Global Healthcare Advertising Market, By Type (Online, Traditional, Physician Referrals, Internal Marketing, Public Relations, Employer Marketing, Unique Branding and Awareness and Others), Form of Engagement (Healthcare Facility, In Home / In Person, Digital and Others), Technology (Telemedicine, Artificial Intelligence, Personal Data Tracking and Others), Approach (Detailing (Healthcare Professional) and Direct to Consumer Advertising), Format (Display, Search and Video), Application (Pharmaceuticals (Small Molecule Drugs) Advertising, Biopharmaceuticals, Vaccines, Over-The-Counter Drugs, Prescription Medicines, Medical Devices and Equipment, Biotech Companies, Medical Insurance, Fitness & Diet Products & Service, Hygiene Products, Corrective Lenses & Glasses and Others), – Industry Trends and Forecast to 2029.
Healthcare Advertising Market Analysis and Size
Healthcare advertising is becoming increasingly important in raising awareness about various diseases and health issues, as well as the drugs and procedures needed for treatment. Unlike advertising in other industries, healthcare advertising is unique and subject to a plethora of regulations. Advertising in the healthcare industry is governed not only by the Federal Trade Commission and state consumer protection agencies, but also by a number of other regulatory bodies.
Data Bridge Market Research analyses that the healthcare advertising market was valued at USD 32.76 billion in 2021 is expected to reach the value of USD 35.01 billion by 2029, at a CAGR of 5.2% during the forecast period. The major factors driving the growth of the healthcare advertising market are an increase in the rate of digitization, particularly in developing economies, growing adoption of risk management software solutions by small and medium-sized businesses, and an increase in the proliferation rate of smartphones.
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Report Metric
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Details
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Forecast Period
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2022 to 2029
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Base Year
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2021
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Historic Years
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2020 (Customizable to 2019 - 2014)
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Quantitative Units
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Revenue in USD Million, Volumes in Units, Pricing in USD
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Segments Covered
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By Type (Online, Traditional, Physician Referrals, Internal Marketing, Public Relations, Employer Marketing, Unique Branding and Awareness and Others), Form of Engagement (Healthcare Facility, In Home / In Person, Digital and Others), Technology (Telemedicine, Artificial Intelligence, Personal Data Tracking and Others), Approach (Detailing (Healthcare Professional) and Direct to Consumer Advertising), Format (Display, Search and Video), Application (Pharmaceuticals (Small Molecule Drugs) Advertising, Biopharmaceuticals, Vaccines, Over-The-Counter Drugs, Prescription Medicines, Medical Devices and Equipment, Biotech Companies, Medical Insurance, Fitness & Diet Products & Service, Hygiene Products, Corrective Lenses & Glasses and Others)
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Countries Covered
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U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
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Market Players Covered
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Xandr Inc. (U.S), Verizon (U.S), Kayzen (China), NextRoll, Inc. (U.S), Google (U.S), Adobe (U.S), Magnite, Inc (U.S), MediaMath (U.S), IPONWEB Limited (U.S), VOYAGE GROUP (Japan), Integral Ad Science Inc.(Denmark), The Trade Desk (U.S), Connexity (U.S), Centro, Incorporated (U.S), RhythmOne, LLC (U.S)
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Opportunities
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Market Definition
Healthcare advertising is defined as the promotion of healthcare and pharmaceutical products to the general public with the goal of raising awareness about various ailments and the various treatments and procedures available on the market.
Healthcare Advertising Market Dynamics
This section deals with understanding the market drivers, advantages, opportunities, restraints and challenges. All of this is discussed in detail as below:
- Increase in the investments for healthcare advertising
Increasing investments in healthcare advertising are assisting in the expansion of this market. Healthcare advertising is a service that creates, plans, and manages advertising and other forms of promotion for its clients. Advertising services such as mobile first websites, online advertising, search engine optimization, social media advertising, newspapers, magazines, and medical journals, television ads, radio ads, and others are provided by separate marketing agencies.
- Use of healthcare advertising in various application
Healthcare advertising is used in a variety of applications in the healthcare sector, including medical insurance, over-the-counter medicines, hygiene products, pharmaceutical manufacturers and brands, prescription medicines, fitness and diet products and services, medical equipment, and corrective lenses and glasses.
Restraints
Lack of technological expertise in developing and underdeveloped economies, as well as the complexity associated with software installation and configuration, will act as growth restraints for the market. Furthermore, the decline in awareness and in backward economies, as well as the high costs of deploying, will slow the market's growth rate yet again. The lack of strong infrastructure in backward economies will also pose a challenge to market growth rates.
This healthcare advertising market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the healthcare advertising market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
Post COVID-19 Impact on Healthcare Advertising Market
COVID-19 is an unprecedented global public health emergency that has impacted almost every industry, and the long-term effects are expected to have an impact on industry growth during the forecast period. The publisher's ongoing research expands their research framework to ensure the inclusion of underlying COVID-19 issues and potential next steps. The report provides insights on COVID-19 by taking into account changes in consumer behaviour and demand, purchasing patterns, supply chain re-routing, the dynamics of current market forces, and significant government interventions. The updated study provides insights, analysis, estimations, and forecasts based on the impact of COVID-19 on the market.
Global Healthcare Advertising Market Scope
The healthcare advertising market is segmented on the basis of type, form of engagement, technology, approach, format and application. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Type
- Traditional
- Online
- Public relation
- Unique branding and awareness
- Internal marketing
- Employer marketing
- Physician referrals
- Others
Form of engagement
- Healthcare facility
- Online
- In home / in person
- Others
Technology
- Telemedicine
- Artificial intelligence
- Personal data tracking
- Others
Approach
- Detailing (healthcare professional)
- Direct to consumer advertising
Format
- Display
- Search
- Video
Application
- Fitness & diet product & service
- Over the counter
- Health hygiene
- Medical insurance
- Corrective lenses & glasses
- Medical devices & equipment
- Pharmaceutical
- Prescription medicines
- Biotech companies
- Biopharmaceuticals
Healthcare Advertising Market Regional Analysis/Insights
The healthcare advertising market is analysed and market size insights and trends are provided by country, type, form of engagement, technology, approach, format and application as referenced above.
The countries covered in the healthcare advertising market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
- In North America, the United States had the largest share. This is primarily due to the widespread production of prescription drugs and the strong presence of advertising healthcare agencies. Because of increased healthcare spending, Germany dominated the market in Europe. And China is dominating the Asia-Pacific region due to the increasing focus of healthcare organisations on adopting innovative ways to capture a larger number of patients.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Healthcare Advertising Market Share Analysis
The healthcare advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to healthcare advertising market.
Some of the major players operating in the healthcare advertising market are:
- Xandr Inc. (U.S)
- Verizon (U.S)
- Kayzen (China)
- NextRoll, Inc. (U.S)
- Google (U.S)
- Adobe (U.S)
- Magnite, Inc (U.S)
- MediaMath (U.S)
- IPONWEB Limited (U.S)
- VOYAGE GROUP (Japan)
- Integral Ad Science Inc.(Denmark)
- The Trade Desk (U.S)
- Connexity (U.S)
- Centro, Incorporated (U.S)
- RhythmOne, LLC (U.S)
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