- Personalized dietary supplements, designed to meet individual nutritional needs based on genetic, lifestyle, and health data, are becoming integral to preventive healthcare and wellness strategies. These supplements offer customized solutions for optimal health outcomes, enhanced by digital tools and consumer-centric delivery models
- The surge in demand is fueled by rising health consciousness, increasing adoption of personalized healthcare solutions, and advancements in technologies such as genetic testing and AI analytics
- North America dominated the personalized dietary supplements market with a revenue share of 42.5% in 2024, driven by early adoption of personalized nutrition, high disposable incomes, and a robust presence of key industry players
- Asia-Pacific is expected to be the fastest-growing region during the forecast period, propelled by rising health awareness, increasing urbanization, and growing disposable incomes
- The vitamins segment dominated the largest market revenue share of 38.2% in 2024, driven by widespread consumer awareness of vitamin deficiencies and their role in supporting immunity, energy, and overall health. Personalized vitamin formulations tailored to individual needs are increasingly popular.
