Global Craft Beer Market, By Product Type (Ale, Lagers, Specialty Beers, and Others), Distribution Channel (On- Trade, and Off- Trade), Age Group (21–35 Years Old, 40–54 Years Old, and 55 Years and Above) - Industry Trends and Forecast to 2030.
Craft Beer Market Analysis and Size
The craft beer market is experiencing robust growth, driven by several key factors. Increasing consumer preference for unique and artisanal brews, a growing demand for diverse beer flavors, and a shift toward supporting local and independent breweries are significant drivers in this market. Craft beer offers ample opportunities for innovation, expansion, and market penetration.
However, there are also notable restraints, including the challenge of scaling up production while maintaining quality and consistency. Additionally, regulatory and distribution challenges can hinder market growth. Meeting these challenges while navigating the competitive landscape and addressing sustainability concerns presents a complex and dynamic environment for craft beer manufacturers.
Data Bridge Market Research analyses that the global craft beer market which was USD 2.77 billion in 2022, would rocket up to USD 7.02 billion by 2030, and is expected to undergo a CAGR of 12.3% during the forecast period of 2023 to 2030. “Ale” is expected to dominate the product type segment of the craft beer market due to the diverse flavors, styles, and creative brewing techniques employed by craft breweries. They often appeal to a wide age group, including both younger and older consumers.
In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.
Craft Beer Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2023 to 2030
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Base Year
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2022
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Historic Years
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2021 (Customizable to 2015-2020)
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Quantitative Units
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Revenue in USD Billion, Volumes in Kilo Tons, Pricing in USD
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Segments Covered
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Product Type (Ale, Lagers, Specialty Beers, and Others), Distribution Channel (On- Trade, and Off- Trade), Age Group (21–35 Years Old, 40–54 Years Old, and 55 Years and above).
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Countries Covered
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U.S., Canada, Mexico, Brazil, Argentina, rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, and the rest of Middle East and Africa
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Market Players Covered
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Davide Campari-Milano N.V. (Netherlands), Diageo PLC (U.K.), Halewood International Limited (U.K.), Asahi Group Holdings, Ltd. (Japan), Accolade Wines (Australia), Bacardi Limited (Bermuda), Mike's Hard Lemonade Co. (U.S.), Castel Group (France), Suntory Holdings Limited (Japan), Anheuser-Busch InBev SA/NV (Belgium), The Brown-Forman Corporation (U.S.), United Brands Company, Inc. (U.S.), Pernod Ricard SA (France), and The Miller Brewing Company (U.S.).
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Market Opportunities
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Market Definition
Craft beer, crafted predominantly by small, independent breweries, is characterized by its emphasis on quality, traditional techniques, and diverse flavors. While not strictly defined, craft beer embodies uniqueness, independent ownership, and artisanal brewing methods. It distinguishes itself through an array of styles, ingredients, and brewing processes.
Craft beer finds application in consumer beverages as a unique and flavorful option. It also plays a crucial role in the hospitality and food service industry, becoming a hallmark of dining experiences. Moreover, it boosts tourism, supports agriculture, energizes retail and distribution, and fosters international trade. Beyond being a beverage, craft beer influences multiple industries and fosters local economies while enriching consumer palates.
Craft Beer Market Dynamics
Drivers
- Rising Consumer Demand for Unique Flavors
An ever-increasing consumer demand for unique and diverse flavors drives the craft beer market. Craft breweries are renowned for their experimentation with ingredients, brewing techniques, and styles, offering consumers a wide array of distinctive and innovative beer options. This strong demand reflects a shift away from traditional, mass-produced lagers towards craft beers that provide a richer and more individualized tasting experience.
- Rising Health Consciousness
A global trend toward health and wellness is propelling the craft beer market. Health-conscious consumers are increasingly turning to craft beer due to its perception as a more natural and wholesome beverage. Craft brewers often use high-quality, locally sourced ingredients, avoid additives and preservatives, and adhere to traditional brewing methods, aligning with consumers' growing preference for transparency and sustainability in their food and beverage choices.
Restraints:
- Growing Competition with Large Brewers
The craft beer market faces fierce competition from established, large-scale brewing conglomerates. These industry giants possess substantial marketing budgets, expansive distribution networks, and economies of scale, making it challenging for craft beer to secure a substantial market share. The competition can limit the growth potential of craft breweries and necessitates creative strategies to differentiate their products.
- Rising Regulations and Taxation
The craft beer industry is subject to various regulations and taxation policies that can act as restraints. Regulations vary by region and can impose burdensome compliance requirements, while taxation can add significant production costs. This can limit the ability of small craft breweries to scale their operations and compete on pricing with larger, more established beer producers.
Opportunities
- Increasing Global Expansion
The craft beer market presents significant growth opportunities through global expansion. Craft breweries can explore emerging markets and diversify their consumer base by capitalizing on international trade agreements and leveraging e-commerce platforms. With increasing access to a global audience, craft brewers have the chance to introduce their unique offerings to a broader customer demographic.
- Growing Collaborations and Brewpubs
Collaborations between craft breweries and brewpubs offer a thriving opportunity for the craft beer market. These collaborations provide a platform for brewers to experiment, create unique and limited-edition beers, and attract consumers looking for exclusive and immersive beer experiences. Brewpubs, in particular, are well-suited to showcase craft beer innovation and foster direct consumer engagement, further fueling the market's growth.
Challenges
- Supply Chain Disruptions
Many craft breweries prioritize local and seasonal ingredients in their brewing processes, which can make them vulnerable to supply chain disruptions. These disruptions can be caused by climate change, natural disasters, pandemics, or other global events. Craft brewers must adapt to these challenges by diversifying their ingredient sources or enhancing their supply chain resilience.
- Brand Recognition
Building and maintaining brand recognition can be a challenging endeavor in a competitive market. The craft beer industry is teeming with innovative and passionate brewers, making it essential for breweries to craft compelling marketing and branding strategies. Establishing a strong brand identity and consumer trust is crucial for differentiation and meaningful connections with discerning craft beer enthusiasts.
This craft beer market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Craft Beer market contact Data Bridge Market Research for an Analyst Brief, our team will help you make an informed market decision to achieve market growth.
Recent Development
- In August 2023, Lone Wolf, the renowned craft beer maker, unveiled two exciting new beer variants - Mavrick and Alpha. This launch event, held in New Delhi, showcased the brand's commitment to innovation and creativity in the beer industry. Mavrick, a 100% malt lager, and Alpha, a Belgian Wit bier, offer distinct flavors and refreshing profiles, both with an alcohol by volume (ABV) of less than 5 percent. Lone Wolf has rapidly gained traction, achieving impressive top-line revenue in its first year and now aiming to more than double it in the coming year. With a focus on low-additive, high-quality ingredients sourced from both European and domestic markets, Lone Wolf's approach promises to be a game-changer in the craft beer segment
Global Craft Beer Market Scope
The global craft beer market is segmented on the basis of product type, distribution channel, and age group. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Ale
- Lagers
- Specialty Beers
- Others
Distribution Channel
- On- Trade
- Off- Trade
Age Group
- 21–35 years old
- 40–54 years old
- 55 years and above
Craft Beer Market Regional Analysis/Insights
The global craft beer market is analysed, and market size insights and trends are provided by product type, distribution channel, and age group referenced above. The countries covered in the Craft Beer market report are U.S., Canada, and Mexico in North America, Brazil, Argentina, and the rest of South America in South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, and the rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, and the rest of Asia-Pacific in Asia-Pacific, and U.A.E, Saudi Arabia, Egypt, South Africa, Israel, and the rest of the Middle East and Africa in Middle East and Africa.
North America is expected to dominate the global craft beer market owing to the craft beer movement origins in the U.S., and a highly developed craft beer industry with a large number of breweries will further boost the growth of the craft beer market in the region during the forecast period.
Asia-Pacific is expected to witness the fastest growth during the forecast period owing to the evolving consumer tastes, globalization, a growing middle class, local breweries, food pairings, youth appeal, tourism, health consciousness, and government support is further anticipated to propel the growth of the craft beer market in the region.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Global Craft Beer Market Share Analysis
The global craft beer market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width, and breadth, application dominance. The above data points provided are only related to the companies' focus related to the global craft beer market.
Some of the major players operating in the global craft beer market are:
- Davide Campari-Milano N.V. (Netherlands)
- Diageo PLC (U.K.)
- Halewood International Limited (U.K.)
- Asahi Group Holdings, Ltd. (Japan)
- Accolade Wines (Australia)
- Bacardi Limited (Bermuda)
- Mike's Hard Lemonade Co. (U.S.)
- Castel Group (France)
- Suntory Holdings Limited (Japan)
- Anheuser-Busch InBev SA/NV (Belgium)
- The Brown-Forman Corporation (U.S.)
- United Brands Company, Inc. (U.S.)
- Pernod Ricard SA (France)
- The Miller Brewing Company (U.S.)
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