Global Dried Cranberry Market, By Product Type (Freeze Dried, Air Dried, Others), Nature (Conventional, Organic), End User (Bakery Products, Confectionaries, Dairy Products, Beverages, Cereals, Others) – Industry Trends and Forecast to 2029.
Dried Cranberry Market Analysis and Size
The dried fruit market has grown significantly in recent years, especially since the global pandemic. Customers' desire for nutritious yet delectable products has grown as they have become more health-conscious. Furthermore, the evolving product supply chain is propelling market growth. Major supermarket chains are now collaborating with third-party online delivery companies to expand their operations to include e-commerce channels.
Data Bridge Market Research analyses that the dried cranberry market was valued at USD 1,413.99 million in 2021 and is expected to reach the value of USD 2,153.63 million by 2029, at a CAGR of 5.40% during the forecast period of 2022-2029. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, patent analysis and consumer behaviour.
Dried Cranberry Market Scope and Segmentation
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2014 - 2019)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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Product Type (Freeze Dried, Air Dried, Others), Nature (Conventional, Organic), End User (Bakery Products, Confectionaries, Dairy Products, Beverages, Cereals, Others)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Global (APAC) in the Global (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
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Market Players Covered
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Thermo Fisher Scientific Inc. (U.S.), Intertek Group plc (U.K.), Eurofins Scientific (Luxembourg), ALS Limited (Australia), SGS SA (Switzerland), TUV SUD (Germany), NEOGEN Corporation (U.S.), Microlabs Ltd (India), Advanced Laboratory Testing (Ireland), Mérieux NutriSciences (U.S.), NSF International (U.S.)
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Opportunities
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Market Definition
When consumed in sufficient quantities, dried cranberry is very healthy. It is high in fibre and contains antioxidants and vitamins such as vitamin C, vitamin A, and vitamin K. They are made by partially dehydrating fresh cranberries, tart, and red berries, also popular as a nutritious snack.
Dried Cranberry Market Dynamics
Drivers
- Growing demand for on-the-go snack consumption
The rise in on-the-go snack consumption is driving the positive growth of the dried cranberry market. Global demand for dried cranberries is expected to be driven by rising consumer awareness of the health risks associated with junk food consumption, such as heart disease, diabetes, and other chronic diseases. One of the key trends in the global dried cranberry market is an increase in customer preference for healthy eating habits and a busy lifestyle. Dried cranberries are becoming more popular in people's diets around the world, propelling the global dried cranberry market forward.
- Increasing per capita earnings of customers, modernization and a wider base of employed people
Increasing customer per capita earnings as a result of modernization and a larger labour force is one of the most important stimulants for market development. People in their mid-thirties to mid-forties are spending more money on dried cranberries. Increasing funds for developing inventive class offerings and the inventiveness begun by major corporations for product branding are expected to boost the market.
Consumer fitness awareness due to alertness movements promoted by companies, governments, and non-governmental organisations is expected to drive dried cranberry demand in the coming years.
Opportunity
Dried cranberry may emerge as an alternative to undeniable suppers as customer personal conduct standards shift. As empowered customers seek delectable, nourishing, and cost-effective food alternatives to fuel their hectic lifestyles, the essence of snacks is changing. Around the world, a growing number of government initiatives are raising consumer awareness and preferences for dried cranberry. In response to the rising prevalence of obesity epidemics, many government organisations have begun promoting healthy living habits and urging people to reconsider their dietary strategies. Online sales of ready-to-eat snacks are also being driven by convenience, with dried fruit snack varieties being one of the most popular food classes purchased through the online channel.
Restraints
On the other hand, market growth is expected to be hampered by the high cost of dried fruit and the presence of stringent government regulations. During the forecast period, the dried cranberry market is expected to face challenges due to a lack of standardised supply chains in developing countries.
This dried cranberry market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the dried cranberry market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Dried Cranberry Market
As people have become more aware of the importance of eating nutritious foods, the spread of the COVID virus has increased demand for dried cranberries. During pandemic-induced lockdowns, increased use of internet channels to bulk purchase goods and snack alternatives is expected to boost dried fruit snack demand. In the future, improved supply chain movement is expected to support the growth of the dried fruit snack market.
Recent Development
- As of November 2019, Ocean Spray has partnered with HelloFresh, the world's leading meal kit company. The collaboration aimed to supply dried cranberries to HelloFresh in 2020.
- In November 2019, Dole Packaged Foods Worldwide announced a collaboration with Future Group, which operates several retail chains in India under the brands Big Bazaar, Foodhall, Nilgiris, and Heritage Fresh, among others. Following the collaboration, the latter company intended to distribute the products of the former in India.
- 2019-Sep: Ocean Spray increased the size of its Wisconsin Rapids, Wisconsin, plant to 440,000 square feet. Following the expansion, it became the world's largest cranberry processing plant.
Global Dried Cranberry Market Scope
The dried cranberry market is segmented on the basis of product type, end use and nature. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Product type
- Freeze dried
- Air dried
- Others
Nature
- Organic
- Conventional
End users
- Bakery Products
- Confectionaries
- Dairy Products
- Beverages
- Cereals
- Others
Dried Cranberry Market Regional Analysis/Insights
The dried cranberry market is analysed and market size insights and trends are provided by country, product type, end use and nature as referenced above.
The countries covered in the dried cranberry market report are U.S., Canada and Mexico in North America, Germany, Sweden, Poland, Denmark, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
North America is dominating dried cranberry market. Customers' changing habits, such as snacking between fixed mealtimes or snacking in place of meals, as well as a preference for healthier alternatives, are expected to boost demand for the product in the area.
Asia-Pacific is expected to be the most appealing international destination. Modernization and the growing need for snacking options in developing countries such as India and China are driving up demand for the product in the province.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Dried Cranberry Market Share Analysis
The dried cranberry market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to dried cranberry market.
Some of the major players operating in the dried cranberry market are:
- ITC Limited (India)
- Kambly SA (Switzerland)
- Mondelez International (US)
- PepsiCo (U.S.)
- The Kraft Heinz Company (U.S.)
- Annie's Homegrown, Inc. (U.S.)
- Parle Products Pvt. Ltd. (India)
- Patanjali Ayurved (India)
- Britannia (India)
- Kellogg Co (U.S.)
- pladis global (U.K.)
- Walkers Shortbread Ltd (U.K.)
- Lotus Bakeries NV (Belgium)
- Nestle SA (Switzerland)
- Burton’s Foods Ltd. (U.K.)
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