Global Kefir Market – Industry Trends and Forecast to 2030

Global Kefir Market, By Form (Organic, Conventional), Category (Flavored Kefir, Non-Flavored Kefir), Product Type (Milk Kefir, Water Kefir), Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Stores, Others), Type (Greek-style Kefir, Low-fat Kefir, Frozen Kefir, Organic Kefir, Others), Material (Coconut, Milk, Water), Flavor (Regular, Flavored), Application (Dairy Products, Cosmetics, Sauces, Dips & Dressings, Dietary Supplements, Medicines, Drinks & Smoothies, Others) – Industry Trends and Forecast to 2030.

Kefir Market Analysis and Size

Globalization and the international trade of numerous foods have played a vital role in the acceptance of kefir in numerous nations. Twenty to thirty year olds and more than this, who witness for a sizable portion of today's buyers, have a strong desire for high-quality and nutrient rich food and beverages. As a result, the popularity of kefir because it is consumed as a healthy beverage among consumers globally. This eventually influences firms to exhibit new things in diverse topographies while also experimenting with their flavor and taste.

Data Bridge Market Research analyses that the kefir market was valued at USD 1.45 billion in 2022 and is expected to reach USD 2.31 billion by 2030, registering a CAGR of 6.00% during the forecast period of 2023 to 2030. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, geographically represented company-wise production and capacity, network layouts of distributors and partners, detailed and updated price trend analysis and deficit analysis of supply chain and demand.     

Kefir Market Scope and Segmentation

Market Definition

Kefir is also spelled as kefier or kephir, a fermented milk drink similar to a thin yogurt made from kefir grains. Kefir grain is a specific type of mesophilic symbiotic culture. People make it by adding yeast and bacteria cultures to milk. This enables them to multiply and creating a fermented drink. Kefir has a tangy and tart flavor and a constancy similar to drinkable yogurt.

Kefir Market Dynamics

Drivers

• Surging demand of flavoured kefir over non-flavoured Kefir

Flavored Kefir is a healthy and delicious drink that people of all ages can like. It is made from milk which has been fermented with Kefir grains. Flavored kefir can be flavored with several vegetables, fruits and herbs. Flavored Kefir is a beast way to get your everyday dose of probiotics, which are advantageous for gut health. It is also a good source of protein and calcium and can help increase the immune system.

• Increasing usage of kefir for the production of variety of products

Kefir is no longer deliberated as a niche product because its demand has been speedily growing yearly. It is used to produce a variety of products, such as cups, frozen, pouches, drinks, smoothies, and supplements, and many companies are offering these products. For instance, GUTsy Captain has launched sparkling water kefir drinks in June 2019. The vegan drink is formed using water and fruits kefir grains and is mainly available in four flavors: original, Atlantic raspberry, ginger, lemon and cola. These products are available in the cans of 330mL, in Grape Tree stores and Sainsbury’s, Wholefoods for GBP 1.80. Thus, the increasing usage of kefir for producing a variety of products is anticipated to drive the market's growth rate.

Opportunities

• Growing demand for plant-based Kefir

Increasing popularity of plant-based Kefir among population in several countries create immense opportunities for market growth. Plant-based kefir is made from several products such as almond, soy, or coconut milk because these products have similar nutritional profile to dairy-based Kefir. It is lower in fat and calories than dairy-based Kefir. Plant based kefir is also lactose-free which is making it a beast choice for people with lactose intolerance.

• Numerous health benefits associated with kefir

Kefir has a lot of bacteria, which helps in digestion and gives it a higher nutrient content than yoghurt. As a result, boosts the preference and demand of kefir among lactose-intolerant people across the globe. Moreover, the health benefits of consumption of kefir, such as cancer-fighting qualities and better immunity, are viewed as an important element supporting the market’s growth in the upcoming period. Organic kefir is extensively accessible in the kefir market because it is gluten-free, lactose-free and made from organic ingredients, which increases its consumption.

Restraints/ Challenges

• Side effect associated with kefir

Kefir can cause several side effects such as intestinal cramping, bloating, nausea, and constipation, mainly when first started. These side effects generally stop with continued usage of kefir. This is one of the major factors that may hamper the market's growth during the forecast period 2023 to 2030.

This kefir market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the kefir market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Covid-19 Impact on Global Kefir Market

The outbreak of COVID-19 epidemic and subsequent lockdown caused supply chain disruption and economic concern. Furthermore, during the pandemic, there was a shift in consumer spending patterns. Kefir demand has decreased due to regional lockdowns and ban on international trade. Consumers choose to buy the essential product, which slackened the demand for kefir yoghurt and flavored kefir milk. On the other hand, the market for kefir is expected to rebound as people's knowledge of fitness and health grows.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Recent Development

• In 2020, Biotiful Dairy Company extended its kefir liquid portfolio by adding Kefir Mango flavors and Kefir Blackcurrant. This firm’s cultured milk drinks are prepared by fermenting milk with kefir grains which are infused with fruit.

Global Kefir Market Scope

The kefir market is segmented on the basis of form, category, product type, distribution channel, type, material, flavor and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Form

• Organic
• Conventional

Category

• Flavored Kefir
• Non-Flavored Kefir

Product Type

• Milk Kefir
• Water Kefir

 Distribution Channel

• Supermarket/Hypermarket
• Convenience Stores
• Specialist Stores
• Others

 Type

• Greek-style Kefir
• Low-fat Kefir
• Frozen Kefir
• Organic Kefir
• Others

Material

• Coconut
• Milk
• Water

Flavor

• Regular
• Flavored

Application

• Dairy Products
• Cosmetics
• Sauces
• Dips & Dressings
• Dietary Supplements
• Medicines
• Drinks & Smoothies
• Others

Kefir Market Regional Analysis/Insights

The kefir market is analyzed and market size insights and trends are provided by country form, category, product type, distribution channel, type, material, flavor and application as referenced above.

The countries covered in the kefir market report are U.S., Canada, Mexico in North America, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in Asia-Pacific (APAC), Brazil, Argentina, Rest of South America as a part of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Europe dominates the kefir market in terms of revenue and market share. This is mainly due to increasing health consciousness among population and rising popularity of the kefir products which will expected to enhance the market growth.

North America is expected to be the fastest developing region during the forecast period of 2023-2030 due to growing popularity of plant-based Kefir among population in this region.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Kefir Market Share Analysis

The kefir market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to kefir market.

Some of the major players operating in the kefir market are:

• Nestle S.A. (Switzerland)
• Danone S.A. (Switzerland)
• DSM (Netherlands)
• Lifeway Foods, Inc.(U.S.)
• Green Valley Creamery (U.S.)
• Maple Hill Creamery (U.S.)
• DuPont (U.S.)
• Arla Foods Amba (Denmark)
• Hansen Holding A/S (Denmark)
• Biotiful (U.K.)
• Grace Harbor Farms (U.S.)
• Krasnystaw OSM (Poland)