Laminated Labels Market: Benefits and Uses

Laminated Labels Market

Labels are usually attached to the products and contain printed or written information about the product or items. Laminating is used in the labels so that they prevent the label from getting destroyed by chemical, solvents and extreme temperature. Adding lamination in the label not only make them water and chemical resistant but also increase its visual impact and strength. The main function of these laminated labels is to make sure that the information or content written on the label should be readable. These laminated labels are widely used in the outdoor products or in the products which have high chances to get exposed in chemical, water or other environment conditions. These are usually made of material such as polyesters, polypropylene and others. Due to their longevity, laminated labels are widely used in products associated with healthcare, electronics, textile, apparel, personal care and others. Using laminated label is cost effective for the manufacture, as it eliminates the need of changing the damage label repeatedly.

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Key Market Drivers:

  • Rapidly growing e-commerce proportionally drives the market: E-commerce or electric commerce is the process in which user buy or sell any product online. With the development of different e-commerce websites, people are more into online shopping. E-commerce is very convenient for the customer as it help them to save time and also provide them different options and variety in a single platform. Sometimes, products available on the internet are way cheaper than the shops. So, to protect the information about the product and to make sure that customer should be able to relevant detailed info about the product, companies have started using these laminated labels. It protects the label from getting damaged from any adverse situation during the delivery.
  • Demands from Food & Beverages and Pharmaceuticals sector growing rapidly: Labels are used in food & beverages pharmaceutical so that they can help the customers to know about the salient features of the product and provide them other necessary information. Attractive labels will attract the customers and will also increase the sale of the company. As we know that, these food products and pharmaceutical products are delivered to the people worldwide, laminate labels are used so that people should be aware of product benefits and other necessary information.

The market is segmented on the basis of composition as facestock, adhesive, release liner; printing ink are segmented into water-based ink, UV-curable based ink, solvent based ink, hot-melt based ink; printing technology is segmented into digital, flexographic, gravure, screen, lithography, offset, letterpress; form is segmented into reels, sheets, and by application the market is segmented into food & beverage, consumer durables, home & personal care, pharmaceuticals, retail labels, and others.

Some of the major acquisition and launches in the market are as follows:

  • In March 2018, Huhtamaki PPL announced that they have acquired Ajanta Packaging so that they can adopt new technologies and strengthen their position in the market. The company is already making different acquisitions so that they can add more technologies and create more products to meet the need and requirement of the customers
  • In November 2018, Cosmo Films announced the launch of their metalised velvet lamination film which is specially designed for the luxury packaging. This new film has the ability to provide intense silver color along with velvet effect to paperboard, or package. This new lamination is available in wet & thermal and is very suitable for the products such as gift jewelry boxes, cartons, liquor, wine, and others

According to Data Bridge Market Research, global laminated labels market is expected to reach USD 117.24 billion by 2025, growing at a steady CAGR during the forecast period of 2018 to 2025

Some of the prominent market players are Tesa SE-A Beiersdorf Company, Seiko Holdings Corporation, Laminated labels International, Sandora Sales and Manufacturing Ltd., Polylabel, Intertronics, R.R. Donnelley & Sons Company, OpSec Security Group Ltd., Guangzhou Manborui Material Technology Co Ltd., Constania, R.R. Donnelley & Sons Company, FLEXcon Company Inc., Torraspapel S.A, Bemis Company Inc.,Stickythings Limited, 3M, Avery Dennison Corporation, CCL Industries Inc., UPM, Honeywell International Inc., and others.

Packaging plays a very important role in the product as it attracts customers and help in the sale of the product. Many innovations have taken place in the market and launch of the laminated labels is one of them. They are highly adopted by the manufacturers, because they protect the label from getting damaged. These laminated labels are facing a high demand from industries such as food and beverage, pharmaceutical, personal care and other, which is anticipated to raise the demand of this market.