GROWTH IN DEMAND FOR DE-OILED LECITHINES IN VARIOUS FOOD APPLICATIONS
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De-oiled lecithin is oil free and enriched in phospholipids components and is ideal for food and nutritional applications. This lecithin is added in dried form with a bland flavor and low aroma in food. De-oiled lecithin is neutral in color and flavor and comes in both granular and powder forms. De-oiled lecithin is used in other application areas such as Beverages, Confectionery, Convenience Foods (Instant Mixes, Soups, and Sauces) and dairy, Meat & Fish (Ground Meat Products and Fillings). There is substantially increase in demand for convenience foods over the past several years as convenience foods have become staple of a typical diet. Whereas In food lecithin is also used in animal feeds as a nutritional ingredient, emulsifier, and wetting aid in calf milk replacers, pet foods, and many other types of feeds required high fat and oil contents.
Growing demand for de-oiled lecithin is fulfilled by some companies who are manufacturing lecithin products.
INCREASE IN ACCEPTANCE OF SUNFLOWER-BASED LECITHIN
The lecithin contains nutritional value and hence can be used in cereals, snacks, energy drinks, dietary enrich tablets and capsules. De-oiled lecithin is produced by using certain raw materials such as soybeans, rapeseeds, sunflowers and others. Soy lecithin is used in various food application but most of the people are allergic to soy lecithin which causes some health related issues. In order to use lecithin now the lecithin is also produced from sun flowers which as less allergenic activity and hence people are more attractive towards sunflower-based lecithin. However sunflower lecithin can be extracted naturally without the use of chemicals and is a safer and healthier choice compared to soy lecithin. The purity of phospholipids in Sunflower lecithin is comparatively higher compared to other de-oiled lecithin.
Due to better properties and benefits the sun flower lecithin is more accepted by people as it is more non-GMO and less allergenic. There are companies launching such products with benefits in market and they are:
GROWTH IN DEMAND FOR NATURAL FOOD ADDITIVES
Lecithins (deoiled, enriched phospholipids from soya bean) are the fractions or mixtures of phosphatides which are obtained by the physical procedures from animal or vegetable foodstuffs. Lecithin is used in various food applications such as texturization, dispersing, emulsification and many others. The major application of lecithin is in food industries such as chocolates for better enrobing as well as reduces crystallization of cocoa fat. De-oiled lecithin is extracted from different sources such as soy, sunflower, and rapeseed and it has advantages and applications in animal nutrition, beverages, baked goods, confectionery, human nutrition, snacks and soups, gravies and sauces.
In beverages, it improves the dispersion of high- and low-fat powders and also improves mouthfeel for various food products.
There are various companies launching de-oiled lecithin in market which can be used in food industries.
REPLICABILITY OF DE-OILED LECITHIN BY SYNTHETIC ALTERNATIVES
Deoiled lecithin (powder) is extremely nutritional valuable product and is extracted from soy and sunflower and other sources. Lecithin has various functional as well as synergistic properties due to which is can be used as an emulsifier, stabilizes and homogenisers fat particles in food. It is also used in instant drinks, cosmetics and many others.
De-oiled lecithin is used as an emulsifier but there are various other products that can be used as emulsifier and can replace lecithin easily in market. Few products which can be used for the emulsifying agents include
These food emulsifiers provide a food very appealing as without emulsifier the water and the oil content in food will look separate. Similarly there are other usages of de-oiled lecithin in various industries for which substitutes are available which can affect or hamper the growth of the market.
EMERGING MARKETS & CHANGING CONSUMER LIFESTYLES
De-oiled lecithin as its name suggests the product with no oil. De-oiled lecithin is practically free from oil and consisting of high concentration of polyunsaturated fatty acids. It is available in powder or granular form which makes it more compact, easy to handle product. In addition to this the products has improved functional properties and are essentially ready nutraceuticals with immense nutritional benefits for consumers. There are different sources available such as soy, egg and sunflowers.
For fulfilling consumers demand who has better lifestyle various companies have involved and some of them are given below:
As per an article published in science direct in 2017, emerging countries are estimated a sales growth in Pharma sector than in developed countries, with BRIC-MT (Mexico and Turkey) countries ranking first with a 9.3% growth in sales between 2015 and 2020.
FLUCTUATION IN RAW MATERIAL PRICES
Currency fluctuations start with floating exchange rate system which is followed by many major economies of different countries. The exchange rate of currencies in countries differs with other countries on various factors such as demand for currencies, relative supply, inflation outlook, economic growth of countries, capital flows, and others. Due to changes in these factors currencies fluctuate accordingly. This change in currency or fluctuation can have a far reaching impact on the country’s economy, businesses and remittance inflows and consumers.
Due to fluctuation in currency this impacts on the prices on the products such as agricultural products, raw materials and others. Farmers in all over the world face dramatic fluctuations in the price of the crops they produce.
These fluctuations in currency may affect manufacturer in importing and exporting raw materials from one place to other which can hamper the growth of the market.
There are the raw materials used for the production of de-oiled lecithin and they are soybeans, rapeseeds, sunflower and eggs. These materials are exported or imported from one to other as per the requirement for production of lecithin products.
FLUCTUATION IN RAW MATERIAL PRICES
There is an increase in consumer health concern in consuming GMO products which has led a declination in the acceptance of GMO products. Stringent regulations have been imposed on the production and import-export of GMO products. There are the countries who are adopting GMOs products rapidly but there are also rise in GMO complexity. The complexity in GM products involves the levelling rules under Regulation (EC) 1830/2003. In this regulation a mandate indication for labeling GM products must fall more than 0.9%.
The GM labeling is mandate in many countries around the world and name of the countries are listed below in each region. Sometimes it may cause the issues in maintaining the labelling.
Due to allergenic activity of soy, stringent regulation has been imposed on the production from regulatory authority. The stringent regulation in such cases may hamper growth of the market.
In 2014, there has been stringent regulation made by the EFSA Panel on Dietetic Products, Nutrition and Allergies (EFSA NDA Panel, 2014) in which allergenic foods and food ingredients must be labelled with allergenicity in products for ex. egg and soya lecithin. Due to strict regulation imposed in production of soy or egg lecithin, a sometimes manufacturer has to face problems in producing the product with proper guidelines.
Some of the prominent players operating in this market are Cargill, Incorporated, Archer Daniels Midland Company, LECICO GmbH, Lecital, Austrade Inc, Clarkson Grain, GIIAVA, Bunge Limited, LASENOR EMUL, S.L., Amitex Agro Product Pvt. Ltd., American Lecithin Company, Clarkson Grain, Stern-Wywiol Gruppe, Novastell, DUPONT and others.
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