Global Hummus Market Size, Share, and Trends Analysis Report – Industry Overview and Forecast to 2032

Hummus Market Analysis

The hummus market is experiencing significant growth, driven by increasing consumer demand for plant-based and healthier food options. Hummus, a traditional Mediterranean dip made primarily from chickpeas, is gaining popularity worldwide due to its rich nutritional profile, offering high fiber, protein, and healthy fats. The market is segmented by type, including classic, red pepper, roasted garlic, and others, and is also divided by raw materials such as chickpeas, lentils, and beans. In addition, variations in fat content, packaging, and distribution channels further shape the market. Recent developments include the introduction of organic and low-fat hummus varieties, with a focus on clean-label ingredients and innovative flavors. Companies such as Sabra Dipping Co., Tribe Mediterranean Foods, and CEDAR's Mediterranean Foods are leading the market, expanding their product lines and regional presence. The rise in health-conscious consumers and the demand for vegan-friendly options are expected to continue driving the market's expansion in the coming years.

Hummus Market Size

The global hummus market size was valued at USD 6.13 billion in 2024 and is projected to reach USD 11.10 billion by 2032, with a CAGR of 7.70% during the forecast period of 2025 to 2032. In addition to the insights on market scenarios such as market value, growth rate, segmentation, geographical coverage, and major players, the market reports curated by the Data Bridge Market Research also include in-depth expert analysis, pricing analysis, brand share analysis, consumer survey, demography analysis, supply chain analysis, value chain analysis, raw material/consumables overview, vendor selection criteria, PESTLE Analysis, Porter Analysis, and regulatory framework.

Hummus Market Trends

“Growing Popularity of Organic and Clean-Label Hummus Varieties”

The hummus market is seeing increasing innovation and evolving consumer preferences, with a rising demand for healthier, plant-based options. As a versatile and nutritious snack, hummus is gaining traction due to its high protein and fiber content, appealing to health-conscious individuals. One key trend is the growing popularity of organic and clean-label hummus varieties, as consumers seek products free from preservatives and artificial ingredients. In addition, brands are exploring new flavor profiles such as spicy, sweet, and ethnic-inspired options to attract diverse consumer tastes. This trend of diversification, combined with a focus on sustainable packaging, is reshaping the hummus market landscape, with key players such as Sabra and Tribe expanding their product lines to meet these emerging demands.

Report Scope and Hummus Market Segmentation    

Hummus Market Definition

Hummus is a traditional Middle Eastern dip or spread made primarily from blended chickpeas, tahini (sesame seed paste), olive oil, lemon juice, garlic, and various seasonings. It is known for its creamy texture and rich, savory flavor. Hummus is often served as a dip with pita bread or vegetables, but it can also be used as a spread or in various recipes. The dish is highly nutritious, offering a good source of plant-based protein, fiber, healthy fats, and essential vitamins and minerals. It is popular in Mediterranean, Middle Eastern, and North African cuisines and has gained global popularity due to its health benefits and versatility.

Hummus Market Dynamics

Drivers

• Rising Popularity of Plant-Based Diets

As the shift toward vegetarian, vegan, and flexitarian diets continues to grow, consumers are increasingly seeking plant-based alternatives to traditional animal-based foods. Hummus, with its high protein content derived from chickpeas, has become a popular choice among these diet-conscious individuals. The rise in demand for plant-based products is fueled by the increasing awareness of health, sustainability, and ethical concerns surrounding animal farming. Hummus fits perfectly into these dietary preferences, offering a nutritious, versatile, and protein-rich option. This growing trend of adopting plant-based diets is a key driver of the hummus market, boosting its popularity and accelerating market growth.

• Innovation in Flavors and Formats

Brands in the hummus market are constantly innovating by introducing a wide variety of new flavors, such as spicy, sweet, and ethnic-inspired options, catering to the evolving tastes of consumers. In addition to flavor diversification, there is a growing focus on catering to health-conscious and dietary-specific segments by offering low-fat, organic, and gluten-free versions. These innovations appeal to a broader consumer base, including those with dietary restrictions or preferences for cleaner, more natural ingredients. By addressing these diverse needs, hummus brands are successfully attracting more customers, thereby driving market expansion and contributing to the overall growth of the hummus industry.

Opportunities

• Expansion into Emerging Markets

As global consumers increasingly prioritize healthier, plant-based diets, there is a significant opportunity for hummus to expand into emerging markets in Asia, Latin America, and Africa. In these regions, hummus is not yet widely recognized as a mainstream product, but growing awareness of the health benefits of plant-based foods presents a unique market opportunity. As local consumers become more health-conscious and seek nutritious alternatives to traditional snacks and spreads, hummus can tap into these untapped markets. By introducing culturally tailored flavors and educating consumers on its versatility, hummus brands can capitalize on this rising demand and foster long-term growth in these regions.

• Innovative Packaging Solutions

As consumers become increasingly environmentally conscious, there is a growing demand for sustainable and eco-friendly packaging solutions across various food products, including hummus. Brands that adopt recyclable, biodegradable, or reusable packaging can appeal to this eco-aware segment of the market, creating a competitive advantage. Offering environmentally friendly packaging aligns with consumer values and helps reduce the environmental footprint of the product. By incorporating sustainable packaging into their offerings, hummus brands can differentiate themselves from competitors, attract a loyal customer base, and meet the rising expectations of both environmentally-conscious individuals and regulatory bodies, thus seizing an important market opportunity.

Restraints/Challenges

• Intense Competition

The hummus market is becoming increasingly competitive, with many established brands offering similar products, leading to market oversaturation. This intensifies the challenge for new entrants and smaller brands trying to make their mark in the industry. In a crowded marketplace, differentiation becomes key, and it can be difficult for emerging brands to stand out without significant investment in marketing, innovation, and product quality. Furthermore, with consumers often seeking familiar brands, smaller companies may struggle to build customer loyalty. This oversaturation and the need for clear differentiation pose a significant challenge for growth and profitability in the hummus market.

• High Production Costs

The cost of key ingredients, such as chickpeas, tahini, and organic components, can be relatively high, significantly impacting the overall production cost of hummus. These ingredients are essential for maintaining the quality and flavor of the product, but their price fluctuations, often influenced by factors such as weather conditions and global demand, can strain manufacturers. As a result, hummus brands may find it challenging to balance affordability with quality, particularly in price-sensitive markets. This challenge is further compounded for smaller brands or new entrants who lack the economies of scale to negotiate lower ingredient costs, making it a significant market restraint.

This market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

Impact and Current Market Scenario of Raw Material Shortage and Shipping Delays

Data Bridge Market Research offers a high-level analysis of the market and delivers information by keeping in account the impact and current market environment of raw material shortage and shipping delays. This translates into assessing strategic possibilities, creating effective action plans, and assisting businesses in making important decisions.

Apart from the standard report, we also offer in-depth analysis of the procurement level from forecasted shipping delays, distributor mapping by region, commodity analysis, production analysis, price mapping trends, sourcing, category performance analysis, supply chain risk management solutions, advanced benchmarking, and other services for procurement and strategic support.

Expected Impact of Economic Slowdown on the Pricing and Availability of Products

When economic activity slows, industries begin to suffer. The forecasted effects of the economic downturn on the pricing and accessibility of the products are taken into account in the market insight reports and intelligence services provided by DBMR. With this, our clients can typically keep one step ahead of their competitors, project their sales and revenue, and estimate their profit and loss expenditures.

Hummus Market Scope

The market is segmented on the basis of type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Type

• Classic Hummus
• Red Pepper Hummus
• Roasted Garlic Hummus
• Black Olive Hummus
• Lentil Hummus
• Edamame Hummus
• White Bean Hummus
• Others

Raw Material

• Chickpeas
• Beans
• Green Peas
• Red Lentil
• Eggplant
• Others

Packaging

• Tubs / Cups
• Pouch
• Bottled
• Jars
• Others

Origin

• Conventional
• Organic

Emulsion Type

• Permanent
• Semi Permanent
• Temporary

Fat Content

• Regular
• Low Fat
• Fat Free

Packaging Material

• Polymers
• Metal
• Glass
• Others

Application

• Paste & Spreads
• Sauces & Dips
• Desserts
• Confectionery
• Others

Distribution Channel

• B2C
• B2B

End User

• Household / Retail
• Commercials
• Industrial

 Hummus Market Regional Analysis

The market is analysed and market size insights and trends are provided by country, type, raw material, packaging, origin, emulsion type, fat content, packaging material, application, distribution channel, and end user as referenced above.

The countries covered in the market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E., South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.

The country section of the report also provides individual market impacting factors and changes in regulation in the market domestically that impacts the current and future trends of the market. Data points such as down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.  

Hummus Market Share

The market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to market.

Hummus Market Leaders Operating in the Market Are:

• Lancaster Colony Corporation (U.S.)
• SABRA DIPPING CO., LLC (U.S.)
• Bakkavor Group plc (U.K.)
• Boar’s Head Brand (U.S.)
• Tribe Mediterranean Foods, Inc. (U.S.)
• SAVENCIA SA (France)
• Abraham's Natural Foods (U.S.)
• Ithaca Hummus (U.S.)
• CEDAR’S MEDITERRANEAN FOODS, INC. (U.S.)
• Lantana Foods (U.S.)
• Haliburton International Foods, Inc. (U.S.)
• Roots Hummus (U.S.)
• Hannah Foods (U.S.)
• PELOPAC INC. (U.S.)
• Haig’s Delicacies (U.S.)
• Kasih Food (U.S.)
• Lilly’s Foods (U.S.)
• Elma Farms (U.S.)
• ESTI FOODS (U.S.)
• Sevan AB (Sweden)

Latest Developments in Hummus Market

• In September 2023, Sabra introduced Buffalo Hummus, made with Frank’s RedHot, along with BBQ hummus, Mediterranean Roasted Garlic, and Spicy Harissa, aiming to attract U.S. consumers with new and bold flavors
• In July 2022, Trader Joe’s launched a chocolate hummus with just 50 calories per serving, designed to pair with sliced apples, freeze-dried strawberries, banana chips, and other snacks for a sweet, healthier alternative
• In March 2022, Summer Fresh unveiled Dill Pickle and Barbecue hummus in convenient on-the-go formats, crafted using Canadian chickpeas, tahini, and olive oil, targeting busy, health-conscious consumers
• In April 2021, Ithaca Hummus expanded its U.S. presence with a 17oz sharing-size container in Lemon Garlic and Lemon Dill flavors, catering to the rising demand for larger quantities of hummus
• In March 2021, Fresh Cravings by FoodStory Brands launched a new line of hummus dips in classic and roasted red pepper flavors, broadening its range of dip offerings in the U.S. market

SKU-61240