The demand for performance-oriented athletic designs has surged in the men’s underwear market. Manufacturers are incorporating advanced features such as compression elements, moisture-wicking fabrics, and strategic ventilation to cater to the active lifestyles of consumers engaged in sports and physical activities. This trend reflects a growing awareness among men about the importance of comfort and functionality in their underwear choices, especially during workouts or sports performances. Brands that successfully integrate these performance-oriented features in their designs gain a competitive edge by offering not just style, but also enhanced functionality.
According to Data Bridge Market Research analyses the Global Men’s Underwear Market is expected to reach USD 56.25 billion by 2030, which is USD 32.86 billion in 2022, registering a CAGR of 6.95% during the forecast period of 2023 to 2030.
"Rise in awareness regarding personal hygiene boosts the market growth"
The emphasis on personal hygiene among men is a significant driver propelling growth in the men's underwear market. Increased awareness and importance placed on cleanliness and grooming practices have led to a rising demand for quality underwear. Consumers are increasingly seeking comfortable, breathable, and hygienic options, driving innovation in men's underwear design and materials. This shift in consumer behavior is compelling manufacturers to create products that prioritize both style and functionality, fostering a competitive market.
What restraints the growth of the global men’s underwear market?
“Online shopping platforms limit the market growth”
The global men's underwear market faces a significant limitation due to the inability of online platforms to provide customers with a physical experience of trying, touching, or feeling the product before making a purchase. Unlike traditional brick-and-mortar stores, online shopping lacks the tactile element crucial for intimate apparel such as men's underwear. This constraint may result in customer hesitation, as individuals may be uncertain about the fit, comfort, and overall quality of the product. The absence of hands-on experience could lead to increased product returns and potential dissatisfaction, posing a challenge for online retailers in the men's underwear market.
Segmentation: Global Men’s Underwear Market
The global men’s underwear market is segmented on the basis of category, price range, age group, size, price range, and distribution channel.
- On the basis of category, the global men’s underwear market is segmented into regular brief, boxer brief, boxer shorts, trunks, and thongs
- On the basis of price range, the global men’s underwear market is segmented into us$1-9, US$10-19, US$20-29, US$30 and above
- On the basis of age group, the global men’s underwear market is segmented into age group 15-25, 26-35, 36-45, 46-55, 56-65, and 65+
- On the basis of size, the global men’s underwear market is segmented into XS, S, M, L, XL, XXL, and XXXL
- On the basis of price, the global men’s underwear market is segmented into premium, mid, and low
- On the basis of distribution channel, the global men’s underwear market is segmented into mass merchant, mono-brand outlet, pharmacy store, online store, and others
Regional Insights: Asia-Pacific dominates the Global Men’s Underwear Market
The Asia-Pacific region dominates the men's underwear market due to the strategic presence of major players and a strong preference for luxury brands. With extensive distribution networks and effective marketing, key industry players have successfully captured a wide consumer base. The region's affluence has led to an increased demand for premium products, including upscale men's underwear, further boosting its market share. Cultural values emphasizing personal grooming and fashion awareness amplify this trend, making Asia-Pacific a leader in both revenue and market dominance in the men's underwear segment.
North America is expected to be the fastest-growing region in the men's underwear market from 2023 to 2030. This is driven by a surge in demand for diverse fabrics and designs, reflecting evolving consumer preferences. The presence of prominent industry players, coupled with a competitive market environment, contributes to innovative product offerings. North America's robust retail infrastructure and thriving e-commerce platforms ensure widespread accessibility to varied men's underwear choices, solidifying its position for rapid development in the forecast period.
To know more about the study visit, https://www.databridgemarketresearch.com/reports/global-mens-underwear-market
Recent Developments in Global Men’s Underwear Market
- In April 2022, Jockey International Inc.'s official licensee, Page Industries Ltd, expanded its New Delhi flagship store to 2,500 sq. ft., catering to men, kids, and women
- In May 2022, Tommy Hilfiger opened a new store in historic Bonn, Germany, offering men's underwear and accessories, prioritizing a premium in-store experience
- In July 2022, Calvin Klein unveiled its Autumn campaign, showcasing jeans collections and innovative underwear designed for daily comfort with a focus on recycled materials
- In September 2022, Hanes Brand Inc. introduced the 'X-Temp Total Support Pouch' men's underwear, featuring cooling fabric, breathable mesh panels, and advanced moisture-wicking for enhanced performance
The Prominent Key Players Operating in the Global Men’s Underwear Market Include:
- Hanesbrands Inc. (U.S.)
- PVH Corp (U.S.)
- Ralph Lauren (U.S.)
- Jockey (U.S.)
- AEO Management CO. (U.S.)
- Iconix Brand Group Inc. (U.S.)
- Penney IP LLC (U.S.)
- Under Armour, Inc. (U.S.)
- RibbedTee (U.S.)
- Fibre2Fashion Pvt. Ltd. (U.S.)
- Levi Strauss & Co. (U.S.)
- Perry Ellis International Inc. (U.S.)
- Naked Brand Group Inc. (U.S.)
Above are the key players covered in the report, to know about more and exhaustive list of global men’s underwear market companies contact, https://www.databridgemarketresearch.com/contact
Research Methodology: Global Men’s Underwear Market
Data collection and base year analysis are done using data collection modules with large sample sizes. The market data is analyzed and estimated using market statistical and coherent models. In addition, market share analysis and key trend analysis are the major success factors in the market report. The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Company Market Share Analysis, Standards of Measurement, global vs Regional and Vendor Share Analysis. Please request analyst call in case of further inquiry.
