- The Hershey Co., America's No. 1 milk chocolate brand, and a2 Milk Co., a premium milk company, launched their new co-branded chocolate flavoured milk in 2022. This natural chocolate milk contains nutrition as well as flavour.
- In 2021, Parle Agro, an Indian beverage company, expanded its product line into the dairy category by launching Smoodh, a line of flavoured milk. This flavoured milk is said to be the first of its kind in the world, and it costs INR 10 for 85ml Tetra Pak cartons.
- Nestle will launch its new plant-based ready-to-drink beverage version of Nesquik in Europe in 2020. This plant-based drink is made from oats and peas and contains less sugar than regular Nesquik.
