Global Mobile Advertising Market, By Format (Search, Native Social, Display, In-App, Websites, Video, and Short Message Service (SMS)), Category (Art and Entertainment, Hobbies and Interests, and Others), Solution (Mobile Advertising Network, Mobile Advertising Platform, Mobile Advertising Server and Others), Industry Vertical (Media and Entertainment, Banking, Financial Services and Insurance (BFSI), Education, Government, Fast Moving Consumable Goods (FMCG), Healthcare and Others), Mobile Devices (Smartphones, Tablets, Laptops and Notebooks and Other Devices), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, France, Italy, U.K., Belgium, Spain, Russia, Turkey, Netherlands, Switzerland, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, U.A.E, Saudi Arabia, Egypt, South Africa, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2029.
Market Analysis and Insights of Mobile Advertising Market
Surge in the rate of penetration of internet and smartphones especially in the developing economies, growing demand for online food delivery, transportation, and various other services and rising product innovations by the manufacturers are the major factors attributable to the growth of the mobile advertising market. Data Bridge Market Research analyses that the mobile advertising market will exhibit a CAGR of 21.00% for the forecast period of 2022-2029. Therefore, the mobile advertising market value would stand tall by USD 620.54 million by 2029.
From the name itself, it is clear that mobile advertisement is a form of marketing where the advertisements pop up on the search engines, social media platforms and inboxes in a mobile phone. Mobile advertising is convenient for both the advertising company and the ultimate consumers. This mode of advertisements attracts a large number if audience.
Rising proliferation of high speed mobile internet will emerge as the major market growth driving factor. Surging number of brands, products and services in the market, growing number of small and medium scale industries especially in the developing economies, rising awareness about the advantages of marketing and advertising using mobile phones and strengthening IT industry in developing economies such as India and China will further aggravate the growth of the market. Rising consumers’ spending on media and entertainment and growth in the demand from banking, financial services, and insurance (BFSI) are some other factors bolstering the growth of the market.
However, lack of skilled workforce and technological expertise in underdeveloped and developing economies will act as a growth restraint for the market. Also, high threat of new entrants in the market will yet again hamper the market growth rate. Lack of strong infrastructural facilities in the backward economies, rising privacy and security concerns and growth in ad blocker solution adoption will also derail the market growth rate.
This mobile advertising market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localised market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on mobile advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Global Mobile Advertising Market Scope and Market Size
The mobile advertising market is segmented on the basis of format, category, solution, industry vertical, and mobile devices. The growth amongst the different segments helps you in attaining the knowledge related to the different growth factors expected to be prevalent throughout the market and formulate different strategies to help identify core application areas and the difference in your target market.
- On the basis of format, the mobile advertising market is segmented into search, native social, display, video, in-app, websites and short message service (SMS).
- Based on category, the mobile advertising market is segmented into art and entertainments, hobbies and interests and others.
- Based on solution, the mobile advertising market is segmented into mobile advertising network, mobile advertising platform, mobile advertising server, and others.
- Based on industry vertical, the mobile advertising market is segmented into media and entertainment, banking financial services and insurance (BFSI), education, government, fast moving consumable goods (FMCG), healthcare, and others.
- Based on mobile devices, the mobile advertising market is segmented into smartphones, tablets, laptops and notebooks, other devices.
Mobile Advertising Market Country Level Analysis
The mobile advertising market is analysed and market size, volume information is provided by country, format, category, solution, industry vertical and mobile devices as referenced above.
The countries covered in the mobile advertising market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, Israel, Egypt, South Africa, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America dominates the mobile advertising market and will continue to flourish its trend of dominance during the forecast period brands are focusing on keeping the customer engaged with games and are rewarding them for watching ads by giving extra points in different regions. Asia-Pacific will continue to undergo substantial gains during the forecast period and will score the highest CAGR. This is because of the growing consumer consciousness in regards to brands.
The country section of the mobile advertising market report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as consumption volumes, production sites and volumes, import export analysis, price trend analysis, cost of raw materials, down-stream and upstream value chain analysis are some of the major pointers used to forecast the market scenario for individual countries. Also, presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Mobile Advertising Market Share Analysis
The mobile advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to mobile advertising market.
Some of the major players operating in the mobile advertising market AppLovin., Avazu Inc., Chartboost Inc., Facebook Inc., Flurry, Google, LLC, InMobi, Matomy Media Group Ltd., Millennial Media LLC., Smaato, Inc., Blockthrough, PageFair Ltd., Adobe Systems Inc., TUNE, Inc., Amobee, Inc., Twitter, Pandora Media and MoPub among others.