Product Launch (Blog)

Sep, 29 2022

Europe Surgical Visualization Products Market is Growing at a Significant Rate in the Forecast Period 2019-2026

Drivers: Europe Surgical Visualization Products Market

Rising prevalence of diseases:

The endoscopy procedures are used in the diagnosis and treatment of diseases and few of them are as follows, colonoscopy, laparoscopy, laryngoscopy, hysteroscopy, cystoscopy, enteroscopy, sigmoidoscopy and many more. The insertion of endoscopic tubes to the various part of the body depends with the type of disease and they are performed by the medical professionals.

Various type of diseases such as those related to the ear, nose, and throat (ENT) requires laryngoscopy procedures and for this the endoscopes are inserted via larynx, such as, growing chronic obstructive pulmonary disease (COPD) which is caused due to the blockage of air ways in the lung requires laryngoscopes procedure.

Rising number of patients of different age group and suffering from the ENT related diseases such as sinusitis, chronic bronchitis, hearing loss, hay fever and others are leading to the application of endoscopes in the hospitals and ambulatory centers, such as,

  • According to the Centers for Disease Control and Prevention (CDC), in 2017, around 40.0 million adults with the noise induced hearing loss are between the ages 20 to 69.
  • According to the Action on Hearing Loss in U.K., one in 10 adults across the U.K. experiences tinnitus. The recent data shows increase in the population of people suffering from tinnitus.
  • According to it 17.0% of them were between the ages 40 to 69 and around 25.0% to 30.0% were over 70 years. 32,000 new cases of tinnitus were diagnosed in 2015.

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Increase in number of endoscopic surgeries:

Endoscopes are used in treating various disease associated with ear, nose, throat, lungs and other organs which requires endoscopic surgeries. The various organs need different endoscopic systems and surgeries such as ear associated diseases requires otoscopes, cystoscopy are used for the urinary tract, rhinoscopes for nose, bronchoscope for the respiratory tract and many more.

 Growing number of diseases associated with various organs is leading to the growth of endoscopic procedures and with this the requirement of the other accessories that are needed in this procedures such as camera systems, monitors, displays, light sources, video recorders and many other is also growing. The visualization systems are used for capturing the images of internal organs and in this the displays and monitors are used to view the internal organs as well as to view various parameters required for the procedure.

The growth in the surgical procedures is increasing such as,

  • According to The Royal College of Surgeons of England, the total number of surgical admission for Urology in 2013 and 2014 was 736,560 and the total number of the surgeons for otolaryngology was 1,515.

Restraint: Europe Surgical Visualization Products Market


Endoscopy procedures are used in the treatment and diagnosis of various diseases and traumas such as gallstones, blockage of the esophagus, tumors, stomach ulcer and many more but the surgical procedures and the basic fees of the endoscopic diagnosis is quite higher in different region and countries, such as

  • According to MDsave Incorporated in U.S., the average cost of the Upper Endoscopy (EGD) ranges from USD 1,180.0 to USD 3,113.0, and the national average cost of endoscopes are USD 3,975.0.
  • According to the New Choice Health, Inc. in U.S., the estimated cost of Upper GI Endoscopy in expensive area is USD 5,000.0 and in least expensive area it is USD 1,500.0.

Opportunity: Europe Surgical Visualization Products Market


Minimally invasive surgeries refer to the procedures that utilises an endoscope to reach internal organs through very small incisions. Minimally invasive laryngoscopy is done by inserting a thin, flexible tube with a video camera in it, through a small incision or natural cavity. The tube has a channel to use instruments, which the specialist utilizes while seeing the organs on a screen. Surgeon is able to see inside of the patients’ body without even doing the open surgery.

The advanced technology and interventional therapists are evolving and professionals are improving the minimally invasive procedures to treat the common diseases. Minimally or non-invasive surgeries are growing at a faster rate as it causes less pain during the treatment. Hence, these non-invasive procedures act as one of the main drivers for the growth of market.

  • According to a report published by Science Daily (2015), it was indicated that thousands of post-surgical complications can be prevented by American hospitals resulting in saving of USD 280.0 million and USD 340.0 million annually by the usage of minimally invasive procedures in comparison to open surgery.
  • According to an article, Minimally Invasive Gynaecologic Surgery in Developing Nations, in 2013, laparoscopy, gynaecologic and the minimally invasive surgeries together in the developing countries was classified by World Bank Economic Classification system with the Gross National Income (GNI) per Capita less than USD 12,745.0.

Challenge: Europe Surgical Visualization Products Market


Endoscopy surgeries require trained professional for the handling and treatment of the patients. The specialized endoscopy surgeons are known as otorhinolaryngologists and they specialises on a wide range of diseases related to head and neck, including the ear, nose and throat regions known as ENT surgeons. The ENT surgeons treat conditions associated with the hearing disorders, ear infections and nose & throat related issues.

An ENT surgeon treats patients from newborn babies to elderly people and they treat a wide range of spectrum of ages and diseases. They treats issues associated with the ear such as otosclerosis, a condition that occurs in the middle ear and leads to hearing loss and deafness like otitis media with the effusion that occurs in the childhood, age related hearing loss, tinnitus, dizziness, infections, perforated ear drums and cholesteatoma and protruding ears.

Rising number of the patients suffering from ear problems and associated diseases require larger number of audiologist and otolaryngologists. The total numbers of otolaryngologist surgeons present for the treatment are less compared to the high rate of diseases such as,

  • According to the U.S. Bureau of Labor Statistics in 2016, the total number of the job for the audiologist was 14,800, which was less as compared to the number of patients suffering from the ear related disease in U.S.
  • According to the Becker's Healthcare, in 2017, the total number of the otolaryngologists was 12,609 among which the total number of the practicing otolaryngologists was 10,800 and the otolaryngologist under training was 2,087 in U.S.

Market Trends:

Europe surgical visualization products market is segmented based on product type, applocation and end user.

On the basis of product type, the market is segmented into light sources, displays and monitors, endoscopic camera, camera heads, video recorders & processor, video converters and accessories. The endoscopic camera segment is further sub-segmented into HD cameras, 3D cameras, 3-Chip cameras and single chip cameras. In 2019, light sources segment is projected to lead with the shares 30.6% and will CAGR of 11.1% in the forecast period of 2019 to 2026.

On the basis of application, the market is segmented into ENT endoscopy, laparoscopy, gastroscopy, obstetrics/gynecology endoscopy, arthroscopy, urology endoscopy and others. In 2019, ENT endoscopy segment is projected to lead with the shares 41.9% and will attain the highest CAGR of 10.3% in the forecast period of 2019 to 2026.

On the basis of end user, the market is segmented into hospital, ambulatory surgical centers, specialty clinics and diagnostic imaging centers. In 2019, hospitals segment is projected to lead with the shares 48.7% and will attain the highest CAGR of 10.1% in the forecast period of 2019 to 2026.

Major Players: Europe Surgical Visualization Products Market

Some of the major players operating in the market are Olympus Corporation, Karl Storz Gmbh & Co., B. Braun Melsungen AG Kg. and others.

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