GROWING ELECTRONICS & INFOTAINMENT SYSTEMS IN VEHICLES
High-end electronics are providing the passengers and drivers with entertainment, in-car navigation and information delivery over a wireless network. The need of making vehicular systems safer and to be provided with personal assistance is increasing which is the major factor pushing the growth of automotive smart antenna market. There are numerous technical trends which are in high demand in vehicles such as advanced driver assistance system, advanced motor control, graphical interfaces and vehicle systems in the Internet of Things (IoT) for their performance, functionality and advanced technological features.
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Services such as AM radio, FM radio, in-vehicle TV, digital audio broadcasting, remote keyless entry, tyre pressure monitoring system, cellular phone (provision of internet via HSPA), satellite navigation, satellite digital audio radio service (SDARS), Wi-Fi, Bluetooth, WiMAX, electronic toll collection, collision avoidance radar in vehicles drive the automotive smart antenna market as these services are being provided in vehicles at suitable and required frequencies of smart antennas. Multimedia and DVD entertainment systems have been found increasing their uptake in high-end luxury vehicles. Remote Keyless Entry (RKE) service is also very common in many present day vehicles, it lets you lock and unlock your vehicle by pressing a button on the radio transmitter which is integrated into the car’s key. Tyre Pressure Monitoring Systems are also found with increasing acceptance in passenger vehicle market which is able to alert the driver on low tyre pressure in order to prevent any flat tyre hazard. It has air pressure sensor & wireless transmitter that is fitted to each wheel with a receiver unit. Global positioning system has become more cost effective and has reached a large uptake in the modern market. This system is used to determine the location of a vehicle. Hand free calling is also being prominent in vehicles by incorporating Bluetooth. Collision avoidance radar technology is integrated with adaptive cruise control system of a vehicle for preventing accidents. All these described systems are already predominant in vehicles market which further drives the need of automotive smart antenna.
For an instance, in February 2016, Hirschmann Car Communication GmbH released the technology of smart antenna which combines a tuner, transceiver and antenna into a single unit intelligently. This new smart antenna offers linking a range of services that includes GPS, radio, mobile communication, TV, eCall and Car-to-X at one central point, outside of the head unit. Such services enable new architectures, standards and customer requirement for integration of communication and infotainment services in vehicles in a quick, flexible and scalable manner.
The automotive infotainment market is growing at an impressive rate as preference of technologically advanced vehicles is increasing among consumers. Such growth and dominance of electronics and infotainment systems in vehicles market has driven the demand of automotive smart antenna.
INCREASING DEMAND FOR SAFETY FEATURES IN VEHICLES
The automotive industry is driving towards intelligent fully-connected cars which enable vehicle-to-infrastructure (V2I) and vehicle-to-vehicle (V2V) communication in order to provide improved safety. It has been observed that fleet companies utilize M2M systems that use real-time fleet tracking to monitor service efficiency and operational performance. Smart antennas are driven by several safety features in vehicles such as airbags, antilock brakes, traction control, electronic stability control, safety-belt features, accident avoidance systems, tyre pressure monitoring systems and telematics. Accident avoidance system comprises of brake assist, forward-collision warning, automatic emergency braking, pedestrian detection, adaptive cruise control, blind-spot warning, rear cross traffic alert, lane departure warning, lane keeping assist, active head restraints, backup camera, parking assist systems and automatic high beams. These systems drive the requirement of smart antenna in vehicles.
Many of the present day vehicles have airbags which are triggered on detection of any frontal collision. The inflation of airbags takes place in just few milliseconds and then immediately they start deflating. Antilock brakes are used retain steering control while applying brakes in order to keep the car maneuvered around any obstacle, if needed. Brake assist is the technology being offered to detect the panic stop initiated by the driver and to enable threshold braking without locking the wheels up. Forward collision warning systems are the most common feature in today’s vehicles, they use cameras to detect vehicles ahead and alert the driver if their vehicle is approaching another vehicle in their lane with some sort of visual and audible signal to prevent any crash. Automatic emergency braking offers an extension to the forward collision warning by initiating automatic braking if the driver doesn’t respond to the alert. Pedestrian detection system is used to alert the driver if his/her vehicle is approaching any pedestrian by sending any audible or visual signal using radar/ camera. Adaptive cruise control systems use lasers/cameras/radar in order to keep a constant distance between the vehicle and the vehicle ahead of your car. Blind-spot warning uses radar or camera to illuminate a light when another vehicle is lurking in the lane beside, hidden in vehicle’s blind spot. Rear cross traffic alert is useful when you are driving back your vehicle out of a driveway as it enables automatic braking to avoid any object midway. Lane departure warning alerts the driver if they steer the vehicle out of its lane by blinking the dashboard telltale or vibrating the steering wheel. Parking assist systems comprises of sensors which are installed at rear, front and both bumpers to alert closeness of any object in parking areas such as light poles, shrubbery, walls or any other obstacles. Telematics is the system being provided in vehicles which offers combination of cellular telephone and GPS technology to provide high-level security and convenience. These systems provide the communication between the driver and central dispatch center to provide any aid or help in any case of emergency.
For an instance, in February 2015, Volvo Car Group has redesigned its XC90 and added some of the most advanced safety features such as pedestrian detection system, collision mitigation system and road-edge & barrier detection with steer assist system in order to prevent vehicle rollovers. In February 2015, Toyota had planned to come up with deployment of advanced safety systems such as vehicle-to-vehicle communication & vehicle-to-infrastructure communication, auto-adjust headlamp and auto-parking features. In September 2013, Autoliv launched its next generation NVS, enhanced animal and pedestrian detection, night vision fusion systems with HD.
For an instance, in August 2011, lawsuits had been filed against continental automotive systems and automakers like Dodge, Honda and Mercedes-Benz for manufacturing defected airbags. Honda confirmed 74 injury allegations related to airbags-defect. A power supply component was found in airbags manufactured by Continental Automotive Systems in 2006-2010 that could corrode due to moisture and resulted into the failure of the unit.
Adoption of side airbags, night vision systems and advanced safety features in automobiles is increasing rapidly which drives the growth of automotive smart antenna.
RISING ADOPTION OF 5G TECHNOLOGY IN VEHICLES
Vehicles are now becoming big mobile computers and are getting equipped with sensors and devices offering complete range of functionalities to the driver. Autonomous vehicles offer self-driving cars which are able to determine the distance between the objects by generating a car’s surroundings’ precise 3D map. By 2022, when 5G coverage rollout would become ubiquitous, autonomous technology in vehicles will narrate the usage of 4G & 5G technology to be embedded in vehicles.
For an instance, in June 2018, HARMAN International introduced its all-new 5G-ready multiband conformal antennas for automotive applications. These antennas are built by combining multiple antennas into single module which can be mounted below the body panels of a vehicle. A connected car may require approximately 18 antennas in order to provide all related services to customers that require aesthetic challenges and extensive design for automakers in order to keep their products connected and attractive & streamlined. To address these challenges, HARMAN International has designed its multiband conformal antennas that are able to be combined with an integrated package of HARMAN International’s Telematics Control Unit in order to form a smart antenna.
5G-ready technology has been introduced in automobiles to keep up with pace of innovation and technologies in the sector of telecommunications in order to keep the cars of today, tomorrow and the future, constantly connected and untethered. This technology also supports vehicle-to-infrastructure (V2I) & vehicle-to-vehicle (V2V) communication and safety solutions to make them standard features for connected vehicles.
Adoption of 5G technology has been introduced in automobiles and will pick the pace up by 2022 for connected cars which will directly drive the growth of smart antennas in automotive markets.
COMMUNICATION INFRASTRUCTURAL ISSUE ACROSS EMERGING MARKETS
Emerging markets such as China, India, Indonesia and many others are still facing the communication problems within their countries due to large gap between the country’s population & them using information and communications technology (ICT) devices. Primarily they need to strengthen their ICT sector before smart antenna implementation within the vehicles for the efficient flow of information within the country. As per the International Telecommunication Union date, the percentage of individual using internet is nearly 33%, 53%, and 25% in Indonesia, China, and India respectively. Internet, being the important & crucial tool for the communication must have the diverse reach within the country for better & effective flow of information. However, some of the countries such as France and Australia have more than 80% and 85% of individual using internet which is further raising a need of building an effective communication infrastructure in emerging markets. Adding to it, it will further lead to increased applicability of smart devices such as smart antennas in the vehicles.
The communication infrastructure within the countries needs to be efficient for better deployment of smart devices such as smart antenna within the vehicles.
This particular factor is restraining the global automotive smart antenna market as its devices work on strong communication network with wide & diverse range. Countries such as Chile, India, and China which have big market across the globe need to focus on their communication infrastructure for efficient traffic management and smooth flow of information within the vehicles. Countries like India & China are facing major problems of communication due to lack of technology adopting ratio. It is a very difficult & nearly impossible to achieve 80% of individual using internet in countries with such huge population which results in hampering the global automotive smart antenna market.
RELIABLE VEHICLE INFRASTRUCTURE PROBLEM IN DEVELOPING NATIONS
There is lack of effective infrastructure within automobile industry, particularly in developing nations which is restraining the global automotive smart antenna market. The developing countries are still struggling to manufacture the vehicles that are embedded with safety measures owing to lack of trained workforce and technology. For instance, all the cars which were selected by New Car Assessment Program (NCAP) in the one of the fastest developing nations in the world i.e. India, received a 0 star rating for adult protection in the safety test. This raised the remark of high-risk of life threatening injuries in a road accident. According to World Health Organization (WHO) more than 90% of the accidents are from low or middle income countries. It has also been observed by the founder of Bloomberg Philanthropies that the automakers from the U.S. and Europe sell the car internationally without deploying most of the basic safety standards which they are already following in their home country. This may be because there is lack of rules & regulations for the car safety and its infrastructure. Also, the lack of proper safety measures is restricting the demand for smart devices in emerging markets, such as China, India, and Indonesia among others which is further impeding the overall automotive smart antenna market growth.
For an instance, NCAP has released a list of car models where the Indian companies such as Jeep and FIAT among others have received the lowest overall rating of 1 star & 0 stars respectively. The developing countries across the world are facing problems of safety within the vehicles. This factor is restraining the automotive smart antenna market as primarily these countries need to work on proper design & infrastructure of the automobile for providing the safety.
INCREASING SALES OF LUXURY VEHICLES
A luxury vehicle is designed to offer passengers, more comfort, and increased perception of quality and a higher level of equipment than regular vehicles. The brands that come under the category of luxury vehicles include Acura, BMW, Mercedes Benz, Infiniti among others. The considerable increase in sales of luxury cars all over the world has definitely opened up lots of opportunities for the growth of smart antenna market in automobiles.
For an instance, total car sales of Volkswagen Group in 2017 was increased to 4.3% with total vehicles sales of more than 10 million in 2017 and approximately more than 1 million in 2016. The total car sales of Mercedes Benz in 2017 was increased by 9.9% with more than 2.3 million vehicles sales in 2017 and approximately 2 million in 2016. The total car sales of BMW in 2017 was increased by 4.2% with approximately 2.1 million vehicles sales in 2017 and 2 million in 2016.
Growing electronics and infotainment systems in vehicles will affect the design of luxury vehicles as well. The infotainment systems in automobiles are still in developing phase, but by 2022, the automakers in the US will ensure vehicle-to-vehicle communication in their automobiles as per the new rules implied by US Department of transportation. This rule will bring vehicle-to-vehicle communication & vehicle-to-infrastructure communication systems, infotainment systems, safety features in all categories of vehicles.
By adding these many features in luxury vehicles and making them connected vehicles, opportunities for smart antenna market will exceed by 2022. The growth of smart antenna market will get directly proportional to the sales of luxury vehicles which have already been accelerated as per the analysis of existing sales.
DEVELOPMENT OF AUTONOMOUS VEHICLES
Automakers worldwide have planned to introduce autonomous cars in 2019 effectively. The autonomous cars will have 5 stages, driver assistance, partly automated driving, highly automated driving, fully automated driving and full automation as per the defined evolution of autonomous driving by BMW. Evolution of these automated vehicles will definitely approach the smart antenna for making intelligent connected vehicles. Although, semi-autonomous systems have already hit the automobile market which makes it ever closer to the fact that fully automated vehicles are not too far.
For an instance, integration of Audi traffic jam pilot technology with Audi A8 sedan and BMW traffic jam assistant technology is not a fully automated technology but semi-automated technology. Cadillac Super Cruise system has been introduced as ‘world's first true hands-free driving system’ and is available now in the Cadillac CT6 luxury sedan. Integration of Nissan/Infiniti ProPilot into 2018 Infiniti Q50 sedan is the least autonomous technology. Mercedes-Benz E-Class has introduced a new system named as Drive Pilot. This enables automated driving and even lane changes. Tesla Autopilot is one of the closest things to the autonomous driving other than Cadillac's super cruise, which enables the driver to leave their hands off the steering wheel for a long period of time. Volvo Pilot Assist has been available on Volvo's S90 sedan, XC60 crossover and V90 station wagon and works much same as Mercedes-Benz's Drive Pilot and Tesla's Autopilot.
Such rapid development of autonomous vehicles will lead to integration of smart antennas into it in order for making them connected vehicles. Growth of autonomous vehicles will directly affect the growth of automotive smart antenna market positively which will open up opportunities for automotive smart antenna market to grow at the pace of growth of autonomous vehicles.
INSTALLATION OF SMART ANTENNA IN VEHICLES
It has been observed that the installation of smart antennas requires skilled labour which poses excellent understanding and overall technical expertise while designing or manufacturing a vehicle. The smart antenna needs to be carefully installed within the automobile because the frequency varies according to the place where the antenna has been installed. Some of the nations such as Brazil and Turkey are facing a disparity between labour supply and skill needs owing to lack of education or practical knowledge, thereby affecting the overall industry.
For an instance, according to the World Economic Forum, in 2016, the workers or employees were facing problems in coping up with the benchmark of rapid digitalization & technological development which is hampering the adaptability of smart devices. According to The Organisation for Economic Co-operation and Development (OECD), in Japan, more than 80% of the firms are having shortage of skills to matchup with the technology which has resulted in inefficient flow of operations.
On the basis of component, the market is segmented into electronic control unit (ECU), transceivers, wiring harness and others.
On the basis of vehicle type, the market is segmented into ICE vehicle and electric vehicle.
On the basis of frequency, the market is segmented into high frequency, very high frequency and ultra-high frequency.
Some of the major players operating in this market are DENSO CORPORATION, Continental AG, Ficosa Internacional SA, HARADA INDUSTRY CO., LTD., TE Connectivity, Airgain, Inc., Calearo Antenne SPA, HARMAN International, HELLA GmbH & Co. KGaA, Hirschmann Car Communication, Huf Hülsbeck & Fürst GmbH & Co. KG, INPAQ TECHNOLOGY Co., Ltd, KATHREIN SE, Laird, LOROM INDUSTRIAL CO. LTD., MD ELEKTRONIK, PulseLarsen Electronics, SCHAFFNER HOLDING AG, Yokowo co., ltd., WISI Group among others.
Global Automotive Smart Antenna Market – Industry Trends and Forecast to 2026
Asia Pacific Automotive Smart Antenna Market – Industry Trends and Forecast to 2026
Europe Automotive Smart Antenna Market – Industry Trends and Forecast to 2026
Middle East and Africa Automotive Smart Antenna Market - Industry Trends and Forecast to 2026
North America Automotive Smart Antenna Market – Industry Trends and Forecast to 2026