Europe Sweet Potatoes Market, By Type (Whole Products, Processed Sweet Potatoes, Sweet Potatoes Flour, and Paste/Purees), Product Type (Fresh, Frozen, Dried, and Other), Nature (Conventional and Organic), Packaging Type (Bag, Pouches, Tray, Box, and Others), End User (Household, Food and Beverages Industry, Food Service Sector, and Others), Distribution Channel (Store-Based Retailing and Online Retail), Country (U.K., Germany, France, Netherlands, Belgium, Spain, Switzerland, Poland, Italy, Russia, Turkey, and Rest of Europe) – Industry Trends and Forecast to 2029
Europe Sweet Potatoes Market Analysis and Insights
The Europe sweet potatoes market is gaining significant growth due to the growing food & beverage industry and the rise in demand for healthy and nutritional food products. The increase in the number of health-conscious people is also boosting the growth of the Europe sweet potatoes Market. However, the higher price of sweet potato products compared to potatoes is expected to restrain the market growth during the forecast period.
Data Bridge Market Research analyses that the Europe sweet potatoes market will grow at a CAGR of 5.6% during the forecast period of 2022 to 2029
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Report Metric |
Details |
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Forecast Period |
2022 to 2029 |
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Base Year |
2021 |
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Historic Years |
2020 (Customizable to 2019- 2015) |
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Quantitative Units |
Revenue in USD Million, Volumes in Units, Pricing in USD |
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Segments Covered |
Europe Sweet Potatoes Market, By Type (Whole Products, Processed Sweet Potatoes, Sweet Potatoes Flour, and Paste/Purees), Product Type (Fresh, Frozen, Dried, and Other), Nature (Conventional and Organic), Packaging Type (Bag, Pouches, Tray, Box, and Others), End User (Household, Food and Beverages Industry, Food Service Sector, and Others), Distribution Channel (Store-Based Retailing and Online Retail) |
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Countries Covered |
U.K., Germany, France, Netherlands, Belgium, Spain, Switzerland, Poland, Italy, Russia, Turkey, and the Rest of Europe |
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Market Players Covered |
McCain Foods Limited, Lamb Weston Holdings, Inc., Idahoan Foods, LLC., The Kraft Heinz Company, Nestlé, BIRDS EYE LIMITED, Sweet Potatoes Spirit Company, Dole Food Company, Inc., and KP Snacks |
Market Definition
Sweet potatoes are a type of root vegetable that tastes sweet and consists of starch. Sweet potatoes are naturally fibrous and very dense in nutrition and minerals. Sweet potatoes also have various health benefits, such as improving digestion and supporting gut health. Sweet potatoes and also anti-inflammatory in nature and consist of multiple antioxidants. Sweet potatoes are also available in various colors, such as purple sweet potatoes and orange sweet potatoes. Since sweet potatoes are rich in vitamins and minerals, they are also preferred in multiple functional foods and baby food products.
Europe Sweet Potatoes Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail below:
Drivers
- Various nutrition benefits of sweet potatoes
Customers have developed a special interest in foods that are low in calories, high in protein, free of gluten, and made from plants. Along with this increased awareness, customers have taken a particular interest in reading the nutrition label to ensure that the products are healthy. Due to sweet potatoes' high vitamin and mineral content, consumers have increased their consumption as this trend reaches its peak in the market.
In addition to these benefits, sweet potatoes are also rich in antioxidants, which protect the body against free radicals that can damage DNA. Due to their fibrous nature, sweet potatoes also support gut health and help in digestion. Anthocyanin and other color-related pigments in sweet potatoes are anti-inflammatory.
Moreover, sweet potatoes also promote healthy eyesight, as they are rich in beta-carotene, which converts into vitamin A in the human body and forms light-detecting receptors inside the eyes. Thus, with so many health benefits, the consumption of sweet potatoes is increasing, which is expected to drive the Europe sweet potatoes market.
- Rise of health awareness among consumers
Consumers are now more conscious of their health due to their changing lifestyles, so they are paying closer attention to what they have to eat. This alteration has increased consumers' popularity of plant-based, low-calorie, sugar-free, dairy-free, and gluten-free foods.
Growing rates of non-communicable diseases like cardiovascular disease, diabetes, cancer, obesity, and overweight among consumers contribute to this change in the population.
For instance,
- According to World Health Organization (WHO), non-communicable diseases such as diabetes, cardiovascular diseases, cancer, and chronic respiratory diseases are the top reason of death in South East Asia, with an estimated 8.5 million deaths yearly. Where in the West Pacific regions, non-communicable diseases are the reason for 80% of the total deaths every year. In addition, by 2018, in Europe, an average of 20.4% of children are suffering from being overweight, 9.4% are considered obese, and 2.4% are severely obese.
This has attracted consumers towards various special diets and healthy food, encouraging them to lead a better and healthy life.
With this growing trend, consumers have been significantly adopting products such as sweet potatoes, as they are nutrition dense and gluten-free and have low calories, reducing the risk of various health issues and thus may drive the market's growth globally.
Opportunities
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Growing trade for sweet potatoes
Trade tends to grow faster, innovate, improve sweet potatoes productivity, and provide their people with higher incomes and more opportunities. Open trade also benefits lower-income households by making goods and services more affordable.
The demand for healthy food products has been rising quickly globally. Due to their sweet and savory flavor, a select few food items, such as sweet potatoes, are particularly in demand with this rise. The market has seen a significant increase in the trade of this commodity, which has been rising year over year due to this increased demand.
Trade across the world leads to improving sweet potatoes productivity, and it also provides their people with higher incomes and more opportunities.
Restraint/Challenge
- Growing tariff charges on sweet potatoes
The high import tariffs different nations have placed on sweet potatoes is one issue that significantly impacts the global market's expansion.
The value chain of the manufacturers of sweet potatoes products is severely impacted by these abrupt changes in the tariff charges for sweet potatoes because higher tariff charges raise the price of raw materials. These tariff charges increase the cost of production for the goods and result in lower profits or losses for the manufacturers. Due to the difficulty of growing sweet potatoes and the rising cost of sweet potatoes cultivation, there has been an increase in tariff charges.
Thus, in conclusion, such increased tariff charges will increase the overall cost of production of the sweet potatoes product manufacturers in the world, which will result in restraining the growth of the overall market across regions.
Post COVID-19 Impact on Europe Sweet Potatoes Market
Post the pandemic, the demand for health and food products has increased as there won't be any restrictions on movement; hence, the supply of products would be easy. The persistence of COVID-19 for a longer period has affected the supply chain as it got disrupted, and it became difficult to supply the food products to the consumers, initially decreasing the demand for food products. However, post covid, the need for sweet potatoes market products has increased significantly owing to increased awareness about the long-term benefits of healthy and nutritious food, increasing the demand for health and wellness food.
Recent Developments
- In March 2022, as part of the Marvel Produce Program, Dole recruits Heroes of the Mind and launches a unique and rewarding social contest. It helps the company's publicity and advertising purpose, so it may create awareness among people about the company and its services
- In October 2020, Idahoan Foods, LLC introduced a new product, Mashed Sweet potatoes, under their product category Honest Earth. This is the first sweet potatoes product of the company, with no artificial preservatives, colors, or flavors, and is microwavable
Europe Sweet potatoes Market Scope
The Europe sweet potatoes market is segmented into six notable segments based on type, packaging type, nature, product type, end user, and distribution channel.
The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to make strategic decisions to identify core market applications.
Type
- Sweet potatoes flour
- Whole products
- Processed sweet potatoes
- Paste/purees
On the basis of type, the Europe sweet potatoes market is segmented into sweet potatoes flour, whole products, processed sweet potatoes, and paste/purees.
Product type
- Fresh
- Frozen
- Dried
- Others
On the basis of product type, the Europe sweet potatoes market is segmented into fresh, frozen, dried, and others.
Nature
- Conventional
- Organic
On the basis of nature, the Europe sweet potatoes market is segmented into conventional and organic.
Packaging type
- Bag
- Tray
- Box
- Pouches
- Others
On the basis of packaging type, the Europe sweet potatoes market is segmented into bag, tray, box, pouches, and others.
End user
- Food & beverages industry
- Food service provider
- Household
- Others
On the basis of end user, the Europe sweet potatoes market is segmented into, food & beverages industry, food service provider, household, and others.
Distribution Channel
- Store based retailing
- Online retail
On the basis of distribution channel, the Europe sweet potatoes market is segmented into store based retailing and online retail.
Europe Sweet Potatoes Market Regional Analysis/Insights
The Europe sweet potatoes market was analyzed, and market size insights and trends are provided based on as referenced above.
The countries covered in the Europe sweet potatoes market report are U.K., Germany, France, Netherlands, Belgium, Spain, Switzerland, Poland, Italy, Russia, Turkey, and the rest of Europe.
U.K. dominates the Europe sweet potatoes market in terms of market share and market revenue and will continue to flourish its dominance during the forecast period. This is due to the growing awareness of consumers for various health benefits of sweet potatoes, which consumer preference has boosted the European market.
The country section of the report also provides individual market-impacting factors and changes in regulations in the market that impact the current and future trends of the market. Data points, such as new and replacement sales, country demographics, disease epidemiology, and import-export tariffs, are some of the major pointers used to forecast the market scenario for individual countries. In addition, the presence and availability of Europe brands and their challenges faced due to high competition from local and domestic brands and the impact of sales channels are considered while providing a forecast analysis of the country data.
Competitive Landscape and Europe Sweet Potatoes Market Share Analysis
The Europe sweet potatoes market competitive landscape provides details about the competitors. Components included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Europe presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus on Europe sweet potatoes market.
Some of the major players operating in Europe sweet potatoes market are McCain Foods Limited, Lamb Weston Holdings, Inc., Idahoan Foods, LLC., The Kraft Heinz Company, Nestlé, BIRDS EYE LIMITED, Sweet Potatoes Spirit Company, Dole Food Company, Inc., and KP Snacks.
Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by the DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Data models include the Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Europe Vs. Regional and Vendor Share Analysis. Please request an analyst call in case of further inquiry.
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