Product Launch (Blog)

Dec, 11 2023

Empower the Health: Unveiling the Preventive Power of Functional Foods for a Vibrant and Resilient Well-being

Functional foods and supplements play a pivotal role in providing targeted nutritional support that may reduce the risk of specific diseases. In the health and wellness food market, the emphasis on disease prevention is a key driver influencing consumer choices. The market caters to a proactive consumer base seeking preventive measures against conditions such as cardiovascular diseases, osteoporosis, and deficiencies. Manufacturers often formulate products with scientifically-backed ingredients known for their disease-fighting properties, aligning with the market's commitment to promoting holistic well-being.

According to Data Bridge Market Research analyses that the Global Health and Wellness Food Market which was USD 802.59 million in 2022, is expected to reach USD 1,647.38 million by 2030, and is expected to undergo a CAGR of 9.5% during the forecast period of 2023 to 2030  

"Rise in clean-label food products boosts the market growth"

The global health and wellness food market is driven by a growing consumer preference for clean-label food products. These products, characterized by natural and minimally processed ingredients, cater to the rising demand for healthier dietary choices. Consumers are increasingly prioritizing clean-label foods free from preservatives and additives, aligning with a broader trend towards a more natural and wholesome lifestyle. The awareness of the environmental impact of food choices also contributes to the market's growth, as clean-label products are often associated with sustainability. This shift in consumer behavior provides health and wellness food manufacturers with opportunities to introduce new products, further fueling market expansion.

What restraints the growth of the global health and wellness food market?

“Regulations associated with the market slow down its growth”

Regulations in the global health and wellness food market act as a constraint. These regulations also pose challenges for businesses, necessitating significant investments in compliance measures, research, and development. The need to navigate diverse international regulatory frameworks adds complexity, making global harmonization a potential restraint.

Segmentation: Global Health and Wellness Food Market

The global health and wellness food market is segmented on the basis of type, calorie content, nature, fat content, category, free from category, and distribution channel.

  • On the basis of type, the global health and wellness food market is segmented into functional food, fortified and healthy bakery products, healthy snacks, BFY foods, beverages, chocolates and others
  • On the basis of calorie content, the global health and wellness food market is segmented into no-calorie, low calories, and reduced-calorie
  • On the basis of nature, the global health and wellness food market is segmented into Non-GMO and GMO
  • On the basis of fat-content, the global health and wellness food market is segmented into no fat, low fat, and reduced-fat
  • On the basis of category, the global health and wellness food market is segmented into conventional and organic
  • On the basis of free from category, the global health and wellness food market is segmented into gluten-free, dairy-free, soy-free, nut-free, lactose-free, artificial flavor-free, artificial color-free, and others
  • On the basis of distribution channel, the global health and wellness food market is segmented into tore-based retailers and non-store retailers

Regional Insights: North America dominates the Global Health and Wellness Food Market

North America dominates the global health and wellness food market due to a surge in demand for nutritional and fortified products among health-conscious U.S. consumers. This leadership stems from a cultural shift toward healthier living, driving innovation in food offerings. The region benefits from strong regulatory standards, fostering consumer trust, while strategic marketing and an extensive retail landscape enhance accessibility to health-focused foods.

The Asia-Pacific region is expected to experience significant growth in the forecast period 2023-2030 due to increased consumption of healthy food and beverages. This growth is fueled by changing consumer preferences, rising health consciousness, economic development, government initiatives promoting healthier eating, and an expanding range of health-focused products in the market. The influence of Western health trends and the convenience of e-commerce also contribute to this anticipated expansion.

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Recent Developments in Global Health and Wellness Food Market

  • In May 2022, Oreo unveiled a line of gluten-free Oreos in the United States, introduced Oreo Zero in China, launched Lacta Intense in Brazil, and introduced Caramilk, a new chocolate product, in Australia. These innovations stem from updated formulations, catering to health-conscious consumers as the company continues to prioritize health and well-being in its product development
  • In March 2022 saw the introduction of Danone's Activia+ Multi-Benefit Drinkable Yogurt, designed to support the immune system. Packed with billions of active bacteria for gut health and fortified with vitamins D, C, and zinc, this new beverage meets the demand of health-conscious consumers, contributing to increased revenue for the company
  • In May 2021, PepsiCo entered the wellness market with the launch of Soulboost, a functional sparkling water beverage. Soulboost comes in two varieties: Lift, promoting mental stamina, and Ease, supporting relaxation. This strategic expansion into wellness products is expected to boost revenue for the company by appealing to consumers seeking functional and health-oriented beverage options

The Prominent Key Players Operating in the Global Health and Wellness Food Market Include:

  • Danone (France)
  • PepsiCo (U.S.)
  • Clif Bar & Company (California)
  • General Mills Inc.(U.S.)
  • Kashi (California)
  • The Quaker Oats Company (U.S.)
  • Mars, Incorporated (U.S.)
  • Abbott (U.S.)
  • Huel Inc. (U.K.)
  • Green Valley Dairies (New Zealand)
  • LIBERTÉ (Canada)
  • Yoplait USA, Inc. (U.S.)
  • Chobani, LLC. (U.S.)
  • Stonyfield Farm, Inc. (New Hampshire)
  • Forager Project (U.S.)
  • Kite Hill (California)
  • LAVVA (Israel)
  • Enjoy Life (Kentucky)
  • Barrel. Site by Barrel (U.S.)
  • The Simply Good Foods Company (Georgia)
  • Alter Eco (U.S.)
  • Lake Champlain Chocolates (U.S.)
  • Simply Good Foods USA, Inc.(U.S.)
  • Maspex (Poland)
  • Mondelez International. (U.S.)
  • Kellogg Co. (U.S.)
  • Nestlé (Switzerland)
  • Yakult Honsha Co., Ltd.(Japan)
  • GSK Group of Companies (U.K.)

Above are the key players covered in the report, to know about more and exhaustive list of global health and wellness food market companies contact,

Research Methodology: Global Health and Wellness Food Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.

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