Global Isotonic Drinks Market – Industry Trends and Forecast to 2029

Isotonic Drinks Market Analysis and Size

Food and beverage companies have made every effort to capitalise on the opportunity as the world becomes fitter and healthier. This factor has benefited the sports and energy drink industries, which have tailored their products to meet the needs of their customers. This market is driven by the desire for a quick energy boost during athletic or aerobic activities. Athletes are drawn to the sugar rush that the drinks provide, and market participants have seen tremendous growth in this area.

Data Bridge Market Research analyses that the isotonic drinks market was valued at USD 1.87 billion in 2021 and is expected to reach the value of USD 3.21 billion by 2029, at a CAGR of 7.00% during the forecast period. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.

Isotonic Drinks Market Scope and Segmentation

Market Definition

Isotonic drinks contain sugar and salt concentrations similar to those found in the human body. Furthermore, an isotonic drink is easily absorbed and quickly leaves the stomach, allowing for maximum efficiency and digestion. Furthermore, to be isotonic, the osmolarity of the drink should be between 270 and 330 mOsml/liter. The primary goal of isotonic drinks is to increase mineral, water, and nutrient intake, which also aids in athlete performance.

Global Isotonic Drinks Market Dynamics

Drivers

• Growing trend of active lifestyle due to rising health consciousness

The primary factor driving the isotonic beverages market is rising health consciousness among people all over the world. The increased use of isotonic beverages by athletes and sportsmen has resulted in a significant increase in consumption. A large number of people of all ages are shifting toward a healthy, gym-going lifestyle with a healthy diet, which is fuelling the growth of the isotonic beverages market.

• Technological advancements in fitness lifestyle and rising social trend of a toned physique

The pattern of fitness activities has shifted due to technological advancements. People are increasingly using technological devices such as GPS, pedometers, heart rate monitors, and smartphone apps to track their workouts in gyms, which is fuelling market growth. Furthermore, the trend of being thin and slim for women and slender and muscular for men is becoming sociocultural, influencing people to engage in fitness in order to have an ideal body image, fuelling the growth of the isotonic drinks market.

Opportunity

Increased participation in sports events such as Cricket World Cups, FIFA, Indian Premier League (IPL), Kabaddi World Cups, and others has encouraged people to participate in a variety of sports. Increased participation in national sports tournaments by authorised authorities has provided a platform for athletes to showcase their abilities at international levels. Furthermore, increased athletic sponsorship by major players such as Vivo, Nike, Adidas, MRF, and others has increased the number of athletes and created a lucrative opportunity for the isotonic drinks market.

Restraints

The presence of alternative energy sources such as energy supplements and natural fruit juices will act as major restraints on the growth of the isotonic drinks market in the forecast period,

This isotonic drinks market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the isotonic drinks market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

COVID-19 Impact on Isotonic Drinks Market

The ramifications of COVID-19 continue to reverberate throughout the global sports ecosystem. This is because severe restrictions on any type of sports/outdoor activity were imposed for the majority of the year 2020. Furthermore, due to the uncertainty of the situation, several leagues, tournaments, and even Olympic Games were postponed, which limited sports and gaming activities and undoubtedly had a negative impact on sports drink sales revenues. However, as the situation improves and professional and general public sports activities continue, the sports drinks market is expected to form a recovery curve during the forecast period.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• Scarlets has happily announced its partnership with iPRO in February 2022. The partnership will look into iPRO supplying their healthy isotonic iPRO Sport Edition product line to women, age-grade, and senior teams, as well as recyclable hardware to reduce the use of single-use plastic water bottles.
• November 2021- Coca-Cola has announced a landmark acquisition that will significantly expand the beverage giant's presence in the sports drink market. The company announced the purchase of the remaining 85 percent stake in BodyArmor for USD5.6 billion. It is the largest acquisition in the company's history. Coca-Cola purchased a 15% stake in the company in 2018.

Global Isotonic Drinks Market Scope

The isotonic drinks market is segmented on the basis of packaging, nature and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Packaging

• Bottled
• Metal Cans
• Pouches
• Aseptic Cartons

Nature

• Conventional
• Organic

Distribution channel

• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Online Sales Channels

Isotonic Drinks Market Regional Analysis/Insights

The isotonic drinks market is analysed and market size insights and trends are provided by country, of packaging, nature and distribution channel as referenced above.

The countries covered in the isotonic drinks market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

Asia-Pacific will dominate the isotonic drinks market from 2022 to 2029 because of rising awareness, health benefits, and an increasing number of athletes and sportspersons in the region,

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Isotonic Drinks Market Share Analysis

The isotonic drinks market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to isotonic drinks market.

Some of the major players operating in the isotonic drinks market are:

• Glanbia plc. (Ireland)
• Now Health Group, Inc. (U.S.)
• Nutiva Inc (U.S.)
• The Simply Good Food Co (U.S.)
• Iovate Health Sciences International Inc. (Canada)
• MusclePharm Corporation (U.S.)
• Kerry Group Plc (Ireland)
• CytoSport, Inc. (U.S.)
• The Nature's Bounty Co. (U.S.)
• Reliance Vitamin Company, Inc. (U.S.)
• Herbalife And Energy Drinks, Inc. (U.S.)
• Danone SA (France)
• General And Energy Drinks Centers (GNC) Holdings, Inc. (U.S.)
• Orgain Inc. (U.S.)
• True and Energy Drinks (U.S.)

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