India Health and Wellness Food Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

India Health and Wellness Food Market Size

• The India health and wellness food market size was valued at USD 35.89 million in 2024 and is expected to reach USD 139.56 million by 2032, at a CAGR of 18.50% during the forecast period
• The market growth is largely fueled by the growing adoption of healthier lifestyles, rising health consciousness among consumers, and increasing prevalence of chronic lifestyle diseases such as diabetes, obesity, and cardiovascular conditions. This has led to a surge in demand for functional foods, organic products, and fortified nutrition in both urban and semi-urban regions across India
• Furthermore, rising disposable incomes, the expansion of e-commerce platforms, and government-led initiatives promoting food safety and nutrition are accelerating the uptake of India Health and Wellness Food solutions, thereby significantly boosting the industry's growth

India Health and Wellness Food Market Analysis

• The India health and wellness food market is witnessing strong growth, driven by increasing health awareness, rising lifestyle-related diseases, and a growing preference for natural, organic, and functional food products. Consumers are increasingly seeking foods that offer nutritional benefits beyond basic sustenance, such as immunity-boosting ingredients and gut health support
• The market is primarily fueled by urbanization, growing disposable incomes, and the influence of digital health trends and fitness influencers promoting clean eating. This shift is encouraging both startups and established brands to introduce healthier alternatives in categories like snacks, dairy, beverages, and bakery products
• India accounted for the largest revenue share in the South Asia in Health and Wellness Food market in 2024, supported by strong demand in metro cities such as Delhi, Mumbai, and Bengaluru, where consumers are more health-conscious and actively seek products labeled gluten-free, sugar-free, organic, or fortified
• The demand for plant-based foods, protein supplements, and fortified products is rising rapidly in India, especially among millennials and Gen Z consumers. The growing popularity of yoga, wellness apps, and fitness platforms has also amplified the adoption of health-focused dietary habits
• The Non-GMO segment dominated the India health and wellness food market with the largest revenue share of 67.5% in 2024, supported by growing consumer preference for clean-label products and organic ingredients. Non-GMO labels are increasingly influencing purchasing decisions, especially in metropolitan and tier-1 cities

Report Scope and India Health and Wellness Food Market Segmentation    

India Health and Wellness Food Market Trends

Rising Demand for Personalized Nutrition and Functional Foods

• A significant and accelerating trend in the India health and wellness food market is the shift toward personalized nutrition and functional food products that support immunity, digestive health, mental well-being, and chronic disease prevention. This trend is being driven by a growing consumer preference for foods with added health benefits and a proactive approach to wellness
  • For instance, functional beverages, plant-based proteins, and fortified cereals are rapidly gaining popularity among urban populations. These products are being tailored to meet specific needs such as diabetic-friendly, gluten-free, lactose-free, and heart-healthy diets
• Consumer awareness campaigns by both private companies and public health bodies are highlighting the importance of micronutrients, antioxidants, and dietary fiber, resulting in increased consumption of fortified and whole food-based products
• Brands are increasingly adopting clean-label and transparent sourcing practices, reassuring health-conscious consumers who are wary of artificial ingredients, preservatives, and hidden sugars. This is particularly evident in categories like snack foods, breakfast options, and ready-to-eat meals
• The expansion of online health food platforms and D2C (direct-to-consumer) brands in India is making it easier for consumers to access niche health and wellness products that were previously hard to find in traditional retail
• This trend toward personalization and functionality is also reshaping product innovation strategies, with Indian companies investing in nutrigenomics, Ayurveda-based formulations, and probiotic-enriched products, helping consumers make more informed dietary choices for long-term health benefits

India Health and Wellness Food Market Dynamics

Driver

Growing Need Due to Rising Lifestyle Disorders and Nutritional Awareness

• The increasing prevalence of lifestyle-related disorders such as obesity, diabetes, hypertension, and cardiovascular diseases among Indian consumers is significantly driving demand for health and wellness food products
  • For instance, in April 2024, Tata Consumer Products expanded its portfolio with fortified ready-to-eat meals enriched with essential vitamins and minerals, aimed at addressing widespread micronutrient deficiencies. Such strategic developments are expected to fuel the India Health and Wellness Food market during the forecast period
• As consumers become more health-conscious, there is a rising demand for functional foods, organic ingredients, and nutraceuticals that offer benefits beyond basic nutrition—such as improving immunity, gut health, and cognitive function
• Furthermore, increasing penetration of fitness culture, influencer-led nutrition awareness, and Ayurveda-inspired health routines are making wellness-focused diets a mainstream trend. Brands are leveraging these shifts by offering tailored food solutions like gluten-free flours, plant-based dairy alternatives, and sugar-free beverages
• Convenience, clean-label ingredients, and the availability of customized dietary options via e-commerce platforms are also boosting market growth. Indian startups and legacy FMCG brands alike are launching D2C wellness food brands to cater to evolving consumer preferences

Restraint/Challenge

High Cost and Limited Consumer Trust in Labeling Transparency

• One of the major challenges in the India Health and Wellness Food market is the higher cost of wellness food products compared to conventional food options. For a significant segment of price-sensitive Indian consumers, premium health products remain unaffordable
  • For instance, fortified or organic food products often come at a 20%–50% price premium, which can deter regular consumption, particularly in Tier II and Tier III cities
• Moreover, there are growing concerns regarding the lack of standardized regulations and labeling transparency in the health food sector. Inconsistent certifications and misleading claims such as "natural," "low-fat," or "sugar-free" can erode consumer trust
• To overcome these barriers, regulatory bodies like FSSAI are working toward stricter enforcement of labeling norms and introducing front-of-pack nutritional labeling to help consumers make informed choices
• Building consumer confidence through verified health claims, improving affordability via economies of scale, and educating the public about the tangible benefits of wellness foods will be crucial for ensuring sustainable growth in this dynamic market

India Health and Wellness Food Market Scope

The market is segmented on the basis of type, nature, fat content, category, and distribution channel.

• By Type

On the basis of type, the India health and wellness food market is segmented into functional food, fortified and healthy, bakery products, healthy snacks, BFY (Better-for-You) foods, beverages, chocolates, ready to eat, ready to cook, and others. The functional food segment dominated the market with the largest revenue share of 28.3% in 2024, driven by the rising awareness about immunity, gut health, and preventive nutrition. Functional foods enriched with probiotics, omega-3s, and antioxidants are in high demand, especially among urban millennials.

The Ready To Eat segment is projected to register the fastest CAGR of 11.2% from 2025 to 2032, due to the increasing demand for convenience-driven health foods that cater to busy lifestyles without compromising on nutrition.

• By Nature

On the basis of nature, the india health and wellness food market is segmented into Non-GMO and GMO. The Non-GMO segment held the largest revenue share of 67.5% in 2024, supported by growing consumer preference for clean-label products and organic ingredients. Non-GMO labels are increasingly influencing purchasing decisions, especially in metropolitan and tier-1 cities.

The GMO segment is projected to register the fastest CAGR from 2025 to 2032, primarily in processed health foods where cost-effectiveness and scale are prioritized.

• By Fat Content

On the basis of fat content, the market is segmented into no fat, low fat, and reduced fat. The low fat segment led the market with a revenue share of 36.1% in 2024, attributed to its broad application across dairy alternatives, snacks, and cooking essentials.

The no fat segment is anticipated to grow at the fastest CAGR of 10.6% during the forecast period, driven by rising concerns about heart health and lifestyle disorders like obesity and diabetes.

• By Category

On the basis of category, the india health and wellness food market is segmented into gluten free, dairy free, soy free, nut free, lactose free, artificial flavor free, artificial color free, and others. The gluten free segment accounted for the largest share at 24.4% in 2024, driven by increased awareness of celiac disease and gluten sensitivity.

The dairy free segment is projected to witness the fastest CAGR of 12.1% from 2025 to 2032, supported by the expanding vegan and lactose-intolerant population across urban India.

• By Distribution Channel

On the basis of distribution channel, the market is segmented into store-based retailers and non-store retailers. Store-based retailers dominated the market with a revenue share of 72.8% in 2024, due to consumer preference for in-store trials and brand trust in supermarkets, hypermarkets, and health-focused outlets.

The Non-store retailers segment, comprising e-commerce and D2C platforms, is expected to grow at the fastest CAGR of 13.7%, driven by digitalization, wider product availability, and convenience of home delivery.

India Health and Wellness Food Market Regional Analysis

• India dominated the Asia-Pacific health and wellness food market with a significant revenue share in 2024, driven by growing consumer awareness about preventive healthcare, rising disposable incomes, and an increasing preference for functional and organic food options
• The surge in lifestyle-related diseases such as obesity, diabetes, and heart conditions is prompting Indian consumers to adopt healthier food choices, including gluten-free, sugar-free, probiotic, and fortified products. The government's initiatives like "Eat Right India" and FSSAI-led food safety campaigns are further encouraging health-conscious eating habits across both urban and semi-urban populations
• India’s booming e-commerce sector and digital penetration are playing a critical role in expanding access to health and wellness food products. Online health food brands and subscription-based meal services are rapidly gaining traction, especially among the youth and working professionals

India Health and Wellness Food Market Share

The India Health and Wellness Food industry is primarily led by well-established companies, including:

• Danone (France)
• PepsiCo (U.S.)
• Clif Bar & Company (U.S.)
• General Mills Inc. (U.S.)
• Kashi (U.S.)
• The Quaker Oats Company (U.S.)
• Mars, Incorporated (U.S.)
• Abbott (U.S.)
• Huel Inc. (U.K.)
• Green Valley Dairies (U.S.)
• LIBERTÉ (Canada)
• Yoplait USA, Inc. (U.S.)
• Chobani, LLC (U.S.)
• Stonyfield Farm, Inc. (U.S.)
• SO DELICIOUS DAIRY FREE (U.S.)
• Forager Project (U.S.)
• Kite Hill (U.S.)
• LAVVA (U.S.)
• Enjoy Life (U.S.)
• Barrel. Site by Barrel (U.S.)
• The Simply Good Foods Company (U.S.)
• Alter Eco (U.S.)
• Lake Champlain Chocolates (U.S.)
• Simply Good Foods USA, Inc. (U.S.)
• Maspex (Poland)
• Mondelēz International (U.S.)
• Kellogg Co. (U.S.)
• Nestlé (Switzerland)
• Yakult Honsha Co., Ltd. (Japan)
• GSK Plc. (U.K.)

Latest Developments in India Health and Wellness Food Market

• In May 2025, Farmley, a leading Indian health-snacking brand, reported a 60% surge in operating revenue for FY25. The company attributed the growth to increased consumer preference for clean-label snacks and nutrient-dense alternatives, alongside the expansion of its digital and quick-commerce channels. This reflects the broader consumer shift toward healthier eating habits in urban India
• In April 2025, Swiggy launched a dedicated “High Protein” food category across 30 Indian cities to cater to growing demand for healthier food options. The initiative aims to promote conscious eating by simplifying access to high-protein meals, especially for urban working professionals and fitness-conscious users
• In February 2025, a joint campaign by the ICMR-NIN and FSSAI introduced updated dietary guidelines recommending Indians limit sugar intake to 25g per day and oil to 30g per day. This nationwide initiative aims to curb lifestyle diseases such as obesity, diabetes, and cardiovascular disorders by encouraging reduced consumption of sugar and fats
• In January 2025, a NielsenIQ survey revealed that 49% of Indian consumers are actively seeking high-fiber foods, 37% are exploring plant-based proteins, and 35% prefer superfoods. These trends underscore the growing demand for functional and preventive nutrition products, especially among Gen Z and millennials in metropolitan regions
• In May 2021, PepsiCo launched Soulboost, a functional sparkling water beverage. The product has two varieties: Lift, which supports mental stamina and Ease, which support relaxation. The new product launch helped the brand in expand in wellness products which will eventually help the company in gaining more revenue
• In June 2021, General Mills Inc. launched a new brand named Good Measure that offer snacks with ingredients that don’t cause spike in blood sugar. The company offers three different variety of snack bar including Peanut & Dark Chocolate, Almond & Dark Chocolate, and Blueberry & Almond. The snack bars includes natural ingredients such as seeds and nuts and are available on the amazon as well as at at Hy-Vee stores in Minnesota. This new brand launch helped the company in fulfilling the demand for diabetic consumers and health-conscious consumers. The new brand launch helps in company to gain more revenue

SKU-73198