North America Broadcast Equipment Market – Industry Trends and Forecast to 2030

North America Broadcast Equipment Market, By Frequency (Low Frequency, Medium Frequency, High Frequency, Very High Frequency, Ultra-High Frequency, Super-High Frequency), Technology (Analog Broadcasting, Digital Broadcasting),  Power Range (Low Power Range, High Power Range),  Content Type (Audio, Video, Audio/Visual),  Product Type (Dish Antennas, Encoders, Amplifiers, Transmitters & Repeaters, Switches, Video Servers, Modulators, Others),  Application (Radio, Television, Cable Television, IPTV) - Industry Trends And Forecast to 2030.

North America Broadcast Equipment Market Analysis and Insights

A radio or television broadcast is a set of programs that is transmitted over a medium, generally, it is an air medium for public reception, which can be received by anyone with a receiver tuned to the right channel. Broadcast equipment is generally hardware that enables the broadcaster to transmit programs such as radio programs, movies, films, plays, concerts, and others. There are two types of equipment used in program generation and transmission, which are broadly classified as video equipment, and audio equipment. There are various types of video equipment, such as complete console systems, broadcast & production consoles, editing & graphics consoles, and data and security devices. On the other hand, audio equipment such as portable sound systems, signal processors, surge protectors, audio cables, headphones and headsets, sound testers, wireless communications devices, audio workstations and other which are combined and are used for broadcasting.

Increased focus on advanced high-speed broadband infrastructure has a propositional impact on the growth and adoption of broadcast equipment, as in recent broadcast equipment are widely used in radio, IPTV and Television broadcast. Data Bridge Market Research analyses that North America broadcast equipment market will grow at a CAGR of 7.0% during the forecast period of 2023 to 2030.

Market Defination

A radio or television broadcast is a set of programs transmitted over a medium. Generally, it is an air medium for public reception that anyone can receive with a receiver tuned to the right channel. Broadcast equipment is generally hardware’s which enables the broadcaster to transmit the program, such as radio programs, movies, films, plays, concerts, and others. There are two types of equipment used in program generation and transmission, broadly classified as video equipment and audio equipment. There are various types of video equipment such as complete console systems, broadcast & production consoles, editing & graphics consoles, data, and security devices.

North America Broadcast Equipment Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail below:

Drivers

• IMPLEMENTATION OF AI-BASED TECHNOLOGIES FOR BROADCASTING

Artificial intelligence, in recent times, has played a vital role in strengthening and transforming industries around the globe. From governmental bodies and large organizations to small online businesses, artificial intelligence (AI) is used by multiple entities over multiple platforms across the world.

• INCREASED FOCUS ON ADVANCED HIGH-SPEED BROADBAND INFRASTRUCTURE

Broadband networks provide a suitable medium to deliver information, communications, and entertainment quickly. A high-speed wired/wireless network interface can transfer digital bits at a higher transmission rate. They rapidly deliver large-sized content such as full-motion videos or clips seen on broadcast, TV cable, and satellite television channels.

Opportunities

• ADVENT OF 5G WIRELESS NETWORKS AND ATSC 3.0 TECHNOLOGIES

5G is the next generation of wireless cellular technology. It will provide high-speed data up to 3000 Mbps (3 Gbps) in the real world. Smartphones and other smart devices will hugely benefit from 5G. The internet of things (IoT) will also tremendously benefit from the speed and bandwidth provided by 5G. Moreover, the 5G wireless network can also enhance the media industry, as 5G broadcast enables linear television on mobile devices such as smartphones and tablets. The introduction of 5G networks can take the load off mobile communication networks during large live broadcasts and offer a high level of reliability.

Restraints/Challenges

• INCREASE IN CASES OF CYBER ATTACKS

According to Purple Sec LLC, due to COVID-19, cybercrime and cybersecurity issues increased by 600% in 2020. Flaws in network security are a weakness that hackers exploit to perform unauthorized actions within a system

Covid-19 Impact on North America Broadcast Equipment Market

COVID-19 has negatively affected the market. As North America Broadcast Equipment was in high demand, companies such as Cisco Systems, Inc., Harmonic, CommScope Holding Company, Inc and others in North America faced absolute difficulty in providing broadcast equipment for new customers and old customers due to high technology, and this was due to strict regulations were imposed by the government. A moreover limited supply of raw materials and gadgets has significantly affected the supply of paddleboards in the market

Recent Development

• In September 2021, Dotdash Media, Inc. supported SUP yoga. The company published a blog to enhance SUP yoga's principles and importance by reporting its positive impact on mental health, which can be used for lower back pain management.

North America Broadcast Equipment Market Scope

North America broadcast equipment market is segmented on the basis of by frequency, technology, power range, content type, product type and application. The growth amongst these segments will help you analyze meager growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

 Frequency

• Low Frequency
•  Medium Frequency
• High Frequency
• Very High Frequency
•  Ultra-High Frequency
•  Super-High Frequency

On the basis of frequency, the North America broadcast equipment market is segmented into low frequency, medium frequency, high frequency, very high frequency, ultra-high frequency, and super-high frequency.

Technology

• Analog Broadcasting
• Digital Broadcasting

On the basis of technology, North America broadcast equipment market is segmented into analog broadcasting and digital broadcasting.

Power Range

• Low Power Range
• High Power Range

On the basis of power range, the North America broadcast equipment market is segmented into low power range and high power range.

Content-Type

• Audio
•  Video
•  Audio/Visual

On the basis of content type, North America broadcast equipment market is segmented into audio, video, and audio/visual.

Product Type

• Dish Antennas
•  Encoders
•  Amplifiers
•  Transmitters & Repeaters
•  Switches
•  Video Servers
•  Modulators
•  Others

On the basis of product type, North America broadcast equipment market is segmented into dish antennas, encoders, amplifiers, transmitters & repeaters, switches, video servers, modulators, and others.

Application

• Radio
•  Television
•  Cable Television
• IPTV

On the basis of application, North America broadcast equipment market is segmented into radio, television, cable television, IPTV.

North America Broadcast Equipment Market Regional Analysis/Insights

North America broadcast equipment market is analyzed, and market size insights and trends are provided by frequency, technology, power range, content type, product type and application.

The countries covered in the North America broadcast equipment market report are the U.S., Canada, and Nexico.

U.S. dominates in the North America region due to the market due to rapid growth in IPTV applications.

The country section of the report also provides individual market-impacting factors and changes in regulations in the market domestically that impact the current and future trends of the market. Data points such as new sales, replacement sales, country demographics, disease epidemiology and import-export tariffs are some of the major pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands impact on sales channels are considered while providing forecast analysis of the country data.  

Competitive Landscape and North America Broadcast Equipment Market Share Analysis

North America broadcast equipment market competitive landscape provides details of the competitor. Details include company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, solution launch, product width and breadth, and application dominance. The above data points provided are only related to the companies' focus related to North America broadcast equipment market.

Some of the major players operating in the North America broadcast equipment market are Cisco Systems, Inc., Harmonic, CommScope Holding Company, Inc., Grass Valley Canada, Global Invacom, Telefonaktiebolaget LM Ericsson, Evertz, General Dynamics Mission Systems, Inc., Sencore, AvL Technologies, EVS Broadcast Equipment, Belden Inc., Elma Electronic., Broadcast Electronics, OMB, Wellav Technologies Ltd., ETL Systems Ltd, Empower RF Systems, Ampleon and Moseley Associates, Inc. among others.