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Global Marketing Automation Software Market – Industry Trends and Forecast to 2028

  • Semiconductors and Electronics
  • Upcoming Report
  • Feb 2021
  • Global
  • 350 Pages
  • No of Tables: 60
  • No of Figures: 220

Global Marketing Automation Software Market, By Solution (Cross-Channel Campaign Management (CCCM), Real-Time Interaction Management, Lead-to-Revenue Management (L2RM), Marketing Resource Management, Content Marketing Platform (CMP), Through Channel Marketing Automation (TCMA)), Enterprise Size (Large Enterprises, Small & Medium Enterprises), Deployment Type (Cloud, On-Premises), Industry (BFSI, Telecom & IT, Retail, Automotive, Manufacturing, Hospitality, Healthcare, Government, Media & Entertainment, E-Commerce, Education, Others), Country (U.S., Canada, Mexico, Brazil, Argentina, Rest of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa) Industry Trends and Forecast to 2028

Marketing Automation Software Market Market Analysis and Insights : Global Marketing Automation Software Market

The marketing automation software market is expected to witness market growth at a rate of 16.79% in the forecast period of 2021 to 2028. Data Bridge Market Research report on marketing automation software market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth.   Marketing automation software is a result that accepts brokers with ease of administrating repetitive marketing assignments for instance, replying on e-mails, social media posts and conducting mobile marketing. It also helps experimenting to identify consumers’ data transaction and multichannel behaviour. These deep intuition help brokers including chief marketing officers (CMOs) to help put together methods for providing successful marketing operations which results in helping businesses to hold on to their existing customers as well as spread their customer base. Moreover, marketing automation software also allocating real-time customer observation for recognizing the consumer dispenses and purchasing structures.

Furthermore, security and privacy issues and the possibility of open-source and free marketing automation software are the factors anticipated to cushion the marketing automation software market growth in the above-mentioned forecast period. In addition, shortage of skilled employees and incorporation with actual marketing system are hindering the growth of the marketing automation software market.

Telecom and IT, banking, financial services, and insurance (BFSI), automotive, retail, hospitality, manufacturing, government, healthcare, media and entertainment, education, e-commerce and others (aerospace, logistics defense and research companies) are the various industries that are adding the growth to the marketing automation software market. The largest revenue contribution is expected to come from the BFSI sector. Large amount of data with BFSI companies can be adhered to target more customers, using marketing automation software to positively influence the growth of marketing automation software market.

Another factors for the marketing automation software market rise is the growing usage of automation devices by digital marketing departments to run advertising operations on multiple channels. The administration of repeated tasks for e-mail marketing, social media marketing and search engine expansion becomes easier with automation devices. The digital marketing vertical has grown due to increasing of internet diffusion in advancement as well as emerging countries.

Furthermore, the growth in the acceptance of IoT tools, an increase in big data, data analytics solutions, application for business automation and observation will escalate the growth of the marketing automation software market. In addition, the growth in need for digital marketing, growing demand to accommodate marketing efforts, rising concern to consumer experience, the rising demand for lead nurturing and the use for higher ROI are few of the factors estimated to construct the growth of the marketing automation software market in the above-mentioned forecast period.

This marketing automation software market report provides details of new recent developments, trade regulations, import export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographical expansions, technological innovations in the market. To gain more info on marketing automation software market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Marketing Automation Software Market Scope and Market Size

The marketing automation software market is segmented on the basis of solution, enterprise size, deployment type and industry. The growth among segments helps you analyse niche pockets of growth and strategies to approach the market and determine your core application areas and the difference in your target markets. 

  • Based on solution, the marketing automation software market is segmented into cross-channel campaign management (CCCM), real-time interaction management, lead-to-revenue management (L2RM), marketing resource management, content marketing platform (CMP), through channel marketing automation (TCMA).
  • Based on enterprise size, the marketing automation software market is segmented into large enterprises and small & medium enterprises.
  • Based on deployment type, the marketing automation software market is segmented into cloud and on-premises.
  • Based on industry, the marketing automation software market is segmented into BFSI, telecom and IT, retail, automotive, manufacturing, hospitality, healthcare, government, media & entertainment, e-commerce, education and others.

Global Marketing Automation Software Market Country Level Analysis

Global marketing automation software market is analysed and market size, volume information is provided by the country, solution, enterprise size, deployment type and industry as referenced above.   

The countries covered in the marketing automation software market report are the U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC)  in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).  

North America dominates the marketing automation software market due to the growing demand from enterprises to have a systematic marketing approach focused on creating and distributing valuable and relevant content to attract and retain a clearly defined audience, increasing the presence of marketing automation vendors and growing government support. Asia-Pacific is expecting large amount of growth in the above-mentioned forecast.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.

Marketing Automation Software Market Share Analysis

The marketing automation software market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies’ focus related to marketing automation software market.

The major players covered in the marketing automation software market report are Adobe, Act-On Software Inc., HubSpot Inc., Infusionsoft, Oracle, IBM Corporation, Salesforce.com Inc, Active Campaign, SHARPSPRING, Microsoft, Crunchbase Inc., Teradata, SugarCRM and Scandinavian Airlines System Denmark-Norway-Sweden among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.

Customization Available : Global Marketing Automation Software Market

Data Bridge Market Research is a leader in consulting and advanced formative research. We take pride in servicing our existing and new customers with data and analysis that match and suits their goal. The report can be customised to include production cost analysis, trade route analysis, price trend analysis of target brands understanding the market for additional countries (ask for the list of countries), import export and grey area results data, literature review, consumer analysis and product base analysis. Market analysis of target competitors can be analysed from technology-based analysis to market portfolio strategies. We can add as many competitors that you require data about in the format and data style you are looking for. Our team of analysts can also provide you data in crude raw excel files pivot tables (Fact book) or can assist you in creating presentations from the data sets available in the report.


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