Global Social Media Analytics Market – Industry Trends and Forecast to 2027

  • ICT
  • Upcoming Report
  • Feb 2020
  • Global
  • 350 Pages
  • No of Tables: 220
  • No of Figures: 60

Global Social Media Analytics Market By Application (Customer Segmentation & Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, Marketing Management), Deployment (On-premise, On-demand), End User (Media & Entertainment, Travel & Hospitality, IT & Telecom, Retail), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa), Industry Trends and Forecast to 2027

Social Media Analytics Market

Market Analysis and Insights: Global Social Media Analytics Market

Social media analytics market is expected to reach USD 32.43 billion by 2027 witnessing market growth at a rate of 27.53% in the forecast period of 2020 to 2027. Data Bridge Market Research report on social media analytics market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecasted period while providing their impacts on the market’s growth. Influential social media analytics market expansion drivers are, an enhanced focus on competing for data intelligence and boosting consumer obligation of social media adopting smartphones, during the forecast period of 2020 to 2027.

The social media analytics market is booming due to growing consumer commitment of social media accessible through smartphones, laptop and computers. Social media has risen as giant market prompter and advertising source, these parameters are driving the social media analytics market extensively during the anticipated time period of 2020 to 2027. The variables of end use market such as entertainment, travel and hospitality, IT and telecom, and retail are the biggest consumer base of social media analytics market which is attributing to the market growth a lot. The certain parameters are key component of the business expansion of social media analytics market across the globe during the period of 2020 to 2027.

In the anticipated time of market development some of the factors may hinder the market growth such as, deficiency of a singular resolution to maintain the swelling unorganized data and complication in the analytical system, thus acts as restraint for the market. To overcome such challenges, the huge amount of digital data generated through various social media platforms or base, and to handle the cumbersome task accelerating adoption of cloud technology will act as opportunity to balance the headwind and tailwind of the social media analytics market during the anticipated time period of 2020 to 2027.

This social media analytics market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on Data Bridge Market Research social media analytics market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Global Social Media Analytics Market Scope and Market Size

Social media analytics market is segmented on the basis of application, deployment, and end user. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets.

  • On the basis of application, the social media analytics market is segmented into customer segmentation and targeting, competitor benchmarking, multichannel campaign management, customer behavioural analysis, and marketing management.
  • On the basis of deployment, the social media analytics market is segmented into on-premise, and on-demand.
  • On the basis of end user, the social media analytics market is segmented into media and entertainment, travel and hospitality, IT and telecom, and retail.

Social Media Analytics Market Country Level Analysis

Social media analytics market is analysed and market size, volume information is provided by country, deployment, application and end user as referenced above.

The countries covered in the social media analytics market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).

Asia-Pacific (APAC) is anticipated to expand at the tremendous CAGR through the estimated period. The Asia-Pacific (APAC) sector is growing as a brand-new hotspot in the social media analytics market, owing to accelerating expenses in the means of digitalization over latent economies. North America is considered the most notable earnings patron to the global market associated with the social media analytics market because of the dominant application of real-time analytics, and big data technology.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Social Media Analytics Market Share Analysis

Social media analytics market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, regional presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to social media analytics market.

The major players covered in the social media analytics market report are Oracle, Sprint, Nextel, Facebook, Twitter Inc., IBM Corporation, SAS Institute Inc., GoodData Corporation, Salesforce.com, inc, Sprout Social, Inc., NetBase Solutions, Inc, Adobe., Brandwatch., among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Customization Available : Global Social Media Analytics Market

Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Factbook) or can assist you in creating presentations from the data sets available in the report.


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