Product Launch (Blog)

Jun, 04 2024

Leading Players in the Digital Experience Platform Market: Overview and Offerings

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The Global Digital Experience Platform Market valued at USD 10.11 billion in 2021 is projected to reach 25.03 billion by 2029 and will grow at a CAGR of 5.9% during the forecast period of 2022-2029.

Below are the Top Digital Experience Platform Companies with a Significant Market Share:




Product Portfolio

Sales Geographical Coverage



Adobe Inc.

Adobe Experience Cloud offers a robust Digital Experience Platform (DXP) suite, integrating analytics, content management, personalization, and marketing automation tools. It enables businesses to create, manage, and optimize digital experiences across various channels, driving customer engagement and loyalty.

  • Adobe Experience Platform

North America, Asia, Australia, New Zealand, Europe, Middle East and Africa, and South America

In January 2020, Adobe announced the launch of Adobe Experience Manager as a cloud service. The new application offers SaaS, such as speed and customization, to businesses. It provides solution for content and personalization, data and insights and commerce and advertising. The new product has increased the customer base of the company


SAP SE or an SAP affiliate company

SAP Customer Experience solutions provide a comprehensive DXP, combining commerce, marketing, sales, and service capabilities. Leveraging SAP's extensive enterprise resources, it empowers businesses to deliver personalized and consistent experiences across every touchpoint, enhancing customer satisfaction and driving revenue growth.


Americas, Asia-Pacific, Europe, Middle East and Africa

In April 2020, SAP SE integrated its support experience with AI technology for further smooth assistance to customers. SAP introduced some new features to its support solutions with the help of machine learning and artificial intelligence, such as incident solution matching and automatic translation. This will attract more consumers to the company for a better experience, increasing the company's customer base.



Oracle CX Cloud Suite includes a powerful DXP solution, enabling organizations to deliver connected, data-driven experiences across marketing, sales, commerce, and service channels. With AI-driven insights and automation, Oracle helps businesses personalize interactions, streamline processes, and drive meaningful customer engagements, resulting in improved loyalty and business outcomes.

  • Oracle Banking Digital Experience

North America, Asia, Australia, New Zealand, Europe, Middle East and Africa, and South America

In February 2020, Oracle digital banking experience is expanded to Africa. African banks will be using digital experience by Oracle, enhancing the customer experience. This will increase the company's customer base.


Salesforce, Inc.

Salesforce Customer 360 Platform serves as a leading DXP solution, offering a unified platform for marketing, commerce, sales, and service functionalities. With its extensive ecosystem of apps and integrations, Salesforce enables businesses to build personalized, omni-channel experiences, drive customer engagement, and accelerate digital transformation initiatives.

  • Customer 360 Platform

Americas, Asia-Pacific, Europe, Middle East and Africa

In March 2020,, inc., announced a partnership with Build-A-Bear for digital transformation. The strategic partnership will implement Salesforce’s Customer 360 for delivering personalized customer experience and diversifying retail portfolio for Build-A-Bear. This increases the customer base of the company.



Accenture Interactive provides end-to-end DXP services, helping clients design, implement, and optimize digital experiences across the entire customer journey. Leveraging its expertise in strategy, design, technology, and analytics, Accenture helps businesses leverage DXPs to drive innovation, improve operational efficiency, and deliver exceptional customer experiences at scale.

  • Experience platforms

Africa, Asia-Pacific, Europe, Middle East, North America, and South America

In May 2018, Accenture joined hands with Radisson Hotel Group for deploying digital experience platform for their customers. Accenture provided visibility to the company through various digital platforms. This has increased the customer base of the company.


The digital experience platform (dxp) market, key players such as Adobe, SAP, Oracle, Salesforce, and Accenture offer comprehensive solutions to enable businesses to thrive in the digital era. These companies provide robust platforms integrating analytics, content management, and personalization tools to drive seamless and engaging customer experiences across various touchpoints. With a focus on innovation, data-driven insights, and customer-centricity, they empower organizations to navigate the complexities of the digital landscape, foster long-term customer relationships, and achieve sustainable growth. As businesses continue to prioritize digital transformation, investing in DXP solutions becomes imperative to stay ahead in today's dynamic market environment.

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