Table of Content
1. INTRODUCTION
1.1 OBJECTIVES OF THE STUDY
1.2 MARKET DEFINITION
1.3 OVERVIEW OF GLOBAL CUSTOMER DATA PLATFORM MARKET
1.4 CURRENCY AND PRICING
1.5 LIMITATION
1.6 MARKETS COVERED
2. MARKET SEGMENTATION
2.1 KEY TAKEAWAYS
2.2 ARRIVING AT THE GLOBAL CUSTOMER DATA PLATFORM MARKET
2.2.1 VENDOR POSITIONING GRID
2.2.2 TECHNOLOGY LIFE LINE CURVE
2.2.3 MARKET GUIDE
2.2.4 MULTIVARIATE MODELLING
2.2.5 STANDARDS OF MEASUREMENT
2.2.6 TOP TO BOTTOM ANALYSIS
2.2.7 VENDOR SHARE ANALYSIS
2.2.8 DATA POINTS FROM KEY PRIMARY INTERVIEWS
2.2.9 DATA POINTS FROM KEY SECONDARY DATABASES
2.3 GLOBAL CUSTOMER DATA PLATFORM MARKET: RESEARCH SNAPSHOT
2.4 ASSUMPTIONS
3. MARKET OVERVIEW
3.1 DRIVERS
3.2 RESTRAINTS
3.3 OPPORTUNITIES
3.4 CHALLENGES
4. EXECUTIVE SUMMARY
5. PREMIUM INSIGHTS
5.1 CASE STUDIES
5.2 REGULATORY FRAMEWORK
5.3 TECHNOLOGICAL TRENDS
5.4 PRICING ANALYSIS
5.5 PORTERS FIVE FORCE
6. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY OFFERING
6.1 OVERVIEW
6.2 SOLUTIONS
6.3 SERVICES
6.3.1 PROFESSIONAL SERVICES
6.3.1.1. CONSULTING
6.3.1.2. SUPPORT AND MAINTENANCE
6.3.1.3. SYSTEM INTEGRATION & DEPLOYMENT
6.3.2 MANAGED SERVICES
7. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY DATA CHANNEL
7.1 OVERVIEW
7.2 WEB
7.3 SOCIAL MEDIA
7.4 SMS
7.5 EMAIL
7.6 PUSH MESSAGING
7.7 OTHERS
8. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY TYPE
8.1 OVERVIEW
8.2 CAMPAIGN CDP
8.3 DATA CDP
8.4 ANALYTICS CDP
8.5 DELIVERY CDP
9. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY APPLICATION
9.1 OVERVIEW
9.2 PREDICTIVE ANALYTICS
9.3 CUSTOMER RETENTION & ENGAGEMENT
9.4 SECURITY MANAGEMENT
9.5 MARKETING DATA SEGMENTATION
9.6 PERSONALIZED RECOMMENDATIONS
9.7 RISK & COMPLIANCE MANAGEMENT
9.8 OTHERS
10. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY CAPABILITY
10.1 OVERVIEW
10.2 REAL-TIME ANALYTICS
10.3 OPEN ACCESS
10.4 AUDIENCE MANAGEMENT
10.5 IDENTITY MANAGMENT
11. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY DEPLOYMENT MODE
11.1 OVERVIEW
11.2 ON-PREMISES
11.3 CLOUD
12. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY ENTERPRISE SIZE
12.1 OVERVIEW
12.2 SMALL ENTERPRISES
12.2.1 BY DEPLOYMENT MODE
12.2.1.1. ON-PREMISES
12.2.1.2. CLOUD
12.3 MEDIUM SCALE ENTERPRISES
12.3.1 BY DEPLOYMENT MODE
12.3.1.1. ON-PREMISES
12.3.1.2. CLOUD
12.4 LARGE SCALE ENTERPRISES
12.4.1 BY DEPLOYMENT MODE
12.4.1.1. ON-PREMISES
12.4.1.2. CLOUD
13. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY DATA TYPE
13.1 OVERVIEW
13.2 IDENTITY DATA
13.3 INTERACTION DATA
13.4 BEHAVIORAL DATA
13.5 ATTITUDINAL DATA
14. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY VERTICAL
14.1 OVERVIEW
14.2 BFSI
14.2.1 BY OFFERING
14.2.1.1. SOLUTION
14.2.1.2. SERVICES
14.3 IT & TELECOMMUNICATION
14.3.1 BY OFFERING
14.3.1.1. SOLUTION
14.3.1.2. SERVICES
14.4 RETAIL & E-COMMERCE
14.4.1 BY OFFERING
14.4.1.1. SOLUTION
14.4.1.2. SERVICES
14.5 HEALTHCARE
14.5.1 BY OFFERING
14.5.1.1. SOLUTION
14.5.1.2. SERVICES
14.6 TRAVEL & HOSPITALITY
14.6.1 BY OFFERING
14.6.1.1. SOLUTION
14.6.1.2. SERVICES
14.7 MEDIA & ENTERTAINMENT
14.7.1 BY OFFERING
14.7.1.1. SOLUTION
14.7.1.2. SERVICES
14.8 OTHERS
15. GLOBAL CUSTOMER DATA PLATFORM MARKET, BY REGION
Global CUSTOMER DATA PLATFORM Market, (ALL SEGMENTATION PROVIDED ABOVE IS REPRESENTED IN THIS CHAPTER BY COUNTRY)
15.1 NORTH AMERICA
15.1.1 U.S.
15.1.2 CANADA
15.1.3 MEXICO
15.2 EUROPE
15.2.1 GERMANY
15.2.2 FRANCE
15.2.3 U.K.
15.2.4 ITALY
15.2.5 SPAIN
15.2.6 RUSSIA
15.2.7 TURKEY
15.2.8 BELGIUM
15.2.9 NETHERLANDS
15.2.10 NORWAY
15.2.11 FINLAND
15.2.12 SWITZERLAND
15.2.13 DENMARK
15.2.14 SWEDEN
15.2.15 POLAND
15.2.16 REST OF EUROPE
15.3 ASIA PACIFIC
15.3.1 JAPAN
15.3.2 CHINA
15.3.3 SOUTH KOREA
15.3.4 INDIA
15.3.5 AUSTRALIA
15.3.6 NEW ZEALAND
15.3.7 SINGAPORE
15.3.8 THAILAND
15.3.9 MALAYSIA
15.3.10 INDONESIA
15.3.11 PHILIPPINES
15.3.12 TAIWAN
15.3.13 VIETNAM
15.3.14 REST OF ASIA PACIFIC
15.4 SOUTH AMERICA
15.4.1 BRAZIL
15.4.2 ARGENTINA
15.4.3 REST OF SOUTH AMERICA
15.5 MIDDLE EAST AND AFRICA
15.5.1 SOUTH AFRICA
15.5.2 EGYPT
15.5.3 SAUDI ARABIA
15.5.4 U.A.E
15.5.5 ISRAEL
15.5.6 OMAN
15.5.7 BAHRAIN
15.5.8 KUWAIT
15.5.9 QATAR
15.5.10 REST OF MIDDLE EAST AND AFRICA
16. GLOBAL CUSTOMER DATA PLATFORM MARKET,COMPANY LANDSCAPE
16.1 COMPANY SHARE ANALYSIS: GLOBAL
16.2 COMPANY SHARE ANALYSIS: NORTH AMERICA
16.3 COMPANY SHARE ANALYSIS: EUROPE
16.4 COMPANY SHARE ANALYSIS: ASIA-PACIFIC
16.5 MERGERS & ACQUISITIONS
16.6 NEW PRODUCT DEVELOPMENT AND APPROVALS
16.7 EXPANSIONS
16.8 REGULATORY CHANGES
16.9 PARTNERSHIP AND OTHER STRATEGIC DEVELOPMENTS
17. GLOBAL CUSTOMER DATA PLATFORM MARKET, SWOT AND DBMR ANALYSIS
18. GLOBAL CUSTOMER DATA PLATFORM MARKET, COMPANY PROFILE
18.1 ORACLE CORPORATION
18.1.1 COMPANY SNAPSHOT
18.1.2 REVENUE ANALYSIS
18.1.3 GEOGRAPHIC PRESENCE
18.1.4 PRODUCT PORTFOLIO
18.1.5 RECENT DEVELOPMENTS
18.2 SAP SE
18.2.1 COMPANY SNAPSHOT
18.2.2 REVENUE ANALYSIS
18.2.3 GEOGRAPHIC PRESENCE
18.2.4 PRODUCT PORTFOLIO
18.2.5 RECENT DEVELOPMENTS
18.3 MICROSOFT CORPORATION
18.3.1 COMPANY SNAPSHOT
18.3.2 REVENUE ANALYSIS
18.3.3 GEOGRAPHIC PRESENCE
18.3.4 PRODUCT PORTFOLIO
18.3.5 RECENT DEVELOPMENTS
18.4 SAS INSTITUTE, INC
18.4.1 COMPANY SNAPSHOT
18.4.2 REVENUE ANALYSIS
18.4.3 GEOGRAPHIC PRESENCE
18.4.4 PRODUCT PORTFOLIO
18.4.5 RECENT DEVELOPMENTS
18.5 NICE CORPORATION
18.5.1 COMPANY SNAPSHOT
18.5.2 REVENUE ANALYSIS
18.5.3 GEOGRAPHIC PRESENCE
18.5.4 PRODUCT PORTFOLIO
18.5.5 RECENT DEVELOPMENTS
18.6 ADOBE SYSTEMS
18.6.1 COMPANY SNAPSHOT
18.6.2 REVENUE ANALYSIS
18.6.3 GEOGRAPHIC PRESENCE
18.6.4 PRODUCT PORTFOLIO
18.6.5 RECENT DEVELOPMENTS
18.7 SALESFORCE.COM
18.7.1 COMPANY SNAPSHOT
18.7.2 REVENUE ANALYSIS
18.7.3 GEOGRAPHIC PRESENCE
18.7.4 PRODUCT PORTFOLIO
18.7.5 RECENT DEVELOPMENTS
18.8 TERADATA CORPORATION
18.8.1 COMPANY SNAPSHOT
18.8.2 REVENUE ANALYSIS
18.8.3 GEOGRAPHIC PRESENCE
18.8.4 PRODUCT PORTFOLIO
18.8.5 RECENT DEVELOPMENTS
18.9 ZYLOTECH CORPORATION
18.9.1 COMPANY SNAPSHOT
18.9.2 REVENUE ANALYSIS
18.9.3 GEOGRAPHIC PRESENCE
18.9.4 PRODUCT PORTFOLIO
18.9.5 RECENT DEVELOPMENTS
18.10 UPLAND SOFTWARE
18.10.1 COMPANY SNAPSHOT
18.10.2 REVENUE ANALYSIS
18.10.3 GEOGRAPHIC PRESENCE
18.10.4 PRODUCT PORTFOLIO
18.10.5 RECENT DEVELOPMENTS
18.11 CALIBERMIND
18.11.1 COMPANY SNAPSHOT
18.11.2 REVENUE ANALYSIS
18.11.3 GEOGRAPHIC PRESENCE
18.11.4 PRODUCT PORTFOLIO
18.11.5 RECENT DEVELOPMENTS
18.12 BLUECONIC, INC
18.12.1 COMPANY SNAPSHOT
18.12.2 REVENUE ANALYSIS
18.12.3 GEOGRAPHIC PRESENCE
18.12.4 PRODUCT PORTFOLIO
18.12.5 RECENT DEVELOPMENTS
18.13 BLUEVENN
18.13.1 COMPANY SNAPSHOT
18.13.2 REVENUE ANALYSIS
18.13.3 GEOGRAPHIC PRESENCE
18.13.4 PRODUCT PORTFOLIO
18.13.5 RECENT DEVELOPMENTS
18.14 AMPERITY, INC.
18.14.1 COMPANY SNAPSHOT
18.14.2 REVENUE ANALYSIS
18.14.3 GEOGRAPHIC PRESENCE
18.14.4 PRODUCT PORTFOLIO
18.14.5 RECENT DEVELOPMENTS
18.15 ZETA GLOBAL CORP.
18.15.1 COMPANY SNAPSHOT
18.15.2 REVENUE ANALYSIS
18.15.3 GEOGRAPHIC PRESENCE
18.15.4 PRODUCT PORTFOLIO
18.15.5 RECENT DEVELOPMENTS
18.16 TOTANGO
18.16.1 COMPANY SNAPSHOT
18.16.2 REVENUE ANALYSIS
18.16.3 GEOGRAPHIC PRESENCE
18.16.4 PRODUCT PORTFOLIO
18.16.5 RECENT DEVELOPMENTS
18.17 ACQUIA
18.17.1 COMPANY SNAPSHOT
18.17.2 REVENUE ANALYSIS
18.17.3 GEOGRAPHIC PRESENCE
18.17.4 PRODUCT PORTFOLIO
18.17.5 RECENT DEVELOPMENTS
18.18 TEALIUM CORPORATION
18.18.1 COMPANY SNAPSHOT
18.18.2 REVENUE ANALYSIS
18.18.3 GEOGRAPHIC PRESENCE
18.18.4 PRODUCT PORTFOLIO
18.18.5 RECENT DEVELOPMENTS
18.19 LYTICS INC.
18.19.1 COMPANY SNAPSHOT
18.19.2 REVENUE ANALYSIS
18.19.3 GEOGRAPHIC PRESENCE
18.19.4 PRODUCT PORTFOLIO
18.19.5 RECENT DEVELOPMENTS
18.20 CELEBRUS
18.20.1 COMPANY SNAPSHOT
18.20.2 REVENUE ANALYSIS
18.20.3 GEOGRAPHIC PRESENCE
18.20.4 PRODUCT PORTFOLIO
18.20.5 RECENT DEVELOPMENTS
18.21 TREASURE DATA
18.21.1 COMPANY SNAPSHOT
18.21.2 REVENUE ANALYSIS
18.21.3 GEOGRAPHIC PRESENCE
18.21.4 PRODUCT PORTFOLIO
18.21.5 RECENT DEVELOPMENTS
18.22 SIMON DATA
18.22.1 COMPANY SNAPSHOT
18.22.2 REVENUE ANALYSIS
18.22.3 GEOGRAPHIC PRESENCE
18.22.4 PRODUCT PORTFOLIO
18.22.5 RECENT DEVELOPMENTS
18.23 TWILIO INC.
18.23.1 COMPANY SNAPSHOT
18.23.2 REVENUE ANALYSIS
18.23.3 GEOGRAPHIC PRESENCE
18.23.4 PRODUCT PORTFOLIO
18.23.5 RECENT DEVELOPMENTS
18.24 CLOUDERA, INC.
18.24.1 COMPANY SNAPSHOT
18.24.2 REVENUE ANALYSIS
18.24.3 GEOGRAPHIC PRESENCE
18.24.4 PRODUCT PORTFOLIO
18.24.5 RECENT DEVELOPMENTS
18.25 DUN & BRADSTREET
18.25.1 COMPANY SNAPSHOT
18.25.2 REVENUE ANALYSIS
18.25.3 GEOGRAPHIC PRESENCE
18.25.4 PRODUCT PORTFOLIO
18.25.5 RECENT DEVELOPMENTS
18.26 LEADSPACE, INC.
18.26.1 COMPANY SNAPSHOT
18.26.2 REVENUE ANALYSIS
18.26.3 GEOGRAPHIC PRESENCE
18.26.4 PRODUCT PORTFOLIO
18.26.5 RECENT DEVELOPMENTS
18.27 OPTIMOVE INC.
18.27.1 COMPANY SNAPSHOT
18.27.2 REVENUE ANALYSIS
18.27.3 GEOGRAPHIC PRESENCE
18.27.4 PRODUCT PORTFOLIO
18.27.5 RECENT DEVELOPMENTS
18.28 INSIDER
18.28.1 COMPANY SNAPSHOT
18.28.2 REVENUE ANALYSIS
18.28.3 GEOGRAPHIC PRESENCE
18.28.4 PRODUCT PORTFOLIO
18.28.5 RECENT DEVELOPMENTS
18.29 LISTRAK INC.
18.29.1 COMPANY SNAPSHOT
18.29.2 REVENUE ANALYSIS
18.29.3 GEOGRAPHIC PRESENCE
18.29.4 PRODUCT PORTFOLIO
18.29.5 RECENT DEVELOPMENTS
18.30 OMETRIA
18.30.1 COMPANY SNAPSHOT
18.30.2 REVENUE ANALYSIS
18.30.3 GEOGRAPHIC PRESENCE
18.30.4 PRODUCT PORTFOLIO
18.30.5 RECENT DEVELOPMENTS
18.31 LEARNA
18.31.1 COMPANY SNAPSHOT
18.31.2 REVENUE ANALYSIS
18.31.3 GEOGRAPHIC PRESENCE
18.31.4 PRODUCT PORTFOLIO
18.31.5 RECENT DEVELOPMENTS
NOTE: THE COMPANIES PROFILED IS NOT EXHAUSTIVE LIST AND IS AS PER OUR PREVIOUS CLIENT REQUIREMENT. WE PROFILE MORE THAN 100 COMPANIES IN OUR STUDIES AND HENCE THE LIST OF COMPANIES CAN BE MODIFIED OR REPLACED ON REQUEST.
19. CONCLUSION
20. QUESTIONNAIRE
21. RELATED REPORTS
22. ABOUT DATA BRIDGE MARKET RESEARCH
