Global Ayurvedic Toothpaste Market – Industry Trends and Forecast to 2029

Global Ayurvedic Toothpaste Market, By Type (Paste, Cream, Gels, Powdered), Ingredient Type (Neem, Mint, Basil, Spice Extract and Others), Pack Size (25gm, 50gm, 100gm and Others), Distribution Channel (General Store, Hypermarket and Supermarket, Pharmacy Store, Online Retail and Others) – Industry Trends and Forecast to 2029

Ayurvedic Toothpaste Market Analysis and Size

During the pandemic, the market for ayurvedic toothpaste increased significantly as customers changed their preference from synthetic products to traditional herbal products for their functional benefits. People switched from synthetic toothpaste to ayurvedic toothpastes. Other than sales of toothpastes, the high consumer demand for personal care and hygiene products were also recorded.

Global Ayurvedic Toothpaste Market was valued at USD 1,000.80 million in 2021 and is expected to reach USD 2,339.84 million by 2029, registering a CAGR of 11.20% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.

Report Scope and Market Segmentation

Market Definition

Ayurvedic toothpastes are basically prepared using certified natural and organic ingredients. Prominent ingredients used in the making of ayurvedic toothpaste are calendula, aloe, plant extracts, essential oils, eucalyptus oils, olive oil, neem, basil, mint, spice extract, and others. Over the long time, the ayurvedic toothpastes market is majorly boosted due to the increased customer’s preference for traditional herbal products over synthetic products due to increased functional and therapeutic benefits.

Global Ayurvedic Toothpaste Market Dynamics

Drivers

• Increasing Advertising Strategies

The industry’s growth has also been enhanced significantly due to large marketing or promotional activities as well as the awareness amongst people regarding the functional benefits of ayurvedic formulations and their outcomes. During the pandemic, the market recorded a major boost due to this factor.

• Changing Consumer Preferences

In recent years, amidst the pandemic, several measures came into action due to the rising need of maintaining health. People decided to switch to the traditional herbal products due to the chemical-free ingredients and environmental friendly options. The changing customers preference has further, led to the significant growth in the market.

Opportunities

• Rising demand for oral care and hygiene maintenance

Rising demands for oral care and hygiene maintenance is growing by increasing preference for chemical-free products and growing popularity of natural ingredients and environment-friendly products such as clove, tulsi, mint, ginger, neem, black pepper, nutmeg and others which are incorporated in these herbal toothpastes. With the rising demands, the market players have been promising for the products of enhanced therapeutic quality, flavors and other necessary implications.

Restraints/Challenges

• Consumer Preference for the Chemical Products

The use of chemical products to attain the results faster have been in practice recently. Sometimes, people prefer synthetic products to revert to the changes concluded faster but with certain side effects recorded for the health of gums and the mouth hygiene. This factor is expected to restrain the growth of the ayurvedic toothpaste market growth during the forecast period of 2022-2029.

This ayurvedic formulations market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the ayurvedic toothpaste market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Global Ayurvedic Toothpaste Market

The outbreak of COVID-19 pandemic had a positive impact on the ayurvedic toothpaste market. This is attributed to consumers overall the globe, who restrict themselves from going out normally to avoid getting infected by coronavirus. People changed their preferences from synthetic products to traditional herbal methods and in turn, this resulted in the significant growth of the market. Thus, minimum gathering and social distancing have led to increased sales of online retailers as well.

Recent Developments

• In 2021, Dhathri Complete Care Ayurvedic Toothpaste was created by Dhathri Ayurveda, a renowned health and beauty care brand in South India. It grants total protection for gums and teeth.
• In 2021, Colgate-Palmolive (India) released the world's first ayurvedic toothpaste designed exclusively for people with diabetes. The 'Colgate for Diabetics toothpaste was researched and produced in India in collaboration with local dentists and diabetes experts.

Global Ayurvedic Toothpaste Market Scope

The ayurvedic toothpaste market is segmented on the basis of type, ingredient type, pack size and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Paste
• Cream
• Gels
• Powdered

Ingredient Type

• Neem
• Mint
• Basil
• Spice Extract
• Others

Pack Size

• 25gm
• 50gm
• 100gm
• Others

Distribution Channel

• General Store
• Hypermarket
• Supermarket
• Pharmacy Store
• Online Retail
• Others

Global Ayurvedic Toothpaste Market Regional Analysis/Insights

The ayurvedic toothpaste market is analyzed and market size insights and trends are provided by type, ingredient type, pack size and distribution channel as referenced above.

The countries covered in the ayurvedic toothpaste market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia Pacific dominates the ayurvedic toothpaste market in terms of revenue and market share due to the upsurge of sales in the region as the people are becoming more aware of the traditional herbal products along with the rising awareness among consumers about regarding the use of ayurvedic products for good oral health.

North America on the other hand, is projected to show lucrative growth during the forecast period of 2022 to 2029 due to the high growth in the popularity of ayurvedic formulations.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Ayurvedic Toothpaste Market Share Analysis

The ayurvedic toothpaste market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to ayurvedic toothpaste market.

Some of the major players operating in the ayurvedic toothpaste market are

• Colgate-Palmolive Company (U.S.)
• Himalaya Wellness Company (India)
• Dabur.com(India)
• Vicco Laboratories (India)
• Patanjali Ayurved Limited (India)
• Unilever (U.K.)
• Amway India Enterprises Pvt. Ltd.(India)
• GlaxoSmithKline plc.(U.K.)
• Procter & Gamble (U.S.)
• Henkel Adhesives Technologies Private Limited(Germany)
• AMOREPACIFIC US, INC. (South Korea)
• The Hain Celestial Group Inc. (U.S.)
• Auromere (U.S.)