Global Dried Cranberry Market – Industry Trends and Forecast to 2030

Dried Cranberry Market Analysis and Size

Increasing preference for on-the-go diets is acting as a major driver for market growth. Additionally, rising plant-based and vegan food trends are expected to propel market growth. The major restraints that may negatively impact the market are excessive usage of fertilizers. The development of cutting-edge and efficient drying process technologies is expected to provide opportunities for market growth. However, the increased use of dried cranberries in a variety of food products is expected to act as a challenge to market growth.

Data Bridge Market Research analyzes the global dried cranberry market is expected to reach USD 587,075.77 thousand by 2030 from USD 399,780.35 thousand in 2022, growing with a substantial CAGR of 5.1% in the forecast period of 2023 to 2030. Health benefits associated with the consumption of dried cranberries will drive the market growth.

Market Definition

Dried cranberries are the cranberries that have been dehydrated to remove most of the moisture content. Dried cranberries are a popular snack and food ingredient known for their sweet and tangy flavor. They are widely used in various food products such as trail mixes, granola bars, cereals, baked goods, confectionery, salads, and more. Dried cranberries are a good source of antioxidants such as flavonoids and phenolic acids which help in neutralizing harmful free radicals in the body. Dried cranberries are also known for their ability to support their urinary tract health. Dried cranberries contain essential nutrients such as vitamin C and vitamin E, manganese, and copper. These nutrients play various roles in maintaining overall health and well-being.

Global Dried Cranberry Market Dynamics

This section deals with understanding the market drivers, advantages, opportunities, restraints, and challenges. All of this is discussed in detail as below:

Drivers:

• Increasing preference for on-the-go diets

Food preparation and consumption are changing dramatically, with new concepts becoming popular among consumers, as evidenced by rising demand for "retail-ready," "ready-made," "ready-to-eat," “ready-to-prepare," or "heat and eat" products. The increasing preference for on-the-go diets can be attributed to several factors that align with the fast-paced modern lifestyle and changing consumer preferences. People look for portable, quick-to-prepare foods that are convenient as their schedules with work, travel, and other obligations become busier. For busy people who might not have the time or resources to prepare full meals, on-the-go diets offer quick and simple solutions.

• Rising plant-based and vegan food trends

Plant-based and vegan food trends have gained momentum as consumers become more health-conscious and environmentally aware. Plant-based diets focus on plant-based foods like fruits, vegetables, legumes, nuts, and grains, while vegan diets exclude animal-derived products like meat, dairy, eggs, and honey. These diets offer health benefits like increased nutrients, fiber, vitamins, and minerals, which can reduce the risk of chronic diseases. Additionally, the environmental impact of animal agriculture, such as greenhouse gas emissions and deforestation, contributes to the rise of these trends. By choosing plant-based and vegan alternatives, consumers align their dietary choices with sustainable and eco-friendly practices, aiming to reduce their carbon footprint and environmental impact.

Restraint

• Fees for excessive usage of fertilizers

The use of fertilizers in cranberry production is part of a comprehensive nutrient management strategy that aims to ensure plant health, maximize fruit yield and maintain environmental sustainability. Nitrogen is a crucial nutrient for plant growth and is essential for enhancing cranberry yield and fruit quality. Nitrogen is a critical element for plant growth and plays a vital role in various physiological processes, including photosynthesis, protein synthesis, and overall plant development. Ammonium sulfate is a nitrogen fertilizer that provides both nitrogen and sulfur to the cranberry plants. It is often used during the growing season to support vegetative growth and fruit development.

Challenges

• Lack of standardized supply chain

A standardized supply chain refers to a well-defined and efficient process from the sourcing of raw cranberries to the final delivery of dried cranberry products to consumers. Supply chain disruptions can lead to delays in the production and processing of dried cranberries. It can affect the sourcing of fresh cranberries which is considered as the primary raw material for the dried cranberries. If Cranberries farms or harvesting regions are impacted by natural disasters, extreme weather events, or other disruptions this could lead to increased prices of cranberries or even shortages, affecting the production of dried cranberries. If manufacturers face challenges in obtaining raw materials, operating processing facilities, or transporting products, it could result in slower production rates or interruptions in the supply of dried cranberries to the market.

• Uncertain production owing to abiotic and biotic stress

The uncertain production of cranberries due to abiotic and biotic stress factors can have significant implications for the supply and availability of dried cranberries and other cranberry products. Abiotic stress refers to the environmental factors that can negatively affect the cranberry plant’s growth and productivity. Shift in temperature, precipitation patterns, and extreme weather events can impact cranberry cultivation regions. Droughts, heat waves, or heavy rains can affect flowering, fruit set, and overall cranberry yield. Cranberries are typically grown in wetlands or boggy areas, and water availability is crucial for their growth. Changes in water availability due to factors like decreased rainfall or altered water management practices can affect cranberry production. Sudden cold spells or early frosts can damage cranberry buds, flowers, and fruits, leading to reduced yields or crop losses. Biotic stress refers to the impact of living organisms or cranberry plants, including pests, diseases, and competition from other plants. Insect pests such as cranberry fruit worms, sparganosis fruit worms, and cranberry weevils can cause damage to cranberry crops. Various fungal and bacterial diseases can affect cranberry plants, such as fruit rot, leaf spot, and false blossom. These diseases can lead to significant losses if not properly managed.

Opportunities

• Development of cutting-edge and efficient drying process technologies

The development of cutting-edge and efficient drying process technologies holds immense potential for the dried cranberry market. Efficient drying processes can significantly improve the quality, shelf life, and production efficiency of dried cranberries, making them more attractive to consumers and manufacturers alike.

Advanced drying technologies can enhance the overall quality of dried cranberries by preserving their color, flavor, and nutritional content. Modern drying techniques, including vacuum drying, freeze drying, and infrared drying, can help preserve cranberries inherent qualities, making them aesthetically pleasing and nutrient-dense. Traditional drying methods may cause color degradation and nutrient loss. Effective drying techniques can also lengthen the shelf life of dried cranberries, enabling longer storage and distribution times. This not only benefits consumers by providing a longer product lifespan but also opens up opportunities for exporters and suppliers to access distant markets, expanding the global reach of the dried cranberry industry.

• Increased use of dried cranberries in a variety of food products

Several reasons may have contributed to the rising use of dried cranberries in a range of culinary products. First off, dried cranberries have a distinctive flavor that combines sweetness and acidity, making them a flexible addition to both savory and sweet meals. They improve the appeal of many foods to customers by increasing their flavor and texture. Additionally, dried cranberries are viewed as a healthier option than candied fruits and conventional sweets. They are an appealing option for consumers who are health-conscious because they are naturally high in antioxidants, vitamins, and fiber. Food manufacturers are incorporating dried cranberries into products like granola bars, cereals, yogurt, salads, and baked goods, expanding the range of applications for these nutritious berries as more people seek healthier food options.

Global Dried Cranberry Market Scope

The global dried cranberry market is segmented into product type, nature, sugar category, form, end use, and distribution channel. The growth amongst these segments will help you analyze major growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product Type

• Freeze Dried
• Air Dried
• Sun Dried
• Other

On the basis of product type, the market is segmented into sun dried, air dried, freeze dried and others.

Nature

• Organic
• Conventional

On the basis of nature, the market is segmented into organic and conventional.

Sugar Category

• Sweetened
• Unsweetened

On the basis of sugar category, the market is segmented into sweetened and unsweetened.

Form

• Diced/Cut
• Whole
• Granules

On the basis of form, the market is segmented into diced/cut, whole, and granules.

End Use

• Food Processing Industry
• Household/Retail
• Food Service Sector
• Others

On the basis of end use, the market is segmented into food processing industry, household/retail, food service sector, and others.

Distribution Channel

• Direct
• Indirect

On the basis of distribution channel, the market is segmented into direct and indirect.

Global Dried Cranberry Market Regional Analysis/Insights

The global dried cranberry market is analyzed and market size insights and trends are provided by country, product type, nature, sugar category, form, end use, and distribution channel as referenced above.

The countries covered in the global dried cranberry market report are Germany, Netherlands, Spain, U.K., Belgium, Italy, Switzerland, Russia, Denmark, Sweden, France, Poland, Turkey, and Rest of Europe, India, China, South Korea, Japan, Australia, Vietnam, New Zealand, Malaysia, Philippines, Indonesia, Singapore, Thailand, and Rest of Asia-Pacific, U.S., Canada, and Mexico, South Africa, Ethiopia, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, and Rest of Middle East & Africa, Brazil, Chile, Colombia, Peru and Rest of South America.

North America region is expected to dominate the market due to its favorable climate and suitable agricultural conditions making it as an ideal location for cranberry cultivation. The U.S. is expected to dominate the market due to increasing preference for on-the-go diets. Netherlands is expected to dominate the Europe region due to the rising plant-based and vegan food trends. China is expected to dominate the Asia-Pacific region due to health benefits associated with the consumption of dried cranberries.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends, and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, the impact of domestic tariffs, and trade routes are considered while providing forecast analysis of the country data.

Competitive Landscape and Global Dried Cranberry Market Share Analysis

The global dried cranberry market competitive landscape provides details by competitors. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus on the global dried cranberry market.

Some of the major players operating in the global dried cranberry market are Badger State Fruit Processing, Inc., Decas Cranberry Products, Inc., Honestly Cranberry, MEDURI FARMS., Ocean Spray, Happilo International Private Limited, Citadelle, Rostaa Superfoods, Eden Foods, ROYAL NUT COMPANY, Wetherby Cranberry Company, KAREN'S NATURALS, Fruit d’Or, GRACELAND FRUIT, INC, Wonderland Foods, Sisters Fruit Company, Sun-Maid Growers of California, Royal Ridge Fruits, Traina Home Grown, Del Monte Foods, Inc among others.

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