North America Augmented Reality (AR) and Mixed Reality (MR) Market – Industry Trends and Forecast to 2028

  • Semiconductors and Electronics
  • Published Report
  • Nov 2021
  • North America
  • 350 Pages
  • No of Tables: 66
  • No of Figures: 27

North America Augmented Reality (AR) & Mixed Reality (MR) Market, By Component (Hardware, Software, Services), Deployment Model (Cloud, On Premise), Device Type (Head Up Display, Head Mounted Display, Projector and Display Wall, Gesture Tracking Devices), Technology (Mobile Augmented Reality, Monitor-Based Technology, Near Eye Based Technology), Application (Workflow Optimization, Marketing Collaboration, Enhanced 2-D & 3-D, Visualizations, 3D Modelling, Documentation, Navigation), End User (Retail and E-Commerce, IT and Telecommunication, Automotive, Aerospace and Defense, Healthcare, Travel and Tourism, Energy, Media and Entertainment, Education, Construction, Games and Sports, Banking, Others), Country (U.S., Canada, Mexico) Industry Trends and Forecast to 2028

North America Augmented Reality (AR) and Mixed Reality (MR) Market Market Analysis and Insights : North America Augmented Reality (AR) and Mixed Reality (MR) Market

The augmented reality (AR) & mixed reality (MR) market is expected to gain market growth in the forecast period of 2021 to 2028. Data Bridge Market Research analyses that the market is growing with a CAGR of 50.2% in the forecast period of 2021 to 2028 and is expected to reach USD 154,359.51 million by 2028. Increasing penetration of smart devices and internet services is expected to drive the augmented reality (AR) & mixed reality (MR) market.

Augmented reality is a technology, which uses the existing user's environment and overlays the digital or virtual content or information over it to offer an immersive digital experience in a real-time environment. Mixed reality symbolizes the controlled collision of the AR/VR and IoT trends. Mixed reality (MR), also referred to as hybrid reality, is the technology that is used to merge real and virtual worlds and produce new environments and visualizations where physical and digital objects co-exist and interact in real-time.

Rise in adoption of augmented reality by educational institutes is expected to drive the augmented reality (AR) & mixed reality (MR) market. Loss of data and privacy is expected to hinder the augmented reality (AR) & mixed reality (MR) market.

The augmented reality (AR) & mixed reality (MR) market report provides details of market share, new developments, and product pipeline analysis, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, product approvals, strategic decisions, product launches, geographic expansions, and technological innovations in the market. To understand the analysis and the augmented reality (AR) & mixed reality (MR) market scenario contact Data Bridge Market Research for an Analyst Brief, our team will help you create a revenue impact solution to achieve your desired goal.

North America Augmented Reality (AR) and Mixed Reality (MR) Market Augmented Reality (AR) & Mixed Reality (MR) Market Scope and Market Size

The augmented reality (AR) & mixed reality (MR) market is segmented into six notable segments which are based on the component, deployment model, device type, technology, application and end user. The growth among segments helps you analyze niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

  • On the basis of component, the augmented reality (AR) & mixed reality (MR) market is segmented into hardware, software and services. In 2021, hardware segment is expected to dominate in the market owing to the surging demand of AR and MR-related products and also the easy availability of products in the market.
  • On the basis of the deployment model, the augmented reality (AR) & mixed reality (MR) market has been segmented into cloud and on premise. In 2021, the cloud segment is expected to hold the largest share in the market because the cloud-based services are more preferred by the end-users due its compatibility.
  • On the basis of device type, the augmented reality (AR) & mixed reality (MR) market has been segmented into head up display, head mounted display, projector and display wall and gesture tracking devices. In 2021, head mounted display segment is expected to hold the largest share in the market as head mounted displays are majorly used by end-users to experience fully immersive augmented and mixed reality.
  • On the basis of technology, the augmented reality (AR) & mixed reality (MR) market has been segmented into mobile augmented reality, monitor-based technology and near eye based technology. In 2021, mobile augmented reality segment is expected to dominate the market owing to its several advantages as compared to the highest rate considering coherency with head mounted display users, which are most in numbers worldwide, which suggests that fully immersive is mostly used technology.
  • On the basis of application, the augmented reality (AR) & mixed reality (MR) market has been segmented into workflow optimization, marketing collaboration, enhanced 2-D and 3-D, visualizations, 3D modeling, documentation and navigation. In 2021, workflow optimization segment is expected to hold the largest share in the market as automation and robotics play a significant role in the mining process in speeding production, improving safety and reducing costs.
  • On the basis of end user, the augmented reality (AR) & mixed reality (MR) market is segmented into retail and e-commerce, IT and telecommunication, automotive, aerospace and defense, healthcare, travel and tourism, energy, media and entertainment, education, construction, games and sports, banking and others. In 2021, the media and entertainment segment is expected to hold a major share in the market owing to the high adoption of augmented reality used for gaming, video watching, watching live events and other such entertainment usages.

North America Augmented Reality (AR) and Mixed Reality (MR) Market North America Augmented Reality (AR) & Mixed Reality (MR) Market Country Level Analysis

North America augmented reality (AR) & mixed reality (MR) market is analyzed and market size information is provided by the country, component, deployment model, device type, technology, application and end user as referenced above.

The countries covered in the North America augmented reality (AR) & mixed reality (MR) market report are the U.S., Canada, and Mexico.

Hardware segment held a larger share in the augmented reality (AR) & mixed reality (MR) market owing to the surging demand of AR and MR-related products and also the easy availability of products in the augmented reality (AR) & mixed reality (MR) market. The U.S. dominates the North America region because of advanced software research & development and rich entertainment content production in the region. Canada is expected to dominate the market due to rise in investment and funding by developed countries is expected to create opportunities for the augmented reality (AR) & mixed reality (MR) market.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, regulatory acts and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of North America brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of sales channels are considered while providing forecast analysis of the country data.

Rise in Adoption of Augmented Reality by Educational Institutes is boosting the Augmented Reality (AR) & Mixed Reality (MR) Market Growth

The augmented reality (AR) & mixed reality (MR) market also provides you with detailed augmented reality (AR) & mixed reality (MR) market analysis for every country growth in particular augmented reality (AR) & mixed reality (MR) market. In addition, it provides the detail information regarding the augmented reality (AR) & mixed reality (MR) market players’ strategy and their geographical presence. The data is available for historic period 2010 to 2019.

Competitive Landscape and Augmented Reality (AR) & Mixed Reality (MR) Market Share Analysis

The augmented reality (AR) & mixed reality (MR) market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, production sites and facilities, company strengths and weaknesses, product launch, product trials pipelines, product approvals, patents, product width and breadth, application dominance, technology lifeline curve. The above data points provided are only related to the company’s focus related to North America augmented reality (AR) & mixed reality (MR) market.

The major players operating in the North America augmented reality (AR) & mixed reality (MR) market are HP Development Company, L.P., HTC Corporation, Autodesk Inc., Barco, Intel Corporation, PTC, Seiko Epson Corporation, Ultraleap Limited, ASUSTeK Computer Inc., Dell, Google (a subsidiary of Alphabet Inc.), Sony Corporation, Lenovo, Microsoft, SAMSUNG ELECTRONICS CO., LTD., Panasonic Corporation, RealWear, Inc., Magic Leap, Inc., EON Reality, TeamViewer among other domestic players. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Many contracts and agreements are also initiated by the companies’ worldwide which are also accelerating the augmented reality (AR) & mixed reality (MR) market.

For instance,

  • In April 2021, Microsoft had announced a Pentagon contract with the U.S. military for augmented reality headgear for soldiers worth USD 21.88 billion. This HoloLens will be deliver soldiers more efficient visibility and also to deliver next-generation night vision and situational aware for any war. This has also helped the company to transcend the traditional boundaries of space and time in the field of AR, thereby expanding their products in the market.

Collaboration, business expansion, award and recognition, joint ventures and other strategies by the Augmented reality (AR) & mixed reality (MR) market players is enhancing the company footprints in the augmented reality (AR) & mixed reality (MR) market which also provides the benefit for organization’s profit growth.

Customization Available: North America Augmented Reality (AR) and Mixed Reality (MR) Market

Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.


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TABLE 1 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT, 2019-2028 (USD MILLION)

TABLE 2 NORTH AMERICA HARDWARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 3 NORTH AMERICA L SENSOR IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 4 NORTH AMERICA SERVICES IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 5 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL, 2019-2028 (USD MILLION)

TABLE 6 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE, 2019-2028 (USD MILLION)

TABLE 7 NORTH AMERICA HEAD MOUNTED DISPLAY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 8 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY, 2019-2028 (USD MILLION)

TABLE 9 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION, 2019-2028 (USD MILLION)

TABLE 10 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 11 NORTH AMERICA MEDIA AND ENTERTAINMENT IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 12 NORTH AMERICA RETAIL AND E-COMMERCE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 13 NORTH AMERICA HEALTHCARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 14 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COUNTRY, 2019-2028 (USD MILLION)

TABLE 15 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT, 2019-2028 (USD MILLION)

TABLE 16 NORTH AMERICA HARDWARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 17 NORTH AMERICA SENSORS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 18 NORTH AMERICA SERVICES IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 19 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL, 2019-2028 (USD MILLION)

TABLE 20 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE, 2019-2028 (USD MILLION)

TABLE 21 NORTH AMERICA HEAD MOUNTED DISPLAY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 22 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY, 2019-2028 (USD MILLION)

TABLE 23 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION, 2019-2028 (USD MILLION)

TABLE 24 NORTH AMERICA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 25 NORTH AMERICA MEDIA AND ENTERTAINMENT IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 26 NORTH AMERICA RETAIL AND E-COMMERCE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 27 NORTH AMERICA HEALTHCARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 28 U.S. AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT, 2019-2028 (USD MILLION)

TABLE 29 U.S. HARDWARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 30 U.S. SENSORS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 31 U.S. SERVICES IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 32 U.S. AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL, 2019-2028 (USD MILLION)

TABLE 33 U.S. AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE, 2019-2028 (USD MILLION)

TABLE 34 U.S. HEAD MOUNTED DISPLAY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 35 U.S. AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY, 2019-2028 (USD MILLION)

TABLE 36 U.S. AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION, 2019-2028 (USD MILLION)

TABLE 37 U.S. AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 38 U.S. MEDIA AND ENTERTAINMENT IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 39 U.S. RETAIL AND E-COMMERCE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 40 U.S. HEALTHCARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 41 CANADA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT, 2019-2028 (USD MILLION)

TABLE 42 CANADA HARDWARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 43 CANADA SENSORS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 44 CANADA SERVICES IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 45 CANADA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL, 2019-2028 (USD MILLION)

TABLE 46 CANADA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE, 2019-2028 (USD MILLION)

TABLE 47 CANADA HEAD MOUNTED DISPLAY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 48 CANADA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY, 2019-2028 (USD MILLION)

TABLE 49 CANADA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION, 2019-2028 (USD MILLION)

TABLE 50 CANADA AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 51 CANADA MEDIA AND ENTERTAINMENT IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 52 CANADA RETAIL AND E-COMMERCE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 53 CANADA HEALTHCARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 54 MEXICO AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY COMPONENT, 2019-2028 (USD MILLION)

TABLE 55 MEXICO HARDWARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 56 MEXICO SENSORS IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 57 MEXICO SERVICES IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 58 MEXICO AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEPLOYMENT MODEL, 2019-2028 (USD MILLION)

TABLE 59 MEXICO AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY DEVICE TYPE, 2019-2028 (USD MILLION)

TABLE 60 MEXICO HEAD MOUNTED DISPLAY IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 61 MEXICO AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TECHNOLOGY, 2019-2028 (USD MILLION)

TABLE 62 MEXICO AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY APPLICATION, 2019-2028 (USD MILLION)

TABLE 63 MEXICO AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY END USER, 2019-2028 (USD MILLION)

TABLE 64 MEXICO MEDIA AND ENTERTAINMENT IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 65 MEXICO RETAIL AND E-COMMERCE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

TABLE 66 MEXICO HEALTHCARE IN AUGMENTED REALITY (AR) & MIXED REALITY (MR) MARKET, BY TYPE, 2019-2028 (USD MILLION)

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