Global Wallpaper Market – Industry Trends and Forecast to 2030

Global Wallpaper Market, By Product (Nonwoven, Paper, Vinyl, and Fabric), Distribution Channel (Online and Offline), End-Use (Residential and Commercial) – Industry Trends and Forecast to 2030.

Wallpaper Market Analysis and Size

The global wallpaper market is undergoing a remarkable expansion, propelled by cutting-edge graphic design and reproduction technologies. Forecast predict substantial growth in the coming years, positioning wallpaper as a significant disruptor in the design and décor realm. These advancements offer boundless opportunities for personalized and creative wall coverings, attracting a growing following among both consumers and designers. With its newfound versatility and appeal, wallpaper is poised to redefine interior aesthetics and elevate the art of decorating living spaces in the near future and growth of global wallpaper market.

Data Bridge Market Research analyses the global wallpaper market which was USD 2.27 billion in 2022, is expected to reach USD 3.08 billion by 2030, and is growing at a CAGR of 3.89% in the forecasted period of 2023 to 2030. "Vinyl" dominates the product segment of the global wallpaper market due to its durability, easy maintenance, and versatility, making it a popular choice for both residential and commercial applications. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.

Wallpaper Market Scope and Segmentation

Market Definition.

Wallpaper is a decorative material used to cover and enhance interior walls. It typically consists of a sheet or roll of paper, fabric, nonwoven, or vinyl that is adorned with various patterns, colors, and textures. Wallpaper is affixed to walls using adhesive and can be customized to suit different design preferences. It serves both aesthetic and practical purposes, adding style, warmth, and character to interior spaces while also providing protection to the underlying wall surfaces.

Global Wallpaper Market Dynamics

Drivers

• Rising Interior Design Trends

The global wallpaper market is driven by the continually evolving interior design trends. Consumers are increasingly drawn to unique and aesthetically pleasing home decor options. Wallpaper, with its versatility and wide range of designs, provides individuals with an opportunity to personalize and enhance their living spaces, making it a popular choice in the ever-changing world of interior design.

• Technological Advancements in Wallpaper Market

Technological advancements have revolutionized the global wallpaper market. Improved printing techniques and materials have led to higher quality and customization options. Digital printing, in particular, has opened up possibilities for intricate, high-definition designs, making wallpaper more appealing to a broader audience. These innovations have breathed new life into the wallpaper industry, attracting consumers looking for sophisticated and customizable wall coverings.

Opportunities

• Growing E-commerce Presence

The expanding presence of e-commerce platforms offers a promising opportunity for the global wallpaper market. Online retail provides consumers with a convenient way to access a diverse range of wallpaper designs. Shoppers can compare options and make purchases from the comfort of their homes, enhancing the accessibility of wallpapers and opening up new avenues for manufacturers and retailers to reach a wider audience.

• Sustainability and Eco-Friendly Options

The increasing focus on sustainability and eco-friendliness presents wallpaper manufacturers with a valuable opportunity. As environmental awareness grows, consumers are seeking environmentally friendly and non-toxic wallpaper options. Manufacturers that prioritize sustainability and produce eco-friendly wallpapers can tap into this emerging market segment, catering to environmentally conscious consumers and aligning their products with current eco-friendly trends.

Restraints/Challenges

• Competition from Alternative Wall Coverings

Despite its appeal, the global wallpaper market faces stiff competition from alternative wall coverings such as paint, wall decals, and textured finishes. Consumers may opt for these alternatives due to cost considerations or perceived ease of application, limiting the growth potential of wallpapers. To thrive, the wallpaper industry must address these competitive challenges and continually innovate to maintain its market share.

• Disruptions in the Supply Chain

A significant challenge for the global wallpaper market is the vulnerability to supply chain disruptions. As observed during the COVID-19 pandemic, interruptions in the global supply chain can lead to delays in sourcing raw materials, manufacturing, and transportation. These disruptions can disrupt production schedules, impact product availability, and create logistical challenges for manufacturers and retailers in the wallpaper industry, necessitating robust supply chain management strategies.

Recent Developments

• In March 2023, During London Design week 2023, Romo unveiled its exciting partnership with Temperley London, founded by Alice Temperley MBE. The Romo showroom was transformed into a world of bohemian grandeur, featuring leopard sofas, antique key walls, and a grand copper bath, offering a captivating glimpse into this admired collection
• In May 2021, the company made its first foray into the $30 billion per year architectural paint market by acquiring Backdrop, a paint and design brand established in 2018. This addition complements the company's existing portfolio of global design brands

Global Wallpaper Market Scope

The global wallpaper market is segmented on the basis of product, distribution channel and end-use. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Nonwoven
• Paper
• Vinyl
• Fabric

Distribution Channel

• Online
• Offline

End-Use

• Residential
• Commercial

Global Wallpaper Market regional analysis/insights

The global wallpaper market is analysed and market size insights and trends are provided by country, product, distribution channel and end use as referenced above.

The countries covered in the global wallpaper market report are U.S., Canada and Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America

Asia Pacific dominates and is the expected to witness significant growth in the global wallpaper market due to rapid urbanization, increased disposable income, and a growing interest in interior design across countries such as China and India.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Global Wallpaper Market Share Analysis

The global wallpaper market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies focus related to global wallpaper market.

Some of the major players operating in the global wallpaper market are:

• York  Wallcoverings (U.S.)
• Ahlstrom-Munksjö (Finland)
• Benjamin Moore & Co. (U.S.)
• Wayfair LLC (U.S.)
• 4walls (U.S.)
• Akzo Nobel N.V. (Netherlands)
• Asian Paints Ltd (India)
• Dal-Tile Corporation (U.S.)
• Brewster Home Fashions LLC (U.S.)
• Laura Ashley, Inc. (U.K.)
• Grandeco Wallfashion Group Belgium NV (Belgium)
• Walker Greenbank PLC (U.K.)
• Tapetenfabrik Gebr. Rasch GmbH & Co. KG (Germany)