New Zealand Window Covering Market – Industry Trends and Forecast to 2028

  • FMCG
  • Published Report
  • Oct 2021
  • Country Level
  • 350 Pages
  • No of Tables: 8
  • No of Figures: 25

New Zealand Window Covering Market, By Product (Blinds, Shades, Curtains, Shutters, and Others), Application (Residential, and Commercial), Distribution Channel (Online, and Offline), Installation (New Construction and Retrofit) and Technology (Manual and Automatic), Industry Trends and Forecast to 2028.

Market Analysis and Insights: New Zealand Window Covering Market

New Zealand window covering market is expected to grow in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing at a CAGR of 4.2% in the forecast period of 2021 to 2028 and is expected to reach USD 102,878.79 thousand by 2028.

Window coverings come in various materials and are used to cover windows to block out external environmental factors, such as sunlight and air, and ensure safety. These coatings are also used for waterproofing and additional decoration of homes and offices. Window covering products include curtains and blinds, shutters, and shades, among others. Blinds and shades are made with slats of fabric, wood, plastic, or metal that adjust by rotating from an open position to a closed position by allowing slats to overlap. Curtains consist of hanging pieces of fabric used to shut out the light from a window, adorn a room, and increase privacy. Shutters are hinged panels fixed inside or outside a window closed for security or privacy or to keep out the light.

The rise in the construction of villas and luxury apartments has significantly impacted the expansion of the market for window coverings. In line with this, increasing popularity for the smart home concept and the constant demand for premium home décor products are key determinants driving the growth of the window covering market during the forecast period.

However, the availability of alternative products, such as window films and smart glasses, may act as a major restraint on the growth rate of the New Zealand window covering market. The growing demand for automated shutters is an opportunity for the market. In contrast, fluctuating raw material prices can challenge the growth of the window covering market during the forecast period.

This New Zealand window covering market report provides details of market share, new developments, and product pipeline analysis, the impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the market scenario, contact us for an Analyst Brief; our team will help you create a revenue impact solution to achieve your desired goal.

New Zealand Window Covering MarketNew Zealand Window Covering Market Scope and Market Size

The New Zealand window covering market is segmented into five notable segments, based on product, application, distribution channel, installation, and technology. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

  • On the basis of product, the New Zealand window covering market is segmented into blinds and shades, curtains, shutters, and others. In 2021, the blinds and shades segment is expected to dominate the market as blinds and shades are very flexible and commercialized in the market with different styles and patterns, which help to boost their demand in the forecast period.
  • On the basis of application, the New Zealand window covering market is segmented into residential and commercial. In 2021, the residential segment is expected to dominate the market as the demand for blinds and shads increases for privacy and heat-insulating purposes in residential buildings.
  • On the basis of installation, the New Zealand window covering market is segmented into new construction and retrofit. In 2021, a new construction segment is expected to dominate the market as window coverings are mostly used to decorate new houses and apartments, increasing its demand in the country.
  • On the basis of technology, the New Zealand window covering market is segmented into automatic and manual. In 2021, the manual segment is expected to dominate the market as manual window coverings are fairly easy to operate and offer more durability, which helps boost demand in the forecast period.
  • On the basis of distribution channel, the New Zealand window covering market is segmented into offline and online. In 2021, the online segment is expected to dominate the market as online channels provide various products, including different price ranges.

 Increasing Popularity of the Smart Home Concept

The smart home integrates technology and services through home networking for a better quality of living. The incorporation of smart homes has been experiencing a trending demand. It helps facilitate the user's life in many different ways and makes it more comfortable using technology. The main objective of the smart home functions is to improve the quality of life and provide convenience in the home and ensure greater security and efficiency with the use of remote-controllable devices. Smart window covering appliances, such as smart curtains, window covers, and blinds, among others, are among those home appliances which can be time-controlled.

Smart window coverings are blinds, curtains, or shades controlled either through remote control or with a mobile application. Using the remote control or the application, one can configure a program with different settings or adjust window treatments from the comfort of the sofa. In some models, these window shades automatically adjust settings based on ambient sunlight and weather conditions. Smart window covering solutions also help to regulate the natural light enter in the room.

Furthermore, smart window treatments are automatic as they can be opened and closed on command. Also, consumers can schedule the window covering operator, which provides an ultimate finishing touch to any smart home, increasing the demand for window coverings in the New Zealand window covering market.

Competitive Landscape and New Zealand Window Covering Market Share Analysis

New Zealand window covering market’s competitive landscape provides details by the competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, New Zealand presence, production sites and facilities, company strengths and weaknesses, product launch, clinical trials pipelines, brand analysis, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the company’s focus related to the New Zealand window covering market.

The major market players engaged in the New Zealand window covering market are Hunter Douglas, Window Treatments NZ Ltd, Mr Blinds, Dial A Drape, Santa Fe Shutters, Total Look Blinds, Lahood Window Furnishings, Venluree, Bay Blinds, Intex Complex Limited (New Zealand), MCP New Zealand Limited, and Kresta NZ among others.

For instance,

  • In December 2019, Hunter Douglas acquired 3 Day Blinds, a North American in-home seller and manufacturer of its own branded line of shades, blinds, and draperies. The company made this acquisition to increase its sales volume in the North American region
  • In August 2021, Mr Blinds posted about the advantages of timber venetian blinds as those blinds help protect the customers from the sun's scorching heat. The update about the product was posted to convey the benefits of their product range to their customer base
  • In January 2018, Venluree announced their new designer window blinds ideas, which helped the company upgrade dull window treatments to become a focal point of any home aesthetic. This has enabled the company to bring variety to its product portfolio

Customization Available: New Zealand Window Covering Market

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market, and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.


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TABLE 1 IMPORT DATA OF CURTAINS, INCL. DRAPES, AND INTERIOR BLINDS; CURTAIN OR BED VALANCES OF ALL TYPES OF TEXTILE MATERIALS (EXCLUDING AWNINGS AND SUNBLINDS), HS CODE - 6303 (USD THOUSAND)

TABLE 2 EXPORT DATA OF CURTAINS, INCL. DRAPES, AND INTERIOR BLINDS; CURTAIN OR BED VALANCES OF ALL TYPES OF TEXTILE MATERIALS (EXCLUDING AWNINGS AND SUNBLINDS), HS CODE - 6303 (USD THOUSAND)

TABLE 3 NEW ZEALAND WINDOW COVERING MARKET, BY PRODUCT, 2019-2028 (USD THOUSAND)

TABLE 4 NEW ZEALAND WINDOW COVERING MARKET, BY TYPE, 2019-2028 (THOUSAND UNITS)

TABLE 5 NEW ZEALAND WINDOW COVERING MARKET, BY APPLICATION, 2019-2028 (USD THOUSAND)

TABLE 6 NEW ZEALAND WINDOW COVERING MARKET, BY INSTALLATION, 2019-2028 (USD THOUSAND)

TABLE 7 NEW ZEALAND WINDOW COVERING MARKET, BY TECHNOLOGY, 2019-2028 (USD THOUSAND)

TABLE 8 NEW ZEALAND WINDOW COVERING MARKET, BY DISTRIBUTION CHANNEL, 2019-2028 (USD THOUSAND)

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