- In July 2025, Viome Life Sciences Inc. unveiled its VRx MyBiotics Personalized Toothpaste & Gel, a revolutionary oral care system powered by AI and oral microbiome data. Designed to support whole-body wellness, the dual-action formula includes a Sunrise Cleanse & Restore Gel for plaque removal and gum health, and a Nightly Nourish & Protect Toothpaste enriched with prebiotics, postbiotics, and polyphenols. Personalized through Viome’s Oral Health Intelligence™ Test, the product goes beyond traditional supplements by addressing the root causes of oral health issues and promoting systemic benefits—ushering in a new era of preventive, personalized healthcare
- In September 2024, Bioniq partnered with Truemed to enable eligible consumers to purchase its personalized nutritional supplements using Health Savings Account (HSA) and Flexible Spending Account (FSA) funds. This collaboration recognizes Bioniq’s supplements as medically necessary, allowing users to invest in preventative healthcare with pre-tax dollars, potentially saving up to 30% on their purchases. The initiative expands access to Bioniq’s AI-driven formulations, tailored through blood biomarker data or health assessments, and underscores a broader shift toward proactive, personalized wellness solutions
- In April 2024, UK-based Hexis announced a strategic integration with TrainingPeaks, becoming the first app to dynamically estimate an athlete’s nutritional needs based on their specific workout data. This partnership enables real-time, personalized nutrition plans tailored to each athlete’s training regimen, simplifying complex sports nutrition through Hexis’ proprietary Carb Coding™ technology. By translating planned and completed workouts into actionable fueling strategies, Hexis empowers athletes to optimize performance, recovery, and endurance. The integration also streamlines coaching workflows, offering 24/7 support and individualized insights—highlighting the growing role of AI-driven personalization in sports nutrition
- In April 2024, the FDA issued a recall of Tejocote Dietary Supplements sold under brands such as Eva Nutrition, Science of Alpha, Niwali, and NWL Nutra, after discovering they contained undeclared toxic yellow oleander—a poisonous plant known to cause neurologic, gastrointestinal, and cardiovascular effects, which can be severe or even fatal. The products were mislabeled as tejocote root but were found to be substituted with Thevetia peruviana, a toxic herb native to Central America. This incident underscores the persistent issue of health fraud in the supplement industry and the urgent need for robust regulatory oversight to protect consumers from mislabeled and dangerous products
- In March 2024, Samsung revealed that its upcoming Galaxy Ring will revolutionize personalized nutrition by integrating with Samsung Food, an AI-powered recipe and meal planning platform. The smart ring will analyze users’ caloric intake, BMI, and other health metrics to generate customized diet plans and tailored recipes. It can also sync with Samsung’s smart refrigerators to assess available ingredients and suggest meals accordingly. This innovation marks Samsung’s deeper entry into the personalized health tech space, blending wearable data with smart home ecosystems to support holistic wellness and dietary management
