- InJune 2023, ASICS, the renowned Japanese multinational sportswear corporation, unveiled the GEL-KAYANO, touted as the most comfortable stability running shoe available. This innovative shoe incorporates cutting-edge technologies designed to offer runners adaptive stability and unparalleled comfort throughout their running experience. The GEL-KAYANO aims to enhance performance while minimizing fatigue, making it an essential choice for both casual and competitive runners seeking superior footwear
- InNovember 2022, ASICS introduced the ASICS X SOLANA UI Collection, a unique offering that features custom-made, limited-edition GT-2000 11 running shoes. This exclusive collection not only provides stylish and high-performance footwear but also offers consumers a chance to win an ASICS x STEPN GT-2000 NFT, merging the worlds of fashion and digital assets. The initiative emphasizes ASICS's commitment to innovation and engagement with a tech-savvy audience
- In 2022, Adidas expanded its global footprint by opening its largest offline retail store in India, spanning an impressive 3,140 square feet. This flagship location showcases an extensive range of products from Adidas Originals, including stylish shoes, apparel, and accessories. The store aims to provide customers with an immersive shopping experience that reflects the brand's ethos and commitment to delivering high-quality athletic and lifestyle products
