U.S. Orthodontic Retainers Market Size, Share, and Trends Analysis Report –Industry Trends and Forecast to 2031

U.S. Orthodontic Retainers Market Analysis

The U.S. orthodontic retainers market is rapidly growing due to increased prevalence of malocclusions, expanding healthcare infrastructure, and supportive government policies. The rising teledentistry in orthodontics across the country. Technological advancements, including telehealth and AI-driven screening tools, have enhanced access and scalability, allowing for more effective outreach, particularly in rural or underserved areas. Furthermore, mental health is receiving greater recognition within workplaces, educational institutions, and healthcare programs, spurring initiatives for routine depression screening and early intervention.

U.S. Orthodontic Retainers Market Size

U.S. orthodontic retainers  market size was valued at USD 636.28 million in 2023 and is projected to reach USD 1,172.23 million by 2031, with a CAGR of 8.4% during the forecast period of 2024 to 2031. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include import export analysis, production capacity overview, production consumption analysis, price trend analysis, climate change scenario, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

U.S. Orthodontic Retainers Market Trends

“Rise in Demand for Orthodontic Treatment”

People are becoming more conscious of their appearance, including their smiles. This awareness is fueled by the influence of social media, where the focus on perfect smiles and aesthetic standards is highly visible. Many individuals, especially younger adults and teens, seek orthodontic treatment not only for functional dental corrections but also for cosmetic improvements.

Celebrities and influencers promoting orthodontic treatments have normalized these procedures, making them more desirable.

Report Scope and U.S. Orthodontic Retainers Market Segmentation 

U.S. orthodontic retainers  Market Definition

The U.S. orthodontic retainers market refers to the segment of the dental and orthodontics industry focused on the production, distribution, and utilization of retainers, which are custom-made appliances used to maintain the alignment of teeth after orthodontic treatment. Retainers are typically prescribed by orthodontists to prevent teeth from reverting to their pre-treatment positions, ensuring the long-term success of orthodontic procedures.

U.S. Orthodontic Retainers Market Dynamics

Drivers  

• Rising Prevalence of Malocclusions

The rising prevalence of malocclusions in the U.S. significantly drives demand in the orthodontic retainers market, as more individuals seek corrective dental solutions to address misaligned bites and crooked teeth. Malocclusions, or improper bites, encompass issues like overbites, underbites, and overcrowding, which can lead to functional and aesthetic concerns. Growing awareness of these problems, often detected in childhood and adolescence, contributes to early diagnosis and a surge in orthodontic treatments. Following orthodontic procedures, retainers play a crucial role in maintaining alignment, which has led to sustained demand for both traditional and clear retainers. The aesthetic benefits of orthodontic treatment, along with the functionality that well-aligned teeth provide, further encourage individuals to use retainers, supporting market growth. This trend aligns with the increasing focus on dental aesthetics and oral health awareness, driving the U.S. orthodontic retainers market forward as malocclusions continue to be a common dental condition.

For instance,

• In March 2024, according to the article published in Journal of Dentistry & Oral Disorders, article presents comprehensive data on malocclusion rates. In the U.S., studies estimate that over 50% of children and adolescents have some form of malocclusion, with about 10% to 15% presenting severe cases that require immediate orthodontic intervention. Among adults, approximately 20% to 25% exhibit clinically meaningful malocclusions that impact function and aesthetics. These figures underscore a growing demand for orthodontic treatments, with many patients requiring retainers post-treatment to maintain alignment. Consequently, this rising prevalence is driving expansion in the U.S. orthodontic retainers market as the need for effective, long-term maintenance solutions increases
• In February 2020, according to the article published in Annals of International Medical and Dental Research, study was conducted to determine the prevalence of malocclusion among the chosen study population. This was a descriptive cross-sectional survey in which total number of participants was 100 consenting children belonging to the age group 8 - 15 years were included in the study. The prevalence of malocclusion was more in females with 55% compared to male with 45%. The majority of them had contact point displacement with 23.10% and least was seen in Reverse over jet 1.79%. This shows that the prevalence for malocclusion is rising which as a driver in the expansion of the market
• In February 2020, according to the article published in EJPD, the worldwide prevalence of malocclusion was 56%, without differences in gender. The highest prevalence was in Europe (72%) and Africa (81%), followed by America (53%) and Asia (48%). The malocclusion prevalence score did not change from primary to permanent dentition with a common score of 54%. Malocclusion traits such as Angle's classes, overjet, overbite, and asymmetrical midline shift essentially did not change their prevalence during different dentitions. Conversely, traits such as cross-bite and diastema reduced their prevalence during permanent dentition, while scissor-bite and dental crowding increased their scores. However, the cases of malocclusion in U.S region is more than 50% of the total worldwide cases which act as a driver in the growth of market

The rising incidence of malocclusions in the U.S. fuels demand for orthodontic retainers, as more people address misaligned teeth for both health and aesthetic reasons. Early detection and treatment, combined with improved retainer options, support ongoing market growth, with retainers essential in preserving treatment results and enhancing dental well-being. 

• Increasing Advancements in Material and Design of Orthodontic Retainers

Advancements in materials and design have become key drivers in the U.S. orthodontic retainers market, as innovations make retainers more effective, comfortable, and aesthetically appealing. The shift towards clear, durable materials like thermoplastics and BPA-free polymers has not only enhanced the durability of retainers but also improved wearer comfort, which is critical for long-term usage compliance. Modern designs focus on minimizing visibility and maximizing functionality, aligning with the growing preference for discreet orthodontic solutions, especially among adults and teens. Enhanced customization options, like 3D scanning and printing technologies, enable highly precise fits, reducing discomfort and improving retention efficacy. This customization ensures that retainers are tailored to the unique alignment needs of each patient, promoting better outcomes and a more seamless experience. Together, these advancements address patient concerns about appearance and comfort, encouraging wider adoption of retainer’s post-treatment and fuelling growth in the orthodontic retainer’s market as demand for improved and inconspicuous orthodontic options continues to rise.

For instance,

• In April 2022, Dentsply Sirona has introduced SureSmile VPro, SureSmile Retainers and SureSmile Whitening Kit. This comes with Dentsply Sirona’s SureSmile retainer which has are designed to provide adequate mechanical and functional forces for the retention of final occlusion to help prevent teeth relapse and also comes with clear design
• In April 2023, according to the article published by MDPI, significant advancements in the materials and design processes used in orthodontic retainers, reflecting the ongoing evolution of dental technology. The findings indicate that the adoption of 3D printing technologies has led to improved precision and customization in retainer fabrication, enhancing fit and comfort for patients. Also, advancements in biocompatible materials have resulted in retainers that are not only durable but also aesthetically pleasing, addressing patient preferences for invisibility and minimal invasiveness. As these innovations continue to progress, they are poised to increase the efficacy and acceptance of orthodontic retainers, ultimately driving growth in the market. This shift towards more sophisticated materials and designs underscores the importance of integrating modern technology in orthodontic practice, offering better outcomes and greater patient satisfaction which in turn increased the market growth
• In April 2024, according to the article published by Stechnolock, innovations such as the development of advanced polymers like thermoplastic polyurethanes (TPUs) and polyvinyl siloxanes (PVS), along with bioactive materials such as bioactive glass, have improved the effectiveness and comfort of retainers, allowing for better patient compliance and satisfaction. These emerging materials not only enhance the functional properties of retainers but also contribute to their aesthetic appeal, catering to the growing demand for discreet orthodontic solutions. As practitioners and researchers continue to explore these advancements, the orthodontic landscape is set to evolve, with an emphasis on personalized treatment approaches that leverage cutting-edge materials and designs
• In October 2018, according to the article published by Researchgate, the transformative impact of 3D printing on the design and material advancement of orthodontic retainers is exponential. The cases demonstrate that 3D-printed retainers can achieve a superior fit and comfort compared to traditional options, thanks to the precise customization made possible by digital modeling. This technology allows for the use of innovative materials that enhance durability while remaining lightweight and aesthetically pleasing. The findings underscore a growing trend towards personalized orthodontic solutions, highlighting the potential of 3D printing to revolutionize retention practices by improving patient compliance and treatment outcomes

Innovations in materials and design are significantly propelling the U.S. orthodontic retainers market, as new technologies yield more comfortable, durable, and aesthetically pleasing options. The shift towards clear and customizable retainers enhances user satisfaction and compliance, appealing particularly to adults seeking discreet solutions. These advancements not only improve treatment effectiveness but also foster greater acceptance of retainers, driving market growth as patients increasingly prefer personalized and less noticeable orthodontic devices.

Opportunities

• Integration of Smart Technologies in Orthodontics Retainers

The integration of smart technologies in orthodontic retainers presents a substantial opportunity in the U.S. orthodontic retainers market, transforming traditional devices into advanced tools that enhance treatment outcomes and patient compliance. Smart retainers equipped with sensors and Bluetooth connectivity can track wear time, measure pressure on teeth, and monitor treatment progress in real-time, providing valuable data to both patients and orthodontists. This technology enables orthodontists to remotely assess adherence and make adjustments as needed, offering personalized treatment without the need for frequent in-person visits. For patients, smart retainers serve as a convenient reminder to maintain their prescribed wear schedule, improving compliance and overall effectiveness of treatment. As consumer interest in health-tracking technology grows, particularly among tech-savvy adults and parents managing adolescent orthodontic care, companies offering smart retainers are positioned to differentiate themselves and capture a growing segment of the market. Also, the data collected by smart retainers can feed into larger databases, contributing to research and development efforts to refine orthodontic treatment methods. This digital evolution not only enhances patient satisfaction and engagement but also aligns with the broader trend toward connected, personalized healthcare solutions in orthodontics.

For instance,

• In October 2020, according to the article published in IJPRSE, there is transformative impact of integrating smart technologies into orthodontic retainers equipped with sensors and connected to mobile apps, these advanced retainers provide real-time data on wear time, fit, and oral health, enhancing both patient compliance and treatment effectiveness. By enabling orthodontists to remotely monitor adherence and adjust treatment plans as needed, smart retainers offer a more personalized and efficient approach to orthodontic care. As this technology continues to evolve, smart retainers are poised to redefine orthodontic treatment standards, supporting better outcomes and driving innovation in patient-centered care
• In December 2023, according to the article published in RGUHS Journal of Dental Sciences, integrating smart technologies into orthodontic appliances is revolutionizing patient engagement and adherence to treatment. Smart functional appliances, embedded with sensors and Bluetooth connectivity, track and report wear time and usage patterns, providing valuable insights to both patients and orthodontists. This data-driven approach not only enhances patient accountability but also enables orthodontists to make timely adjustments to treatment plans based on real usage data. By combining traditional orthodontic treatment with advanced tracking technology, smart appliances are setting new standards in patient compliance, ultimately improving treatment outcomes and satisfaction. This innovation signifies a major advancement in orthodontics, leveraging technology to foster a more proactive and collaborative approach to patient care

Smart technology integration in orthodontic retainers offers a unique opportunity to improve patient compliance, enable remote monitoring, and provide personalized treatment adjustments. These retainers track wear time and treatment progress, enhancing both patient engagement and orthodontist oversight. With rising interest in health tech, smart retainers appeal to tech-conscious consumers, offering a competitive edge in the orthodontic market by aligning with modern, data-driven healthcare trends.

• Expansion of Direct-to-Consumer (DTC) Orthodontics

The expansion of direct-to-consumer (DTC) orthodontics presents a significant opportunity in the U.S. orthodontic retainers market by making orthodontic solutions more accessible and affordable for a broad audience. DTC models, which leverage online platforms and at-home impression kits, eliminate the need for frequent in-person visits, thereby reducing costs and making orthodontic retainers more attainable for budget-conscious consumers. This approach is particularly appealing to young adults and busy professionals seeking convenience and affordability in their post-orthodontic care. By simplifying access to retainers and offering personalized, on-demand customer support, DTC companies can capture a market segment that might otherwise forgo traditional orthodontic options due to cost or logistical constraints. Additionally, DTC models often incorporate subscription-based or replacement services for retainers, fostering ongoing customer relationships and recurring revenue streams. As the popularity of e-commerce and telehealth grows, the DTC approach aligns with consumer preferences for digital-first, hassle-free solutions, creating a strong market expansion opportunity that addresses both accessibility and convenience in orthodontic care.

For instance,

• In May 2021, according to the article published in American Journal of Orthodontics and Dentofacial Orthopedics, the rapid expansion of direct-to-consumer (DTC) orthodontics, driven by consumer demand for affordable and convenient treatment options. DTC models, offering at-home teeth-straightening solutions without in-office visits, appeal particularly to those seeking cost-effective alternatives to traditional orthodontic care. The DTC orthodontics market continues to grow, fueled by advancements in telehealth, digital impressions, and remote monitoring technologies. This expansion reflects a significant shift in the orthodontic landscape, as more patients opt for accessible solutions
• In  February 2021, according to the article published in American Journal of Orthodontics and Dentofacial Orthopedics, there is notable expansion of direct-to-consumer (DTC) orthodontics, with about 40% of adults aged 18 to 34 considering or using these solutions. This demographic, particularly millennials, is attracted by cost-effective and convenient treatment options that align with their lifestyles. Furthermore, over 60% of these consumers prefer managing their orthodontic care through digital platforms, emphasizing the importance of online consultations and progress tracking. As DTC orthodontics continues to grow, it is crucial for providers to address quality and oversight concerns while adapting to the evolving preferences of this tech-savvy patient base, signalling a significant shift in the orthodontic industry towards greater accessibility and convenience.

Direct-to-consumer (DTC) orthodontics offers a promising opportunity in the U.S. retainers market by making retainers more affordable and accessible through online platforms and at-home kits. This model appeals to cost-conscious consumers and those seeking convenience, reducing the need for in-person visits and providing ongoing customer support. With the rise of e-commerce and telehealth, DTC orthodontics aligns with modern consumer preferences, creating new avenues for market growth and customer engagement.

Restraints/Challenges

• High Cost of Orthodontic Retainers

The high cost of orthodontic retainers poses a substantial restraint in the U.S. orthodontic retainers market, limiting access for many patients who find the price of these devices prohibitive, especially those without comprehensive dental insurance coverage. Retainers, often priced in the hundreds of dollars, represent a significant ongoing expense as they may need replacement or adjustments over time, particularly for younger patients or those undergoing extended orthodontic treatment. This cost barrier can lead to non-compliance with post-treatment retention protocols, as patients may be less willing to invest in replacements if a retainer is lost or damaged. Also, the lack of affordability hinders broader market penetration, as individuals from lower-income backgrounds are less likely to seek orthodontic treatments initially, knowing that post-treatment expenses like retainers may not be financially feasible. While advancements in materials and customization add value, they can also drive up costs, exacerbating the affordability barrier and limiting the market’s growth potential by narrowing its consumer base to those who can afford the full spectrum of orthodontic care.

For instance,

• In August 2024, according to the information published by Hulse Orthodontics, for starters, a basic Hawley retainer typically costs between USD 375 and USD 475. On the other hand, clear retainers, which are favored for their discreet appearance, usually cost between USD 350 and USD 650 when provided by an orthodontist. If you need to replace a clear aligner-style retainer, anticipate spending anywhere from USD 500 to USD 1,000. The cost for the retainers is high which act as a restraint in growth of the market
• In October 2023, according to the information published by Orthodontics Experts, the cost to replace retainers typically ranges from around USD 150 to USD 500, depending on the retainer type and provider. Replacing a Hawley or clear retainer from your orthodontist generally falls between USD 200 and USD 500, with prices on the higher end when going through the orthodontist who originally treated you. Clear aligners, however, can cost anywhere from USD 400 to USD 800 per set. Essix or clear plastic retainers from orthodontic supply companies are often the most budget-friendly option, typically priced between USD 150 and USD 300

The high cost of orthodontic retainers restricts market growth in the U.S. by limiting access for many patients, particularly those without adequate insurance coverage. This financial barrier reduce compliance with retainer use, as replacements or adjustments are too costly for some, and discourages lower-income individuals from pursuing orthodontic care. Consequently, affordability issues hinder wider adoption of retainers, confining market expansion largely to those able to bear these ongoing expenses.

• Issues in Patient Compliance

Patient compliance issues present a significant restraint in the U.S. orthodontic retainers market, as proper retainer use is essential for maintaining treatment outcomes after orthodontic procedures. Retainers require consistent, often long-term wear to prevent teeth from shifting back to their pre-treatment positions; however, many patients, particularly younger individuals, struggle with adherence. Common barriers include the discomfort associated with wearing retainers, inconvenience, lack of motivation, and forgetfulness, which can lead to inconsistent use or abandonment of the device. Also, patients may fail to follow maintenance protocols, loke cleaning routines, leading to retainer damage or a decline in oral hygiene, further discouraging continued use. These barriers not only compromise treatment effectiveness but also increase the likelihood of needing additional corrective procedures, adding to overall treatment costs and time. As a result, compliance issues hinder the full potential of orthodontic retainers in the market, limiting their impact and effectiveness while posing ongoing restraint for orthodontists who strive to achieve optimal long-term outcomes for their patients.

For instance,

• In August 2023, according to the article published in Taylor & Francis Online, this review emphasizes the critical role of patient compliance in achieving long-term success with removable orthodontic retainers. The review identifies that non-compliance is a frequent challenge, often due to discomfort, inconvenience, or aesthetic concerns associated with wearing retainers. Factors such as age, motivation, and understanding of the retainer’s importance also impact adherence. These issues in patient compliance slow down the patient acceptance for retainers which which act as a restraint in growth of the market
• In January 2022, according to the report published in Journal of Contemporary Dental Research, this questionnaire study concludes that patient compliance with removable retainers is often inconsistent, largely due to factors like discomfort, forgetfulness, and lack of motivation. The study reveals that many patients do not fully understand the importance of consistent retainer wear, leading to lower adherence and a higher risk of relapse

Patient compliance issues limit the effectiveness of the U.S. orthodontic retainers market, as inconsistent retainer use can lead to shifting teeth and reduced treatment success. Factors like discomfort, inconvenience, and maintenance problem contribute to poor adherence, impacting long-term outcomes and potentially increasing treatment time and costs. This non-compliance acts as a restraint, reducing the overall effectiveness and market potential of orthodontic retainers.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

U.S. Orthodontic Retainers Market Scope

The market is segmented on the basis of depression type, diagnosis, and end-user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

•  Removable
  •  Hawley Retainer
  •  Essix Retainers 
  •  Others
•  Fixed

Material

•  Polymer Material
  •  Polypropylene
  •  Polyethylene
  •  Others
•  Metals
  •  Stainless Steel
  •  Nickel Titanium
  •  Beta Titanium
  •  Others
•  Ceramic
•  Others

Force of Application

•  Active Retainers
•  Passive Retainers 

Visibility

•  Visible Retainers
•  Invisible Retainers  

Generation

•  5th Generation
•  4th Generation
•  3rd Generation
•  2nd Generation
•  1st Generation 

Application

•  Malocclusion
•  Crowding
•  Excessive Spacing 
•  Others

Age Group

•  Teenagers
•  Adults
•  Children  

End User

•  Dental Clinics
•  Hospitals
•  Orthodontic Centers
•  Dental Labs
•  Others

Distribution Channel

• Direct Tender
•  Third Party Distributors

U.S. Orthodontic Retainers Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Asia Pacific presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

U.S. Orthodontic Retainers Market Leaders Operating in the Market are:

• Henry Schein Orthodontics (U.S.)
• Align Technology, Inc. (U.S.)
• 3M (U.S.)
• Dentsply Sirona (U.S.)
• Ormco Corporation (U.S.)
• American Orthodontics (U.S.)
• Clearretain (U.S.)
• DB Orthodontics (U.S.)
• G&H Orthodontics (U.S.)
• Great Lakes Dental Technologies (U.S.)
• Pindan Dental Laboratory (U.S.)
• TP Orthodontics (U.S.)

Latest Developments in U.S. Orthodontic Retainers Market

• In August 2024, Align Technology, Inc. a leading global medical device company that designs, manufactures, and sells the Invisalign System of clear aligners, iTero™ intraoral scanners, and exocad CAD/CAM software for restorative dentistry, today announced it is piloting a new U.S. Invisalign treatment promotional program for Costco members on Costco.com
• In April 2022, Ormco Corporation, a global leader and innovator of orthodontic products and solutions, announced the launch of their new online store during the 2022 Envista Summit. Envista, the parent company of Ormco, is making great strides to be the leader in digital innovation for the dental industry. Enabling eCommerce to Ormco customers has allowed Ormco to expand its digital footprint. The store was created to establish a seamless, one-stop shopping experience for orthodontic offices, allowing them to streamline purchases and manage their accounts all online, with 24/7 access
• In February 2021, Henry Schein Orthodontics partnered with Grin Partners to launch remote orthodontic consultations. According to the partnership, the company will offer the Grin Remote Monitoring Platform and Grin Remote Consultation to their orthodontic customers across the United States. This has helped the company to expand its product portfolio
• In May 2021, TP Orthodontics was certificated with Production Quality Assurance EC certificate number 1434-MDD-385/2021. This certification is given for quality medical product. This will increase the demand for the company’s product in the forecast period
• In August 2020, G&H orthodontics organised a webinar with the dental practitioners regarding recovery from orthodontics practice. This was presented by Dr. Roger Levin. Through this platform, the company showcased its products to the doctors which have contributed to the increased demand for the products

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