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Product Launch (Blog)

Jul, 17 2023

Dry Shampoo as an Alternative to Traditional Wet Shampoos


Dry shampoo is a convenient hair product that effectively absorbs excess oil, dirt, and impurities, providing a fresh and revitalized appearance. This indicates a growing demand for dry shampoo due to busy lifestyles, increased hair care awareness, and the need for quick and easy hair refreshments. It offers an alternative to traditional wet shampoos, allowing users to extend the time between washes and maintain clean and voluminous hair. With its ease of use, portability, and water-free application, consumers increasingly favor dry shampoo, leading to steady market growth and a wide range of product options.

According to Data Bridge Market Research, the Dry Shampoo Market accounted for growth at a rate of 6.80% in the forecast period of 2022 to 2029.

“Increasing internet penetration”

The increasing internet penetration across the globe is a significant driver of the dry shampoo market's growth. With more people accessing the internet, online shopping has become increasingly popular and convenient. E-commerce platforms and online beauty retailers provide consumers easy access to a wide range of dry shampoo products, allowing them to explore different brands and options. The internet also serves as a platform for advertising and promoting dry shampoo, enabling manufacturers and brands to reach a larger audience and create awareness about the benefits and convenience of using dry shampoo. This increased accessibility and visibility contribute to the growing demand for dry shampoo worldwide.

What restraints the growth of the dry shampoo market?

“High cost associated with dry shampoo”

The high cost associated with dry shampoo is a restraint in the market. Dry shampoo products often command a higher price compared to traditional shampoo options. This can deter price-sensitive consumers from purchasing dry shampoo regularly or in large quantities. Additionally, some consumers may perceive dry shampoo as a luxury or non-essential product, making them more hesitant to invest in it. The cost factor limits the potential customer base and challenges market expansion. Manufacturers and brands must consider pricing strategies and offer affordable options to overcome this restraint and attract a broader consumer base.

Segmentation:  Dry Shampoo Market

The dry shampoo market is segmented on the basis of product type, function, form, demographics, and distribution channel.

  • On the basis of product type, the dry shampoo market is segmented into paraben-free, all natural, and gluten-free.
  • On the basis of function, dry shampoo market is segmented into anti-dandruff, colour protection, hair loss protection, volume boost, combination, and oil remover.
  • On the basis of form the, dry shampoo market is segmented into spray, powder, others.
  • On the basis of demographics, the dry shampoo market is segmented into men, women, and children.
  • On the basis of distribution channel, the dry shampoo market is segmented into modern trade, convenience store, specialty store, drug store, and online.

Regional Insights: North America Dominates the Dry Shampoo Market

North America dominates the dry shampoo market due to the growing demand for anti-aging beauty products and trendy hairstyles. Consumers in the region prioritize maintaining a youthful appearance and staying up-to-date with the latest hair trends, driving the popularity of dry shampoo as a convenient styling and refreshing solution.

Asia-Pacific is poised to experience significant growth in the dry shampoo market from 2022 to 2029. The region is witnessing a surge in demand for beauty and natural care products, driven by increasing awareness of personal grooming and self-care. Consumers in Asia-Pacific are embracing the benefits of dry shampoo as a time-efficient and eco-friendly option for hair care routines.

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The Prominent Key Players Operating in the Dry Shampoo Market Include:

  • Unilever (U.K.)
  • Procter & Gamble (U.S.)
  • Kao Corporation (Japan)
  • The Estée Lauder Companies (U.S.)
  • Shiseido Company, Limited (Japan)
  • Church & Dwight UK Ltd. (UK)
  • Henkel AG & Co. KGaA (Germany)
  • L’Oréal Paris (France)
  • BBLUNT (India)
  • MacAndrews & Forbes Incorporated (U.S.)
  • Coty Inc. (U.S.)

Above are the key players covered in the report, to know about more and exhaustive list of dry shampoo market companies contact,

Research Methodology: Global Dry Shampoo Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.


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