North America Augmented Reality (AR) and Mixed Reality (MR) Market – Industry Trends and Forecast to 2029

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North America Augmented Reality (AR) and Mixed Reality (MR) Market – Industry Trends and Forecast to 2029

  • ICT
  • Published Report
  • Aug 2022
  • North America
  • 350 Pages
  • No of Tables: 66
  • No of Figures: 26

North America Augmented Reality (AR) & Mixed Reality (MR) Market, By Component (Hardware, Software, Services), Deployment Model (Cloud, On Premise), Distribution Channel (Offline, Online), Device Type (Head Up Display, Head Mounted Display, Projector & Display Wall, Gesture Tracking Devices), Technology (Mobile Augmented Reality, Monitor-Based Technology, Near Eye Based Technology), Application (Workflow Optimization, Marketing Collaboration, Enhanced 2-D & 3-D, Visualizations, 3D Modelling, Documentation, Navigation), End User (Retail & E-Commerce, IT & Telecommunication, Automotive, Aerospace & Defense, Healthcare, Animation, Travel & Tourism, Energy, Media & Entertainment, Education, Construction, Games & Sports, Banking) - Industry Trends and Forecast to 2029.

North America Augmented Reality (AR) and Mixed Reality (MR) Market

North America Augmented Reality (AR) and Mixed Reality (MR) Market Analysis and Size

Augmented reality and mixed reality have brought a new change to digitalization. It has now become easier to experience the real world by setting different environmental conditions. Augmented reality & mixed reality has a wide range of applications, the growth of the market increased highly as the use of augmented reality and mixed reality became popular in driving simulators. The augmented reality and mixed reality provide the driver with a real sense of the road, driving conditions, car manuals, and road traffic that helps avoid accidents at an initial stage of learning and prepares the drivers for various situations. These attributes have led to an increased usage of augmented reality and mixed reality in defense and aerospace also. The army personnel used it for training in various conditions such as parachute jumping, submarine, combat situations, and driving in various environmental conditions. 

North America Augmented Reality (AR) and Mixed Reality (MR) Market

North America Augmented Reality (AR) and Mixed Reality (MR) Market

Data Bridge Market Research analyses that North America augmented reality (AR) & mixed reality (MR) market is expected to reach the value of USD 237,378.41 million by 2029, at a CAGR of 50.8% during the forecast period. The hardware segment accounts for the largest component segment in North America augmented reality (AR) & mixed reality (MR) market. North America augmented reality (AR) & mixed reality (MR) market report also covers pricing analysis, patent analysis, and technological advancements in depth.    

Report Metric

Details

Forecast Period

2022 to 2029

Base Year

2021

Historic Years

2020 (Cusomizable to 2019-2014)

Quantitative Units

Revenue in USD Million, Pricing in USD

Segments Covered

By Component (Hardware, Software, Services), Deployment Model (Cloud, On Premise), Distribution Channel (Offline, Online), Device Type (Head Up Display, Head Mounted Display, Projector & Display Wall, Gesture Tracking Devices), Technology (Mobile Augmented Reality, Monitor-Based Technology, Near Eye Based Technology), Application (Workflow Optimization, Marketing Collaboration, Enhanced 2-D & 3-D, Visualizations, 3D Modelling, Documentation, Navigation), End User (Retail & E-Commerce, IT & Telecommunication, Automotive, Aerospace & Defense, Healthcare, Animation, Travel & Tourism, Energy, Media & Entertainment, Education, Construction, Games & Sports, Banking)

Countries Covered

U.S., Canada, and Mexico

Market Players Covered

HP Development Company, LP, HTC Corporation, Autodesk Inc., Barco, Intel Corporation, PTC, Seiko Epson Corporation, Ultraleap Limited, ASUSTek Computer Inc., Dell, Google (a subsidiary of Alphabet Inc.), Sony Corporation, Lenovo, Microsoft, SAMSUNG ELECTRONICS CO., LTD., Panasonic Corporation, RealWear, Inc., Magic Leap, Inc., EON Reality, and TeamViewer among others

Market Definition

Augmented reality is a technology that uses the existing user's environment and overlays the digital or virtual content or information over it to offer an immersive digital experience in a real-time environment. Augmented reality applications are developed on special 3D programs, which enable developers to integrate contextual or digital content with the real world in real-time. Augmented reality offers interactive experiences through multiple sensory modalities, including haptic, auditory, visual, somatosensory, and more. The technology has a wide range of applications in entertainment, training, and educational areas. Industries such as manufacturing, healthcare, and logistics, among others, are more focusing on adopting this technology for training, maintenance, assistance, and monitoring applications.

Mixed reality symbolizes the controlled collision of the AR/VR and IoT trends. Mixed reality (MR), also referred to as hybrid reality, is the technology that is used to merge real and virtual worlds and produce new environments and visualizations where physical and digital objects co-exist and interact in real time. Mixed reality is an interdisciplinary field involving computer graphics, signal processing, computer apparition, user interfaces, mobile computing, wearable computing, information visualization, and the design of displays and sensors. Mixed reality concepts are increasingly being adopted by various industries, including automotive, healthcare, and office environments, among others.

Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers

  • Increasing penetration of smart devices and internet services

With the introduction of smart devices, AR has provided valuable opportunities for retailers to engage consumers, showcase their products, create a competitive advantage, which is expected to drive the North America augmented reality (AR) & mixed reality (MR) market significantly.

  • Rise in adoption of augmented reality by educational institutes

AR in education allows students to gain knowledge through rich visuals and immersion into the subject matter. Moreover, speech technology also engages students by providing comprehensive details about the topic in a voice format. Therefore, the concept of eLearning with AR has become an essential strategy for gathering information, which is expected to drive North America augmented reality (AR) & mixed reality (MR) market significantly.

  • Increasing focus on cyber-physical systems

Augmented Reality (AR) enables intuitive and efficient human-machine interactions between humans and CPMT (Cyber-Physical Machine Tool). As cyber-physical security systems become model-based and leverage augmented, virtual, or mixed reality, the gaps between training, planning/analysis, and situational awareness simulations disappear. Through a model-driven contextual interface, users can experience a virtual representation of a real-world facility.

  • More of technological advancement and digitization

The continuing convergence of digitalization in the real and the virtual worlds have become the main factor of innovation and change in all sectors of our economy. Augmented Reality Technology (AR) has become one of the critical digital transformation technologies in industrial and non-industrial areas. The rise of augmented reality has transformed lives and day-to-day operations in technology, hospitality, healthcare, and other sectors. The use of augmented reality helps the customers understand the product or the service with more ease and helps them make the decisions easier. In addition, augmented reality can also help build and improve the organization's brand image by giving the customers a seamless buying experience.

Opportunities

  • Increased deployment of AR and MR technology in numerous industries

The applications in various industrial sectors, especially in the defense industry, extensively use augmented and mixed reality. It is expected to create opportunities for North America augmented reality (AR) & mixed reality (MR) market.

Restraints/Challenges

  • Stringent regulations of government for varied organizations

AR (augmented reality) and MR (mixed reality) devices and applications are already subject to several laws and regulations governing individual privacy and user data across the countries. However, the current regulatory landscape addresses only some of the risks of using augmented reality devices. Specific requirements complicate the data collection necessary to provide robust and secure immersive experiences across sectors.

COVID-19 Impact on North America Augmented Reality (AR) & Mixed Reality (MR) Market

COVID-19 created a major impact on various industries as almost every country has opted for the shutdown of every facility except the ones dealing in the essential goods segment. The government has taken some strict actions such as the shutdown of facilities and sale of non-essential goods, blocked international trade, and many more to prevent the spread of COVID-19. The only business which is dealing in this pandemic situation is the essential services that are allowed to open and run the processes.

The increased usage of augmented reality-based devices has provided significant opportunities amid the COVID-19 pandemic. Although consumer purchasing power has been greatly diminished as a result of the coronavirus-induced economic slump, resulting in the decline of profit margins in organizations. While many key marketers and leaders saw signs of improvement from past years, it remains difficult to ascertain the actual market situation as the pent-up demand may be covering up a lower intrinsic level of demand for AR-based devices. The increase in AR smartphone applications, the rise in demand for remote collaboration, and technological advancements in medical applications are some of the factors driving the growth of the augmented reality and mixed reality market.

Manufacturers are making various strategic decisions to meet the growing demand in the COVID-19 period. The players were involved in strategic activities such as partnerships, collaborations, acquisitions, and others to improve the technology involved in North America augmented reality (AR) & mixed reality (MR) market. With this, the companies will bring advanced and accurate solutions to the market. In addition, the government initiatives to boost digitization across industries has led to the market's growth.

Recent Developments

  • In April 2021, Microsoft announced a Pentagon contract with the U.S. military for augmented reality headgear for soldiers worth USD 21.88 billion. This HoloLens will deliver soldiers more efficient visibility, next-generation night vision, and situational awareness for any war. This has also helped the company to transcend the traditional boundaries of space and time in the field of AR, thereby expanding their products in the market
  • In July 2021, SAMSUNG ELECTRONICS CO., LTD. expanded its contactless offerings for consumers with a new Augmented Reality (AR) enabled service for its flagship products. With this, consumers may virtually experience a product in their homes, check product dimensions, and make an informed selection with the AR service. This has also helped the company to expand its product portfolio in the augmented reality market

North America Augmented Reality (AR) & Mixed Reality (MR) Market Scope

North America augmented reality (AR) & mixed reality (MR) market is segmented on the basis of component, deployment model, distribution channel, device type, technology, application, and end user. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

By Component

  • Hardware
  • Software
  • Services

On the basis of component, North America augmented reality (AR) & mixed reality (MR) market is segmented into hardware, software, and services.

By Deployment Model

  • On-Premise
  • Cloud

On the basis of the deployment model, North America augmented reality (AR) & mixed reality (MR) market is segmented into on-premise and cloud.

By Distribution Channel

  • Offline
  • Online

On the basis of organization size, North America augmented reality (AR) & mixed reality (MR) market is segmented into offline and online.

By Device Type

  • Desktop
  • Head Up Display
  • Head Mounted Display
  • Projector And Display Wall
  • Gesture Tracking Devices

On the basis of device type, North America augmented reality (AR) & mixed reality (MR) market has been segmented into head up display, head mounted display, projector and display wall, and gesture tracking devices.

By Technology

On the basis of technology, North America augmented reality (AR) & mixed reality (MR) market has been segmented into mobile augmented reality, monitor-based technology, and near eye based technology.

By Application

  • Banking, Financial Services, and Insurance (BFSI)
  • Workflow Optimization
  • Marketing Collaboration
  • Enhanced 2-D And 3-D
  • Visualizations
  • 3d Modelling
  • Documentation
  • Navigation

On the basis of application, North America augmented reality (AR) & mixed reality (MR) market has been segmented into workflow optimization, marketing collaboration, enhanced 2-D and 3-D, visualizations, 3D modeling, documentation, and navigation.

By End User

  • Banking, Financial Services, and Insurance (BFSI)
  • Retail And E-Commerce
  • IT And Telecommunication
  • Automotive
  • Aerospace And Defense
  • Healthcare
  • Animation
  • Travel And Tourism
  • Energy
  • Media And Entertainment
  • Education
  • Construction
  • Games And Sports
  • Banking
  • Others

Augmented Reality (AR) & Mixed Reality (MR) Market

On the basis of end user, North America augmented reality (AR) & mixed reality (MR) market is segmented into retail and e-commerce, IT and telecommunication, automotive, aerospace and defense, healthcare, travel and tourism, energy, media and entertainment, education, construction, games and sports, banking and others.  

North America Augmented Reality (AR) & Mixed Reality (MR) Market Regional Analysis/Insights

North America augmented reality (AR) & mixed reality (MR) market is analyzed, and market size insights and trends are provided by country, component, deployment model, distribution channel, device type, technology, application, and end user as referenced above.

The countries covered in the North America augmented reality (AR) & mixed reality (MR) market report are U.S., Canada, and Mexico. U.S. is expected to dominate North America augmented reality (AR) & mixed reality (MR) market and is likely to be the fastest-growing in North America region owing to the continuously rising digital workplace and mobile workforce. Moreover, the U.S. has been extremely responsive towards adopting the latest technological advancements within enterprises that is propelling the market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and North America Augmented Reality (AR) & Mixed Reality (MR) Market Share Analysis

North America augmented reality (AR) & mixed reality (MR) market competitive landscape provides details by a competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, North America presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to North America augmented reality (AR) & mixed reality (MR) market.

Some of the major players operating in North America augmented reality (AR) & mixed reality (MR) market are HP Development Company, LP, HTC Corporation, Autodesk Inc., Barco, Intel Corporation, PTC, Seiko Epson Corporation, Ultraleap Limited, ASUSTek Computer Inc., Dell, Google (a subsidiary of Alphabet Inc.), Sony Corporation, Lenovo, Microsoft, SAMSUNG ELECTRONICS CO., LTD., Panasonic Corporation, RealWear, Inc., Magic Leap, Inc., EON Reality, and TeamViewer among others.


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Table of Content

1 INTRODUCTION

1.1 OBJECTIVES OF THE STUDY

1.2 MARKET DEFINITION

1.3 OVERVIEW OF NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET

1.4 CURRENCY AND PRICING

1.5 LIMITATIONS

1.6 MARKETS COVERED

2 MARKET SEGMENTATION

2.1 MARKETS COVERED

2.2 GEOGRAPHICAL SCOPE

2.3 YEARS CONSIDERED FOR THE STUDY

2.4 DBMR TRIPOD DATA VALIDATION MODEL

2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS

2.6 DBMR MARKET POSITION GRID

2.7 VENDOR SHARE ANALYSIS

2.8 MULTIVARIATE MODELING

2.9 COMPONENT TIMELINE CURVE

2.1 MARKET APPLICATION COVERAGE GRID

2.11 SECONDARY SOURCES

2.12 ASSUMPTIONS

3 EXECUTIVE SUMMARY

4 PREMIUM INSIGHTS

4.1 REGULATIONS

4.1.1 IEEE STANDARDS

4.2 POST COVID

4.3 MARKETING

4.4 PRICING ANALYSIS/PRICE SENSITIVITY

4.5 KOREAN CONTENT'S POPULARITY

5 MARKET OVERVIEW

5.1 DRIVERS

5.1.1 INCREASING PENETRATION OF SMART DEVICES AND INTERNET SERVICES

5.1.2 RISE IN ADOPTION OF AUGMENTED REALITY BY EDUCATIONAL INSTITUTES

5.1.3 INCREASING FOCUS ON CYBER-PHYSICAL SYSTEMS

5.1.4 MORE OF TECHNOLOGICAL ADVANCEMENT AND DIGITIZATION

5.2 RESTRAINTS

5.2.1 STRINGENT REGULATIONS OF GOVERNMENT FOR VARIED ORGANIZATIONS

5.2.2 LOSS OF DATA AND PRIVACY

5.3 OPPORTUNITIES

5.3.1 INCREASED DEPLOYMENT OF AR AND MR TECHNOLOGY IN NUMEROUS INDUSTRIES

5.3.2 INCREASE IN VARIOUS STRATEGIC DECISIONS SUCH AS PARTNERSHIP AND ACQUISITION

5.3.3 DEVELOPMENT OF HARDWARE WITH FASTER PROCESSING SPEEDS

5.3.4 RISE IN INVESTMENT AND FUNDING BY DEVELOPED COUNTRIES

5.4 CHALLENGES

5.4.1 NORTH AMERICA ECONOMIC SLOWDOWN LIMITS THE MARKET DEVELOPMENT

5.4.2 COMPLICATIONS WHILE OPERATING AUGMENTED REALITY (AR) & MIXED REALITY (MR) BASED PRODUCT

6 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT

6.1 OVERVIEW

6.2 HARDWARE

6.2.1 DISPLAYS AND PROJECTORS

6.2.2 CAMERAS

6.2.3 CONTROLLER AND PROCESSOR

6.2.4 SENSORS

6.2.4.1 ACCELEROMETERS

6.2.4.2 GYROSCOPES

6.2.5 PROXIMITY SENSORS

6.2.6 MAGNETOMETERS

6.2.7 OTHERS

6.2.8 POSITION TRACKERS

6.2.9 OTHERS

6.3 SOFTWARE

6.4 SERVICES

6.4.1 IMPLEMENTATION

6.4.2 SUPPORT AND MAINTENANCE

6.4.3 TRAINING

7 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL

7.1 OVERVIEW

7.2 CLOUD

7.3 ON-PREMISE

8 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE

8.1 OVERVIEW

8.2 HEAD MOUNTED DISPLAY

8.2.1 SMART GLASSES

8.2.2 SMART HELMET

8.3 HEAD UP DISPLAY

8.4 PROJECTOR & DISPLAY WALLS

8.5 GESTURE-TRACKING DEVICES

9 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY

9.1 OVERVIEW

9.2 MOBILE AUGMENTED REALITY

9.3 MONITOR-BASED TECHNOLOGY

9.4 NEAR EYE BASED TECHNOLOGY

10 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DISTRIBUTION CHANNEL

10.1 OVERVIEW

10.2 OFFLINE

10.3 ONLINE

11 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION

11.1 OVERVIEW

11.2 WORKFLOW OPTIMIZATION

11.3 ENHANCED 2-D AND 3-D

11.4 VISUALIZATIONS

11.5 MARKETING COLLABORATION

11.6 3D MODELING

11.7 DOCUMENTATION

11.8 NAVIGATION

12 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER

12.1 OVERVIEW

12.2 MEDIA AND ENTERTAINMENT

12.2.1 BROADCAST

12.2.2 MUSIC

12.2.3 ART GALLERIES AND EXHIBITIONS

12.2.4 MUSEUMS

12.2.5 THEME PARKS

12.3 GAMES AND SPORTS

12.4 RETAIL AND E-COMMERCE

12.4.1 JEWELLERY

12.4.2 BEAUTY AND COSMETICS

12.4.3 APPAREL FITTING

12.4.4 GROCERY SHOPPING

12.4.5 FOOTWEAR

12.4.6 FURNITURE AND LIGHTING DESIGN

12.5 TRAVEL AND TOURISM

12.6 HEALTHCARE

12.6.1 SURGERY

12.6.2 FITNESS MANAGEMENT

12.6.3 PATIENT CARE MANAGEMENT

12.6.4 PHARMACY MANAGEMENT

12.6.5 OTHERS

12.7 ANIMATION

12.7.1 CHARACTER

12.7.2 CARTOON

12.8 AEROSPACE AND DEFENSE

12.9 AUTOMOTIVE

12.1 CONSTRUCTION

12.11 EDUCATION

12.12 BANKING

12.13 ENERGY

12.14 IT AND TELECOMMUNICATION

12.15 OTHERS

13 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION

13.1 NORTH AMERICA

14 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, COMPANY LANDSCAPE

14.1 COMPANY SHARE ANALYSIS: NORTH AMERICA

15 SWOT ANALYSIS

16 COMPANY PROFILE

16.1 MICROSOFT

16.1.1 COMPANY SNAPSHOT

16.1.2 REVENUE ANALYSIS

16.1.3 COMPANY SHARE ANALYSIS

16.1.4 PRODUCTS PORTFOLIO

16.1.5 RECENT DEVELOPMENTS

16.2 GOOGLE (A SUBSIDIARY OF ALPHABET INC.)

16.2.1 COMPANY SNAPSHOT

16.2.2 REVENUE ANALYSIS

16.2.3 COMPANY SHARE ANALYSIS

16.2.4 PRODUCTS PORTFOLIO

16.2.5 RECENT DEVELOPMENTS

16.3 SAMSUNG ELECTRONICS CO., LTD.

16.3.1 COMPANY SNAPSHOT

16.3.2 REVENUE ANALYSIS

16.3.3 COMPANY SHARE ANALYSIS

16.3.4 PRODUCT PORTFOLIO

16.3.5 RECENT DEVELOPMENTS

16.4 PANASONIC CORPORATION

16.4.1 COMPANY SNAPSHOT

16.4.2 REVENUE ANALYSIS

16.4.3 COMPANY SHARE ANALYSIS

16.4.4 PRODUCTS PORTFOLIO

16.4.5 RECENT DEVELOPMENTS

16.5 DELL

16.5.1 COMPANY SNAPSHOT

16.5.2 REVENUE ANALYSIS

16.5.3 PRODUCTS PORTFOLIO

16.5.4 RECENT DEVELOPMENTS

16.6 LENOVO

16.6.1 COMPANY SNAPSHOT

16.6.2 REVENUE ANALYSIS

16.6.3 PRODUCTS PORTFOLIO

16.6.4 RECENT DEVELOPMENT

16.7 AUTODESK INC.

16.7.1 COMPANY SNAPSHOT

16.7.2 REVENUE ANALYSIS

16.7.3 PRODUCTS PORTFOLIO

16.7.4 RECENT DEVELOPMENTS

16.8 ASUSTEK COMPUTER INC.

16.8.1 COMPANY SNAPSHOT

16.8.2 REVENUE ANALYSIS

16.8.3 PRODUCT PORTFOLIO

16.8.4 RECENT DEVELOPMENT

16.9 BARCO

16.9.1 COMPANY SNAPSHOT

16.9.2 REVENUE ANALYSIS

16.9.3 PRODUCT PORTFOLIO

16.9.4 RECENT DEVELOPMENTS

16.1 EON REALITY

16.10.1 COMPANY SNAPSHOT

16.10.2 PRODUCT PORTFOLIO

16.10.3 RECENT DEVELOPMENTS

16.11 HP DEVELOPMENT COMPANY, L.P.

16.11.1 COMPANY SNAPSHOT

16.11.2 REVENUE ANALYSIS

16.11.3 PRODUCTS PORTFOLIO

16.11.4 RECENT DEVELOPMENTS

16.12 HTC CORPORATION

16.12.1 COMPANY SNAPSHOT

16.12.2 REVENUE ANALYSIS

16.12.3 PRODUCT PORTFOLIO

16.12.4 RECENT DEVELOPMENTS

16.13 INTEL CORPORATION

16.13.1 COMPANY SNAPSHOT

16.13.2 REVENUE ANALYSIS

16.13.3 PRODUCT PORTFOLIO

16.13.4 RECENT DEVELOPMENTS

16.14 MAGIC LEAP, INC.

16.14.1 COMPANY SNAPSHOT

16.14.2 PRODUCT PORTFOLIO

16.14.3 RECENT DEVELOPMENTS

16.15 PTC

16.15.1 COMPANY SNAPSHOT

16.15.2 REVENUE ANALYSIS

16.15.3 PRODUCTS PORTFOLIO

16.15.4 RECENT DEVELOPMENT

16.16 REALWEAR, INC.

16.16.1 COMPANY SNAPSHOT

16.16.2 PRODUCT PORTFOLIO

16.16.3 RECENT DEVELOPMENTS

16.17 SEIKO EPSON CORPORATION

16.17.1 COMPANY SNAPSHOT

16.17.2 REVENUE ANALYSIS

16.17.3 PRODUCT PORTFOLIO

16.17.4 RECENT DEVELOPMENTS

16.18 SONY CORPORATION

16.18.1 COMPANY SNAPSHOT

16.18.2 REVENUE ANALYSIS

16.18.3 PRODUCTS PORTFOLIO

16.18.4 RECENT DEVELOPMENT

16.19 TEAMVIEWER

16.19.1 COMPANY SNAPSHOT

16.19.2 REVENUE ANALYSIS

16.19.3 PRODUCT PORTFOLIO

16.19.4 RECENT DEVELOPMENTS

16.2 ULTRALEAP LIMITED

16.20.1 COMPANY SNAPSHOT

16.20.2 PRODUCT PORTFOLIO

16.20.3 RECENT DEVELOPMENT

17 QUESTIONNAIRE

18 RELATED REPORTS

List of Table

TABLE 1 AVERAGE DEVELOPMENT TIME AND COST FOR AR:

TABLE 2 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT, 2020-2029 (USD MILLION)

TABLE 3 NORTH AMERICA HARDWARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 4 NORTH AMERICA HARDWARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE 2020-2029 (USD MILLION)

TABLE 5 NORTH AMERICA SENSORS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE 2020-2029 (USD MILLION)

TABLE 6 NORTH AMERICA SOFTWARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 7 NORTH AMERICA SERVICES IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 8 NORTH AMERICA SERVICES IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE 2020-2029 (USD MILLION)

TABLE 9 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL, 2020-2029 (USD MILLION)

TABLE 10 NORTH AMERICA CLOUD IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 11 NORTH AMERICA ON-PREMISE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 12 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE, 2020-2029 (USD MILLION)

TABLE 13 NORTH AMERICA HEAD MOUNTED DISPLAY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 14 NORTH AMERICA HEAD MOUNTED DISPLAY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 15 NORTH AMERICA HEAD UP DISPLAY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 16 NORTH AMERICA PROJECTORS & DISPLAY WALLS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 17 NORTH AMERICA GESTURE-TRACKING DEVICES IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 18 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY, 2020-2029 (USD MILLION)

TABLE 19 NORTH AMERICA MOBILE AUGMENTED REALITY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 20 NORTH AMERICA MONITOR-BASED TECHNOLOGY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 21 NORTH AMERICA NEAR EYE BASED TECHNOLOGY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 22 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD MILLION)

TABLE 23 NORTH AMERICA OFFLINE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 24 NORTH AMERICA ONLINE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 25 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION, 2020-2029 (USD MILLION)

TABLE 26 NORTH AMERICA WORKFLOW OPTIMIZATION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 27 NORTH AMERICA ENHANCED 2-D AND 3-D IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 28 NORTH AMERICA VISUALIZATIONS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 29 NORTH AMERICA MARKETING COLLABORATION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 30 NORTH AMERICA 3D MODELING IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 31 NORTH AMERICA DOCUMENTATION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION, 2020-2029 (USD MILLION)

TABLE 32 NORTH AMERICA NAVIGATION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 33 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 34 NORTH AMERICA MEDIA AND ENTERTAINMENT IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 35 NORTH AMERICA MEDIA AND ENTERTAINMENT IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 36 NORTH AMERICA GAMES AND SPORTS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 37 NORTH AMERICA RETAIL AND E-COMMERCE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 38 NORTH AMERICA RETAIL AND E-COMMERCE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 39 NORTH AMERICA TRAVEL AND TOURISM IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 40 NORTH AMERICA HEALTHCARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 41 NORTH AMERICA HEALTHCARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 42 NORTH AMERICA ANIMATION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 43 NORTH AMERICA ANIMATION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 44 NORTH AMERICA AEROSPACE AND DEFENSE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 45 NORTH AMERICA AUTOMOTIVE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 46 NORTH AMERICA CONSTRUCTION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 47 NORTH AMERICA EDUCATION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 48 NORTH AMERICA BANKING IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 49 NORTH AMERICA ENERGY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 50 NORTH AMERICA IT AND TELECOMMUNICATION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 51 NORTH AMERICA OTHERS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY REGION, 2020-2029 (USD MILLION)

TABLE 52 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT, 2020-2029 (USD MILLION)

TABLE 53 NORTH AMERICA HARDWARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 54 NORTH AMERICA SENSORS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 55 NORTH AMERICA SERVICES IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 56 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL, 2020-2029 (USD MILLION)

TABLE 57 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DISTRIBUTION CHANNEL, 2020-2029 (USD MILLION)

TABLE 58 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE, 2020-2029 (USD MILLION)

TABLE 59 NORTH AMERICA HEAD MOUNTED DISPLAY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 60 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY, 2020-2029 (USD MILLION)

TABLE 61 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION, 2020-2029 (USD MILLION)

TABLE 62 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER, 2020-2029 (USD MILLION)

TABLE 63 NORTH AMERICA MEDIA AND ENTERTAINMENT IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 64 NORTH AMERICA RETAIL AND E-COMMERCE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 65 NORTH AMERICA HEALTHCARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

TABLE 66 NORTH AMERICA ANIMATION IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2020-2029 (USD MILLION)

List of Figure

FIGURE 1 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: SEGMENTATION

FIGURE 2 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: DATA TRIANGULATION

FIGURE 3 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: DROC ANALYSIS

FIGURE 4 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: NORTH AMERICA VS REGIONAL MARKET ANALYSIS

FIGURE 5 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: COMPANY RESEARCH ANALYSIS

FIGURE 6 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: INTERVIEW DEMOGRAPHICS

FIGURE 7 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: DBMR MARKET POSITION GRID

FIGURE 8 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: VENDOR SHARE ANALYSIS

FIGURE 9 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: MULTIVARIATE MODELING

FIGURE 10 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: COMPONENT TIMELINE CURVE

FIGURE 11 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: MARKET APPLICATION COVERAGE GRID

FIGURE 12 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: SEGMENTATION

FIGURE 13 INCREASING PENETRATION OF SMART DEVICES AND INTERNET SERVICES IS EXPECTED TO DRIVE NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET IN THE FORECAST PERIOD OF 2022 TO 2029

FIGURE 14 THE HARDWARE SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET FROM 2022 TO 2029

FIGURE 15 NORTH AMERICA IS EXPECTED TO DOMINATE, AND ASIA-PACIFIC IS THE FASTEST-GROWING REGION IN THE NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET IN THE FORECAST PERIOD OF 2022 TO 2029

FIGURE 16 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET

FIGURE 17 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: BY COMPONENT, 2021

FIGURE 18 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: BY DEPLOYMENT MODEL, 2021

FIGURE 19 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: BY DEVICE TYPE, 2021

FIGURE 20 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: BY TECHNOLOGY, 2021

FIGURE 21 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: BY DISTRIBUTION CHANNEL, 2021

FIGURE 22 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: BY APPLICATION, 2021

FIGURE 23 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: BY END USER, 2021

FIGURE 24 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: SNAPSHOT (2021)

FIGURE 25 NORTH ANERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: BY COMPONENT (2022 & 2029)

FIGURE 26 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET: COMPANY SHARE 2021(%)

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Research Methodology

Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

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Frequently Asked Questions

The North America Augmented Reality (AR) and Mixed Reality (MR) Market value is expected USD 237,378.41 million by 2029.
The North America Augmented Reality (AR) and Mixed Reality (MR) Market is to grow at a CAGR of 50.8% during the forecast by 2029.
The major players operating in the North America Augmented Reality (AR) and Mixed Reality (MR) Market are HP Development Company, LP, HTC Corporation, Autodesk Inc., Barco, Intel Corporation, PTC, Seiko Epson Corporation, Ultraleap Limited, ASUSTek Computer Inc., Dell, Google (a subsidiary of Alphabet Inc.), Sony Corporation, Lenovo, Microsoft, SAMSUNG ELECTRONICS CO., LTD., Panasonic Corporation, RealWear, Inc., Magic Leap, Inc., EON Reality, and TeamViewer among others.
The major countries covered in the North America Augmented Reality (AR) and Mixed Reality (MR) Market are U.S., Canada, and Mexico.