Global Social Media Analytics Market By Component (Solutions, Services), Deployment Model (On-premises, Cloud), Organization Size (Large Enterprises, Small and Medium-sized Enterprises (SMEs)), Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement, Others), Industry Vertical (Banking, Financial Services and Insurance (BFSI), Telecommunications and Information Technology (IT), Retail and Ecommerce, Healthcare and Life Sciences, Media and Entertainment, Government and Defence, Travel and Hospitality, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028
The social media analytics market is expected to witness market growth at a rate of 33.20% in the forecast period of 2021 to 2028. Data Bridge Market Research report on social media analytics market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth. The rise in the number of social media users is escalating the growth of social media analytics market.
Social media analytics is a procedure of gathering data from several social platforms and analyse it. It primarily handles the development and evaluation of frameworks and tools for collecting, monitoring, studying, summarizing, and visualizing the data of social media.
Rise in the attention on the on the market and competitive intelligence and the upsurge in the user engagement of social media employing smartphones are propelling the growth of the social media analytics market. The increase in the requirement for social media measurement to improve the customer experience and the change in the preference towards the virtual realm due to COVID-19 are couple of factors responsible for accelerating the market growth. Yet, the intricacies in the analytical workflow are derailing the social media analytics market growth. Additionally, the huge amount of data generation through the social media platforms and the rise in the cloud adoption trends will further provide growth prospects in the social media analytics market.
However, the absence of standard measures for the social media analytics and the dearth of a single solution to manage the rising unstructured data might create further obstructions in the social media analytics market growth.
This social media analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on social media analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Social Media Analytics Market Scope and Market Size
The social media analytics market is segmented on the basis of component, organization size, application, and industry vertical. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.
- On the basis of component, the social media analytics market is segmented into solutions, services. Solutions are further sub segmented into software and services. Services is further sub segmented into professional services and managed services. Services are further sub segmented into consulting and training and education.
- On the basis of deployment model, the social media analytics market is segmented into on-premises, cloud.
- On the basis of organization size, the social media analytics market is segmented into large enterprises, small and medium-sized enterprises (SMEs).
- On the basis of application, the social media analytics market is segmented into sales and marketing management, customer experience management, competitive intelligence, risk management and fraud detection, public safety and law enforcement, others. Others segment is further sub segmented into workforce management and compliance management.
- On the basis of industry vertical, the social media analytics market is segmented into banking, financial services and insurance (BFSI), telecommunications and information technology (IT), retail and e-commerce, healthcare and life sciences, media and entertainment, government and defence, travel and hospitality, others. Others segment is further sub segmented into education and research, transportation and logistics, and energy and utilities.
Social Media Analytics Market Country Level Analysis
The social media analytics market is analysed and market size, volume information is provided by country, component, organization size, application, and industry vertical as referenced above.
The countries covered in the social media analytics market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
North America dominates the social media analytics market due to the rise in the utilization of the big data technology. Furthermore, the increase in the amount of data across verticals the growing of the investments by companies in real-time analytics will further boost the growth of the social media analytics market in the region during the forecast period. Asia Pacific is projected to observe significant amount of growth in the social media analytics market due to the rise in the expenditure in the means of digitalization over advancing countries. Moreover, the increase in the acceptance of cloud based services and the growing utilisation of social media in every field which is further anticipated to propel the growth of the social media analytics market in the region in the coming years.
The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Social Media Analytics Market Share Analysis
The social media analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to social media analytics market.
The major players covered in the social media analytics market report are Oracle, Sprint, Nextel, Facebook Technologies, LLC, Twitter Inc., IBM, SAS Institute Inc., GoodData Corporation, Salesforce.com, inc., Sprout Social, Inc., NetBase Solutions, Inc, Adobe., Brandwatch., Clarabridge, SENDIBLE, Digimind, Meltwater., Cision Ltd., Simplify360., MavSocial, among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
Customization Available : Global Social Media Analytics Market
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