Instant tea premixes have diverse applications, from homes to offices and cafes, offering convenience and quick preparation. Their features include a blend of tea, milk, and sweeteners providing a complete beverage solution. The advantages of instant tea premix include time-saving, consistent taste, and ease of storage, making them ideal for busy lifestyles. With a variety of flavors available, consumers can enjoy customized tea beverages at their convenience. Additionally, instant tea premixes allow easy experimentation with tea flavors and cater to a wide range of tastes, enhancing the overall tea-drinking experience for individuals and businesses alike.
According to Data Bridge Market Research, the Global Instant Tea Premix Market accounted for USD 98.1 billion by 2021 and is expected to reach USD 166.05 billion by 2029. The market is expected to grow with a CAGR of 6.80 % in the forecast period of 2022 to 2029.
“Rising consumption of tea among the population boosts the market’s growth”
The instant tea premix market is experiencing growth due to the rising consumption of tea among the population. Busy lifestyles and the need for convenience drive the demand for instant tea premixes, which offer a quick and easy way to prepare tea. These premixes come in various flavors and variations, appealing to a wide range of consumers. Additionally, the increasing trend of ready-to-drink beverages and the availability of innovative tea flavors further contribute to the market's expansion and popularity among tea enthusiasts.
What restraints the growth of the global instant tea premix market?
“Increasing trend of coffee consumption restraints the market’s growth”
The instant tea premix market's growth is restrained by the increasing trend of coffee consumption. As more people opt for coffee-based beverages, the demand for instant tea premixes may decline. Coffee's popularity, especially among the younger population, affects the preferences for hot beverages. Additionally, coffee offers a wide variety of flavors and options, which may overshadow the appeal of instant tea premixes.
Segmentation: Global Instant Tea Premix Market
The global instant tea premix market is segmented on the basis of product, application, form, nature, type, and sales channel.
- On the basis of product, the instant tea premix market is segmented into cardamom tea premix, ginger tea premix, masala tea premix, lemon tea premix, plain tea premix, lemon grass tea premix.
- On the basis of the application, the instant tea premix market is segmented into residential, and commercial.
- On the basis of form, the instant tea premix market is segmented into powder, paste, and granules.
- On the basis of nature, the instant tea premix market is segmented into organic tea premixes and conventional tea premixes.
- On the basis of type, the instant tea premix market is segmented into no sugar tea premixes, with sugar tea premixes.
- On the basis of sales channel, the instant tea premix market is segmented into hypermarket/supermarket, convenience store, drug stores, specialty stores, traditional grocery store, and online stores.
Regional Insights: Asia-Pacific is expected to account for a significant revenue share in the Global Instant Tea Premix Market
The Asia-Pacific instant tea premixes market is expected to account for a significant revenue share of the target market due to the increasing production and sales of tea in countries such as China, Japan, and India. The popularity of tea is fueled by its perceived anti-aging and detoxifying properties, leading to rising consumption among people of all ages and genders. Additionally, the growing number of tea retail outlets is expected to drive further growth in the target market, providing consumers with convenient access to instant tea premix products.
The North America market is expected to grow at a faster rate due to increased demand and consumption of green tea. The region's higher per capita tea consumption, coupled with the growing awareness of the health benefits of green tea, is driving the adoption of instant tea premix products, contributing to market expansion.
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- In June 2019, Sariwangi, an Indonesian tea brand under the ownership of Unilever, introduced its latest line of 3-in-1 instant tea premix products. The new product range offers two delightful flavors of powdered milk tea, namely caramel and Teh Tarik, providing consumers with convenient and flavorful options for enjoying their favorite tea beverages.
- In May 2019, as part of its centennial celebrations, Wagh Bakri Tea Group, a prestigious tea company based in Gujarat, India, unveiled new tea packaging for its instant tea premix range. The company's latest packaging design offers a fresh and appealing presentation for their range of instant tea premixes, providing customers with an enhanced experience while enjoying their favorite tea blends.
- In November 2019, Ajinomoto General Foods Inc., a prominent player in the instant tea premixes market, disclosed a joint venture with Accenture plc, a leading global technology company, in Japan. This collaboration aims to leverage the strengths of both companies to explore new opportunities in the market and enhance their product offerings, catering to the evolving demands of consumers in the fast-growing instant tea premix industry.
The Prominent Key Players Operating in the Global Instant Tea Premix Market Include:
- The Coffee Bean & Tea Leaf (U.S)
- Unilever (U.K)
- Gourmesso (U.S)
- Harney & Sons Fine Teas (U.S)
- Dualit (U.K)
- Nestlé SA (Switzerland)
- Dilmah Ceylon Tea Company PLC (Sri Lanka)
- Ippodo Tea Co. Ltd. (China)
- Tranquini (U.S)
- Chillbev (U.S)
- Phi Drinks, Inc.(U.S)
- BevNet.com (U.S)
- ITO EN LTD. (Japan)
- The Republic of Tea (U.S)
- Tata Consumer Products Limited (India)
- Dunkin Brands Inc. (U.S)
- Wagh Bakri Tea Group (India)
- Keurig Green Mountain, Inc. (U.S)
- SUNTORY BEVERAGE & FOOD LIMITED (Japan)
- Starbucks Coffee Company (U.S)
Above are the key players covered in the report, to know about more and exhaustive list of global instant tea premix market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Instant Tea Premix Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, Global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.