Global Location-Based Services (LBS) and Real Time Location Systems (RTLS) Market is Growing at a Significant Rate in the Forecast Period 2018-2025

Global Location-based services (LBS) and real time location systems (RTLS) Market According to Data Bridge Market Research new Market report, “By Location Type(Indoor Location, Outdoor Location), By Technology(Satellite, Microwave, Infrared Remote Sensing, OTDOA, E-OTD, RFID, NFC, Context-Aware Technology, Wi-Fi/WLAN, UWB, BT/BLE, Beacons, A-GPS, Others), By Hardware(Sensors, Readers, Tags, Transponders, Others), By Software(Geocoding, Reverse Geocoding, Geospatial Transformation, Load, Reporting, Visualization, Location Analytics, Context Accelerator, Geofencing, Risk Analytics, Threat Prevention, Others), By Service(Consulting, Advisory Services, Deployment, Integration, Application Support, Maintenance), By Application Area(BFSI, Defense, Government, Public Utilities, Healthcare, Life Sciences, Industrial Manufacturing, Media, Entertainment, Retail, E-Commerce, Transportation , Logistics, Others), By Geography (North America, South America, Europe, Asia-Pacific, Middle East and Africa) - Industry Trends and Forecast is projected to reach USD 171.79 billion by 2025, at a CAGR of 30.0% during the forecast period of 2018 to 2025.

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Global Location-based services (LBS) and real time location systems (RTLS) Market

The location based service and real time location systems are interconnected with each other and are becoming popular due to increasing use of smartphones. Real time location makes use of digital mapping facilities of modern smartphones and provide accurate locations tracking while location based service creates a platform for third party to use the location information for the various range of purpose.

It was found that hospitals are the major user of location based service and real time location. Due to the smart healthcare protocol in the urban areas the use of e-prescription is exceeding. Therefore, giving a strong background for global location based services and real time location system. Location based services use the smartphones GPS to track the location.

Every 9 out of 10 smartphone users use their phone to get direction and other information related to location. Up to 74.0% of younger adults in 2013 used their smartphones for the purpose other than calling and messaging.

According to the location world conference, it was found that in the year 2012 around 12.0-15.0% of  U.S. citizens were comfortable in sharing their location, but after 6 years in the year 2017 this number was increase to 60%.

According to location based marketing analysis a survey on 500 marketing decision makers was conducted. And it was found that around 25% of the marketing budget is spend on  location-based marketing, around 50% of the brands are using location data to target customers.

It was found that around 80.0% of social media activities are performed on smartphones, and this social media allows to geo-tag their posts which results in tremendous amount location data being used.

As per the recent study it was found that whats app has recently launched the live location features. As the number of whats app user has reach to 1.5 billion, it shows that with increasing in whats app user there will be increasing use of real time location.

Segmentation: Global Location-based services (LBS) and real time location systems (RTLS) Market

The global market for location-based services and real time location systems by the following sub-categories is presented

  • By Location Type

    • Indoor Location
    • Outdoor Location

  • By Technology

    • Satellite
    • Microwave
    • Infrared Remote Sensing
    • OTDOA
    • E-OTD
    • RFID
    • NFC
    • Context-Aware Technology
    • Wi-Fi/WLAN
    • UWB
    • BT/BLE
    • Beacons
    • A-GPS
    • Others

  • By Hardware

    • Sensors
    • Readers
    • Tags
    • Transponders
    • Others

  • By Software

    • Geocoding
    • Reverse Geocoding
    • Geospatial Transformation
    • Load
    • Reporting
    • Visualization
    • Location Analytics
    • Context Accelerator
    • Geofencing
    • Risk Analytics
    • Threat Prevention
    • Others

  • By Service

    • Consulting
    • Advisory Services
    • Deployment
    • Integration
    • Application Support
    • Maintenance

  • By Application Area

    • BFSI
    • Defense
    • Government
    • Public Utilities
    • Healthcare
    • Life Sciences
    • Industrial Manufacturing
    • Media
    • Entertainment
    • Retail
    • E-Commerce
    • Transportation
    • Logistics
    • Others

  • By Geography

    • North America
    • South America
    • Europe
    • Asia-Pacific
    • Middle East and Africa


Increasing use of technologies:

According to the survey conducted in U.S. between 2012-2015 on cellphone users who use internet and e-mail. It was found that in 2013 around 74.0% of Americans use their cellphone regarding information related to location and directions. In 2015 this number was significantly increased to 90.0%.

One of the most useful applications in location based service is ability to locate an individual calling on emergency number 911 in U.S. 112 in EU.

According to the study it was found that in around 30 days of time span around 74.6% of adult smartphone users used google maps.

It is forecasted that the number of smart phone user will reach to around 2.1 billion by 2020. And 9 out of 10 individual uses location related information on smartphone. It shows that smart phone and the location based service and real time location are linked with each other. With the increase in technology this market is expected to grow at a very higher rate.

Higher adoption of location-based apps among consumers:

Company usage of location-based marketing is on the rise in most countries. Around 5.0% increase in the US from 2016 to 2017, 6.0% in Canada, 7.0% in the UK, and 3.0% in Singapore.

Social location services and location based advertising were the top areas of interest in 2016 and will continue to be so in 2017.

According to the statistics in 2017, Uber has 17.7 million users in U.S. who access uber using smartphones. In 2016   it was seen that Uber has great rise in its trips i.e. from 1.6 million to 5.5 million in just 6 months from January to August 2016. It shows that with an increase in Uber users there will increase in use for real time location as well location base service too as Uber is mostly a location based app.

According to data published by global web Index, google maps is the most used location based app. 54% of the global smartphone users use google location app in a month. As per this there are around 1billion google maps active users and this number is expected to increase in future thus giving this market a strong platform and expected high growth in future.

Some of the major players in this market are Apple Inc., HERE, Micello, Inc, Shopkick, Inc, AeroScout Industrial, Ekahau., HP Development Company, L.P, ZIH Corp, AISLE411, Broadcom., Telefonaktiebolaget LM Ericsson, Glopos Technologies, IndoorAtlas, Meijer, Inc. Microsoft, Navizon Inc, NextNav LLC., PoleStar_, Qualcomm Technologies, Inc, Skyhook, Spirent Communications., STMicroelectronic, I Teldio Corp., iinside among others.

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