Global Broadcast and Media Technology Market – Industry Trends and Forecast to 2029

Global Broadcast and Media Technology Market, By Component (Software, On-Premise, Cloud, Services, Consulting, Support and Maintenance and Manages Services), Solution (Web Content Management, Content Storage Solutions, Editorial and Print Workflow, Media/Digital Asset Management, Revenue Management, Ad and Data Management and User Management), Hosting Model (Integrated and Standalone), End-User (Broadcast, Distributors, OTT and IPTV) - Industry Trends and Forecast to 2029

Market Analysis and Size

Nowadays, marketing and broadcasting are not just limited to television, pamphlets, newspapers, radio, and magazines. The world is witnessing a paradigm shift in the consumption of media business through digital technology, such as streaming shows on Netflix, and using online learning platforms on smartphones.

Global Broadcast and Media Technology Market was valued at USD 41.60 billion in 2021 and is expected to reach USD 85.36 billion by 2029, registering a CAGR of 9.40% during the forecast period of 2022-2029. OTT and IPTV is expected to witness significant growth in the end-user segment of the market owing to the emergence of new OTT platforms. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team also includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Market Definition

Broadcast media include Cable television, On-air endorsements, Long-form programming and Multi-language programming, Broadcast television, Radio, TV/web integration and On-demand television. The ‘Broadcast Media’ widely signifies sending information through radio, magazines, television, and Bluetooth marketing, among other forms of location-based transmissions.

Report Scope and Market Segmentation

Broadcast and Media Technology Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Advancements in Communication

The rise in advancements in communication to provide seamless communication to consumers across the globe acts as one of the major factors driving the broadcast and media technology market. Also, increase in the consumption through next-gen connected devices has a positive impact on the market growth.

• Incorporation of Next-Gen Technologies

The increase in demand for incorporation of next-gen technologies in the process of offering broadcast and media solutions and services accelerate the market growth. The shift in consumer preference for faster networks, along with transformations in broadcasting and media channels drives the market growth.

• High Use of the Internet

The increase in the use of the Internet, and rise in the access to media and video streaming further influence the market. The presence of well-designed data and voice packages and enticing purchase offers assist in the expansion of the market.

Additionally, rapid urbanization, change in lifestyle, surge in investments and increased consumer spending positively impact the broadcast and media technology market.

Opportunities

Furthermore, increase in digital advertising extend profitable opportunities to the market players in the forecast period of 2022 to 2029. The surge in n-demand content penetration will further expand the market.

Restraints/Challenges

On the other hand, high cost associated with the technology is expected to obstruct market growth. Also, stringent regulations are projected to challenge the broadcast and media technology market in the forecast period of 2022-2029.

This broadcast and media technology market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on broadcast and media technology market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Broadcast and Media Technology Market

COVID-19 had a positive impact on the broadcast and media technology market due to the rise in number of industry verticals adopting broadcasting and media channels during the outbreak of COVID-19. Numerous industries, especially telecommunication sector was deploying broadcast and media technology to increase their revenue from the data collected. The broadcast and media technology market is expected to witness high growth in the post-pandemic scenario owing to the rise in usage of various media platforms among consumers.

Recent Developments

• Quantum Corp. announced the launch of its flexible and efficient storage platform in 2019. The platform is specifically designed for industrial IoT and surveillance applications. This new series is known to be vailable in a wide-ranging server choices, and is ideal for deployments.
• WideOrbit and Mediaocean entered into a partnership in 2019 for automating the buying and selling of local broadcast ad spots. This would make it easier for media buyers to add local television inventory to their brand campaigns.

Global Broadcast and Media Technology Market Scope and Market Size

The broadcast and media technology market is segmented on the basis of component, solution, hosting model and end-user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Software
• On-Premise
• Cloud
• Services
• Consulting
• Support and Maintenance
• Manages Services

Solution

• Web Content Management
• Content Storage Solutions
• Editorial and Print Workflow
• Media/Digital Asset Management
• Revenue Management
• Ad and Data Management
• User Management

Hosting Model

• Integrated
• Standalone

End-User

• Broadcast
• Distributors
• OTT and IPTV

Broadcast and Media Technology Market Regional Analysis/Insights

The broadcast and media technology market is analysed and market size insights and trends are provided by country, component, solution, hosting model and end-user as referred above.

The countries covered in the broadcast and media technology market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the broadcast and media technology market due to the adoption of advanced solutions and increase in investments within the region.

Asia-Pacific (APAC) is expected to witness significant growth during the forecast period of 2022 to 2029 because of the increase in digital channels and rapid transition towards digital broadcasting in the region. 

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Broadcast and Media Technology Market

The broadcast and media technology market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to broadcast and media technology market.

Some of the major players operating in broadcast and media technology market are

• Dell Inc (US)
• IBM (US)
• Quantum Corporation (US)
• Harmonic (US)
• VSN Video Stream Networks S.L (Spain)
• WideOrbit (US)
• Grass Valley USA, LLC (US)
• Evertz (Canada)
• Rohde & Schwarz GmbH &Co KG (Germany)
• Eletec Broadcast Telecom S.A.R.L (France)
• Clyde Broadcast (UK)
• Sencore (US)
• EVS Broadcast Equipment (Belgium)
• ACORDE Technologies S.A (Spain)
• ETL Systems Ltd (UK)