Global Video Encoder Market – Industry Trends and Forecast to 2029

Global Video Encoder Market, By Component (Hardware, Software), Product Type (Stand-Alone, Rack-Mounted), Channel (1 Channel, 2 Channels, 4 Channels, 8 Channels, 16 Channels, More than 16 Channels), Application (Internet Protocol Television [IPTV] and Cable, Multiscreen, Post-production, Enterprise, Satellite, Others), End User (Military and Defense, Commercial, Retail, Residential) – Industry Trends and Forecast to 2029

Market Analysis and Size

The development of over-the-top (OTT) services was made possible by internet connectivity and technology improvements. The market for video encoders is anticipated to increase significantly due to the high utilization of video encoders in delivering over-the-top (OTT) services content, creating enormous opportunities for the video encoder industry.  Consequently, these growth determinants will further aid the market in generating significant revenue over the forecast period.

Global video encoder market was valued at USD 2.10 billion in 2021 and is expected to reach USD 4.74 billion by 2029, registering a CAGR of 10.70% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.

Report Scope and Market Segmentation

Market Definition

Video encoders are electrical components that transform analogue video signals into video streams and are coupled to analogue video cameras. These analogue signals are transmitted across an IP-based network, such as the internet, a LAN, or an intranet. These devices are essential in situations with numerous cameras deployed, like CCTV. An analogue video input, processor, memory for the firmware, Ethernet/power over Ethernet port, serial port, and input/output connectors are all included in a video encoder.

Video Encoder Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:

Drivers

• Ease in Utilization of Video Encoders

The images are captured using an analogue camera with a CCD sensor and then saved locally on a storage device. A video encoder can be used to transmit these processed and stored images in real time. The video encoder may transform analogue video signals into digital video streams by using a coaxial connection to connect to an analogue video camera. Images must be transformed into their analogue forms to be viewed on gadgets like computers, laptops, tablets, and other devices. Analog cameras need separate video encoders, thus maintenance is less frequent. Consequently, the ease of utilizing video encoders to link analogue cameras to a network will largely aid the market growth rate over the forecast period.

• High Internet Penetration Rate

Another significant market driver is the high internet penetration rate. The widespread use of the internet has led to increasing levels of video consumption. The primary goal of video providers is to give users with a remarkable experience. These content producers use video encoder technology to produce the best videos possible. The software-based applications for video encoding are additional aspects that influence the overall demand. These market factors will continue to fuel the growth of the video encoder industry.

Furthermore, the factors such as growing camera applications coupled with the easy applications of the software will accelerate the overall market expansion during the forecast period. Additionally adoption of a video encoder in the military and the defense sector is anticipated to drive the growth rate of the video encoder market. The wide range of applications of the video encoder will further positively impact the market's growth rate during the forecast period.

Opportunities

• Growing Demand For Over-The-Top (OTT) Services 

The growing demand for over-the-top (OTT) services is estimated to generate lucrative opportunities for the market. As per the World Economic Forum, the growth of OTT represents a $300 billion opportunity for digital viewership and an open-source platform. As pandemics spread, the OTT market saw an upward trend with higher viewership than before. These trends point to OTT Platforms having a promising future, which in turn presents a significant opportunity for the expansion of the worldwide video encoder market.

• Surging Usage of Cloud Services

Additionally, the surging utilization of the cloud services further offers numerous growth opportunities within the market, which will further expand the video encoder market's growth rate during the forecast period. The users across the globe basically find it simpler and more cost-effective to store data in the cloud rather than on hard drives or other physical storage devices since clouds offer a significant quantity of data storage capacity.

Restraints/Challenges

• Limited Capability

TVs with 4K resolution have entered the mainstream. However, fully utilizing the capabilities of 4K TVs is challenging due to the scant availability of 4K material in the broadcasting and streaming networks. Although some 4K content is available through OTT providers like Netflix, Hulu, and Prime, strong internet connections, lots of bandwidth, and efficient video coding are needed to broadcast such content. The 4K streaming and broadcasting are constrained due to the slow uptake of high-efficiency encoders like H.266 and AV1. This limited capability is therefore expected to obstruct market growth over the forecast period.

• High Costs

High capital costs brought on by technical innovation are a problem. Modern video encoders are more effective than their predecessors. New codec creation, however, necessitates extensive validation. New codecs have difficulties such as unclear patents and a lack of process. The needs of the video encoder grow as a result of new developments. All of these market requirements may result in significant capital outlays. This expense may result in an increase in the overall price of the video encoders. Quality may be sacrificed in some areas in order to cut costs. However, the market for video encoders may be hampered by these costs issues, which is estimated to be a significant challenge for the video encoder market over the forecast period.

This video encoder market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the video encoder market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Video Encoder Market

The video encoder market was immensely impacted by the outbreak of COVID-19 as the marketplaces largely experienced supply chain interruptions and difficulties. And the production also slowed down at a huge rate. Additionally, the demand for video encoders also declined, leading to the market's financial setback.

However, the market's demand rate is stable because of content producers' demand. The IPTV sector is expanding as a result of this virus outbreak. Additionally, the market for video encoders is steadily expanding after COVID 19. The COVID-19 epidemic caused a significant rise in the consumption of video, especially VOD material. The COVID-19 pandemic situation around the world, where people are still confined to their homes today, is expected to impact the development of video distribution over IP; therefore, the video encoder adoption is rapidly increasing. Over the next few years, there will be a significant increase in the volume of video transfers. Since these years, there has been a great level of knowledge of video encoders. The manufacturers are largely focusing towards the innovations and development. Therefore, the video encoder industry will witness normal growth post pandemic.

Recent Developments

• In August 2020, the company acquired Pelco, Inc., a global provider of video security solutions based in Fresno, California, by Motorola Solutions, Inc. (NYSE: MSI). Since completing its acquisition of Avigilon in April 2018, Motorola has undertaken a steadily increasing number of video surveillance purchases. Since then, the business has expanded to include WatchGuard Inc. (July 2019) and finished buying IndigoVision in June.

Global Video encoder Market Scope

The video encoder market is segmented on the basis of component, product type, channel, application and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

• Hardware
• Software

Product Type

• Stand-Alone
• Rack-Mounted

 Channel

• 1 Channel
• 2 Channels
• 4 Channels
• 8 Channels
• 16 Channels
• More than 16 Channels

 Application

• Internet Protocol Television [IPTV] and Cable
• Multiscreen
• Post-production
• Enterprise
• Satellite
• Others

End User

• Military and Defense
• Commercial
• Retail
• Residential

Video Encoder Market Regional Analysis/Insights

The video encoder market is analyzed and market size insights and trends are provided by country, component, product type, channel, application and end-user as referenced above.

The countries covered in the video encoder market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

North America dominates the video encoder market because of the increasing adoption of HEVC standard for video encoding within the region over the forecast period of 2022 to 2029. Moreover, the rising sales of cameras is further estimated to accelerate the expansion over the forecast period.

Asia-Pacific is expected to witness significant growth during the forecast period of 2022 to 2029 due to constant progression in communication networks within the region. Moreover, factors such as the rapid adoption of surveillance technologies in the hospitality, healthcare, corporate and retail industries will further be a significant contributor to the regional market expansion.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Video Encoder Market Share Analysis

The video encoder market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to video encoder market.

Some of the major players operating in the video encoder market are

• Hangzhou Hikvision Digital Technology Co., Ltd. (China)
• Bosch Sicherheitssysteme GmbH (U.S.)
• Ateme (France)
• Axis Communications AB (Sweden)
• VITEC (France)
• Harmonic (U.S.)
• Haivision (Canada)
• Dahua Technology Co., Ltd (China)
• Truen (Korea)
• Arris Group of Companies (U.S.)
• Motorola Solutions, Inc.  (U.S.)
• Matrox (Canada)
• Delta Information Systems, Inc. (U.S.)
• Cisco Systems, Inc. (U.S.)