The global functional gummies and jellies market is experiencing rapid growth, driven by increasing consumer awareness of health and wellness, coupled with a rising demand for convenient, on-the-go snack options. Functional gummies and jellies, often infused with vitamins, minerals, and other beneficial ingredients, are becoming popular among health-conscious individuals seeking effective ways to enhance their nutritional intake. The market is further bolstered by the trend of incorporating functional ingredients like collagen, probiotics, and herbal extracts into gummy formulations, appealing to a wide demographic, including children and adults. Innovations in flavors, shapes, and formulations are also attracting consumers, as manufacturers strive to differentiate their products in a competitive landscape. Additionally, the expanding e-commerce sector and strategic partnerships among key players are enhancing distribution channels, making these products more accessible.
Global Functional Gummies & Jellies Market size was valued at USD 37.27 billion by 2032 from USD 22.54 billion in 2024, growing with a CAGR of 6.5% in the forecast period of 2025 to 2032.
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Below are the Top Functional Gummies and Jellies Companies with a Significant Market Share:
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Rank
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Company
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Overview
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Product Portfolio
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Sales Geographical Coverage
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Developments
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1.
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HARIBO GmbH & Co. KG
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HARIBO GmbH & Co. KG is a leading German confectionery manufacturer known for its iconic gummy candies, particularly the popular gummy bears. With a commitment to quality and innovation, HARIBO has successfully expanded its product line to include functional gummies that offer health benefits, such as vitamins and minerals. The company’s focus on delivering tasty and enjoyable products has made it a household name in the candy market. In the Global Functional Gummies and Jellies Market, HARIBO continues to capitalize on consumer trends favoring convenient and health-oriented snacks, leveraging its strong brand reputation and extensive distribution network.
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North America, South America, Middle East and Africa, Asia-Pacific, and Europe
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In September 2024, HARIBO GmbH & Co. KG announce that Goldbears Wild Berry is making its return and will now be a permanent addition to the Goldbears lineup in the U.S. This move will likely boost consumer engagement and expand the brand’s appeal by offering a new, refreshing flavor to loyal fans, driving both increased sales and brand loyalty in the competitive gummy candy market.
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2.
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Ferrara Candy Company
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Ferrara Candy Company, established in 1908, is an American candy manufacturer renowned for its diverse portfolio of sweet treats, including gummy candies, jelly beans, and chocolate confections. A subsidiary of Ferrero Group, Ferrara focuses on innovation and quality, offering a range of functional gummies that cater to health-conscious consumers. The company’s commitment to using high-quality ingredients and creative flavor combinations has positioned it well in the Global Functional Gummies and Jellies Market. As consumer preferences shift toward functional products that combine taste with health benefits, Ferrara is strategically expanding its offerings to meet these demands and maintain its competitive edge.
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North America, South America, Asia-Pacific
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In July 2024, Jelly Belly Candy Company has partnered with Wilder, the creators of imaginative games, to bring a new level of fun to their iconic BeanBoozled jelly beans. By gamifying this unique candy experience, the collaboration enhances the brand’s appeal, attracting both candy enthusiasts and game lovers. This move will likely increase brand visibility, engage a broader audience, and drive sales through the introduction of interactive, shared experiences.
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3.
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The Hershey Company
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The Hershey Company, founded in 1894, is one of the largest chocolate and confectionery companies in the world, known for its iconic brands such as Hershey’s, Reese’s, and Kit Kat. In recent years, Hershey has expanded its product line to include functional gummies and jellies that provide added health benefits, such as vitamins and supplements. The company’s focus on innovation and consumer preferences has led to the development of popular gummy products that appeal to health-conscious individuals. In the Global Functional Gummies and Jellies Market, Hershey’s strong brand recognition, extensive distribution channels, and commitment to quality position it as a key player in meeting the growing demand for functional snacks.
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North America, South America, Asia-Pacific
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In September 2024, Hershey introduced the Shaq-A-Licious XL Gummies, a collaboration with NBA legend Shaquille O'Neal. These oversized gummies are available in Original and Sour varieties, featuring flavors like orange, berry punch, peach, pineapple, mixed berry, and watermelon. The gummies are uniquely shaped, including representations of O'Neal's face and symbols from his career, such as shamrocks for his time with the Boston Celtics.
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4.
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Perfetti Van Melle
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Perfetti Van Melle is a global confectionery company based in Italy, established in 2001 through the merger of Perfetti and Van Melle. Known for its diverse product range, including chewing gum, mints, and gummy candies, the company focuses on innovation and consumer trends. Perfetti Van Melle has embraced the growing demand for functional gummies and jellies, developing products that not only satisfy sweet cravings but also offer health benefits. The company’s commitment to quality, creativity, and sustainability has positioned it favorably in the Global Functional Gummies and Jellies Market, enabling it to capture a significant share of health-conscious consumers seeking enjoyable and beneficial snacks.
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North America, South America, Middle East and Africa, Asia-Pacific, and Europe
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In October 2023, Perfetti Van Melle Group has announced the acquisition of Mondelēz International's gum division in the U.S., Canada, and Europe, adding well-known brands like Trident, Dentyne, and Chiclets to its portfolio. This move strengthens Perfetti Van Melle's position as a global leader in the confectionery and gum sectors, enhancing its production capabilities, distribution network, and market presence. The deal also includes manufacturing facilities in Rockford, USA, and Skarbimierz, Poland, increasing the company’s global footprint to 33 production sites.
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5.
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Nestle
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Nestlé, founded in 1866, is one of the largest food and beverage companies globally, known for its extensive portfolio of products across various categories, including dairy, coffee, and confectionery. In the Global Functional Gummies and Jellies Market, Nestlé leverages its expertise in nutrition and health to develop innovative gummy products that cater to consumers seeking functional benefits. The company focuses on creating gummies that combine great taste with essential vitamins, minerals, and other health-promoting ingredients. With a strong commitment to research and development, Nestlé continues to enhance its offerings in this market, addressing the evolving preferences of consumers for convenient and health-oriented snacks.
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North America, South America, Middle East and Africa, Asia-Pacific, and Europe
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In June 2024, Nestlé Health Science launched www.glp-1nutrition.com, a platform designed to meet consumer needs for nutritional solutions during their weight loss journeys. This innovative web platform provides comprehensive support for individuals on GLP-1 medications, addressing nutritional challenges faced by those actively working to lose or maintain their weight.
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Conclusion
Global functional gummies and jellies market is poised for sustained growth, driven by increasing consumer demand for health-oriented snacks that offer both convenience and nutritional benefits. As more individuals seek innovative ways to incorporate essential vitamins and supplements into their diets, the popularity of functional gummies and jellies continues to rise. Key players are leveraging trends in flavor innovation, product differentiation, and the incorporation of beneficial ingredients to capture the attention of health-conscious consumers. Additionally, the expansion of e-commerce platforms enhances product accessibility, further fueling market growth. As this segment evolves, companies that prioritize quality, creativity, and consumer preferences will be well-positioned to thrive in the competitive landscape of the global functional gummies and jellies market.
