Product Launch (Blog)

Jan, 19 2024

Hummus' Global Culinary Voyage: Adapting Across Cuisines Fuels Market Surge with Universal Appeal and Diverse Integration

The global hummus market has experienced substantial growth, driven by the adaptability of hummus across diverse culinary landscapes. Beyond its traditional association with Mediterranean cuisine, hummus has successfully integrated into various global culinary traditions. This versatility has become a key feature influencing the market's expansion, as consumers from different cultural backgrounds appreciate and incorporate hummus into their dietary preferences. The hummus market's ability to transcend regional boundaries is reflective of its universal appeal, making it a popular choice in Middle Eastern dishes and also in Western and Asia culinary contexts.

According to Data Bridge Market Research analyses the Global Hummus Market is growing with a CAGR of 7.7% in the forecast period of 2023 to 2030 and is expected to reach USD 9,571.42 million by 2030.  

"Rise in the number of new product launches boosts the market growth"

The rise in the number of new product launches featuring diverse flavor combinations is a key driver propelling the global hummus market. Fueled by consumer demand for novel and exciting taste experiences, manufacturers are introducing innovative hummus variants, incorporating unique flavor profiles such as roasted red pepper, pumpkin spice, and more. This caters to evolving consumer preferences and expands the market's appeal to a wider audience.

What restraints the growth of global hummus market?

“Fluctuation of raw material prices hampers the market growth”

The fluctuation of raw material prices serves as a significant restraint for the global hummus market. The market is heavily dependent on key ingredients such as chickpeas, tahini, and olive oil, which are subject to price volatility due to factors such as climate conditions, geopolitical events, and global supply chain disruptions. These fluctuations in raw material costs can directly impact production expenses for hummus manufacturers, potentially leading to increased product prices or reduced profit margins.

Segmentation: Global Hummus Market

The global hummus market is categorized based on based on type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user.

  • On the basis of type, the global hummus market is segmented into classic hummus, red pepper hummus, roasted garlic hummus, black olive hummus, lentil hummus, edamame hummus, white bean hummus, and others
  • On the basis of raw material, the global hummus market is segmented into chickpeas, beans, green peas, red lentil, eggplant, and others
  • On the basis of packaging, the global hummus market is segmented into tubs / cups, pouch, bottled, jars, and others
  • On the basis of origin, the global hummus market is segmented into conventional and organic
  • on the basis of emulsion type, the global hummus market is segmented into permanent, semi-permanent, and temporary
  • On the basis of fat content, the global hummus market is segmented into regular, low fat, and fat free
  • On the basis of packaging material, the global hummus market is segmented into polymers, metal, glass, and others
  • On the basis of application, the global hummus market is segmented into paste and spreads, sauces and dips, desserts, confectionery, and others
  • On the basis of distribution channel, the global hummus market is segmented into B2C and B2B
  • On the basis of end user, the global hummus market is segmented into household / retail, commercials and industrial

Regional Insights: North America dominates the Global Hummus Market

North America dominates the global hummus market, both in market share and revenue. The region's dominance is attributed to the growing popularity of Mediterranean cuisine. The widespread adoption of hummus, a staple in Mediterranean food, has fueled its demand across North America. Consumers are increasingly embracing the diverse flavors and perceived health benefits associated with hummus, contributing to its significant market presence and revenue generation in the region.

To know more about the study visit, https://www.databridgemarketresearch.com/reports/global-hummus-market

Recent Developments in Global Hummus Market

  • In June 2021, CEDAR’S MEDITERRANEAN FOODS, INC., the prominent hummus producer and co-manufacturer, expanded its distribution channels to include Amazon Fresh. With over 8,000 locations nationwide, such as Whole Foods Market, Sprouts, Kroger, and Publix, Cedar's solidifies its position as a leading Mediterranean food brand within the natural and organic grocery channel. This strategic move aims to enhance business expansion and tap into a broader customer base
  • In November 2019, Hannah Foods achieved a significant milestone with successfully launching their innovative product, the roasted red pepper cauliflower hummus. Garnering immense popularity in the Costco Southeast Region, the company is delighted to announce the product's availability at all Costco Southeast Region locations starting in January. This expansion is expected to attract more customers seeking convenient ready-to-eat options, boosting production and revenue
  • In September 2019, Boar’s Head Brand introduced its enticing FallSpice Selection Pumpkin Pie Dessert Hummus. Crafted with organic sugar, real pumpkin, chickpeas, vanilla beans, and delightful fall spices such as cinnamon and nutmeg, this new hummus variant aims to captivate customers' taste buds who enjoy exploring diverse hummus flavors. The product launch is part of the company's strategy to engage a broader customer base with unique and seasonal offerings

The Prominent Key Players Operating in the Global Hummus Market Include:

  • Lancaster Colony Corporation (U.S.)
  • SABRA DIPPING CO., LLC (U.S.)
  • Bakkavor Group plc (U.K.)
  • Boar’s Head Brand (U.S.)
  • Tribe Mediterranean Foods, Inc.  (U.S.)
  • SAVENCIA SA (France)
  • Abraham's Natural Foods (U.S.)
  • Ithaca Hummus (U.S.)
  • CEDAR’S MEDITERRANEAN FOODS, INC.  (U.S.)
  • Lantana Food (U.S.)
  • Haliburton International Foods, Inc.  (U.S.)
  • Roots Hummus (U.S.)
  • Hannah Foods (U.S.)
  • PELOPAC INC.  (U.S.)
  • Haig’s Delicacies (U.S.)
  • Kasih Food (U.S.)
  • Lilly’s Foods (U.S.)
  • Elma Farms (U.S.)
  • ESTI FOODS (U.S.)
  • Sevan AB (Sweden)

Above are the key players covered in the report, to know about more and exhaustive list of global hummus market companies contact, https://www.databridgemarketresearch.com/contact

Research Methodology: Global Hummus Market

Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.


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