Table of Content
1 INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATIONS
1.6 MARKETS COVERED
2 MARKET SEGMENTATION
2.1 MARKETS COVERED
2.2 YEARS CONSIDERED FOR THE STUDY
2.3 GEOGRAPHIC SCOPE
2.4 DBMR TRIPOD DATA VALIDATION MODEL
2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS
2.6 DBMR MARKET POSITION GRID
2.7 VENDOR SHARE ANALYSIS
2.8 MARKET END-USER COVERAGE GRID
2.9 MULTIVARIATE MODELLING
2.1 PRODUCT CURVE
2.11 CHALLENGE MATRIX
2.12 SECONDARY SOURCES
2.13 ASSUMPTIONS
3 EXECUTIVE SUMMARY
4 PREMIUM INSIGHTS
5 MARKET OVERVIEW
5.1 DRIVERS
5.1.1 INCREASING IMPACT ON AUDIENCE OF DOOH ADVERTISEMENT
5.1.2 INCREASING DEMAND FOR DOOH SERVICES
5.1.3 DATA-DRIVEN ADVERTISEMENT DECISION UNDER DOOH
5.2 RESTRAINTS
5.2.1 RISING LIGHT POLLUTION
5.2.2 COMPLICATED BUYING PRACTICES AND COST VOLATILITY
5.3 OPPORTUNITIES
5.3.1 TECHNOLOGICAL ADVANCEMENTS IN DOOH ADVERTISEMENT INDUSTRY
5.3.2 ADVENT OF PROGRAMMATIC DOOH ADVERTISING
5.3.3 INCREASING STRATEGIC PARTNERSHIPS AND MERGERS
5.4 CHALLENGES
5.4.1 FRAGMENTATION IN DOOH INDUSTRY
5.4.2 LACK OF STANDARDIZATION IN DOOH ADVERTISEMENT
6 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT
6.1 OVERVIEW
6.2 DIGITAL SCREEN
6.3 DIGITAL BILLBOARD
6.4 DIGITAL SIGNAGE
6.5 OTHERS
7 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION
7.1 OVERVIEW
7.2 INDOOR
7.3 OUTDOOR
8 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA
8.1 OVERVIEW
8.2 STREET FURNITURE
8.3 TRANSIT
8.4 OTHERS
8.4.1 SHOPPING CENTRE
8.4.2 HIGHWAY
8.4.3 AIRPORT
8.4.4 OTHER
9 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE
9.1 OVERVIEW
9.2 RETAIL
9.3 BFSI
9.4 AUTOMOTIVE
9.5 FOOD & BEVERAGES
9.6 HEALTHCARE
9.7 EDUCATION
9.8 GOVERNMENT
9.9 OTHERS
10 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY COUNTRY
10.1 EUROPE
10.1.1 U.K.
10.1.2 FRANCE
10.1.3 GERMANY
10.1.4 ITALY
10.1.5 RUSSIA
10.1.6 SPAIN
10.1.7 SWITZERLAND
10.1.8 NETHERLANDS
10.1.9 BELGIUM
10.1.10 TURKEY
10.1.11 REST OF EUROPE
11 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: COMPANY LANDSCAPE
11.1 COMPANY SHARE ANALYSIS: EUROPE
12 SWOT ANALYSIS
13 COMPANY PROFILE
13.1 CLEAR CHANNEL OUTDOOR (2021)
13.1.1 COMPANY SNAPSHOT
13.1.2 REVENUE ANALYSIS
13.1.3 SOLUTION PORTFOLIO
13.1.4 RECENT DEVELOPMENTS
13.2 JCDECAUX (2021)
13.2.1 COMPANY SNAPSHOT
13.2.2 REVENUE ANALYSIS
13.2.3 SOLUTIONS PORTFOLIO
13.2.4 RECENT DEVELOPMENTS
13.3 STROER CORE GMBH & CO. KG (2021)
13.3.1 COMPANY SNAPSHOT
13.3.2 REVENUE ANALYSIS
13.3.3 SOULTION PORTFOLIO
13.3.4 RECENT DEVELOPMENTS
13.4 GOLDBACH GROUP AG
13.4.1 COMPANY SNAPSHOT
13.4.2 SOLUTION PORTFOLIO
13.4.3 RECENT DEVELOPMENTS
13.5 TALON OUTDOOR LTD
13.5.1 COMPANY SNAPSHOT
13.5.2 SOLUTION PORTFOLIO
13.5.3 RECENT DEVELOPMENTS
13.6 GLOBAL
13.6.1 COMPANY SNAPSHOT
13.6.2 SOLUTION PORTFOLIO
13.6.3 RECENT DEVELOPMENTS
13.7 APG| SGA AG (2021)
13.7.1 COMPANY SNAPSHOT
13.7.2 REVENUE ANALYSIS
13.7.3 SOLUTION PORTFOLIO
13.7.4 RECENT DEVELOPMENTS
13.8 BROADSIGN
13.8.1 COMPANY SNAPSHOT
13.8.2 SOLUTION PORTFOLIO
13.8.3 RECENT DEVELOPMENTS
13.9 DAKTRONICS DR. (2021)
13.9.1 COMPANY SNAPSHOT
13.9.2 REVENUE ANALYSIS
13.9.3 SOLUTIONS PORTFOLIO
13.9.4 RECENT DEVELOPMENTS
13.1 HIVESTACK INC.
13.10.1 COMPANY SNAPSHOT
13.10.2 SOLUTION PORTFOLIO
13.10.3 RECENT DEVELOPMENTS
14 QUESTIONNAIRE
15 RELATED REPORTS
List of Table
TABLE 1 LIVING ORGANISMS AND NEGATIVE IMPACTS OF THE LIGHTING SYSTEM:
TABLE 2 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 3 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION, 2020-2029 (USD MILLION)
TABLE 4 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA, 2020-2029 (USD MILLION)
TABLE 5 EUROPE OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA, 2020-2029 (USD MILLION)
TABLE 6 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE, 2020-2029 (USD MILLION)
TABLE 7 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY COUNTRY, 2020-2029 (USD MILLION)
TABLE 8 U.K. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 9 U.K. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 10 U.K. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 11 U.K. OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 12 U.K. DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 13 FRANCE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 14 FRANCE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 15 FRANCE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 16 FRANCE OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 17 FRANCE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 18 GERMANY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 19 GERMANY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 20 GERMANY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 21 GERMANY OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 22 GERMANY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 23 ITALY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 24 ITALY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 25 ITALY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 26 ITALY OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 27 ITALY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 28 RUSSIA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 29 RUSSIA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 30 RUSSIA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 31 RUSSIA OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 32 RUSSIA DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 33 SPAIN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 34 SPAIN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 35 SPAIN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 36 SPAIN OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 37 SPAIN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 38 SWITZERLAND DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 39 SWITZERLAND DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 40 SWITZERLAND DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 41 SWITZERLAND OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 42 SWITZERLAND DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 43 NETHERLANDS DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 44 NETHERLANDS DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 45 NETHERLANDS DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 46 NETHERLANDS OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 47 NETHERLANDS DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 48 BELGIUM DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 49 BELGIUM DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 50 BELGIUM DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 51 BELGIUM OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 52 BELGIUM DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 53 TURKEY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
TABLE 54 TURKEY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY LOCATION 2020-2029 (USD MILLION)
TABLE 55 TURKEY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY DEPLOYMENT AREA 2020-2029 (USD MILLION)
TABLE 56 TURKEY OTHERS IN DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY AREA 2020-2029 (USD MILLION)
TABLE 57 TURKEY DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY END USE 2020-2029 (USD MILLION)
TABLE 58 REST OF EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET, BY PRODUCT, 2020-2029 (USD MILLION)
List of Figure
FIGURE 1 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: SEGMENTATION
FIGURE 2 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: DATA TRIANGULATION
FIGURE 3 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: DROC ANALYSIS
FIGURE 4 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: REGIONAL VS COUNTRY MARKET ANALYSIS
FIGURE 5 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: COMPANY RESEARCH ANALYSIS
FIGURE 6 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: INTERVIEW DEMOGRAPHICS
FIGURE 7 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: DBMR MARKET POSITION GRID
FIGURE 8 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: VENDOR SHARE ANALYSIS
FIGURE 9 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: MARKET END-USER COVERAGE GRID
FIGURE 10 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: SEGMENTATION
FIGURE 11 INCREASING AUDIENCE IMPACT OF DOOH ADVERTISEMENT IS EXPECTED TO BE A KEY DRIVER FOR THE EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET IN THE FORECAST PERIOD
FIGURE 12 DIGITAL SCREEN SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET FROM 2022 TO 2029
FIGURE 13 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET
FIGURE 14 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY PRODUCT, 2021
FIGURE 15 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY LOCATION, 2021
FIGURE 16 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY DEPLOYMENT AREA, 2021
FIGURE 17 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY END USE, 2021
FIGURE 18 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: SNAPSHOT (2021)
FIGURE 19 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY COUNTRY (2021)
FIGURE 20 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY COUNTRY (2022 & 2029)
FIGURE 21 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY COUNTRY (2021 & 2029)
FIGURE 22 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: BY PRODUCT (2022-2029)
FIGURE 23 EUROPE DIGITAL OUT OF HOME (OOH) ADVERTISING MARKET: COMPANY SHARE 2021 (%)
