Global Body Scrub Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2033

What is the Global Body Scrub Market Size and Growth Rate?

• The global body scrub market size was valued at USD 15.43 billion in 2025 and is expected to reach USD 23.28 billion by 2033, at a CAGR of5.27% during the forecast period
• Major factors that are expected to boost the growth of the body scrub market in the forecast period are the rise in the need for personal care products and services and the growing of the trend of the body scrubs as skin cleansing agents, particularly in the advancing countries

What are the Major Takeaways of Body Scrub Market?

• The considerable advantages of the body scrub such as the glowing skin, exfoliation of dead cells on the frequent basis and the moisturizing of the skin is further anticipated to propel the growth of the body scrub market
• Also, the rise in the beauty parlours and commercial body spa centres is further estimated to cushion the growth of the body scrub market. On the other hand, the specific chemicals in the body scrub are too harsh for a certain skin type which in turn the consumer might face difficulties which might further impede the growth of the body scrub market
• North America dominated the body scrub market with a 39.65% revenue share in 2025, driven by high consumer awareness of personal care, strong demand for premium skincare products, and widespread adoption of wellness and self-care routines across the U.S. and Canada
• Asia-Pacific is projected to register the fastest CAGR of 8.32% from 2026 to 2033, driven by rising disposable incomes, rapid urbanization, and increasing awareness of personal grooming across China, Japan, India, South Korea, and Southeast Asia
• The plant-based segment dominated the market with an estimated 46.3% share in 2025, driven by rising demand for natural, organic, vegan, and clean-label personal care products

Report Scope and Body Scrub Market Segmentation 

What is the Key Trend in the Body Scrub Market?

Rising Shift Toward Natural, Functional, and Experience-Driven Body Scrubs

• The body scrub market is witnessing increasing adoption of natural, organic, and plant-based formulations, driven by growing consumer awareness around skin health, ingredient transparency, and sustainability
• Manufacturers are introducing multi-functional body scrubs that combine exfoliation with hydration, brightening, acne control, and anti-aging benefits, reducing the need for multiple skincare products
• Growing demand for sensory-rich experiences, including unique textures, premium fragrances, and spa-such as formulations, is driving product innovation across mass and premium segments
  • For instance, brands such as Tree Hut, Frank Body, Dove, and Nativa SPA have expanded their portfolios with sugar-based, coffee-infused, enzyme-based, and dermatologically tested body scrubs
• Increasing influence of social media, influencer marketing, and self-care trends is accelerating consumer preference for visually appealing, results-driven body scrub products
• As personal care routines become more holistic and wellness-oriented, body scrubs are emerging as essential products for exfoliation, relaxation, and overall skin nourishment

What are the Key Drivers of Body Scrub Market?

• Rising consumer focus on personal grooming, skincare routines, and at-home spa treatments is boosting demand for body exfoliation products
  • For instance, during 2024–2025, leading brands such as Dove, Frank Body, and Tree Hut launched new body scrub variants targeting hydration, exfoliation, and skin renewal
• Growing adoption of clean beauty, vegan, cruelty-free, and dermatologically tested products is expanding the consumer base across the U.S., Europe, and Asia-Pacific
• Advancements in formulation science, including gentle exfoliants, pH-balanced bases, and skin-conditioning ingredients, have improved product safety and effectiveness
• Rising use of body scrubs in men’s grooming, acne care, and sensitive-skin segments is creating new growth opportunities
• Supported by expanding retail availability, e-commerce growth, and increasing disposable income, the body scrub market is expected to witness steady long-term growth

Which Factor is Challenging the Growth of the Body Scrub Market?

• High prices of premium, organic, and specialty body scrubs limit adoption among price-sensitive consumers
  • For instance, during 2024–2025, rising costs of natural ingredients, essential oils, and sustainable packaging increased production expenses for several global brands
• Risk of skin irritation, allergies, or over-exfoliation associated with improper usage creates consumer hesitation, particularly among sensitive-skin users
• Limited awareness in emerging markets regarding correct exfoliation frequency and product benefits slows market penetration
• Intense competition from body washes, soaps, and multi-purpose skincare products creates pricing pressure and brand differentiation challenges
• To overcome these barriers, companies are focusing on gentle formulations, consumer education, affordable pricing tiers, and transparent labeling to expand global adoption of body scrubs

How is the Body Scrub Market Segmented?

The market is segmented on the basis of type, form, skin type, and distribution channel.

• By Type

On the basis of type, the body scrub market is segmented into Plant-based, Milk-based, and Others. The plant-based segment dominated the market with an estimated 46.3% share in 2025, driven by rising demand for natural, organic, vegan, and clean-label personal care products. Consumers increasingly prefer scrubs formulated with ingredients such as coffee, sugar, salt, fruit extracts, and botanical oils due to their perceived safety, sustainability, and skin-friendly properties. Growing awareness of chemical-free skincare and strong influence of eco-conscious branding further support dominance.

The milk-based segment is expected to grow at the fastest CAGR from 2026 to 2033, supported by its moisturizing, soothing, and skin-nourishing properties. Milk proteins, lactic acid, and vitamins make these scrubs highly suitable for sensitive and dry skin, driving adoption in premium and dermatologically positioned product lines.

• By Form

Based on form, the market is segmented into Powder, Gel or Liquid, and Cream. The cream-based segment dominated the market with a 41.8% share in 2025, owing to its rich texture, ease of application, and ability to combine exfoliation with deep hydration. Cream scrubs are widely used for daily or weekly routines and are preferred across dry and normal skin categories.

The gel or liquid segment is projected to register the fastest growth during the forecast period, driven by increasing demand for lightweight, non-greasy, and quick-rinse formulations. Gel-based scrubs appeal strongly to consumers with oily or acne-prone skin and are gaining popularity in tropical and humid regions due to their refreshing sensory profile.

• By Skin Type

On the basis of skin type, the body scrub market is segmented into Sensitive, Normal, Dry, and Oily. The normal skin segment accounted for the largest market share of 38.6% in 2025, supported by a broad consumer base and wide availability of general-purpose exfoliating products. These scrubs offer balanced exfoliation without aggressive actives, making them suitable for mass-market adoption.

The sensitive skin segment is expected to grow at the fastest CAGR from 2026 to 2033, driven by rising prevalence of skin sensitivity, allergies, and dermatological concerns. Increasing launches of gentle, fragrance-free, pH-balanced, and dermatologist-tested scrubs are expanding adoption among cautious consumers seeking mild exfoliation without irritation.

• By Distribution Channel

Based on distribution channel, the market is segmented into Hypermarkets and Supermarkets, Independent Retailers, Convenience Stores, and Others. Hypermarkets and supermarkets dominated the market with a 44.2% share in 2025, supported by strong product visibility, brand variety, promotional offers, and consumer trust. These channels enable bulk purchasing and easy comparison across brands and price points.

The others segment, which includes online retail and direct-to-consumer platforms, is anticipated to grow at the fastest CAGR from 2026 to 2033. Rapid growth of e-commerce, influencer-driven marketing, subscription models, and expanding digital penetration is significantly reshaping body scrub purchasing behavior globally.

Which Region Holds the Largest Share of the Body Scrub Market?

• North America dominated the body scrub market with a 39.65% revenue share in 2025, driven by high consumer awareness of personal care, strong demand for premium skincare products, and widespread adoption of wellness and self-care routines across the U.S. and Canada. Rising preference for natural, organic, and dermatologist-tested body scrubs, along with strong retail penetration through supermarkets, specialty stores, and e-commerce platforms, continues to support market leadership
• Leading brands in North America are focusing on clean-label formulations, plant-based ingredients, cruelty-free products, and innovative exfoliation technologies, strengthening brand loyalty and repeat purchases. Continuous product innovation, influencer-driven marketing, and premiumization trends further drive regional growth
• High disposable income, strong beauty and personal care ecosystems, and well-established distribution networks reinforce North America’s dominant position in the global Body Scrub market

U.S. Body Scrub Market Insight

The U.S. is the largest contributor in North America, supported by strong demand for premium, organic, and multifunctional body scrubs across mass and luxury segments. Increasing focus on self-care, spa-at-home trends, and dermatologist-recommended skincare products boosts adoption. Presence of major global brands, robust online sales channels, and high influence of social media marketing further accelerates market growth.

Canada Body Scrub Market Insight

Canada contributes significantly to regional growth, driven by rising preference for natural and sustainable skincare products. Growing awareness of skin health, expanding vegan and eco-friendly product offerings, and strong penetration of private-label brands support steady market expansion.

Asia-Pacific Body Scrub Market

Asia-Pacific is projected to register the fastest CAGR of 8.32% from 2026 to 2033, driven by rising disposable incomes, rapid urbanization, and increasing awareness of personal grooming across China, Japan, India, South Korea, and Southeast Asia. Expanding middle-class population, growing influence of K-beauty and J-beauty trends, and increasing adoption of premium skincare routines fuel demand for body scrubs.

China Body Scrub Market Insight

China is the largest contributor to Asia-Pacific, supported by rapid growth in the beauty and personal care industry, strong e-commerce penetration, and increasing demand for premium and functional skincare products. Local and international brands benefit from high-volume online sales and evolving consumer preferences.

Japan Body Scrub Market Insight

Japan shows steady growth driven by demand for high-quality, gentle, and skin-friendly formulations. Strong focus on product efficacy, innovation, and premium packaging supports consistent market expansion.

India Body Scrub Market Insight

India is emerging as a high-growth market, fueled by rising skincare awareness, growing youth population, and expanding availability of affordable and herbal body scrubs. Increasing online retail adoption and brand penetration accelerate market growth.

South Korea Body Scrub Market Insight

South Korea contributes significantly due to its advanced beauty industry, innovation-driven product launches, and global influence of K-beauty trends. Demand for exfoliating, brightening, and skin-renewing products supports sustained growth across domestic and export markets.

Which are the Top Companies in Body Scrub Market?

The body scrub industry is primarily led by well-established companies, including:

• L’Oréal S.A. (France)
• The Estée Lauder Companies Inc. (U.S.)
• Procter & Gamble (U.S.)
• Shiseido Company (Japan)
• Sephora USA, Inc. (U.S.)
• The Body Shop International Limited (U.K.)
• Tonymoly (South Korea)
• Innisfree (South Korea)
• STARSKIN. (Netherlands)
• YUNOS (China)
• Clinique Laboratories, LLC. (U.S.)
• Lancôme (France)
• 3LAB (U.S.)
• Kracie Holdings, Ltd. (Japan)
• BIOREPUBLIC SKINCARE (U.S.)
• ES COSMETIC USA. (U.S.)
• The Face Shop (South Korea)
• Decléor S.A. (France)
• BlissWorld Inc. (U.S.)
• TREE HUT SHEA (U.S.)

What are the Recent Developments in Global Body Scrub Market?

• In August 2025, Everyday by Frank Body rolled out its largest-ever product launch, centered on its most iconic scrub format, introducing four new products designed to tackle breakouts, enhance exfoliation, and deliver visible skin results, strengthening the brand’s position in the performance-driven body care segment
• In February 2025, Dove Men+Care launched its new Body and Face Scrubs featuring an innovative all-in-one formulation that scrubs, cleanses, and moisturizes simultaneously, reinforcing the brand’s focus on convenience-led and multifunctional men’s grooming solutions
• In February 2025, Nativa SPA expanded its footprint in the U.S. market with the launch of the Acerola Cherry Collection, comprising body serum, body butter, body scrub, and body oil, highlighting rising demand for premium, ingredient-focused body care offerings
• In September 2024, Innersense Body Care introduced a synthetic-free, hydrating body care range including a scrub, wash, lotion, and body butter, marking the company’s strategic expansion beyond haircare into clean, plant-based body care solutions
• In August 2024, Tree Hut partnered with Lollapalooza in Chicago as an official sponsor and unveiled its Self-Care Studio experience, showcasing limited-edition fall scents Pumpkin Pop and Cherry Rave, enhancing brand visibility through experiential marketing
• In March 2024, Australian brand Frank Body projected strong sales growth following plans to launch its bestselling Glycolic Body Scrub in Southeast Asia, leveraging the product’s top-selling status in Australia and the U.S. to accelerate international expansion

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