Global Programmatic Advertising Market – Industry Trends and Forecast to 2028

Market Analysis and Insights: Global Programmatic Advertising Market

The programmatic advertising market is expected to witness market growth at a rate of 44.3% in the forecast period of 2021 to 2028. Data Bridge Market Research report on programmatic advertising market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The rise in the utilization of social media advertising is escalating the growth of programmatic advertising market.

Programmatic advertising can be referred as the procedure by which selective advertisements are targeted at specific audiences based on the data gathered through the net on where and what the specific audiences’ attention lies. Through specific targeting, an advertiser is ensuring that the chances of his product or service will be utilized will be considerably higher than just having the advertisement viewed by a general audience who may not require the product at all.

Major factors that are that are expected to boost the growth of the programmatic advertising market in the forecast period are the rise in the demand for programmatic advertising skills. Furthermore, the increase in the platform for the mobile marketing contribution is further anticipated to propel the growth of the programmatic advertising market. Moreover, the growing of the digitisation around the world is further estimated to cushion the growth of the programmatic advertising market. On the other hand, the dearth of programmatic skilled person is further projected to impede the growth of the programmatic advertising market in the timeline period.

• In addition, the rise in the acceptance of digital video consumption like amazon prime, Netflix and others will further provide potential opportunities for the growth of the programmatic advertising market in the coming years. However, the technology development might further challenge the growth of the programmatic advertising market near future.

This programmatic advertising market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on programmatic advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Programmatic Advertising Market Scope and Market Size

The programmatic advertising market is segmented on the basis of transaction mode, Ad format and enterprise size. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.    

• On the basis of transaction mode, the programmatic advertising market is segmented into real time bidding, private marketplace and automated guaranteed.
• On the basis of ad format, the programmatic advertising market is segmented into desktop display, desktop video, mobile display and mobile video.
• On the basis of enterprise size, the programmatic advertising market is segmented into SMBs and large enterprises.

Programmatic Advertising Market Country Level Analysis

The programmatic advertising market is analysed and market size, volume information is provided by country, transaction mode, ad format and enterprise size as referenced above.    

The countries covered in the programmatic advertising market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

North America dominates the programmatic advertising market due to the rise in the acceptance of programmatic advertising. Furthermore, the occurrence of major key players will further boost the growth of the programmatic advertising market in the region during the forecast period. Asia-Pacific is projected to observe significant amount of growth in the programmatic advertising market due to the rise in the levels of investment on digital advertising.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.     

Competitive Landscape and Programmatic Advertising Market Share Analysis

The programmatic advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to programmatic advertising market.

The major players covered in the programmatic advertising market report are AppNexus Inc., Verizon, Yahoo India Private Limited, DataXu, Inc, NextRoll, Inc., Google LLC, Adobe., The Rubicon Project, Inc., rocketfuelemea, MediaMath, Inc., IPONWEB Holding Limited, VOYAGE GROUP Inc., Adform, The Trade Desk, Beeswax, Connexity, Inc., Centro, Inc, RhythmOne, LLC, AT&T Intellectual Property, RTL Group, among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

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