Global Healthcare Advertising Market is Expected to Grow with the CAGR of 4.8% in the Forecast Period of 2020 to 2027

Global Healthcare Advertising Market is forecasted to grow with significant CAGR owing to factor such as increase in the levels of investments on advertising by the organizations to increase their brand productivity.

Growing personalized marketing is acting as major driver for growth of healthcare advertising market. Increase in advertisement blocker and stringent government norms on advertising medicines are acting as major restraint for the market.

Healthcare advertising market has shown an exceptional penetration in countries such as U.S., Germany and China. There are some advertising agencies such as PUBLICIS GROUPE, Syneos Health, FCB Worldwide, Inc. (A Subsidiary of IPG) also partner with healthcare companies like Sanofi, Novartis which is driving the market growth. The advertising is going to enhance the brand image of the company.

Healthcare Advertising Market Scenario

According to Data Bridge Market Research, the market for healthcare advertising in North America region has the highest market share followed by Europe and Asia-Pacific. Market leader is PUBLICIS GROUPE which accounts an estimated market share of approximately 55-56% in the North America region. The company has gained outstanding sales through their advertisements of healthcare industries. The market is witnessing strong investment for the promotion and advertising through digital form for healthcare advertising in the market.

For instance,

  • in September 2020, PUBLICIS GROUPE Heartbeat received MANNYAwards for the Med Ad News affirming its ongoing commitment towards Diversity & Inclusion Champion. The company is going to enhance its brand value through the achievement of this award which is going to generate more income to it.

Healthcare Advertising MarketTrends Impacting the Market

Now the question is which other regions PUBLICIS GROUPE, Havas Health & You. (A Subsidiary of Havas), VMLY&R are targeting? Data Bridge Market Research has estimated a large growth in North America and the market leaders are targeting U.S., Canada and Mexico to be their next revenue pockets for 2020.

The healthcare advertising market is becoming more competitive every year with companies such as PUBLICIS GROUPE, Havas Health & You. (A Subsidiary of Havas), VMLY&R as they are the market leaders for healthcare advertising. Data Bridge Market Research new reports highlight the major growth factors and opportunities in the Healthcare advertising market.

For more analysis on the healthcare advertising market request for a briefing with our analysts

Healthcare Advertising Market Development in 2020

  • In 2020, Volkswagen Car-Net and CC Information Services Inc. (CCC) has partnered together to become the automaker’s exclusive provider of insurance telematics services for the newest generation of VW Car-Net. The CCC X data exchange will use driving data from Volkswagen Car-Net, the automaker's connected vehicle network, and power customized experience through DriveView.

Scope of the Healthcare advertising Market

Global healthcare advertising market is segmented on the basis of countries into U.S., Canada, Mexico, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific, Brazil, Argentina, Rest of South America, Saudi Arabia, U.A.E., Egypt, Israel, South Africa and Rest of Middle East and Africa.

  • All country based analysis of healthcare advertising market is further analyzed into six notable segments which are based on type, form of engagement, technology, approach, format and application. On the basis of type, the healthcare advertising market is segmented into traditional, online, public relation, unique branding and awareness, internal marketing, employer marketing, physician referrals and others. On the basis of form of engagement, the healthcare advertising market is segmented into healthcare facility, online, in home / in person and others. On the basis of technology, the healthcare advertising market is segmented into telemedicine, artificial intelligence, personal data tracking and others. On the basis of approach, the healthcare advertising market is segmented into detailing (healthcare professional) and direct to consumer advertising. On the basis of format, the healthcare advertising market is segmented into display, search and video. On the basis of application, the healthcare advertising market is segmented into fitness & diet product & service, over the counter, health hygiene, medical insurance, corrective lenses & glasses, medical devices & equipment, pharmaceutical, prescription medicines, biotech companies and biopharmaceuticals.

To know more about the study

Key Pointers Covered in Healthcare advertising Market Industry Trends and Forecast to 2027

  • Market Size
  • Market Standards and Changes
  • COVID-19 Impact on the Market
  • Market Trials in Different Regions
  • Market Requirements in Different Regions
  • Market Shares in Different Regions
  • Recent Developments for Market Competitors
  • Recent Market Value for Different regions
  • Sales Data for Market Competitors
  • Market Key Vendors and Disruptors Study

Key Market Competitors Covered in the Report

  • Syneos Health
  • CDM New York
  • Havas Health & You. (A Subsidiary of Havas)
  • FCB Worldwide, Inc. (A Subsidiary of IPG)
  • MCCANN WORLDGROUP (A Subsidiary of IPG)
  • VMLY&R (A Subsidiary of WPP plc)
  • Wunderman Thompson. (A Subsidiary of WPP plc)
  • AbelsonTaylor, Inc.
  • TBWA\WorldHealth
  • Trajectory
  • Thrive Internet Marketing Agency
  • RevLocal
  • HLM Digital
  • LEVO Healthcare Consulting, LLC
  • Dobies Health Marketing
  • Sagefrog Marketing Group, LLC
  • The Communications Strategy Group Inc.
  • Distill Health
  • Healthcare Success, LLC.

Above are the key players covered in the report, to know about more and exhaustive list of healthcare advertising companies’, contact us

Research Methodology: Global Healthcare advertising Market

Data collection and base year analysis is done using data collection modules with large sample sizes. The market data is analysed and forecasted using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more please request an analyst call or can drop down your enquiry.

The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include vendor positioning grid, market time line analysis, market overview and guide, company positioning grid, company market share analysis, standards of measurement, top to bottom analysis and vendor share analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.

Primary Respondents

  • Demand Side: Product Developers, Healthcare advertising Engineers, Healthcare Professionals, Marketing Professionals, Pharmaceutical Professionals, Professional & Business Services among others
  • Supply Side: Service Providers, Product Managers, Marketing Managers, C-Level Executives, Distributors, Market Intelligence, Service Consultants and Regulatory Affairs Managers among others.

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