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Nov, 18 2022

글로벌 마케팅 자동화 소프트웨어 시장은 2019-2026년 예측 기간 동안 상당한 속도로 성장하고 있습니다.

Data Bridge Market Research의 새로운 시장 보고서에 따르면, 글로벌 마케팅 자동화 소프트웨어 시장 규모는 2018년에 76억 9천만 달러에 달했으며, 2019년부터 2026년까지의 예측 기간 동안 연평균 성장률 8.19%로 성장했습니다.

글로벌 마케팅 자동화 소프트웨어 시장

글로벌 마케팅 자동화 소프트웨어 시장

마케팅 자동화 소프트웨어는 조직의 마케팅 부서가 온라인 마케팅 채널의 효율성과 효과를 높이기 위해 특별히 설계한 소프트웨어 플랫폼으로 설명할 수 있습니다. 이는 제품이나 회사의 홍보 및 광고를 위해 소셜 네트워킹과 소셜 미디어 채널을 통합합니다. 마케팅 자동화는 제품 마케팅과 관련하여 조직 내에서 반복되는 작업을 효율적으로 자동화합니다.

전체 보고서는  https://databridgemarketresearch.com/reports/global-marketing-automation-software-market 에서 확인하세요.

세분화: 글로벌 마케팅 자동화 소프트웨어 시장

글로벌 마케팅 자동화 소프트웨어 시장은 애플리케이션, 수직, 배포 모드, 최종 사용자 및 지역을 기준으로 세분화됩니다.

애플리케이션(캠페인 관리, 이메일 마케팅, 모바일 애플리케이션, 인바운드 마케팅, 리드 육성 및 리드 스코어링, 보고 및 분석, 소셜 미디어 마케팅, 기타 애플리케이션), 수직(학술 및 교육, 광고 및 디자인, 은행, 금융 및 보험, 의료, 첨단 기술, 제조 및 유통, 미디어 및 엔터테인먼트 , 소매, 기타 수직), 배포 모드(클라우드, 온프레미스), 최종 사용자 ( 중소기업, 대기업) 및 지역(북미, 남미, 유럽, 아시아 태평양, 중동 및 아프리카)별

 마케팅 자동화 소프트웨어 시장 성장을 촉진하는 요인

전 세계적으로 소셜 네트워크 사용자 수가 증가하고 있습니다.

Statista에 따르면 전 세계적으로 소셜 미디어 사용자 수가 크게 증가하고 있습니다. 정보통신기술(ICT)의 발전이 소셜 미디어 사용자 수의 급격한 증가의 주요 원인입니다. 2012년 전 세계 사용자 수는 약 14억 명이었고, 2017년에는 약 24억 6천만 명으로 증가했습니다. 5년 동안 거의 75%의 증가율을 보였습니다. 마케팅 자동화 소프트웨어가 브랜딩을 위해 소셜 네트워크와 소셜 미디어 채널을 통합함에 따라, 소셜 미디어 사용자 수의 증가는 마케팅 자동화 소프트웨어 시장의 성장을 견인하고 있습니다.

주요 시장 경쟁자: 글로벌 마케팅 자동화 소프트웨어 시장

현재 마케팅 자동화 소프트웨어 시장에서 활동하는 주요 경쟁사로는 Adobe, Act-On Software Inc., HubSpot Inc., Infusionsoft, Oracle, IBM Corporation, Salesforce.com Inc., ActiveCampaign, LLC., SHARPSPRING., Microsoft, LoopFuse, Teradata, Salesfusion 및 Scandinavian Airlines System 등이 있습니다.

관련 보고서 찾아보기 :

글로벌 AS-인터페이스 시장, 구성 요소 유형별(AS-I 게이트웨이/마스터, AS-I 슬레이브, AS-인터페이스 전원 공급 장치, AS-I 케이블), 응용 분야별(자재 취급, 드라이브 제어, 빌딩 자동화 등), 최종 사용자별(식품 및 음료, 화학, 제지, 석유 및 가스, 수처리 및 폐수 처리 등), 지역별(북미, 유럽, 아시아 태평양, 유럽, 남미, 중동 및 아프리카) - 2024년까지의 글로벌 산업 동향 및 예측

https://databridgemarketresearch.com/reports/global-interface-market

글로벌 소매 자동화 시장, 지역별(북미, 유럽, 아시아 태평양, 유럽, 남미, 중동 및 아프리카), 유형별{판매 시점(POS)(대화형 키오스크, 셀프 체크아웃 시스템), 바코드 및 RFID, 전자 선반 라벨, 카메라, 자율 주행 차량(AGV), 자동 보관 및 검색 시스템, 자동 컨베이어}; 구현별(매장 내, 창고) 최종 사용자별(대형 슈퍼마켓, 슈퍼마켓, 단품 매장, 주유소, 호텔, 소매 약국) - 산업 동향 및 2024년까지의 예측 https://databridgemarketresearch.com/reports/global-retail-automation-market

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