Global Instant Tea Premix Market – Industry Trends and Forecast to 2029

Global Instant Tea Premix Market By Product (Cardamom Tea Premix, Ginger Tea Premix, Masala Tea Premix, Lemon Tea Premix, Plain Tea Premix, Lemon Grass Tea Premix), Application (Residential, Commercial), Form (Powder, Paste, Granules), Nature (Organic Tea Premixes, Conventional Tea Premixes), Type (No Sugar Tea Premixes, With Sugar Tea Premixes), Sales Channel (Hypermarket/Supermarket, Convenience Store, Drug Stores, Specialty Stores, Traditional Grocery Store, Online Stores) – Industry Trends and Forecast to 2029

Market Analysis and Size

Tea is a hot beverage native to China and India that consists of dark green leaves and white flowers. Tea premixes eventually became a new product that contains various healthy components such as vitamins and polyphenols. Today, tea premixes have netted a significant amount of market worldwide due to rising dietary preferences among consumers combined with a busy lifestyle.

Data Bridge Market Research analyses that the instant tea premix market which was valued at USD 98.1 billion in 2021 is expected to reach the value of USD 166.05 billion by 2029, at a CAGR of 6.80% during the forecast period of 2022 to 2029.

Market Definition

Instant tea premix is nothing more than a ready-made powder that is used to prepare tea in a matter of seconds. The main ingredients of instant tea premix are skimmed milk powder, sugar, tea powder, cardamom pod powder, and dried ginger powder. The camellia plant is also a common ingredient in tea premixes due to its caffeine, L-theanine, and catechins, which help boost immunity.

Report Scope and Market Segmentation

Instant Tea Premix Market Dynamics

Drivers:

• Rising consumption of tea among the population

Growing global demand and adoption of instant tea premixes due to their natural content and medicinal properties is expected to drive the global instant tea premixes market growth over the forecast period. Furthermore, rising tea consumption in corporate offices, cafes, and homes is expected to drive target market growth.

• Shift in the lifestyle as well as growing demand from the personal care industry

Some of the factors expected to fuel global market growth during the forecast period include an increasing working population, rising demand for ready-to-use products, and expanding retail markets. The increasing use of tea as a natural ingredient in the personal care industry is expected to drive global tea capsule market growth. Furthermore, rising disposable income levels, rising food and beverage expenditure, and rising consumer awareness of healthy lifestyles are some of the other factors expected to drive instant tea market growth.

Opportunity

Consumers have been increasingly aware of the manufacture of the things they purchase in recent years, as well as the sources of their purchases. This is particularly true in the food and beverage supply chain. As a result, people are looking for certified instant tea items to assure that their purchases are genuine. Consumers' concerns about poverty, social injustice, and environmental destruction have fuelled a growing market for 'certified' and ‘sustainable' food and beverage brands and labels.  

Restraints

The major restraints of this market are an increase in the trend of coffee consumption and fluctuating raw material prices caused by unpredictable climatic conditions. On the contrary, the industry is predicted to grow as demand for herbal tea rises and new flavours and variations of instant tea premix are introduced. Furthermore, the industry's key players have adopted a marginal pricing strategy, which is expected to stifle overall market growth. The market's growth is also expected to be hampered by a lack of awareness about instant tea premixes.

This instant tea premix market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the instant tea premix market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.

COVID-19 Impact on Instant Tea Premix Market

COVID 19 did contribute to an increase in the market for instant tea premixes. People preferred to use the non-store-based segment to get their products at home because they were not leaving their homes because of the governments' precautionary instructions for COVID; the store-based segment was not widely preferred. COVID has still resulted in the market and its key players doing well during the lockdown months. Furthermore, once the situation was stabilized, the store-based distribution channel segment resumed its normal sales rate. However, the impact on the manufacturing unit was significant in the early months of 2020 because of the high demand, the supply rate could not keep up.

Recent Development

• Sariwangi, an Indonesian tea brand owned by Unilever, announced the launch of its new 3-in-1 instant tea premix products in June 2019. The company's new product line includes two flavours of powdered milk tea: caramel and Teh Tarik.
• As part of its centennial celebrations, Wagh Bakri Tea Group, a premium tea company headquartered in Gujarat, India, announced in May 2019 that it has introduced tea packaging for its range of instant tea premixes.
• In November 2019, Ajinomoto General Foods Inc., another major player in the instant tea premixes market, announced a joint venture in Japan with Accenture plc, a global technology leader.

Global Instant Tea Premix Market Scope

The instant tea premix market is segmented on the basis of product, application, form, nature, type and sales channel. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Product

• Cardamom Tea Premix
• Ginger Tea Premix
• Masala Tea Premix
• Lemon Tea Premix
• Plain Tea Premix
• Lemon Grass Tea Premix

Form

• Powder
• Paste
• Granules

Type

• No Sugar Tea Premixes
• With Sugar Tea Premixes

Nature

• Organic tea premixes
• Conventional tea premixes

Application

• Residential
• Commercial

Sales channel

• Hypermarket/Supermarket
• Convenience Store
• Drug Stores
• Specialty Stores
• Traditional Grocery Store
• Online Stores

Instant Tea Premix Market Regional Analysis/Insights

The instant tea premix market is analysed and market size insights and trends are provided by country, product, application, form, nature, type and sales channel as referenced above.

The countries covered in the instant tea premix market report are U.S., Canada, Mexico, Germany, Sweden, Poland, Denmark, Italy, U.K., France, Spain, Netherland, Belgium, Switzerland, Turkey, Russia, Rest of Europe, Japan, China, India, South Korea, New Zealand, Vietnam, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Global, Brazil, Argentina, Rest of South America, UAE, Saudi Arabia, Oman, Qatar, Kuwait, South Africa, Rest of Middle East and Africa.

The Asia-Pacific instant tea premixes market is expected to account for a significant revenue share of the target market. Growing production and sales of tea in the region's countries China, Japan, and India, owing to the products' anti-aging and detoxifying properties, as well as rising tea consumption among people of all ages and genders is expected to drive market growth in Asia-Pacific. Another factor expected to drive target market growth is an increase in the number of tea retail outlets. The North America market is expected to grow at a faster rate due to increased demand and consumption of green tea and higher per capita tea consumption in the region, which is expected to be a major factor driving North America market growth.

The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.   

Competitive Landscape and Instant Tea Premix Market Share Analysis

The instant tea premix market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to instant tea premix market.

Some of the major players operating in the instant tea premix market are:

• The Coffee Bean & Tea Leaf (U.S)
• Unilever (U.K)
• Gourmesso (U.S)
• Harney & Sons Fine Teas (U.S)
• Dualit (U.K)
• Nestlé SA  (Switzerland)
• Dilmah Ceylon Tea Company PLC (Sri Lanka)
• Ippodo Tea Co. Ltd. (China)
• Tranquini (U.S)
• Chillbev (U.S)
• Phi Drinks, Inc.(U.S)
• BevNet.com (U.S)
• ITO EN LTD. (Japan)
• The Republic of Tea (U.S)
• Tata Consumer Products Limited (India)
• Dunkin Brands Inc. (U.S)
• Wagh Bakri Tea Group (India)
• Keurig Green Mountain, Inc. (U.S)
• SUNTORY BEVERAGE & FOOD LIMITED (Japan)
• Starbucks Coffee Company (U.S)