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Global Home Care Products Market – Industry Trends and Forecast to 2029

  • FMCG
  • Upcoming Report
  • Aug 2022
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Home Care Products Market, By Product (Kitchen Care, Household Care, Bathroom Care, Laundry Care, Others), Type (Organic, Conventional), Distribution Channel (Supermarkets/ Hypermarkets, Specialist Retailers, Convenience Stores, Online, Others) – Industry Trends and Forecast to 2029

 

Home Care Products Market

Home Care Products Market Analysis and Size

Home care products are the basic products for daily care and cleaning purpose in households. These products are widely used for the care of household as well as to maintain the health requirements and the well-being of the people. The growing micro-organisms, germs, dirt and others on the surface have become a major cause of several diseases in recent times. Thus, the development and innovation have presented new home hygiene methods. Furthermore, the launches of new technology devices such as disinfectants and cleaners make the cleaning process and also make the utilization of home care products easy. The necessity of fragrance controlling products has rapidly augmented due to this it holds the largest demand among home care products during the forecast period.

Global home care products market was valued at USD 256.75 million in 2021 and is expected to reach USD 374.45 million by 2029, registering a CAGR of 4.83% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behavior.

Report Scope and Market Segmentation

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Years

2020 (Customizable to 2014 - 2019)

Quantitative Units

Revenue in USD Million, Volumes in Units, Pricing in USD

Segments Covered

Product (Kitchen Care, Household Care, Bathroom Care, Laundry Care, Others), Type (Organic, Conventional), Distribution Channel (Supermarkets/ Hypermarkets, Specialist Retailers, Convenience Stores, Online, Others)

Countries Covered

U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Market Players Covered

LIXIL Corporation (Japan), Zurn Industries LLC. (U.S.), Masco Corporation (U.S.), Bella Group (U.S.), Kohler Co. (U.S.), Jaquar (India), VITRA INTERNATIONAL AG. (Switzerland), TOTO LTD. (India), Roca Sanitario, S.A (Spain), Boch AG (Germany), Ecolab (U.S.), CleanWell, LLC. (U.S.), Seventh Generation Inc (U.S.), The Claire Manufacturing Company (U.S.), Parker Laboratories (U.S.), GOJO Industries, Inc. (U.S.), Stepan Company (U.S.), Whiteley (New Zealand), ECOVACS (China), Dyson (United Kingdom), LG Electronics (South Korea), Robot Corporation (U.S), Proscenic (China), Samsung (South Korea), Neato Robotics, Inc., (U.S.), Matsutek Co. Ltd. (Taiwan)

Market Opportunities

  • Surging product innovations
  • Growing adoption of trendy lifestyles
  • Rapid urbanization, growing awareness among consumer regarding healthier lifestyles

Market Definition

Homecare products are mainly those products which are used to maintain interior of a home. The home care products normally include glass cleaners, surface cleaners, air treatment products, floor cleaners, toilet cleaners, disinfectants, laundry detergents, car wash products, stain removers, dishwashing products, and others. They can range from cleaning to decorative products to several gadgets which can simplify our daily lives.

Home Care Products Market Dynamics

Drivers

  • Increasing awareness and promotion on hygiene awareness

The rising health and hygiene awareness among consumers is a major factor which are expected to drive the global home care products market's growth. Increasing government hygiene and sanitation  awareness programming guidance and promotions, particularly in developing nations, as well as stringent government rules for the installation and use of advanced products in several countries are anticipated to boost the growth of the home care products market.

  • Growing demand of cleaning equipment in household activities

Reduction in the household activities by the use of these cleaning devices is the main factor which are expected to drive the growth of the home care products market. Modern household’s equipment’s or devices are becoming more computerized, thereby offering reducing time spent and suitability on house chores. The rising demand of cleaning equipment in household activities are expected to increase the revenue growth of the home care products market.

Furthermore, the rise in the working population, growing purchasing power and growing number of smart homes, and will further drive the growth rate of the home care products market. Additionally, growing inclination towards hygiene and cleanliness, increasing number of working women and the escalating income levels in households also boost the growth rate of the home care products market.

Opportunities

  • Surging product innovations

The major market players are continuously introducing new and advanced products in order to efficiently retain existing consumers and attract new ones. Also, product quality, shapes, and other advanced innovations play an important role in attracting the consumers towards the home care products. As a result, new product launches boost the market growth, which is expected to create profitable opportunities for the home care products market in upcoming years.

Furthermore, growing adoption of trendy lifestyles and rise in disposable income overall the globe are the major factors which is fostering the growth of the home care product market. Additionally, the rapid urbanization, growing awareness among consumers about home sanitization and adoption of healthier lifestyle owing to the increased household expenditure also further carve the way for the growth of market. 

Restraints/Challenges

  • Fluctuation in housing demand

The volatility in the housing demand is the major factor which is expected to obstruct the demand of home care product in the market growth and restrain the growth of the home care products market in the forecast period of 2022-2029.

Moreover, stringent government regulations associated with the use of chemical based home care products and the high cost of advance products pose challenge for the growth of the home care products market.

This home care products market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the home care products market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Home Care Products Market

The outbreak of COVID-19 reflects the downfall in the industry growth, it has also affected the growth of the home care product due to the slowdown in the manufacturing of sanitary ware. The widespread of coronavirus has negatively impacted the finance, and economy of the targeted market which has hindered the growth of the home care product market. This pandemic halted the manufacture of numerous products in the home care product business because of the continuous lockdowns worldwide. The disruption in the supply chain and limited consumer spending hamper the growth of the home care product market. Thus, COVID-19 left a major impact on the growth of the home care product market.

Recent Development

  • In October 2021, Samsung had launched intensive wash dishwater range in India. This new range of dishwashers comes in white colors and it is stainless steel silver. The intensive wash with triple Rinse feature which has three rinse cycles that efficiently remove the strain from heavily soiled dishes. It removes burnt stains, grease, leftover oil and baked food from dishes, cookware and utensils.
  • In September 2021, Hindustan Unilever Ltd declared that its popular detergent brand Surf Excel has transitioned to recyclable bottles made from 50% post-consumer recycled plastic whereas using 100% biodegradable actives in its production.
  • In July 2020, Reckitt Benckiser had launched disinfectant surface cleaner named lizol double concentrate, this is its first disinfectant concentrate which contain a citrus variant in 900 ml and 1.9 l, across the e-commerce platform.

Global Home Care Products Market Scope

The home care products market is segmented on the basis of type, product and distribution channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

  • Kitchen Care
  • Dish wash Detergent
  • Rinse Aid
  • Degreaser
  • Oven and Grill Cleaner
  • Fresh Produce Wash
  • Others
  • Household Care
  • Odor Control
  • Mattress Cleaner
  • Carpet Cleaner
  • Others
  • Bathroom Care
  • Descaler
  • Bathroom Cleaner
  • Others
  • Laundry Care
  • Liquid Laundry Detergent 
  • Stain Remover
  • Others

Type

  • Organic
  • Conventional

Distribution Channel

  • Supermarkets/ Hypermarkets
  • Specialist Retailers
  • Convenience Stores
  • Online
  • Others

Home Care Products Market Regional Analysis/Insights

The home care products market is analysed and market size insights and trends are provided by country, type, product and distribution channel as referenced above.

The countries covered in the home care products market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific dominates the market in terms of market revenue and share. The market growth over this region is attributed to the and rising living standards and high consumer purchasing power in this region.

North America is projected to be the fastest growing region during the forecast period of 2022-2029 due to increased household expenditure and well-established real estate sector within this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Home Care Products Market Share Analysis

The home care products market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to home care products market.

Some of the major players operating in the home care products market are

  • LIXIL Corporation (Japan)
  • Zurn Industries LLC. (U.S.)
  • Masco Corporation (U.S.)
  • Bella Group (U.S.)
  • Kohler Co. (U.S.)
  • Jaquar (India)
  • VITRA INTERNATIONAL AG. (Switzerland)
  • TOTO LTD. (India)
  • Roca Sanitario, S.A (Spain)
  • Boch AG (Germany)
  • Ecolab (U.S.)
  • CleanWell, LLC. (U.S.)
  • Seventh Generation Inc (U.S.)
  • The Claire Manufacturing Company (U.S.)
  • Parker Laboratories (U.S.)
  • GOJO Industries, Inc. (U.S.)
  • Stepan Company (U.S.)
  • Whiteley (New Zealand)
  • ECOVACS (China)
  • Dyson (United Kingdom)
  • LG Electronics (South Korea)
  • Robot Corporation (U.S)
  • Proscenic (China)
  • Samsung (South Korea)
  • Neato Robotics, Inc., (U.S.)
  • Matsutek Co. Ltd. (Taiwan)

Research Methodology: Global Home Care Products Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The stage includes the obtainment of market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Customization Available

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.


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Frequently Asked Questions

Global home care products market is expected to show a value of USD 374.45 million by 2029.
The market is to grow at a CAGR of 4.83% during the forecast by 2029.
On the basis of product, the Home Care Products Market is segmented into Kitchen Care, Household Care, Bathroom Care, Laundry Care, Others.
The major players operating in the Home Care Products Market are LIXIL Corporation (Japan), Zurn Industries LLC. (U.S.), Masco Corporation (U.S.), Bella Group (U.S.), Kohler Co. (U.S.), Jaquar (India), VITRA INTERNATIONAL AG. (Switzerland), TOTO LTD. (India), Roca Sanitario, S.A (Spain), Boch AG (Germany), Ecolab (U.S.), CleanWell, LLC. (U.S.), Seventh Generation Inc (U.S.), The Claire Manufacturing Company (U.S.), Parker Laboratories (U.S.), GOJO Industries, Inc. (U.S.), Stepan Company (U.S.), Whiteley (New Zealand), ECOVACS (China), Dyson (United Kingdom), LG Electronics (South Korea), Robot Corporation (U.S), Proscenic (China), Samsung (South Korea), Neato Robotics, Inc., (U.S.), Matsutek Co. Ltd. (Taiwan).