Global Hair Relaxer Market – Industry Trends and Forecast to 2030

Global Hair Relaxer Market, By Type (Theo Relaxer, Alkaline and Lye Relaxer, No Lye Relaxer and Down Perm), Distributing Channels (Direct Sales, E-Commerce, Retail Shop, Hyper Markets, Supermarkets, Speciality Stores, Wholesale Stores and Others), Application (Commercial Use and Home Use) – Industry Trends and Forecast to 2030.

Hair Relaxer Market Analysis and Size

The product innovation enhanced the demand for the hair relaxers in the market and is expected to witness significant growth of the market. The commercial segment is expected to the highest growing application segment due to increasing demand for hair relaxing treatments from the advertisement and entertainment industries. Moreover, the rising popularity of social media influencers and growing demand for styling curly hair to soft, smoothened and straightened hair are key factors which will enhance the market growth in upcoming years.

Data Bridge Market Research analyses that the hair relaxer market was valued at USD 869.80 million in 2022 and is expected to reach USD 1658.26 million by 2030, registering a CAGR of 8.40% during the forecast period of 2023 to 2030. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Hair Relaxer Market Scope and Segmentation

Market Definition

A hair relaxer is a type of cream or lotion which is generally used by many people with very curly hair or tight curls. This makes hair easier to straighten and chemically "relaxing" the natural curls. The active agent is generally a strong alkali, although in some formulations of hair relaxer used formaldehyde or ammonium thioglycolate.

Hair Relaxer Market Dynamics

Drivers

• Rising demand of thio relaxer

The demand for the thio relaxer increases among consumers due to growing preference for straight hair, increasing demand for high-quality and innovative hair products, and high usage of thio relaxers for permanent waving. Thio is one the most generally used hair relaxer with ATG or ammonium thioglycolate and active ingredients. These relaxers are thicker with higher viscosity and have moderate pH, making its application easier. Thus, the surging demand of thio relaxer is anticipated to drive the market's growth rate.

• Increasing demand of hair relaxer among women

One major factor that increases the demand for the hair relaxer among women with curly hair is that the relaxing treatment of hair relaxer is to get rid of strong curls and frizz. The process is easy to use hair relaxer and can be done in around 15-20 minutes with the help of a well-trained haircare professional. Hair relaxing treatment with the help of hair relaxer keeps hair straight without getting frizzy or tangled even in wet weather and high humidity. Furthermore, hair relaxers are gaining popularity among millennials owing to models, social media influencers, and actors because they continuously try different hairstyles.

 Opportunities

• Increasing demand for convenient hair relaxer 

Increasing demand for products that are easy to apply at home, increases the demand for the hair relaxer. The increasing adoption of home grooming and high inclination toward hair relaxers with moderate and less harmful chemicals are expected to open new and ample opportunities for emerging and leading market players in the hair relaxer market. As a result, market players greatly invest in developing new and innovative products to deal with increasing consumer demand. 

• Rise in the consumer preference toward natural products

Upsurge in the consumer preference towards the natural products has led to the transformation of the hair care products. Now, natural products are more preferred by the consumers; hence, manufacturers are also focusing on advertising, producing and labelling natural hair care products. The shift of consumer towards natural product due to increasing preference for non-toxic products and prominence on consumer awareness about the side effect of cosmetic chemicals on the body as well as on the environment. The marketing strategies adopted by the major market players is expected to create immense opportunities for the growth of the luxury hair care market during the forecast period.

Restraints/ Challenges

• High cost and side effects of hair relaxer

Though demand for hair relaxers is high, but some factors such as increasing preference for maintaining healthy natural hair and growing awareness regarding harmful effects of hair relaxers are expected to limit the adoption of hair relaxers in upcoming years. Moreover, the high price of hair relaxers and regular salon visits have increased inclination toward homebased natural hair treatment options. This is also anticipated to hinder overall growth of the market at some certain extent.

This hair relaxer market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the hair relaxer market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Recent Development

• In 2021, Design Essential collaborated with StatelRDA and SalonCentric, the subsidiaries of L'Oreal, to increase its hair care products. As a result of this partnership, SalonCentric carries the best-selling Classic Collection of Design Essential hair relaxers.
• In 2021, Matrix launched ProSolutionist Backbar Heroes viz., InstaCure, Alt Action Clarifying Shampoo and No Stain as a solution for porosity problems. The Alt Action Clarifying Shampoo is prepared to prep the hair before applying texturing products and relaxer.

Global Hair Relaxer Market Scope

The hair relaxer market is segmented on the basis of type, distributing channels and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Theo Relaxer
• Alkaline and Lye Relaxer
• No Lye Relaxer
• Down Perm

Distributing Channels

• Direct Sales
• E-Commerce
• Retail Shop
• Hyper Markets
• Supermarkets
• Speciality Stores
• Wholesale Stores
• Others

Application

• Commercial Use
• Home Use

Hair Relaxer Market Regional Analysis/Insights

The hair relaxer market is analyzed and market size insights and trends are provided by country, type, type, distributing channels and application as referenced above.

The countries covered in the hair relaxer market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Europe dominates the global hair relaxer market in terms of revenue and market share because of the increasing demand for hair styling products. Moreover, increasing retail stores for this product in this region has also fuelled the demand for hair relaxers across the countries.

Asia-Pacific is anticipated to be the fastest developing region during the forecast period of 2023-2030. This is because of the increasing shift in the consumer lifestyle due to urbanisation and modernisation especially in the developing markets across the region. Also, growing demand to look decent out in the world will likely to drive the market growth in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Hair Relaxer Market Share Analysis

The hair relaxer market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to hair relaxer market.

Some of the major players operating in the hair relaxer market are:

• Shiseido Company (Japan)
• Johnson & Johnson Private Limited (India)
• Unilever (U.K.)
• Amway (U.S.)
• Procter & Gamble (U.S.)
• L’Oréal S.A. (France)
• Revlon Group (U.S.)
• Beiersdorf AG (Germany)
• Natura & CO (South America)
• Conair Corporation (U.S.)
• Goody Products, Inc. (U.S.)
• Yves Rocher (France)
• Kao Corporation (Japan)
• Marico (India)
• Aveda Corporation (U.S.)
• Henkel AG and Co. KgaA (Germany)
• Combe Incorporated (U.S.)
• AVON PRODUCTS (U.K.)
• OLAPLEX. (U.S.)
• Pai-Shau (Canada)