Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, Age Group 26-35, Age Group 36-45, Age Group 46-55, Age Group 56-65, Age Group 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL), – Industry Trends and Forecast to 2029
Market Analysis and Size
Men's increasing awareness of health and fitness, as well as personal hygiene, is influencing them to spend money on high-quality undergarments. Men's underwear sales are consistently increasing as a result of glitzy promotional campaigns and celebrity endorsements.
Data Bridge Market Research analyses that the men’s underwear market was valued at USD 30.73 billion in 2021 and is expected to reach the value of USD 50.67 billion by 2029, at a CAGR of 6.45% during the forecast period. In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and consumer behaviour.
Report Scope and Market Segmentation
2022 to 2029
2020 (Customizable to 2014 - 2019)
Revenue in USD Billion, Volumes in Units, Pricing in USD
Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, Age Group 26-35, Age Group 36-45, Age Group 46-55, Age Group 56-65, Age Group 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL)
U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America
Market Players Covered
Hanesbrands Inc. (U.S.), PVH Corp (U.S.), Ralph Lauren (U.S.), Jockey (U.S.), AEO Management CO. (U.S.), Iconix Brand Group Inc. (U.S.), Penney IP LLC (U.S.), Under Armour, Inc. (U.S.), RibbedTee (U.S.), Fibre2Fashion Pvt. Ltd. (U.S.), Levi Strauss & Co. (U.S.), Perry Ellis International Inc. (U.S.), Naked Brand Group Inc. (U.S.)
Undergarments are generally divided into two types: upper body and lower body garments, which cover the torso, waist, and legs, respectively. We offer vest, sleeved vest, and muscle vest as undershirts. Regular briefs, trunks, and boxer shorts are all options for briefs. Long underwear is preferred in the winter to provide extra warmth.
Global Men’s Underwear Market Dynamics
- Manufacturers are focusing on the development of comfortable and personalised product patterns
Growing awareness about the use of various fabrics and their benefits is a key factor influencing market growth. Polyester, rayon, silk, cotton, and nylon are some of the fabrics used in men's underwear. Manufacturers are focusing on developing comfortable and personalised product patterns and designs such as C-strings, jockstraps, thongs, tanga, and others to cater to changing consumer needs.
- Growing product visibility through retail and digital marketing
Major market players are investing in marketing their product lines through various social media platforms and celebrity endorsement, which will help companies create an impressive brand image, gaining a competitive advantage and prospects for increased sales. Product visibility is increasing as the penetration of modern retail formats such as supermarkets, discount stores, and pharmacy stores grows. Furthermore, the availability of a wide range of products related to intimate apparel for men at discounted prices is fuelling online shopping trends, allowing the men's underwear market to grow.
Millennials are the most important customers in the male underwear market because they are more willing to try unique and novel products than other customers. The demand for innovative underwear products with distinct design, material, and colour is growing among millennials, creating a lucrative opportunity for manufacturers. Customers are more likely to buy new products than traditional ones, so the introduction of innovative underwear products in various designs and patterns is expected to influence their purchasing decisions.
Men's underwear market growth is being hampered by high levels of competition and an unorganised market in developing countries.
This men’s underwear market report provides details of new recent developments, trade regulations, import-export analysis, production analysis, value chain optimization, market share, impact of domestic and localized market players, analyses opportunities in terms of emerging revenue pockets, changes in market regulations, strategic market growth analysis, market size, category market growths, application niches and dominance, product approvals, product launches, geographic expansions, technological innovations in the market. To gain more info on the Men’s Underwear market contact Data Bridge Market Research for an Analyst Brief, our team will help you take an informed market decision to achieve market growth.
COVID-19 Impact on Men’s Underwear Market
The clothing industry has experienced a slight decline in the five years leading up to 2020. The COVID-19 pandemic has placed significant strain on the men’s underwear industry, with factories strictly adhering to the nationwide lockdown. As a result of the crisis, the market is experiencing a supply and demand gap. Nonetheless, manufacturers are actively supporting the COVID-19 infrastructure during the crisis by producing masks out of the fabric used in shoe linings.
- Boxerkilt recently announced a new type of underwear for men that, instead of the traditional underwear's restrictive pouch, has a soft edgeless opening that allows the male genitalia to maintain a completely natural position and temperature.
- Buttercloth, a premium menswear brand, has recently launched its own men's underwear line. Danh Tran, founder of Buttercloth and winner of ABC's Shark Tank, launched this new collection, which features the same patented cooling mint fibres as Buttercloth's Icy Cotton shirt collection.
Global Men’s Underwear Market Scope
The men’s underwear market is segmented on the basis of category, distribution channel, price range, age group, price and size. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
- Regular Brief
- Boxer Brief
- Boxer Shorts
- Mass Merchant
- Mono-brand Outlet
- Pharmacy Store
- Online Store
- US$30 and above
- Age Group 15-25
- Age Group 26-35
- Age Group 36-45
- Age Group 46-55
- Age Group 56-65
- Age Group 65+
Men’s Underwear Market Regional Analysis/Insights
The men’s underwear market is analysed and market size insights and trends are provided by country, category, distribution channel, price range, age group, price and size as referenced above.
The countries covered in the men’s underwear market report are U.S., Canada and Mexico in North America, Germany, France, U.K., Netherlands, Switzerland, Belgium, Russia, Italy, Spain, Turkey, Rest of Europe in Europe, China, Japan, India, South Korea, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), Brazil, Argentina and Rest of South America as part of South America.
Asia-Pacific dominates the men's underwear market due to an increase in male population. Furthermore, the presence of international key players will boost the growth of the region's men's underwear market during the forecast period. Because of the presence of key players and the high preference for luxury brands and limited editions.
North America is expected to see significant men's underwear market growth. Furthermore, as companies focus more on innovation and quality of designs and fabrics, the demand for various fabrics, designs, and patterns will rise, propelling the growth of the men's underwear market in the coming years.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of Global brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Competitive Landscape and Men’s Underwear Market Share Analysis
The men’s underwear market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to men’s underwear market.
Some of the major players operating in the men’s underwear market are:
- Hanesbrands Inc. (U.S.)
- PVH Corp (U.S.)
- Ralph Lauren (U.S.)
- Jockey (U.S.)
- AEO Management CO. (U.S.)
- Iconix Brand Group Inc. (U.S.)
- Penney IP LLC (U.S.)
- Under Armour, Inc. (U.S.)
- RibbedTee (U.S.)
- Fibre2Fashion Pvt. Ltd. (U.S.)
- Levi Strauss & Co. (U.S.)
- Perry Ellis International Inc. (U.S.)
- Naked Brand Group Inc. (U.S.)
Research Methodology: Global Men’s Underwear Market
Data collection and base year analysis is done using data collection modules with large sample sizes. The stage includes the obtainment of market information or related data through various sources and strategies. It includes examining and planning all the data acquired from the past advance. It likewise envelops the examination of information inconsistencies seen across different information sources. The market data is analyzed and estimated using market statistical and coherent models. Also market share analysis and key trend analysis are the major success factors in the market report. To know more, please request an analyst call or drop down your inquiry.
The key research methodology used by DBMR research team is data triangulation which involves data mining, analysis of the impact of data variables on the market, and primary (industry expert) validation. Apart from this, data models include Vendor Positioning Grid, Market Time Line Analysis, Market Overview and Guide, Company Positioning Grid, Patent Analysis, Pricing Analysis, Company Market Share Analysis, Standards of Measurement, Global versus Regional and Vendor Share Analysis. To know more about the research methodology, drop in an inquiry to speak to our industry experts.
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