End User

On the basis of end user, the market is segmented into convenience store and fuel station. The fuel station segment held the dominant share in 2024, supported by rising automation, compliance requirements, and demand for integrated pump and payment management systems.

The convenience store segment is expected to witness at the fastest growth rate from 2025 to 2032, driven by the expansion of multi-format retailing and the push for self-checkout terminals, digital wallets, and personalized customer service in hybrid convenience formats.

Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market Regional Analysis

Europe dominated the Europe and Middle East and Africa fuel and convenience store POS market with the largest revenue share of 57.6% in 2024, driven by widespread digitalization efforts and the modernization of fuel retail infrastructure. Retailers across the region are rapidly adopting advanced POS systems to support multi-channel customer engagement, loyalty programs, and real-time analytics. This growth is further supported by strict compliance requirements, an evolving regulatory landscape, and increasing demand for efficient, data-driven retail operations in both urban and suburban locations.

Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market Share

The Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) industry is primarily led by well-established companies, including:

• Adyen (Netherlands)
• Ingenico Group (France)
• Verifone, Inc. (U.S.)
• LS Retail ehf. (Iceland)
• Network International LLC (U.A.E.)
• Foodics (U.A.E.)
• POSRocket (Jordan)
• Paysky (Egypt)
• DukkanTek (U.A.E.)
• Skiplino (Bahrain)
• MEPS (Middle East Payment Services) (Jordan)
• Zetes (Belgium)
• GK Software (Germany)
• Erply (Estonia)

Latest Developments in Global Europe and Middle East and Africa Fuel and Convenience Store Point of Sale (POS) Market

• In January 2024, Global Payments Inc. and Commerzbank announced a successful joint venture to provide digital payment solutions to small and medium-sized businesses in Germany, establishing Commerz Globalpay GmbH. The venture, launched in the first half of 2024, capitalized on Global Payments' leading payment technology and Commerzbank's strong market position. Global Payments held a 51% stake, and Commerzbank held 49%, offering innovative Omni channel payment solutions for efficient business operations. This strategic move significantly expanded Global Payments' services in Germany, tapping into the growing opportunities to digitize the payment experience for businesses
• In August 2023, Toshiba Global Commerce Solutions launched the TCx 900, its latest point-of-sale (POS) system. Featuring advanced technology with a powerful modular system in a durable, compact design, the TCx 900 enhances store productivity and reduces operational expenses. Equipped with a 13th Gen Intel Core processor, WiFi6 connectivity, and AI readiness, the system is a result of Toshiba's ongoing collaboration with Intel to meet retailers' flexible, scalable, high-performance, and secure requirements
• In July 2023, Oracle secured its position as a leader in the idc marketscape assessments for point-of-sale software in large apparel and softlines retail, as well as retail price optimization solutions. The recognition highlights Oracle's capability in providing cutting-edge solutions for the retail industry. This benefited the company by increasing customer loyalty towards the brand and result in increase in revenue
• In April 2023, Verifone, Inc. launched new offerings for petroleum and convenience stores. These include Verifone BackOffice, a cloud-based store management solution, Verifone Convenience for non-fuel convenience stores, Verifone FoodService for integrated food ordering, and the C18 Self-Checkout. These innovations enhance operational efficiency and customer experience, reinforcing Verifone's commitment to providing comprehensive solutions for convenience stores and fueling marketers worldwide. The introduction of Verifone Cloud Services further solidifies its position as a market-leading technology provider

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