Us Personalized Gifts Market
Market Size in USD Billion
CAGR :
% 
USD
8.53 Billion
USD
15.22 Billion
2024
2032
 Forecast Period |
2025 –2032 |
 Market Size (Base Year) |
USD 8.53 Billion |
 Market Size (Forecast Year) |
USD 15.22 Billion |
 CAGR |
% |
| Major Markets Players |
U.S. Personalized Gifts Market Segmentation, By Product Type (Non-Photo Personalized Gifts and Photo Personalized Gifts), Material (Plastic, Metal, Glass, Wood, Fabric, Ceramic, and Paper), Customer Category (Women, Men, Unisex, and Kids), End User (Individual Consumers, Occasion-Based Gifting, Corporate Gifting, Schools, and Organizations), Distribution Channel (Online and Offline) – Industry Trends and Forecast to 2032
Personalized Gifts Market Analysis
The U.S. personalized gifts market has experienced steady growth due to the increasing demand for unique, customized products that cater to personal tastes, special occasions, and meaningful connections. With advancements in e-commerce and digital printing technologies, personalized gifts have become more accessible to a broad audience. This market spans a wide array of products, including custom apparel, engraved jewelry, photo gifts, and home decor items, each offering options for personalized text, images, or design. Consumers in the U.S. are drawn to the sentiment and individuality these products offer, making them a popular choice for celebrations such as birthdays, weddings, and holidays.
Personalized Gifts Market Size
The U.S. personalized gifts market size was valued at USD 8.53 billion in 2024 and is projected to reach USD 15.22 billion by 2032, with a CAGR of 7.51% during the forecast period of 2025 to 2032. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Personalized Gifts Market Trends
“Surge in Demand for Customized Seasonal Decor”
The surge in demand for customized seasonal decor is significantly driving growth in the U.S. personalized gifts market, as consumers increasingly seek unique, tailored items to celebrate holidays and special occasions. Personalized decorations, such as custom Christmas ornaments, Thanksgiving table settings, and Halloween-themed home accents, have become popular choices for families looking to add a personal touch to their festive celebrations. These items not only enhance the seasonal atmosphere but also serve as cherished keepsakes, often passed down year after year. As consumers place more emphasis on creating memorable and meaningful holiday experiences, the demand for these customized decor items continues to rise.
Report Scope and Personalized Gifts Market Segmentation
|
Attributes |
Personalized Gifts Key Market Insights |
|
Segments Covered |
|
|
Key Market Players |
Marks and Spencer plc (U.K.), American Stationery LLC (U.S.), Etsy, Inc. (U.S.), SIGNATURE Monograms (U.S.), AG Custom Gifts (U.S.), Zazzle Inc. (U.S.), Cimpress (Ireland), Fat Brain Toy Co (U.S.), Shutterfly, Inc. (U.S.), and Hallmark (U.S.) |
|
Market Opportunities |
|
|
Value Added Data Infosets |
In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis. |
Personalized Gifts Market Definition
Personalized gifts are customized products tailored to the individual preferences, interests, or characteristics of the recipient, often featuring unique elements such as names, initials, special dates, or custom designs. These gifts aim to create a meaningful connection between the giver and the recipient by reflecting personal sentiments and thoughtfulness. They span a wide range of categories, including home decor, clothing, accessories, and keepsakes, making them popular choices for special occasions such as birthdays, anniversaries, weddings, and holidays. By offering a distinct and personal touch, personalized gifts enhance the gifting experience and are often cherished for their sentimental value.
Personalized Gifts Market Dynamics
Drivers
- Increased Preference for One-of-A-Kind Gifts
The growing desire for unique, one-of-a-kind gifts is driving the U.S. personalized gifts market, as consumers increasingly seek out items that stand out and reflect personal meaning. As traditional mass-produced products become more widely available, shoppers are turning to personalized options to offer a more thoughtful and customized gift experience. Whether for birthdays, weddings, or holidays, personalized gifts such as custom jewelry, engraved keepsakes, and bespoke home décor are gaining popularity, as they allow gift-givers to create something meaningful and distinct for the recipient.
- Increased Preference for One-Of-A-Kind Gifts
The growing desire for unique, one-of-a-kind gifts is driving the U.S. personalized gifts market, as consumers increasingly seek out items that stand out and reflect personal meaning. As traditional mass-produced products become more widely available, shoppers are turning to personalized options to offer a more thoughtful and customized gift experience. Whether for birthdays, weddings, or holidays, personalized gifts such as custom jewelry, engraved keepsakes, and bespoke home décor are gaining popularity, as they allow gift-givers to create something meaningful and distinct for the recipient.
Opportunities
- Increased Preference for One-of-A-Kind Gifts
The growing desire for unique, one-of-a-kind gifts is driving the U.S. personalized gifts market, as consumers increasingly seek out items that stand out and reflect personal meaning. As traditional mass-produced products become more widely available, shoppers are turning to personalized options to offer a more thoughtful and customized gift experience. Whether for birthdays, weddings, or holidays, personalized gifts such as custom jewelry, engraved keepsakes, and bespoke home décor are gaining popularity, as they allow gift-givers to create something meaningful and distinct for the recipient.
- Increased Preference for One-Of-A-Kind Gifts
The growing desire for unique, one-of-a-kind gifts is driving the U.S. personalized gifts market, as consumers increasingly seek out items that stand out and reflect personal meaning. As traditional mass-produced products become more widely available, shoppers are turning to personalized options to offer a more thoughtful and customized gift experience. Whether for birthdays, weddings, or holidays, personalized gifts such as custom jewelry, engraved keepsakes, and bespoke home décor are gaining popularity, as they allow gift-givers to create something meaningful and distinct for the recipient.
Restraints/Challenges
- Increased Preference for One-of-A-Kind Gifts
The growing desire for unique, one-of-a-kind gifts is driving the U.S. personalized gifts market, as consumers increasingly seek out items that stand out and reflect personal meaning. As traditional mass-produced products become more widely available, shoppers are turning to personalized options to offer a more thoughtful and customized gift experience. Whether for birthdays, weddings, or holidays, personalized gifts such as custom jewelry, engraved keepsakes, and bespoke home décor are gaining popularity, as they allow gift-givers to create something meaningful and distinct for the recipient.
- Increased Preference for One-Of-A-Kind Gifts
The growing desire for unique, one-of-a-kind gifts is driving the U.S. personalized gifts market, as consumers increasingly seek out items that stand out and reflect personal meaning. As traditional mass-produced products become more widely available, shoppers are turning to personalized options to offer a more thoughtful and customized gift experience. Whether for birthdays, weddings, or holidays, personalized gifts such as custom jewelry, engraved keepsakes, and bespoke home décor are gaining popularity, as they allow gift-givers to create something meaningful and distinct for the recipient.
This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Personalized Gifts Market Scope
The market is segmented on the basis of product type, material, customer category, end user, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries, and provide the users. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product Type
- Non-Photo Personalized Gifts
- Photo Personalized Gifts
Material
- Plastic
- Metal
- Glass
- Wood
- Fabric
- Ceramic
- Paper
Customer Category
- Women
- Mens
- Unisex
- Kids
End User
- Individual Consumers
- Occasion-Based Gifting
- Corporate Gifting
- Schools
- Organizations
Distribution Channel
- Online
- Offline
Product Type
- Non-Photo Personalized Gifts
- Photo Personalized Gifts
Material
- Plastic
- Metal
- Glass
- Wood
- Fabric
- Ceramic
- Paper
Customer Category
- Women
- Mens
- Unisex
- Kids
End User
- Individual Consumers
- Occasion-Based Gifting
- Corporate Gifting
- Schools
- Organizations
Distribution Channel
- Online
- Offline
Personalized Gifts Market Regional Analysis
The market is analyzed and market size insights and trends are provided by country, product type, material, customer category, end user, and distribution channel. The growth amongst these segments will help you analyse meagre growth segments in the industries, and provide the users as referenced above.
The countries covered in the market report are U.S.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Personalized Gifts Market Share
The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.
Personalized Gifts Market Leaders Operating in the Market Are:
- Marks and Spencer plc (U.K.)
- American Stationery LLC (U.S.)
- Etsy, Inc. (U.S.)
- SIGNATURE Monograms (U.S.)
- AG Custom Gifts (U.S.)
- Zazzle Inc. (U.S.)
- Cimpress (Ireland)
- Fat Brain Toy Co (U.S.)
- Shutterfly, Inc. (U.S.)
- Hallmark (U.S.)
Latest Developments in Personalized Gifts Market
- In October 2024, Hallmark has launched Gift Card Greetings, an innovative combination of a physical greeting card and a digital gift card, designed for convenient and personalized gifting. This new line, powered by The Gift Card Shop, offers customers over 100 popular brands to choose from, making it ideal for various occasions such as birthdays, weddings, and holidays. With a simple scanning process to redeem the digital gift card, Hallmark enhances the gifting experience by merging heartfelt messages with a modern twist
- In July 2024, Marks & Spencer (M&S) has unveiled plans to open a new 80,000 sq ft flagship store in Bristol’s Cabot Circus, supported by a USD 27.08 million investment and expected to create approximately 150 jobs. This expansion boosts M&S’s presence in Bristol, offering customers enhanced access to personalized gift options across food, clothing, and beauty, making it a premier destination for special occasion shopping
- In July, Marks & Spencer (M&S) has announced plans to open a new 83,000 sq ft flagship store in Bath’s SouthGate Shopping Centre, backed by a USD 21.93 million investment to enhance the shopping experience and secure M&S's future in the city. This relocation supports M&S’s goal of offering a more engaging shopping environment with improved access to personalized gift options across food, clothing, and beauty, solidifying the store as a destination for special occasion shopping.
SKU-
Get online access to the report on the World's First Market Intelligence Cloud
- Interactive Data Analysis Dashboard
- Company Analysis Dashboard for high growth potential opportunities
- Research Analyst Access for customization & queries
- Competitor Analysis with Interactive dashboard
- Latest News, Updates & Trend analysis
- Harness the Power of Benchmark Analysis for Comprehensive Competitor Tracking
Research Methodology
Data collection and base year analysis are done using data collection modules with large sample sizes. The stage includes obtaining market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past in advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analysed and estimated using market statistical and coherent models. Also, market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market and primary (industry expert) validation. Data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
Customization Available
Data Bridge Market Research is a leader in advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customized to include price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), clinical trial results data, literature review, refurbished market and product base analysis. Market analysis of target competitors can be analyzed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.
