Global Social Media Analytics Market, By Type (Software Services, Mode), Deployment Model (On-premises, Cloud), Organization Size (Large Enterprises, Small and Medium-sized Enterprises (SMEs)), Analytical Type (Predictive, Prescriptive, Diagnostic, and Descriptive), Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement, Others), Industry Vertical (Banking, Financial Services and Insurance (BFSI), Telecommunications and Information Technology (IT), Retail and E-commerce, Healthcare and Life Sciences, Media and Entertainment, Government and Defense, Travel and Hospitality, Others) – Industry Trends and Forecast to 2030.
Social Media Analytics Market Analysis and Size
The growth of the social media analytics market throughout the forecast period is being increased by the growing number of tablets and mobile phones with internet access, as well as the steadily growing user volume on the social media platforms. Moreover, the increasing emphasis of organizations on evaluating sales to develop their market presence owing to the increasing awareness towards low-priced and better quality products and fast delivery of solutions or services will enhance market growth in upcoming years.
Data Bridge Market Research analyses that the social media analytics market is expected to reach USD 43.68 billion by 2030, which is USD 4.27 billion in 2022, at a CAGR of 33.70% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
Social Media Analytics Market Scope and Segmentation
|
Report Metric
|
Details
|
|
Forecast Period
|
2023 to 2030
|
|
Base Year
|
2022
|
|
Historic Years
|
2021 (Customizable to 2015 - 2020)
|
|
Quantitative Units
|
Revenue in USD Billion, Volumes in Units, Pricing in USD
|
|
Segments Covered
|
Type (Software Services, Mode), Deployment Model (On-premises, Cloud), Organization Size (Large Enterprises, Small and Medium-sized Enterprises (SMEs)), Analytical Type (Predictive, Prescriptive, Diagnostic, and Descriptive), Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Risk Management and Fraud Detection, Public Safety and Law Enforcement, Others), Industry Vertical (Banking, Financial Services and Insurance (BFSI), Telecommunications and Information Technology (IT), Retail and E-commerce, Healthcare and Life Sciences, Media and Entertainment, Government and Defense, Travel and Hospitality, Others)
|
|
Countries Covered
|
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
|
|
Market Players Covered
|
Orcale (U.S.), IBM (U.S.), SAS Institute Inc. (U.S.), Salesforce, Inc. (U.S.), Adobe (U.S.), Facebook (U.S.), Cision US Inc. (U.S.), Twitter, Inc. (U.S.), GoodData Corporation (U.S.), Nextel India (India), Simplify360 (India), NetBase Quid, Inc. (U.S.), Qualtrics (U.S.), Talkwalker Inc. (U.S.), Sysomos (Canada), Brandwatch (U.K.), Digimind (France)
|
|
Market Opportunities
|
|
Market Definition
Social media analytics is a tool that helps in collecting, tracking and evaluating data from social networking platforms for operational excellence and decision-making. It aids companies to understand the latest trends, identify high-value features for services and products, and map third-party channels and partners.
Social Media Analytics Market
Drivers
- Surging adoption of cloud-based deployment models
The growing adoption of cloud-based deployment models to upgrade business capabilities is expected to boost the growth of the market. Further, enhanced performance, more storage capacity, flexibility, and cost-efficiency characteristics of cloud deployment are expected to boost the growth of social media analytics market Size. The on-premises deployment model is projected to lead the market owing to the accelerating penetration of laptops, mobile devices, and PCs with internet access. Growing inclination of consumers towards social media platforms and digital technologies for communication, online shopping will increase the growth of the market during the forecast period.
- Surging collaboration and mergers between major market
The surging collaboration and mergers between major market players is expected to drive the market's growth rate. For instance, In 2019, Digimind has collaborated with TrustedOut to improve its decision-making for brand safety managers, Public Relations (PR) professionals and business Intelligence analysts by employing analytical tools from their own set of databases.
Opportunities
- Growing focus on achieving competitive intelligence by the enterprise
The vigorous fluctuations in the economic variables such as increasing disposable income, consumer sentiment, strong economic growth and others are reassuring the enterprises to adopt competitive intelligence assessment to attain a strong position in the globe market. Large amount of user-generated data is available on the social media sites, which can be read easily. For instance, tourists choose a restaurant based on reviews and ratings because the maximum data is easily available on Internet and can be easily accessed at a remote place. Employing social media content in competitive intelligence framework results into various business benefits such as improved operational excellence and decision making. Therefore, growing focus on achieving competitive intelligence by the enterprise will create numerous opportunities for market growth.
Restraints
- Absence of standard measures and dearth of single solution in social media analytics market
Absence of standard measures for the social media analytics is anticipated to hamper the growth of the market during the forecast period. Moreover, dearth of a single solution to manage the increasing unstructured data is anticipated to challenge the growth of the social media analytics market in the forecast period.
This social media analytics market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the social media analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Recent Development
- In 2021, Cision acquired Brandwatch for USD 450 million, which aided in creating strong contact databases and media monitoring. This merger created a social listening powerhouse, PR, marketing, by bringing together two sizable businesses that deliver various services.
- In 2021, TikTok surpassed the 1 billion user mark, making it the 7th most popular social network globally. If messaging networks are excepted, then TikTok was the fourth most popular social media network after Instagram.
- In 2021, Salesforce announced additions and expansions to its Marketing Cloud and Commerce Cloud offerings. Furthermore, it has decided to line up WhatsApp with Marketing Cloud.
- In 2021, Oracle which is a Big Red has announced a new AI-powered capabilities and UX update to its Analytics Cloud service as a part of Oracle Live virtual event series.
Global Social Media Analytics Market Scope
The social media analytics market is segmented on the basis of type, deployment model, organization size, analytical type, application and industry vertical. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Software
- Software as a service (SaaS)
- On-premise
- Services
- Professional
- Managed
- Mode
- Social Media Measurement/Listening and Analytics
Deployment Model
- On-premises
- Cloud
Organization Size
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
Analytical Type
- Predictive
- Prescriptive
- Diagnostic
- Descriptive
Application
- Sales and Marketing Management
- Customer Experience Management
- Competitive Intelligence
- Risk Management and Fraud Detection
- Public Safety and Law Enforcement
- Others
Industry Vertical
- Banking, Financial Services and Insurance (BFSI)
- Telecommunications and Information Technology (IT)
- Retail and E-commerce
- Healthcare and Life Sciences
- Media and Entertainment
- Government and Defense
- Travel and Hospitality
- Others
Social Media Analytics Market Regional Analysis/Insights
The social media analytics market is analyzed and market size insights and trends are provided by country, type, deployment model, organization size, analytical type, application and industry vertical as referenced above.
The countries covered in the social media analytics market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the social media analytics market in terms of revenue and market due to the growth in research and development activities in technology related to the network expansion in this region.
Asia-Pacific will continue to project the highest compound annual growth rate during the forecast period of 2023-2030 due to increasing development activities in developing markets of India and China in this region.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Social Media Analytics Market Share Analysis
The social media analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to social media analytics market.
Some of the major players operating in the social media analytics market are:
- Orcale (U.S.)
- IBM (U.S.)
- SAS Institute Inc. (U.S.)
- Salesforce, Inc. (U.S.)
- Adobe (U.S.)
- Facebook (U.S.)
- Cision US Inc. (U.S.)
- Twitter, Inc. (U.S.)
- GoodData Corporation (U.S.)
- Nextel India (India)
- Simplify360 (India)
- NetBase Quid, Inc. (U.S.)
- Qualtrics (U.S.)
- Talkwalker Inc. (U.S.)
- Sysomos (Canada)
- Brandwatch (U.K.)
- Digimind (France)
SKU-