Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Size, Share and Trends Analysis Report – Industry Overview and Forecast to 2032

Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Size

• The Indonesia, Philippines, Thailand, Singapore, Malaysia point-of-care ultrasound systems (POCUS) market size was valued at USD 187.1 billion in 2024 and is expected to reach USD 295.96 billion by 2032, at a CAGR of 5.90% during the forecast period
• The market growth is largely fueled by the growing adoption and technological advancements in healthcare infrastructure and diagnostic technologies, leading to increased utilization of Point-Of-Care Ultrasound (POCUS) systems in both hospital and outpatient settings
• Furthermore, rising demand for rapid, accurate, and portable diagnostic solutions is driving the adoption of POCUS systems across multiple clinical specialties. These converging factors are accelerating the uptake of Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) solutions, thereby significantly boosting the industry's growth

Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Analysis

• Point-Of-Care Ultrasound Systems (POCUS) are increasingly vital components in modern healthcare, offering portable, real-time imaging for rapid diagnostics and bedside patient care across hospitals, clinics, and outpatient centers in Indonesia, Philippines, Thailand, Singapore, and Malaysia. Their adoption is driven by enhanced convenience, ease of use, and the ability to integrate seamlessly with hospital information systems and electronic medical records
• The escalating demand for POCUS devices is primarily fueled by the rising awareness of early and accurate diagnosis, increasing prevalence of chronic and acute diseases, and a growing preference for non-invasive, point-of-care imaging solutions in both urban and semi-urban healthcare settings
• Indonesia dominated the Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) market with the largest revenue share of 45% in 2024, characterized by rising adoption of point-of-care diagnostics, increasing government initiatives to improve healthcare access, and growing awareness of rapid bedside imaging. Hospitals, clinics, and ambulatory centers in Indonesia experienced substantial growth in POCUS device installations, driven by innovations from both established medical technology companies and startups focusing on portable and AI-integrated ultrasound solutions
• Philippines is expected to be the fastest-growing market in the Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) market during the forecast period due to increasing demand for faster, cost-effective diagnostic solutions, rising healthcare awareness, expanding hospital infrastructure, and growing adoption of portable ultrasound systems in primary care and community healthcare settings
• The trolley/cart-based segment dominated the Point-Of-Care Ultrasound Systems (POCUS) market with a revenue share of 44.6% in 2024, driven by its high imaging performance, versatility across multiple applications, and preference in hospitals and diagnostic centers

Report Scope and Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Segmentation

Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Trends

Enhanced Adoption of Portable and Advanced Imaging Technologies

• A significant and accelerating trend in the Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) market is the increasing adoption of compact, portable, and high-resolution ultrasound devices that allow healthcare professionals to perform rapid diagnostics at the bedside. This shift is enhancing the efficiency and accessibility of medical imaging in hospitals, clinics, and remote care settings
  • For instance, leading POCUS providers are introducing lightweight, battery-operated systems with enhanced imaging capabilities, enabling clinicians to conduct examinations in emergency rooms, intensive care units, and rural healthcare centers without dependence on large, stationary machines
• Integration with advanced imaging software and cloud-based platforms allows real-time sharing of ultrasound images, facilitating remote consultations and telemedicine applications. Healthcare professionals can now analyze and discuss findings with specialists in different locations, improving diagnostic accuracy and patient outcomes
• The demand for multifunctional POCUS systems that combine cardiac, abdominal, musculoskeletal, and vascular imaging in a single device is driving market growth, offering hospitals and clinics the advantage of versatility and cost efficiency
• Furthermore, innovations such as enhanced Doppler imaging, 3D/4D visualization, and intuitive user interfaces are simplifying procedures for clinicians, reducing training time, and improving workflow efficiency
• The growing prevalence of chronic diseases, increasing emergency care requirements, and rising investments in healthcare infrastructure across Southeast Asia are also contributing to the widespread adoption of POCUS systems
• Companies are focusing on compact, durable, and easy-to-use designs suitable for high-volume clinical settings, rural outreach programs, and mobile medical units, aligning with the growing need for accessible diagnostic imaging solutions
• Overall, the Indonesia, Philippines, Thailand, Singapore, Malaysia POCUS market is experiencing rapid growth as healthcare providers prioritize timely, accurate, and patient-centric imaging solutions that can be deployed across diverse clinical environments

Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Dynamics

Driver

Growing Need Due to Rising Demand for Rapid and Accessible Diagnostics

• The increasing prevalence of chronic and acute diseases in hospitals, clinics, and outpatient centers, coupled with the rising need for rapid and accurate diagnostics, is a significant driver for the heightened demand for point-of-care ultrasound systems (POCUS) in Indonesia, Philippines, Thailand, Singapore, and Malaysia
  • For instance, in April 2024, GE Healthcare announced the launch of its next-generation Vscan Air POCUS device in Southeast Asia, featuring wireless connectivity, AI-assisted imaging, and portable bedside use. Such strategies by key companies are expected to drive the Indonesia, Philippines, Thailand, Singapore, Malaysia POCUS market growth in the forecast period
• As healthcare providers seek to improve patient outcomes and reduce diagnostic delays, POCUS systems offer advanced features such as real-time imaging, ease of bedside operation, and integration with electronic medical records, providing a compelling solution over traditional imaging techniques
• Furthermore, the increasing adoption of telemedicine and mobile healthcare solutions is making POCUS an integral tool in both urban and rural healthcare settings, offering seamless diagnostic support across diverse medical facilities
• The convenience of rapid diagnostics, portable operation, and the ability to conduct imaging at the point of care are key factors propelling the adoption of POCUS devices in hospitals, clinics, and emergency care centers. The trend towards mobile healthcare solutions and the increasing availability of user-friendly POCUS devices further contributes to market growth

Restraint/Challenge

Concerns Regarding High Initial Costs and Operational Training Requirements

• The relatively high initial cost of advanced POCUS systems can be a barrier to adoption for budget-conscious hospitals and clinics in Southeast Asia, particularly in developing regions such as Indonesia and the Philippines
• In addition, effective use of POCUS requires skilled operators and specialized training, posing challenges for smaller clinics and rural healthcare facilities where trained personnel may be limited
• Addressing these challenges through cost-effective device options, simplified user interfaces, and training programs is crucial for wider adoption. Leading manufacturers, such as Philips and Mindray, are emphasizing intuitive designs and bundled training support to reassure healthcare providers and improve usability
• While prices of entry-level POCUS devices are gradually decreasing, the perceived premium for high-end features such as AI-assisted imaging or wireless connectivity can still hinder adoption, especially in resource-limited healthcare settings
• Overcoming these challenges through financing options, healthcare partnerships, and government initiatives supporting digital healthcare adoption will be vital for sustained market growth in Indonesia, Philippines, Thailand, Singapore, and Malaysia
• Furthermore, regulatory compliance, quality control, and maintenance support are additional considerations that must be addressed to build confidence among hospitals and clinics for long-term integration of POCUS systems

Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Scope

The market is segmented on the basis of product type, modality, application, end user, and distribution channel.

• By Product Type

On the basis of product type, the Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) market is segmented into 2D Systems, 3D/4D Systems, B/W Ultrasound System, Color Doppler System, Spectral Doppler System, and Elastography System. The 2D systems segment dominated the largest market revenue share of 38.5% in 2024, driven by their affordability, versatility, and widespread adoption in general imaging. 2D systems are extensively used across radiology, cardiology, obstetrics, and emergency care, providing reliable imaging for routine diagnostics. Their compact size, ease of use, and compatibility with handheld and console-based units enhance their demand. Hospitals and diagnostic centers prefer 2D systems for initial screening and routine monitoring. The established presence of 2D systems in developing Southeast Asian healthcare facilities further strengthens their dominance. Consistent availability, lower maintenance costs, and training familiarity contribute to continued preference among clinicians.

The 3D/4D systems segment is expected to witness the fastest CAGR of 19.2% from 2025 to 2032, fueled by rising adoption in obstetrics, gynecology, and cardiology for detailed imaging. 3D/4D systems offer enhanced visualization, allowing clinicians to capture volumetric images and real-time fetal or organ movement. Advanced imaging capabilities support improved diagnostic accuracy and patient communication. Increasing investments in specialty imaging and higher patient awareness are driving demand. Healthcare facilities in urban regions are adopting these systems for premium imaging services. Integration with cloud platforms and AI-assisted analysis further enhances operational efficiency. Expanding applications in research and specialty clinics contribute to the rapid growth trajectory.

• By Modality

On the basis of modality, the point-of-care ultrasound systems (POCUS) market is segmented into trolley/cart-based ultrasound systems (console) and handheld ultrasound systems (compact). The trolley/cart-based segment dominated with a revenue share of 44.6% in 2024, driven by its high imaging performance, versatility across multiple applications, and preference in hospitals and diagnostic centers. These systems support multi-probe use, advanced imaging modes, and ergonomic designs suitable for high-volume clinical settings. They are often integrated with hospital IT systems and PACS for seamless data management. Their robustness, reliability, and extensive clinical functionalities make them suitable for radiology, cardiology, and critical care departments. Established presence in tertiary hospitals and large diagnostic centers ensures sustained adoption. Maintenance support and vendor service agreements further reinforce the dominance of trolley/cart-based systems.

The handheld ultrasound systems segment is expected to witness the fastest CAGR of 21.5% from 2025 to 2032, owing to portability, point-of-care capabilities, and growing use in emergency, critical care, and rural healthcare settings. Compact handheld devices provide immediate diagnostic support, reduce patient transfer needs, and improve workflow efficiency. Their ease of use and compatibility with mobile devices enable quick image sharing and telemedicine applications. Rising awareness among clinicians and the increasing availability of battery-operated devices drive growth. Cost-effective solutions and adoption in outpatient and community healthcare facilities further boost market expansion.

• By Application

On the basis of application, the point-of-care ultrasound systems (POCUS) market is segmented into radiology/general imaging, obstetrics/gynecology, cardiology, urology, vascular imaging, orthopaedic and musculoskeletal, pain management, hepatology, neurology, breast imaging, anesthesiology, emergency care, critical care, and other applications. The radiology/general imaging segment dominated with 37.8% revenue share in 2024, supported by widespread use for routine diagnostic examinations across hospitals and clinics. General imaging forms the backbone of diagnostic workflows, aiding in early disease detection and monitoring. It is applied extensively for abdominal, chest, and soft tissue evaluations. The affordability, ease of use, and multipurpose nature of ultrasound systems make them highly preferred. Integration with PACS and hospital IT infrastructure enhances clinical efficiency. Continuous training and familiarity among radiologists further reinforce adoption.

The emergency care segment is expected to witness the fastest CAGR of 20.7% from 2025 to 2032, driven by increasing demand for rapid, bedside imaging in critical situations. Point-of-care ultrasound aids in triaging, trauma assessment, and resuscitation procedures. Compact and portable devices enable immediate diagnostics in ERs and ICU settings. Rising incidence of cardiovascular emergencies and accidents in the region is fueling adoption. Hospitals and emergency centers are investing in handheld and portable POCUS systems. Training programs for ER clinicians improve utilization and workflow integration. Integration with AI-assisted decision support enhances diagnostic accuracy, driving faster adoption.

• By End User

On the basis of end user, the point-of-care ultrasound systems (POCUS) market is segmented into hospitals, diagnostic centres, ambulatory care centres, and others. The hospitals segment dominated with 46.2% market revenue share in 2024, owing to high patient volumes, advanced infrastructure, and preference for multi-application imaging systems. Hospitals require versatile POCUS systems for emergency care, critical care, cardiology, and obstetrics. The presence of trained staff and dedicated imaging departments supports high adoption. Hospitals often invest in premium trolley/cart-based systems for comprehensive diagnostics. Bulk procurement and institutional budgets further reinforce dominance. Regular maintenance contracts and service agreements ensure reliability and longevity of installed systems.

The ambulatory care centres segment is expected to witness the fastest CAGR of 22.0% from 2025 to 2032, driven by increasing outpatient visits, cost-effective imaging solutions, and demand for quick diagnostics. Compact and portable devices suit smaller facilities and mobile clinics. Rising awareness of preventive healthcare and early diagnostics encourages adoption in outpatient settings. Integration with telemedicine and cloud-based image sharing enhances operational efficiency. Growing private healthcare infrastructure in Southeast Asia supports expansion. Patient convenience and faster turnaround times for diagnostic results further contribute to rapid growth.

• By Distribution Channel

On the basis of distribution channel, the point-of-care ultrasound systems (POCUS) market is segmented into direct tender, retail sales, and others. The direct tender segment dominated with 42.9% revenue share in 2024, fueled by bulk procurement by hospitals and government healthcare programs. Institutional purchases ensure steady demand, reduced per-unit cost, and timely supply. Major POCUS vendors provide service contracts and technical support for tender-based sales. Government and hospital collaborations for emergency and critical care imaging enhance adoption. Bulk orders support economies of scale and maintain equipment availability. Tender agreements strengthen long-term relationships between buyers and suppliers.

The retail sales segment is expected to witness the fastest CAGR of 20.5% from 2025 to 2032, driven by increasing demand from smaller clinics, outpatient facilities, and private diagnostic centers. Retail channels provide flexible purchasing options and faster delivery. Availability of portable, compact, and cost-effective POCUS systems supports smaller end users. Marketing campaigns and vendor promotions increase awareness among clinicians. The growing adoption of POCUS in point-of-care settings encourages retail sales growth. E-commerce platforms further support accessibility and rapid procurement.

Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Regional Analysis

• The Indonesia point-of-care ultrasound systems (POCUS) market captured the largest revenue share of 45% in 2024, driven by the rising adoption of point-of-care diagnostics in hospitals, clinics, and ambulatory centers
• Increasing government initiatives to improve healthcare access, coupled with growing awareness of rapid bedside imaging, are fueling demand. The proliferation of portable and easy-to-use ultrasound devices is encouraging their adoption in both urban and rural healthcare facilities
• Moreover, rising incidences of chronic diseases and the need for timely diagnosis are further boosting market growth. Integration with telemedicine and digital health platforms is also accelerating adoption. Healthcare providers increasingly prefer devices that allow real-time imaging and seamless record-keeping

Philippines Point-Of-Care Ultrasound Systems (POCUS) Market Insight

The Philippines point-of-care ultrasound systems (POCUS) market is projected to expand at a strong CAGR during the forecast period, owing to the increasing demand for faster, cost-effective diagnostic solutions in hospitals and primary care settings. Rising government healthcare spending, improved hospital infrastructure, and initiatives promoting digital health are key drivers. Portable POCUS systems are gaining traction for their convenience in emergency and outpatient scenarios. The need for early diagnosis of cardiac, abdominal, and obstetric conditions is also contributing to market growth. Healthcare professionals value devices with user-friendly interfaces and wireless connectivity, enhancing clinical workflow efficiency.

Thailand Point-Of-Care Ultrasound Systems (POCUS) Market Insight

The Thailand POCUS market is witnessing robust growth due to rising adoption of point-of-care imaging in both public and private healthcare sectors. Increasing awareness of non-invasive diagnostics, coupled with growing investments in modern healthcare infrastructure, is driving demand. Portable and handheld ultrasound systems are particularly popular in rural clinics and emergency care units. The integration of POCUS devices with mobile health applications is helping healthcare professionals improve patient monitoring and reduce diagnostic turnaround time. Government-led initiatives promoting telemedicine and digital health further enhance market potential.

Singapore Point-Of-Care Ultrasound Systems (POCUS) Market Insight

The Singapore point-of-care ultrasound systems (POCUS) market is poised for steady growth, supported by advanced healthcare infrastructure and high adoption of innovative medical technologies. Hospitals and specialty clinics increasingly use portable ultrasound devices to improve workflow and patient care efficiency. The demand for real-time imaging in intensive care units, emergency departments, and outpatient clinics is fueling market expansion. Integration with electronic health records and telemedicine platforms enhances clinical decision-making. Singapore’s focus on digital health adoption and precision medicine is further contributing to the growth of the POCUS market.

Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Insight

The Malaysia point-of-care ultrasound systems (POCUS) market is expected to expand at a notable CAGR, driven by growing awareness of point-of-care diagnostics and the rising prevalence of chronic and lifestyle-related diseases. Portable ultrasound systems are increasingly adopted in hospitals, diagnostic centers, and rural clinics due to their convenience and accuracy. Government initiatives to improve healthcare accessibility and telemedicine adoption are further supporting market growth. The market also benefits from training programs and workshops aimed at educating healthcare professionals on efficient use of POCUS devices. Rising investments in healthcare infrastructure and digital health solutions are expected to accelerate adoption.

Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market Share

The Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) industry is primarily led by well-established companies, including:

• Koninklijke Philips N.V. (Netherlands)
• ESAOTE S.p.A. (Italy)
• Samsung Healthcare (U.S.)
• Canon Medical Systems Corporation (Japan)
• Siemens Healthineers AG (Germany)
• General Electric Company (U.S.)
• FUJIFILM Holdings Corporation (Japan)
• Shenzhen Biocare Bio-Medical Equipment Co., Ltd. (China)
• Clarius (Canada)
• PT. Surya Tama Medika (Indonesia)
• Prunus (China)
• BenQ Medical Technology (Taiwan)
• Dawei (China)
• AMD Global Telemedicine (U.S.)
• HIMEX Corporation (South Korea)
• SternMed GmbH (Germany)
• Shenzhen Mindray Bio-Medical Electronics Co., Ltd. (China)
• Konica Minolta, Inc. (Japan)

Latest Developments in Indonesia, Philippines, Thailand, Singapore, Malaysia Point-Of-Care Ultrasound Systems (POCUS) Market

• In September 2024, GE Healthcare launched the enhanced Venue ultrasound system, along with a new point-of-care ultrasound (POCUS) solution. This development underscores GE Healthcare's commitment to advancing point-of-care ultrasound technology, offering improved imaging capabilities and user-friendly features for healthcare professionals in Southeast Asia
• In August 2025, EchoNous announced significant advancements in POCUS technology and artificial intelligence. The company introduced groundbreaking product launches and technological innovations aimed at enhancing ultrasound accessibility and education, marking a pivotal moment in the evolution of point-of-care ultrasound solutions in the region

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